Marketing Essays

267 essay samples found

Analysis of the Case Study of BizRate.com

Analysis of the Case Study of BizRate.com Table of Contents What are the facts? What problem exists, and why? What additional information is needed to analyze this case adequately? What are possible solutions to the problem? What are the consequences of each alternative? What decision should be made or what solution should be chosen and […]

Pages: 5 Words: 1474 Topics: Economy, Market, Market Research, Online Shopping, Research, Retail

Analysis of Merger and Acquisition Performance

Chapter – 1 INTRODUCTION Background of the study Merger and acquisition is one of the most important phenomena to create a value for shareholders and for the company’s growth. This is not only been observed by organizations, but in accordance of political, professionals, media and individual economy considerably making more attention towards M & A. […]

Pages: 17 Words: 5154 Topics: Economy, Market, Motivation, Research, Strategic Management, Tax
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Analysing the Performance of Vedanta Resources

Vedanta resources is the first Indian company to be listed in the London stock exchange in December 2003. It is an FTSE 100 metals and mining company with its headquarters located in London, UK and is India’s largest non – ferrous company based on their revenues. The company is principally situated in India, although they […]

Pages: 18 Words: 5273 Topics: Corporate Social Responsibility, Economy, Mining, Natural Resources

COCA-COLA’S USE of STRATEGIC CHOICES

Strategic choices are concerned with decisions about an organisation’s future and the way in which it has to respond to the myriad of pressures and influences as a result of its immediate and macro environment. To this end there are three basic choices to be made as shown below. This area has to do with […]

Pages: 4 Words: 1119 Topics: Brand, Economy, Strategic Management

Characteristics of Successful Salespeople

The willingness to learn is an important trait that lead to success (Richmond, 2012). Academic background is not enough to support the job in sales, the salesperson also has to know about the products or services information, skills in persuading or even negotiating (Johlke, 2006; Richmond, 2012). When the negotiation was made to provide both […]

Pages: 4 Words: 1113 Topics: Neuroscience

Central Steel Door Corps

Introduction Over the last few decades, the process of globalization has created unprecedented opportunities for global business investment and trade. Many multinational corporations are attempting to expand their international business by many entry strategies. Central Steel Door corps is also on the way to globalize and integrate. This company has been run for about 20 […]

Pages: 3 Words: 958 Topics: Economy, Employment, Recruitment

Case Study of Sottilette Kraft

Introduction Krafts General Foods was founded in the U.S.A in 1908 and its presence was established in Europe in 1927. The company entered Italy in 1964 with its best known products at the time-Sottilette and Mayonnaise. It grew steadily and its growth was significantly influenced by mergers and acquisitions. Philip Moris after taking over General […]

Pages: 9 Words: 2725 Topics: Brand, Cuisine, Food And Drink

Case Study: Happiest Minds – Business Venture

Case Study: Happiest Minds Background An entrepreneur named Shri Ashok Soota formed a new business venture called “Happiest Minds Technologies Private Limited”. Soota had a vision for this company to become a full service firm with a global presence. The company was launched on August 29, 2011 with the help of a team of experts […]

Pages: 9 Words: 2830 Topics: Economy, Entrepreneurship

CASE STUDY ANALYSIS: BAKHRESA GROUP of COMPANIES –TANZANIA

1.0 INTRODUCTION This assignment looks at the all innovation aspects involved in the influence of the Bakhresa Group of Companies expansion in the East African region and beyond. The assignment considers the position of the company in relation to its environment at this current time and offers possible innovation aspect solutions to its growth possibilities. […]

Pages: 23 Words: 6752 Topics: Creativity, Entrepreneurship, Innovation, New Product Development, Organization, Organizational Structure, Storytelling

Case Analysis: the Honda Effect

The two reports of BCG and the insider’s account have a number of differences specified below: The BCG report is a very brief report which just gives the overview of the entry of HONDA in the US market and explains how the market was and outlines the competitors like Harley Davidson etc. While the insiders […]

Pages: 7 Words: 2156 Topics: Brand, Competition, Competitive Advantage, Honda, Organization, Strategic Management, Supermarket

