Importance-Performance Analysis
The general objective was evaluating the importance and Performance of attributes of Volunteer Tourism in Ethiopia and specifically intending to rank out the importance, to evaluate the competitive performance of Ethiopia to host volunteer tourists by laying them in a four quadrant grid and conduct the IPA Iso-Priority Line comparison of Volunteer Tourism in Ethiopia from hosts and guests point of view, a deeper research discourse was conducted with a randomly selected 384 guests and 165 hosts in Ethiopia. Findings […]