Portrayal of Gender Roles in Advertisement: Effects on Women’s Self-Esteem
In today’s society appearance is everything. Looking the part and playing the role can allow one to go a long way in media, but particularly advertisement. Honestly, who has not mumbled or thought to themselves while watching an advertisement, I wish I looked like that? A commercial for intimate wear or a trendy cosmetic line can have women looking in the mirror critiquing their physical appearance while reviewing their flaws. Mass media and advertisement can form insecurities within women which […]