Furnishing the World, Assessing the Development of Ikea
Furnishing the world, assessing the development of IKEA’s competitiveness using Porters 5 forces Model, Since its origins as a small business selling knives, wallets, picture framings and whatever else its customers required, IKEA founded in 1943 by Ingvar Kamprad has always strived to provide the product at 30-50% less than its competitors. In 1947 furniture […]