Pepsi Essays

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6 essay samples found

Consciousness of the Competitive Business Rivals Business Essay

Business firms these days , are ever conscious of the competition they have to face from rivals offering similar products. In the process they are on a constant look out to differentiate their brand and product with anything that can carve out a segment for themselves. Customer segment retention has become a very huge challenge […]

Pages: 14 Words: 4294 Topics: Distribution, Innovation, Market Segmentation, Pepsi, Retail, Strategic Management, Walmart

The Coca-Cola Company Struggles with Ethical Crises

“Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name […]

Pages: 11 Words: 3251 Topics: Brand, Pepsi, Reputation
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Penetration of Mango Drinks in Siliguri Market

Penetration of Mango Drinks in Siliguri Market A Project Report On “PENETRATION “PENETRATION OF MANGO DRINKS IN SILIGURI SILIGURI MARKET” Undertaken at HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL (Submitted In Partial Fulfilment of the Requirements for the Award of PGDM) Submitted By Sourav Paul DCSMAT Business School, Kerala DCSMAT Business School Page […]

Pages: 29 Words: 8690 Topics: Bottled Water, Brand, Economy, Marketing Communications, Pepsi, Retail

Cola Wars Case Analysis

Cola Wars Case Analysis 1. The main way in which my case notes would be different for Cola Wars if I were to have a second try at writing them would be to include a breakdown of how they are able to apply to Porter’s five forces. For example, it is evident after reading this […]

Pages: 4 Words: 1141 Topics: Economy, Market, Microeconomics, Pepsi

Pepsi and Coca Cola in India – a Case Study

The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007), that loosened the grip on […]

Pages: 6 Words: 1733 Topics: Pepsi

Social Media Communication

Marketing is a difficult job to accomplish for most companies as they are looking to increase sales and build up goods customer relationships. Therefore, companies have come up with many innovative solutions to gain the attention of its customers. Traditional approaches to marketing are not as practical as they were in the past and hence, […]

Pages: 2 Words: 533 Topics: Brand, Economy, Microeconomics, Pepsi, Social Media, Social Media Marketing, Target Audience
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