SWOT Analysis Definition and Examples
SWOT in this context is the acronym for strengths, weaknesses, opportunities and threats. A SWOT analysis is a study that evaluates the variables of a company or business, where strengths and weaknesses are internal, and opportunities and threats are the external elements (Kotler, Makens, Baloglu and Bowen, 2017). Furthermore, by conducting this analysis, companies, whether […]