Coles Supermarket Essay Online for Free
Analyse the business environment for Coles supermarket chain. 1.0 Introduction 1.1 Background Coles is a national supermarket chain; liquor, fuel and convenience retailer in Australia. It was acquired in 2007 by Wesfarmers, “a diversified Australian company with strong, established market positions and recognised brands with the objective of delivering satisfactory returns to shareholders” (Wesfarmers, 2013, p.4).. According to Wesfarmers (2013), Cole’s sole purpose has been to give the Australian people a shop they can trust, to deliver quality, value […]