Consumerism Essays

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Luxury and the Montblanc Brand

Dissertation subject: a. “Montblanc. Its development in the luxury industryâ€? OK b. “The Montblanc’s brand extension in the luxury industryâ€? OK c. “Montblanc brand: from a specialised luxury brand to a global luxury brandâ€? 2.              Dissertation issue / key question: a. “Did Montblanc, a specialised luxury brand in the writing instrument segment, extend its perception […]

Pages: 52 Words: 15615 Topics: Brand, Consumerism, Demand, Perception, Reputation, Research, Risk

the Scope of Branding

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]

Pages: 34 Words: 10201 Topics: Attitude, Brand, Communication, Consumerism, Mass Media, Mobile Phone, Research
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Celebrities Marketing | Marketing Dissertations

The impact of celebrities on magazine sales Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give man fame; we have willingly been misled into believing that fame – well-knowingness – is still a hallmark of greatness. The celebrity is […]

Pages: 35 Words: 10538 Topics: Adolescence, Celebrity, Consumerism, Discourse, Gender, Masculinity

Eco-friendly Marketing

It is no exaggeration to say a society is ruled by the logic of the environment in the 21st century. Since the 18th century industrial revolution, human beings have benefited of the richness due to the mass production and mass consumption, having a continuous growth with a progress of industrialization, industrial technology, and advanced material. […]

Pages: 34 Words: 10229 Topics: Consumerism, Distribution, Recycling, Social Responsibility, Strategic Management, Sustainability, Waste

Indians and Green Marketing

ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I take this opportunity to express my sincere gratitude towards the pillars of successful completion of Dissertation Report, without whose unflinching assistance & […]

Pages: 29 Words: 8789 Topics: Brand, Consumerism, Corporate Social Responsibility, Economy, Market Segmentation, Research, Sustainability

Labeling

Labeling – An instrument to market Green goods Executive Summary The area of green marketing is on the verge of becoming a big business in India. In this regard, the objective of this project was to study one aspect of the same in detail and see how it could be used to market green goods […]

Pages: 34 Words: 10132 Topics: Brand, Consumerism, Economy, Market, Research, Retail, Sustainability

the Concept of Preaching

The concept of preaching Chapter Two Contextual Literature Review 2.1 Establishing a starting point. Sermons are not a kind of discourse given much serious public attention in twenty-first century Britain. The very concept of preaching often brings with it negative connotations. To accuse any contemporary commentator of ‘preaching’ is to suggest that unsubstantiated opinions are […]

Pages: 46 Words: 13771 Topics: Attention, Christianity, Communication, Consumerism, Mass Media, Truth

Semiotics of Mass Luxury: an Indian Perspective

WHAT IS LUXURY The word ‘luxury’ derives from the Latin word ‘luxus’ , which according to the Latin Oxford dictionary signifies ‘soft or extravagant living, indulgence’ and ‘sumptuousness, luxuriousness, opulence’ (Christodoulides, Michaelidou, & Li, 2008). THE TRADITIONAL, ECONOMIC VIEW There are two aspects to consider when defining luxury, the psychological value and the value of […]

Pages: 46 Words: 13943 Topics: Brand, Consumerism, Semiotics

Advertising Images and Corporate Logos

Advertising Everywhere we look, we see advertisements and logos. These features of capitalist commodity culture have become not just ways of selling goods but an inescapable mode of modern communication (Cartwright and Sturken, 2001). In the commodity culture of the twenty-first century, advertising images and corporate logos are no longer simply a part of the […]

Pages: 2 Words: 487 Topics: Brand, Capitalism, Commodity, Consumerism, Economy, Marxism

Effects of Consumerism

Imprints on Planet Earth| Consumerism effects Is consumerism just another fancy word for shopping? Who is to say that one person’s ecological footprint from consuming has no effect on the planet? An ecological footprint, also known as a carbon footprint, is the scientific measure of one’s consumption and the effect of their expenditure to the […]

Pages: 1 Words: 265 Topics: Consumerism, Ecological Footprint, Environmental Issues, Human Impact On The Environment, Natural Environment, Pollution, Sustainability, Waste

Target Marketing in Bottle Water

1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just […]

Pages: 5 Words: 1463 Topics: Bottled Water, Consumerism, Market Segmentation, Target Market, Water

