Competitive Advantage Essay Examples - Free Research Paper Topics on StudyDriver.com

Low Cost Producers and Cost Efficiency

The various costs involved in manufacturing of the product could be reduced in a company and can be achieved by applying certain strategies. These strategies include the centralization of the purchase department in the Loughborough branch compared to its offshore plant. The centralisation will have a considerable effect on cost. Assignment modelling technique also works well in which cost efficiency could be achieved. (1)The company has a centralised structure for the personal and purchasing departments. The personal department has a […]

Intellectual Capital has Become a Key Asset

“The Ability to Learn Faster than your competitors may be only sustainable competitive advantage” “There is less to fear from outside competition then from inside inefficiency, miscalculation, lack of knowledge. Beat your competitors with the knowledge edge! Train your staff!” A “A person who graduated yesterday and stops studying today is uneducated tomorrow” “Competitive Strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value”. […]

General Motors Corporate Profile

1.0 General Motors Corporate Profile General Motors Corporate (G M) one of the world’s largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 244,500 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, […]

Global Supply Chain Management is Becoming the Main Issue of Businesses

Due to the globalization and increase in the offshore sourcing activities, global supply chain management is becoming one of the main issues of several businesses. Global supply chain gives importance to the company’s worldwide interest rather than concentrating on the local and national market place. There has been a considerable expansion in global supply chain especially in the field of automobile and computer industries (Taylor, 1997; Dornier et al., 1998). This growth in the globalization motivated the interest of various […]

Feed R&D – or Farm it Out? – Case Analysis

Feed R&D- or Farm It Out?––Case Analysis 1 Contents Review the Strategic Issues presented in the Case Discuss the key issues management needs to consider in deciding whether to support an in-house R&D function or outsource all Research & Development. Discuss the implications of outsourcing R&D for middle managers. Recommendations: Review the Strategic Issues presented in the Case Many Strategic issues are presented in the Case “Feed R&D-or Farm it Out” which are all interwoven. This case discusses the RLK […]

Questions on Strategic Management

How can issues facing Yahoo! Be described as strategic? To understand and do differentiate strategy from other issues facing Yahoo! We need to look at what Strategy is? What defines as strategy? Strategy is ‘set of actions that managers take to increase their company’s performance relative to rivals’. However in the view to access Yahoo! a fuller definition would be helpful. Strategy is ‘the direction and scope of an organization over the long term, which achieves advantage in a changing […]

Environmental Analysis of the Tourism Industry

The TUI is a global leading leisure travel group intending to provide customers with a wide choice of differentiated and flexible travel experiences to meet their changing needs. This course work explains the various strategies being used by this organisation. Strategy includes perspective, position, plan, and pattern. Strategy is the bridge between policy or high-order goals on one hand and tactics or concrete actions on the other. Strategy and tactics together straddle the gap between ends and means. In short, […]

Analysing a Company: DHL

The aim of this strategic planning document is to thoroughly analyze a company and based on the analysis find the right strategy that fits the company’s business purpose and mission. The right strategy, depending at what is directed, should help the company strengthen its position on the market; increase profits; help with further development. If a company implements a wrong strategy, it can cause bad damage or it can have huge financial impact on the company which could even end […]

Ebay’s Impact on Global Trade

How eBay has an impact on global trade. Introduction 2 What Is eBay? 3 Literature Review 12 Case Study 19 Results 25 Conclusions 27 Bibliography 28 Introduction The advent of the Internet has changed many dynamics in the ways we do things with respect to our business as well as personal lives. The near zero cost of communication and transmission the medium provides has brought new variables to the ability of people to conduct transactions in the borderless Internet world. […]

Core Corporate Strategic Capabilities: Role of Corporate Capabilities

Abstract Core strategies have been addressed in most of strategic literature but there has been little extension with respect to assessing the core strategic capabilities. Market measure which is done in form of looking competitive advantage has been the widely used measure for assessing the success of a strategy. Corporate reputation measure reflects into a large extent the performance measure, as well a society measure together with integrating institutional dimensions (macro, messo and micro). Capability of a strategy is not […]

Corporate Governance Failure: Marconi

An Exploratory Study of Failure in Successful Organisations: The Case Study of Marconi 1. Introduction and Objectives There has arguably never been a worse case of corporate governance failure than Marconi. In October 2005, Marconi accepted a A£1.2bn offer from Sweden’s Ericsson, signalling the end of one of the UK’s finest manufacturing companies. Over the past six years it has been shorn of its telecoms equipment business and reduced to an obscure rump company, called telent, which is not even […]

Case Analysis: the Honda Effect

The two reports of BCG and the insider’s account have a number of differences specified below: The BCG report is a very brief report which just gives the overview of the entry of HONDA in the US market and explains how the market was and outlines the competitors like Harley Davidson etc. While the insiders account is a direct detailed narration which specifies the target market (Los Angeles) and also encounters the challenges they faced while entering in the market( […]

Benefits for Mondelez International to Expand to Myanmar

1.0 INTRODUCTION This is a report that studies the potential reasons and benefits for Mondelez International to expand to Myanmar. Mondelez International Inc. is a multinational company that revolves around selling well-known snack food brands around the world. Some of these food brands include Oreos, Tiger, Cadburry, Milka, Toberone, Jacobs as well as Halls which are commonly available even within Malaysia. The company has a market presence in every region of the world although it still has markets not yet expanded […]

