Introduction générale Le parc hôtelier mondial ne cesse d’accroître, et la tendance est loin de s’arrêter. C’est la conséquence du désir des groupes hôteliers mondiaux d’augmenter le nombre d’hôtels au sein de leurs réseaux. Pour illustrer cette tendance, les 20 premiers groupes hôteliers mondiaux annoncent l’ouverture de 8500 hôtels, soit 1,1 million de nouvelles chambres […]
Partie 1: Du marketing au marketing de destination Introduction Le marketing est si basique qu’il ne peut pas être considérée comme une fonction distincte. C’est un business vu de son résultat final, c’est à dire du point de vue du client. Le succès d’une entreprise n’est pas déterminé par le producteur mais par le client. […]
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Get startedFast Moving Consumer Goods (FMCG) or Consumer Packaged Goods(CPG) are the products that have a very quick sale at relatively very low price. The main profit of these companies are not based on the margin, it is mainly based upon the volume of the sales. The products in the market are updated very fast due […]
Answer 1 Liability of Mr and Mrs Lee in this case At the time when loan ws taken by their son and Lim, when guarantee was entered parents Mr Lee and Mrs Lee were old, did not understand English well and had received no independent advice. Banks under the provisions of ACL cannot seek to […]
CONSUMER RIGHTS AND HUMAN RIGHTS ARE TWO SIDES OF THE SAME COIN. Every human being has certain set of rights which help them in having a purposeful existence in the world, we call those rights as human rights. There are no fixed set of rights that we have declared human rights, they are evolved over […]
Consumer behaviour GHANSHYAM SINGH What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). […]
Consumer behavior Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting […]
MARKETING DEL SIGLO XXI El siglo XXI trae consigo 3 acontecimientos importantes como son la globalizacion, adelantos tecnologicos y desregulacion. Dichos acontecimientos evocan un sinfin de oportunidades. El marketing se ocupa de identificar y satisfacer las necesidades las necesidades humanas y sociales, es decir, satisfacer las necesidades de manera rentable. TAREAS de MARKETING Tres etapas […]
Opioid epidermis or crises is defined as rapid increase of using opioid drugs. The opioid drugs can be prescript or not. Those responsible with prescribing usage of these painkillers are pharmaceutical man and woman. As a result of increased use and addiction of these opioid drugs, have raised questions on who should be responsible for […]
In inelastic good market, change in price does not cause any change in the consumption, for elastic goods changes in prices trigger great changes in the consumption patterns. An imposition of exercise tax by the government increases the levels of prices for the target good. The change in the quantity supplied and demanded depends on […]
Consolidation in the health care providers has been increasing significantly over time. This has affected the provision of health care services to the people. It is noted that health care systems are undergoing the consolidation primarily because they are driven by the regulatory factors, technological innovations, financial pressures and the market dynamics. Other players in […]
National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large […]
