Confirmation Bias Confirmation (or confirmatory) bias is the tendency to specifically look for or give greater importance to information that is consistent with ones prior beliefs. This sort of selective thinking causes one to ignore or undervalue any alternative thought or belief irrespective of evidence otherwise. An illustration of Confirmation bias- A very real manifestation […]
ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without […]
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