Hotel Essays

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Inquiry Letter To A Hotel

Rang Ne Ha Enterprises 23 Jurong West Street 41 Singapore 627142 September 20, 2010 Hotel Browns 20 Brown Pinoy Street Cebu, Phillippines P. O. Box 1094 Dear Sir/Ma’am, I am Mr Chong Chin Chian, Frankie, the HR manager of Rang Ne Ha Enterprises. Our company has decided to organise a retreat at your hotel on […]

Pages: 2 Words: 499 Topics: Hotel, Letter

Marketing Plan For Hotel

Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1. 0 Corporate objectives and strategy 5 2. 0 Marketing audit 5 2. 1 External Analysis – PESTLIED 5 2. 2 Industrial and Market Analysis 7 2. 3 Competitive Analysis 9 2. 3. 1 Direct competition 9 2. 3. 2 Indirect Competition 9 […]

Pages: 30 Words: 8976 Topics: Brand, Communication, Competition, Hotel, Market, Market Segmentation, Pricing, Strategic Management, Study
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Radisson Hotel

Introduction Radisson hotels were in 1938 founded in by Curtis L. Carlson. The majority of Radisson branded hotels are located in the United States. The company’s headquarters is located in Minneapolis, Minnesota, where the first Radisson Hotel was built. This city is also headquarters to the parent company, Carlson Companies. Carlson Companies, Inc. is one […]

Pages: 1 Words: 383 Topics: Economy, Hotel, Market

Four Seasons Goes to Paris

9-803-069 REV: JANUARY 8, 2003 ROGER HALLOWELL DAVID BOWEN CARIN-ISABEL KNOOP Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy” Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was […]

Pages: 32 Words: 9596 Topics: Employment, France, Hotel, Recruitment, Tax

Hotel Performance Evaluation

RESEARCH NOTES AND REPORTS This Department publishes research notes, conference reports, reports on the work of public agencies and associations, ? eld (industry) reports, and other relevant topics and timely issues. Contributions to this department are submitted to its two Associate Editors: Research Notes to Juergen Gnoth (Department of Marketing, University of Otago, Dunedin, New […]

Pages: 4 Words: 1301 Topics: Economy, Hotel, Research

Value Chains in Organisations

Introduction In this assignment I’m going to show that an organisation can add value with its success and how the concept of a Value Chain can be used to asses where organisations add value and develop future strategy. According to Wright (2004), Value Chain is a traditional manner of departmentalising stages of the business process. […]

Pages: 8 Words: 2377 Topics: Competitive Advantage, Economy, Hotel, Leadership, Strategic Management, Value Chain

Strategic Report On The Britannia International

This is the strategic report on the Britannia International Hotel industry. It discusses the scheme of the strategic management in the business with the analysing of the tools of the strategy in the day to day operations of the business. Strategic report is focusing on the impact analysis of the business strategy of the hotel […]

Pages: 11 Words: 3187 Topics: Economy, Hotel, London, Strategic Management

Malta – sustainable destination development

Introduction To understand what an exactly tourism management specialization is and have awareness what I am studying at school I had to first understand what is nowadays tourism and how to manage it. It is important for me that I have good understanding of what I am writing about and what is the area that […]

Pages: 34 Words: 10051 Topics: Employment, Hotel, Pollution, Sustainability, Sustainable Development, Sustainable Tourism, Tax

Le comportement du consommateur

Introduction générale Le parc hôtelier mondial ne cesse d’accroître, et la tendance est loin de s’arrêter. C’est la conséquence du désir des groupes hôteliers mondiaux d’augmenter le nombre d’hôtels au sein de leurs réseaux. Pour illustrer cette tendance, les 20 premiers groupes hôteliers mondiaux annoncent l’ouverture de 8500 hôtels, soit 1,1 million de nouvelles chambres […]

Pages: 52 Words: 15632 Topics: Bank, Consumer Rights, Economy, France, Hotel

Hotel Industry Advertising

Marketing Advertising in the Hotel Industry Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predominantly professional services). With the continuing growth in the MICE and 5 star resort hotel market, the purpose of this paper […]

Pages: 33 Words: 9849 Topics: Economy, Hotel, Market Segmentation, Research

Food habits and restaurant cultures

Abstract The aim of the study was to examine customers’ definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. . The study was specifically carried out […]

Pages: 45 Words: 13450 Topics: Customer Satisfaction, Hotel, Operations Management, Research, Restaurant

Holiday Companies Product | Business Dissertations

Holiday Inn Corporation Analysis I. Introduction (600) The term of globalization describes a number of processes by which products, people, companies, money and information are able to move freely and quickly around, unimpeded by national borders or other territorial limitations (Morrison, 2002). Benefited from that, multinational organizations are booming in the world market. Globalization opens […]

Pages: 14 Words: 4231 Topics: Competence, Competition, Competitive Advantage, Employment, Hotel, Market, Strategic Management