A Strategic Report for Mr Bean Group Ltd

INTRODUCTION Mr Bean Group Limited is a Singapore-based retailer and the fact that it was a stall in a hawker center before being a big company like right now. The Mr Bean was established in 1995 and it has grown really fast so far; therefore, it has become “the leading chain soya bean food and beverage retailer” (mrbean.com.sg) in the Lion Island as well. The enterprise has opened up over fifty stores in only Singapore from the North to the […]

Assessing the Business Performance of Metricum

Based in the east of England, Metricum is now a well established international SME founded 28 years ago. Their international activities are complex with manufacturing bases in Sweden and China and a wholly owned subsidiary in Romania from which they source raw materials. Currently the Romanian firm is running at just 20% of capacity, but a great deal of effort is being made to build linkages between the design teams in the U.K and Romania where they have high potential […]

Strategic Resources and Firm Performance Executive Summary

Overtime, resources become very important for the continuation of a company to achieve competitive advantage. Thus, this essay was assigned to examine the relationship between resource-based view and firm’s performance especially in achieving sustainable competitive advantage. Along this essay there are some merits and demerits of RBV in achieving competitive advantage. Furthermore, this essay explained about the strengths and weaknesses of RBV in order to achieve competitive advantage and create value to its customers. Further evaluation of RBV model has […]

The Definition of Corporate Social Responsibility

Chapter 2 Literature Review A literature review of research was carried out to put light into the definition of Corporate Social Responsibility (CSR) as this differs from country to country and different authors have modelled different definition for CSR. This makes the study of CSR more complex. Also factors influencing the strategic issues of CSR are also reviewed. Electronic database is used such as emerald to select appropriateA articles. ThisA review of literature is worked out on published research on […]

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and […]

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed that consumers will favor new extension if new products are under the label of already established brand name.Familiarity and trust with the parent brand is […]

Brand Identity and Positioning

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls for two essential tools of brand management: ‘brand identity’, specifying the facets of brands’ uniqueness and value, and ‘brand positioning’, the main difference creating preference […]

Failing to Meet Customer Needs — Letting the Competition in | Marketing

This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company’s environmental and organisational contexts. These frameworks are then used in analysing how well orientated the company is in terms of its targeted customers through exploiting its internal resources. The report continues with examining the impact of some of the […]

AKTEL Mobile Company

“Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing & HR Division” Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. This survey was conducted among the current customers of AKTEL, both pre-paid and post paid. About 10 years back there was only BTTB to offer […]

Literature Research Project

Literature review 1. Introduction: “The reviewing of existing literature relating to a topic is an essential first step and foundation when undertaking a research project. The purpose of a literature review is to demonstrate that one is familiar with what is already about a subject” Baker (2000) With this consideration, this chapter will review the literature under two main categories: Theoretical background for the research and literature on TPS. Theoretical Background Introduction: The Resource Based View (RBV) extended with dynamic […]

Evaluation of Total Quality Management

A critical evaluation of total quality management (TQM) and its influences on competitive advantage. The case of Trinidad and Tobago Petroleum Marketing Company Limited (NP), automotive lubricant division 1.1 Background Slack (2004) explains that Quality management is extremely important in gaining and sustaining competitive advantage. Growth, survival and attainment of strategic goals are all major issues of any organization quality therefore become a major issue. Existing as a private label company NP has made their way into a market filled […]

Generic Strategies

CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This opens the field to know about the competitive strategies, and to choose the best strategy among them to achieve the objective of sustainable competitive advantage. […]

HSBC

Chapter 1 (Intro) 1.1 Introduction To become the leading international bank HSBC has combined the emerging markets through international connectivity and scale yet maintaining the strategy unchanged. To comply with the recent economic turmoil HSBC’s strategy is apparently most appropriate one as the projected the return of total shareholders’ equity remains achievable over full business cycle. Reinvestment of the capital allowed the company to maintain flexibility of direction in accordance with financial and regulatory environment. This can help the company […]

Knowledge Management | Engineering Dissertations

Abstract Knowledge management (KM) is now recognized as a core business concern and intellectual assets play a vital role in gaining competitive advantage. Within the architecture, engineering and construction (AEC) industry, where the need for innovation and improved business performance requires the effective deployment and utilization of project knowledge, the need for strategic knowledge management is also being acknowledged. This paper reviews various initiatives for KM in order to assess the extent to which it is being implemented in the […]

E-brokerage Industry

Executive Summary The financial brokerage industry has undergone dramatic changes worldwide in the last decade, due to the rise of the Internet. E-brokerage brought huge opportunity to the industry as it introduces enormous amount of on-line traders but at the same time posted serious threat as it open up the market to new competitors. In this thesis, we investigate past and current challenges the brokerage industry faced. From our literature review, we studied the impact of online trading to the […]

Shell Online Sales Promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to buy. 2: The consumer’s perception of enjoyable online experience has a positive impact on impulse purchases leading to increase in sales for Shell. 3: The […]

Singapore Airlines- a Strategic Re-look

Introduction SIA traced its roots to an organization called Malayan Airways that offered its first commercial passenger service in May 1947.Today, SIA is Singapore’s best-known company, and rated consistently as Asia’s “most admired company”(Asian Business, 1997,p. 24). Its smiling, willowy cabin attendant, outfitted in tight batik sarong kebaya designed by renowned fashion house Pierre Balmain, and marketed as the Singapore Girl, is now a well-known international service icon. In 1994, the year she celebrated her 21st birthday, the Singapore Girl […]

Competitive Advantage Essays