Business Plan for Bake and Beans

 

Name	Mr Donald Singh
Position	Baker
Qualifications	New Zealand Degree in baking
Expertise	Cakes
Track record	2nd in cake making competition in year 2010

Name	Mrs Sam Singh
Position	Pastry chief
Qualifications	New Zealand Diploma in Baking and pastry making
Expertise	Preparing Pastries for the Bakery and Cooking for Pies
Track record	1st in her academic class.

 

Strengths	I will maximise them by:
Unique recipe for Pie And Cakes	Maintaining the secret of the recipe
Weaknesses	I will maximise them by:
Non availability of the main baker during his sick leave’s	Hiring a assistant baker to cover his shift
Opportunities	I will maximise them by:
Selling the franchise to the investors	Promoting and selecting the best investor
Threats	I will maximise them by:
Competitive Market of other products	Introducing products to customers and maintain the high quality.

SWOT summary

Chosen strategy

The strategy of the business will be Increase the sales and maintain the quality and hiring new baker but hiring whilst maintain the secret recipes and promoting the business to the market to sell as a franchise. The aim of the business of to avoid any obstacle in future

Critical success factors

The success factor of the business will be the sales forecast of the business. Promoting cake sales in Christmas and Easter time and promoting wedding cakes and Indian savouries along with the cakes and provide suitable discounts to the customer so that they attract. The success of the business will determine the view of Mr Rana’s Introduction of the coffee machine to the locals and turning the cake shop to a restaurant where customers can order coffees while they wait and decide to the cakes. 6. Market research Bake and beans is focuses on New Zealand’s customers to attract to the Indian Taste in bakery and as the business is unique in New Zealand hence the Market research of the study is divided into two segments of service business analysis. Bakery: Any bakery offering bakery products. Pie: Any Pies in the market including which is sold in super markets. Competition and buying patterns. Although the bakery business is growing popularity amongst the new customers and increase in demand of vegetarian cakes the customers are noted in purchasing the cakes and bakery items from their local super markets, the reason of purchasing it from the super markets would be the easy availability of the products while they shop for normal items or the special deals provided by the companies timely. To match up with that we need to compete against the idea of customers and promote the quality assurance and freshness of the products we sell. While the taste may be the factor for the customer which is the normal taste for the Kiwi’s and they not willing to pay more than what they see in the super market. We believe that they will be willing to spend more if they will came to awareness of the differences between the freshly made bakery products against the product sold in supermarket with preservatives.

Competitor analysis

Competitor 1 (Quality Bakery}

Strengths	Weaknesses
Old Kiwi traditional bakery products. Local customers Competitive price	Small operation of business. Hygiene Lack of variety

Strategy

To improve the products and may be in future introduce an New Zealand recipe in the bakery to attract locals.

Competitor 2 {Countdown Supermarket }

Strengths	Weaknesses
Large Operation. Huge number of daily Customers Ability to sell the products in reduced price	Running off the products. Non availabity due to supplies. Higher rates when bakery is not on special deal.

Strategy

To establish a customer reward system so that the more the customer purchase the more discount they can get.

Financial plan

Profit and loss forecast

	First year	Second year	Third year
Estimated sales	0.00	22.861.00	207,112.00
Estimated costs	111,150.00	160,442.00	198,143.00
Estimated profit/loss	-174,404.00	-243,957.00	-92,608.00

Balance sheet forecast

Type of Balance	Year1	Year2	Year3
Total Current Asset Total Non-current Asset Total Asset	74,440.00 476,457.00 550,897.00	121,216.00 423,331.00 544,527.00	428,560.00 370,166.00 798,726.00

Projected Cash Flow

Cash Flow of Bake and Beans. Page | 1 Bake and Beans

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