Contemporary Issues in Strategic Marketing Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK programme within the firm embraces both the strategic and tactical implications and the costs and the benefits. Implications of service-dominant logic Nowadays, […]
Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995). Customer complaints serve as a critical dimension of service quality and customer satisfaction. […]
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Get help with your assignmentEXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service […]
Introduction to Derivatives Market The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets are marked by a very high degree […]
Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and […]
1.1 Introduction The strategic management of an organization’s human resource has been recognized as one of the keys to business success. This particular strategy generally involved the optimization of the employees’ potentials mainly through training and performance assessment. This organizational strategy has been integrated in several businesses mainly to improve profitability, establish stronger customer relations […]
Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales […]
Introduction Nowadays large firms have to survive in the face of economic competition. They have to keep an eye on the competitors’ performance. Managers try to progress and run their businesses well in order to grow and be competitive. When a large firm has reached a mature life-cycle stage it often has to explore the […]
1Corporate Social Responsibility in developing countries such as India – using Tata Nano as a case study 1. Introduction A company’s main business objective is maximisation of shareholder’s wealth by means of achieving higher profit. Business managers are entrusted with shareholders money so that they could run the company efficiently and profitably. According to Sloan […]
Introduction Brief History The Oman telecommunication company is the most reliable and unique telecom and multimedia service provider in Pakistan which is also known as Omantel. The world call telecommunication limited is also the Omantel’scompany. The company’s word: “WorldCall launched its business in June 1996 with payphone operations. A fundamental shift in technology and industry, […]
Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]
CIPD Management Report Utilising E Recruitment Executive Summary This Management report will look at the Recruitment Processes with an NHS Acute Trust and identify if E recruitment can help with the difficulties experienced in the Trust. Alongside a literature review of Recruitment difficulties, Employer Branding, Traditional recruitment and E recruitment, the author has conducted a […]
Abstract Training is widely used as a learning process whereby employees acquire new skills, knowledge and competence. In this fast changing world, training can be both an anchor and a lifeline. An anchor if it has a clear, focused objective, and a lifeline if it enables employees to keep up with the pace of change […]
INTRODUCTION OF RELIANCE MUTUAL FUND Overview Reliance Mutual Fund (RMF) is one of India’s leading Mutual Funds, with Average Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of over 72.40 Lacs. (AAUM and investor count as of November 2009) For its 7.3 million investors, RMF offers a well-rounded portfolio of products […]
2. Literature Review This section provides a broad picture of the dissertation that includes setting up the arameters and limits to the field of inquiry going into the research. Its aim is to identify key ideas, marketing theories applicable and marketing case studies that impinge upon the area of this investigation. It makes an effective […]
This dissertation is based on a concept of human resource management, which is an important aspect for the success of the firm. The research topic of this dissertation is �Investigate the impact of Remuneration to motivate employees in the Fast Food Industry: A Case Study of McDonald�s�. Remuneration is one of the main tools to […]
EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healthy food and part of a healthy lifestyle. Some modifications were made in the currents marketing strategy, which include modifying the current target […]
Employee retention: Do Organisations need to care about retaining their employees? ABSTRACT: An organisation is a social arrangement where activities including production, distribution, logistics, and other collective goals are carried on. These collective goals are the dimensions which help in the functioning of an organisation. However, for these collective goals to be carried on there […]
Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and […]
How can Multi National Companies use Reward management to motivate the Employees of Different Countries? : A Case of Marriott Hotels in UK. Abstract Employees are always considered as people who play a vital role in each and every organisation. The relationship between employee and employer changes frequently through out the years. Several concepts of […]
ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without […]
2.1 Introduction: Despite some authors (Constantino and Pellegrino, 2009; Ramsay and Wagner, 2009; Svahn and Westerlund, 2009), criticising that the purchasing function, as an issue, has received too little attention in the past and has yet to find a home in an existing academic discipline (Ramsay, 2001), Van Weele (2004), Collignon et al (2007), Zheng […]
Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with […]
Literature Review Chapter One: An overview of Service Quality 1.0 Introduction Nowadays, service quality strategy is an important weapon used to gain a competitive advantage over competitors. This chapter starts by defining quality, services and service quality. Some essential elements such as the expectations of service, importance of service quality and its benefits are also […]
Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for […]
Chapter 15 Simulation Learning Objectives 1.Understand what simulation is and how it aids in the analysis of a problem. 2.Learn why simulation is a significant problem-solving tool. 3.Understand the difference between static and dynamic simulation. 4.Identify the important role probability distributions, random numbers, and the computer play in implementing simulation models. 5.Realize the relative advantages […]
“Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing & HR Division” Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. […]
Social and environmental reporting would benefit from greater stakeholder inclusivity. REFLECTIVE THINKING The concept of corporate social responsibility (CSR) is very modern and now applies to more and more businesses. This topic piqued my interest because a lot of companies in my country have begun to adopt CSR and adopt social and environmental reporting. I […]
ABSTRACT This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. It studies the distribution channel in the industry, factors that have led to the presence of strong brands like Freshwrapp™ and the likes in the Kitchen Foil sector. It also includes a detailed study of the impact […]
Abstract Over 150 years ago sports sport and recreation management evolved. Clubs, leagues, and professional tournaments were all started by people credited with the development of sport and recreation management. This type of management mixes the business, management, and marketing aspects of sports into one. There are many colleges that offer some sort of sport […]
