32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation. The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7. 74 billion in 2004. adidas’ product range includes shoes, […]
1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance […]
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