Pollution and Greater Amounts

Is increased Consumerism a good thing? Consumerism is social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts. In other words, increased consumerism also increases consumption of goods. In today’s society consumerism is often portrayed to be a negative aspect […]

Pages: 1 Words: 248 Topics: Consumerism, Environmental Issues, Human Impact On The Environment, Natural Environment, Nature, Pollution, Waste

Scenes that Show Masculinity

In this essay i will be analyzing and discussing the themes that were discussed that were used in the movie fight club. The first and main one being is masculinity. Violence was another theme that was used. Third one and most important one is identity and the last one is consumerism. The movie tells a […]

Pages: 4 Words: 1328 Topics: Consumerism, Film Analysis, Masculinity, Violence

what does Cultural Identity Mean?

Culture can be defined as human practices, the languages one speak, values that are based on ethnicity, religion, and common interest. It also includes the arts, social interactions of groups and people and human intellectual achievement. Culture can also be termed as and symbol of communication. The symbols of communication can include knowledge, skills acquired […]

Pages: 6 Words: 1760 Topics: Adolescence, Attitude, Consumerism, Cultural Identity, Identity, Taste, Value

the Hidden Truths Behind America

The American daily lifestyle has changed dramatically over the past few decades. Many people blame this drastic change of cultural norms on society becoming too digitally inclined, and or on modern American politics, but going down further there can be another source found. The goal of this paper is to sort out the articles that […]

Pages: 4 Words: 1247 Topics: Consumerism, Truth

the Industrial Revolution Environmental

Isaiah Kessler Womack A05 Assignment #3 Rough Draft 19 November 2018 The Industrial Revolution: Environmental Decay in 18th Century Britain The Industrial Revolution followed colonialism and is marked as the time in which we as human beings progressed into the modern age. During the time of the Industrial Revolution there was a great expanse in […]

Pages: 8 Words: 2463 Topics: Capitalism, Consumerism, Economic Growth, Human, Industrial Revolution, Sustainability, Wealth

the Greatest Economic Disaster

The Great Depression of the 1930s was the greatest economic disaster the United States has ever experienced. The effects were lasting and far-reaching. Though there were multiple factors that contributed to this disaster, one underlies them all. The most contributing factor to the Great Depression was the rampant consumerism of the 1920s because this consumerism […]

Pages: 2 Words: 700 Topics: Bank, Business Cycle, Consumerism, Great Depression, Manufacturing, Money, Stock Market

about John F Kennedy

Kennedy became the very first person to announce the fight for the presidency in America in the 1960 elections. Given the fact that his whole dynasty was in the conductors. I respect him very much, only for the fact that he is one of the very first who advocated the equality of all religions. After, […]

Pages: 5 Words: 1540 Topics: Consumerism, Economy, John F Kennedy

Two People of Wal-Mart an Ethnography Experiment

In anthropology, culture is the full range of learned human behavior patterns. (O’Neil, 2006). In the United States, this culture could be defined as a massively multi-ethnic, materialistic consortium of merging cultures from around the world. Known as the melting pot the world over, America has the distinction of being a nation built from emigration. […]

Pages: 5 Words: 1607 Topics: Consumerism, Ethnographic, Family, Gender, Shopping, Socialization, United States

Popular Culture is Simply an Expression of our Collective Experiences

I would like to agree with the phrase by a popular American blogger that Popular culture is simply an expression of our collective experiences. This opinion may seem to insinuate that popular culture is of great advantage to the American society, but this is not the real case. In the last century, this was certainly […]

Pages: 5 Words: 1478 Topics: Adolescence, Celebrity, Consumerism, Eating Disorder, Mass Media, Pop Culture, United States

Impact of the Progressive Era on our Culture Today

The Progressive Era in America is usually defined as the first two decades of the 1900’s when economic changes brought millions of people to cities, creating many changes and problems in society. This era has had an impact on our culture today in many ways, including the growth of consumerism, the rise of women’s rights, […]

Pages: 1 Words: 440 Topics: Consumerism, Economy, Progressive Era, Social Issues, United States, Women's Rights

a Problem of Sexism

Abstract Sexism exists and will continue to sprout thorns in the vines of modern efforts to promote social progression. It’s a reality that is sobering and sharp in the side of activists and marginalized communities, but it’s history and continuously changing effect on society is interesting considering social norms and how standards are changing. One […]

Pages: 7 Words: 2166 Topics: Brand, Consumerism, Feminism, Gender, Sexism
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