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The World of Fast Moving Consumer Goods Essay Example Pdf

Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods(CPG) are the products that have a very quick sale at relatively very low price. The main profit of these companies are not based on the margin, it is mainly based upon the volume of the sales. The products in the market are updated very fast due to high competition. The main products of these type of companies are :- Personal Care Household Utilities Food and health beverages Paper Products Tobacco Products […]

Consumer Behaviour

Consumer behaviour GHANSHYAM SINGH What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). because meaning of both term determine direction of decision . Purchase involvement – As the level of concern for, or interest in, the purchase process […]

Australian Consumer Law

Answer 1 Liability of Mr and Mrs Lee in this case At the time when loan ws taken by their son and Lim, when guarantee was entered parents Mr Lee and Mrs Lee were old, did not understand English well and had received no independent advice. Banks under the provisions of ACL cannot seek to enforce guarantee agains parents, as their liability is limited in view of the above facts and normally family gives the guarantee. Therefore though consented in […]

Economic Impact of Insurance Consolidation and Hospital Mergers

Consolidation in the health care providers has been increasing significantly over time. This has affected the provision of health care services to the people. It is noted that health care systems are undergoing the consolidation primarily because they are driven by the regulatory factors, technological innovations, financial pressures and the market dynamics. Other players in the market such as the banking institutions have also been affected by the consolidation wave that has forced them to seek survival tactics such as […]

National Basketball Association-Marketing Plan

National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large percentage of NBA fans. Indeed, only 30% percent of the fans are women. Research also shows that 62% of the fans are aged between eighteen […]

Taxation Versus Supply and Demand Elasticity

In inelastic good market, change in price does not cause any change in the consumption, for elastic goods changes in prices trigger great changes in the consumption patterns. An imposition of exercise tax by the government increases the levels of prices for the target good. The change in the quantity supplied and demanded depends on the elasticity on the both sides of supply and demand. For goods whose both supply and demand elasticity are elastic, little revenue can be gained […]

Who is Responsible for Increased Opioid Crisis in America?

Opioid epidermis or crises is defined as rapid increase of using opioid drugs. The opioid drugs can be prescript or not. Those responsible with prescribing usage of these painkillers are pharmaceutical man and woman. As a result of increased use and addiction of these opioid drugs, have raised questions on who should be responsible for its crisis. Many think that pharmacists are the one to be blamed and others argue that the blame lies to the consumers. As a result […]