COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the […]
Introduction A brand consist not only of the logo or the visual identity. It is more than the product, the advertising campaign or the slogan. It is neither only controlled by the company behind it nor only a collection of perceptions that reside in the mind of customers. A brand is a collection of things […]
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Get startedCase 19Mobile Marketing at Adidas Analysis Internal Strengths •Huge advertising budget ($900 million dollars in 04) •Sponsorships/cobranding with some of the biggest athletes (Beckham, Kobe, etc. ) •Established brand name: Historically largest share of soccer market in Europe (until 03) •Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses •“Second place” […]
Brand loyalty is stronger for Li Ning than for the two leading foreign brands, suggesting that modern marketing strategy is taking hold on the Chinese mainland much more quickly than had previously been anticipated. A study jointly undertaken by Horizon Research and Horizonkey. com on leading sports shoe brands in 2003, Li Ning leads in […]
1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance […]
32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation. The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7. 74 billion in 2004. adidas’ product range includes shoes, […]
