Children in the primary years of school learn much both in and out of the classroom. This is the time they begin reading, writing, and basic mathematics. During these crucial years they are also learning who they are and how they relate to the world around them. One important aspect of this development of self-concept […]
Mattel is the worldwide leader in the design, manufacture and marketing of toys and family products in 150 countries. The company’s main products include Barbie, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books and items licensed by Sesame Street, Barney & Friends and Ferrari. In 2000, Robert Eckert replaced Jill Barad […]
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Get startedGames Workshop PLC (GAW) and Hornby PLC (HRN) are UK based companies operating in the Toys and Games Industry under the leisure market. HRN is a UK brand leader in the model railway hobby. Frank Hornby, the company’s founder, established ‘Meccano Ltd’ in 1907 which become the classic toys of all time. In 1920 it […]
1.Introduction As a team of investment Analyst for Bresil Investment, We have been approached by one of our client, Stephen Curry to offer investment advice. Mr. Curry has two investment choices, either Games Workshop PLC or Hornby PLC. Our analysis will include ratio analysis of both the companies for current and previous years, as well […]
Introduction There is a difference between the terms sex and gender. Sex refers to biological differences such as chromosomes, hormones and internal and external sex organs, whereas gender is the way in which males and females behave in society, displaying what are considered as masculine or feminine traits. These traits are often stereotypes about what […]
Toys as Role Models Judy Attfield, who holds a PhD in history and design, has written numerous articles in relation to design history. Her articles, often written in a formal and informative style, concentrate on parenting and family issues. Citing the differences in the maneuverability designs of Barbie and Action Man, which embody the stereotypical […]
Mattel Case Study – Presentation Transcript 1. no. 1-0013 Mattel, Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U. S. Our biggest opportunities are in growth outside the U. S. – Jill Barad President & CEO Mattel, Inc. The sun was just breaking over Kowloon Harbor. From his […]
Nothing wrong with Cinderella In “What’s Wrong with Cinderella”, the writer raised various issues and concerns regarding the physical and mental impact brought upon the younger generations by princess-themed toys. The writer, Peggy Orenstein, is a self-proclaimed feminist who writes for New York Times and many other prominent publications. The writer claims that the princess-themed […]
Blue is for boys, and pink is for girls. Cars are for boys, and dolls are for girls. Men are aggressive, dominant, and ambitious. Women are emotional, submissive, and home-oriented. Men should go to work, and women should stay home and care for the children. In our heteronormative society, these statements regarding gender roles are […]
They can vary from place to place and they can evolve over time in different cultures and societies. For each gender, there are certain attitudes, domestic behaviors, traits, occupations and ways of life that are expected (Dr. A. Zell, personal communication, September 28, 2018). The Article Gender Roles and Identity (n.d.) on plannedparenthood.org explains that […]
