Adidas Essays

Filter filter
Sort by filter
6 essay samples found
Sort by
  • Relevance
  • Newest
  • Download (max to min)
  • Download (min to max)

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the […]

Pages: 49 Words: 14641 Topics: Adidas, Brand Equity, Brand, Competition, Distribution, Marketing Mix, Pricing, Target Market

SWOT Business Analysis of Nike

Introduction A brand consist not only of the logo or the visual identity. It is more than the product, the advertising campaign or the slogan. It is neither only controlled by the company behind it nor only a collection of perceptions that reside in the mind of customers. A brand is a collection of things […]

Pages: 7 Words: 2102 Topics: Adidas, Brand, Clothing, Innovation, Market, Perception, Shoe
Have doubts how to write your paper correctly?

Our editors will help you fix any mistakes and get an A+!

Get started

O.C. Ferrell Chapter 19 Case 19 – Mobile Marketing at Adidas – Swot and 5 P’s

Case 19Mobile Marketing at Adidas Analysis Internal Strengths •Huge advertising budget ($900 million dollars in 04) •Sponsorships/cobranding with some of the biggest athletes (Beckham, Kobe, etc. ) •Established brand name: Historically largest share of soccer market in Europe (until 03) •Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses •“Second place” […]

Pages: 1 Words: 249 Topics: Adidas, Market

Li Ning in with Nike and Adidas to Carve up Sportswear Market

Brand loyalty is stronger for Li Ning than for the two leading foreign brands, suggesting that modern marketing strategy is taking hold on the Chinese mainland much more quickly than had previously been anticipated. A study jointly undertaken by Horizon Research and Horizonkey. com on leading sports shoe brands in 2003, Li Ning leads in […]

Pages: 1 Words: 301 Topics: Adidas, Brand, Economy, Market, Microeconomics

Golf Industry

1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance […]

Pages: 1 Words: 344 Topics: Adidas, Brand, Competition, Counterfeit, Economy, Golf, Market, Nike

Adidas Future Plan

32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation. The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7. 74 billion in 2004. adidas’ product range includes shoes, […]

Pages: 3 Words: 793 Topics: Adidas, Economy
Didn't find the paper that you were looking for?
We can create an original paper just for you!
What is your topic?
Number of pages
Deadline 0 days left
Get Your Price