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Adidas Marketing | Marketing Dissertations

Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with approximately 150 continents (www.adidasgroup.com). Adidas aim to get better their quality, look, feel, and representation of their product in order to surpass consumer expectations and […]

Adidas Future Plan

32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation. The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7. 74 billion in 2004. adidas’ product range includes shoes, apparel and accessories for basketball, golf, soccer, fitness and training. The company has over 14,000 employees, 110 subsidiaries and sources from 840 factories across the […]

Li Ning in with Nike and Adidas to Carve up Sportswear Market

Brand loyalty is stronger for Li Ning than for the two leading foreign brands, suggesting that modern marketing strategy is taking hold on the Chinese mainland much more quickly than had previously been anticipated. A study jointly undertaken by Horizon Research and Horizonkey. com on leading sports shoe brands in 2003, Li Ning leads in brand loyalty with 53. 4%, followed by Adidas and Nike with 39. 8% and 39. 1% respectively. However, two other domestic brands – Shuangxing and […]

O.C. Ferrell Chapter 19 Case 19 – Mobile Marketing at Adidas – Swot and 5 P’s

Case 19Mobile Marketing at Adidas Analysis Internal Strengths •Huge advertising budget ($900 million dollars in 04) •Sponsorships/cobranding with some of the biggest athletes (Beckham, Kobe, etc. ) •Established brand name: Historically largest share of soccer market in Europe (until 03) •Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses •“Second place” to Nike •No longer the European premier soccer brand •Smaller marketing budget than Nike •Placed sponsorships with risky celebs “Kobe – sex scandal, Beckham – […]

Fashion – Activewear & Athleisure Retail Research

There is a variety of clothing found in Tory Sports stores. Featured categories for men include shorts, Polos, pants, t-shirts, and under armor while brands include Adidas, champion, and Nike. Featured categories for women are tops, jackets, sports bras, sneakers, and leggings. Soccer pants for ladies cost $ 45, while legging costs $ 54.50. Prices of men’s activewear vary. For instance, superstar track jacket costs $ 70, with shorts going for $ 35, and training pants $ 65. The philosophy […]

Golf Industry

1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance of high-end sales. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players in […]

SWOT Business Analysis of Nike

Introduction A brand consist not only of the logo or the visual identity. It is more than the product, the advertising campaign or the slogan. It is neither only controlled by the company behind it nor only a collection of perceptions that reside in the mind of customers. A brand is a collection of things and it identifies everything that sets into the mind of the customer; it is the idea and feeling a customer has about the company and […]

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the product meaning and defines its identity in both time and space. Too often brands are examined through their component parts: the brand name, its logo, […]

Adidas Essays