Case Study: Nestle

Case Study Report – Nestle Introduction: The case study on the multinational company – Nestle, which happens to be a FMCG global giant reveals the strategies and the well designed plans of the company wherein it tries to shift its image from a food company to that of a nutrition health and welfare company. The […]

Pages: 4 Words: 1258 Topics: Brand, Health Care

A Strategic Report for Mr Bean Group Ltd

INTRODUCTION Mr Bean Group Limited is a Singapore-based retailer and the fact that it was a stall in a hawker center before being a big company like right now. The Mr Bean was established in 1995 and it has grown really fast so far; therefore, it has become “the leading chain soya bean food and […]

Pages: 4 Words: 1241 Topics: Competitive Advantage, Economy, Retail

A Marketing Report on Birchbox

Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into men’s products in 2012 with Birchbox Man. […]

Pages: 5 Words: 1377 Topics: Brand, Communication, Economy, Market, Online Shopping, Retail

A Marketing Plan on Andalusia Ltd

Contents Executive Summary Mission The Company Vision and Values Goals and Objectives Team Management Services Market Research Target Market SWOT Analysis List of Competitors Marketing and Promotional Strategy Start-up Expenses Plan Competitive Edge Contingency Plan Get in Touch Executive Summary Andalusia Limited provides the business consultancy services to young and experienced entrepreneurs, of all sizes […]

Pages: 7 Words: 2075 Topics: Entrepreneurship, Goal, Market, Market Research, Research, Strategic Management, Target Market

Albert David Pharmaceuticals (BD) Ltd

Albert David pharmaceuticals (BD) Ltd Albert David was established in 1848 by a British business man Albert Juda. The company was named after Albert Juda’s son Albert David. Albert David was a renowned pharmaceutical company of that time. In 1865 Albert Juda sold the company to a Pakistani business man Akbar Ali and he operated […]

Pages: 6 Words: 1700 Topics: Economy, Negotiation

Additional Relevant Personal Notes and Observations Business Essay

I started the journey with the theories of competitive positioning a firm in the business landscape. In this context we were introduced the concept of five-force analysis which shapes the strategy. Next interesting topic was the resource-based view of the firm in the form of VRIO analysis, which helps in competitive advantage as scholars argue. […]

Pages: 5 Words: 1454 Topics: Epistemology, Learning, Strategic Management

A Critical Review of Samrith Kutco India Limited (SKIL)

SAMRITH KUTCO INDIA LIMITED (SKIL)* Samrith Kutco India Limited (SKIL) was established in 2000. It was a joint venture between Samrith Technical Services Private Limited, set up by the Government of India under the Companies Act 1956 in 1985 and Kutco, a leading consumer goods manufacturer in Japan. Kutco had taken up 50% stake in […]

Pages: 9 Words: 2741 Topics: Economy, Employment, India, Work

A Comparative Analysis of Three Successful Canadian Organisations

Rocky Mountain Soap Company Rocky Mountain Soap Company is a small Canadian company that’s in the business of producing and selling bath and body products. Their mission statement is “to find the most nurturing and therapeutic ingredients nature has to offer and impart their healing qualities into a collection of 100% natural bath and body […]

Pages: 4 Words: 1245 Topics: Economy, Leadership, Organizational Culture

Brewery Industry in Europe

CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of […]

Pages: 61 Words: 18383 Topics: Beer, Brand, Competition, Development, Strategic Management, Strategic Planning, SWOT Analysis, Value Chain

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the […]

Pages: 49 Words: 14641 Topics: Adidas, Brand Equity, Brand, Competition, Distribution, Marketing Mix, Pricing, Target Market

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to […]

Pages: 19 Words: 5574 Topics: Brand, Ecotourism, Experience, Marketing Communications, Motivation, Research

Analysis of E-grocery Systems

Introduction:- The literature reviews the operational and strategic analysis of E-grocery systems. There are many business models in E-grocery business. To make E-business model a sustainable one they are using different strategies in different targeted markets. Each individual model varies from one other in various dimensions such as placing of order, assembling and delivering the […]

Pages: 15 Words: 4516 Topics: Online Shopping, Qualitative Research, Quantitative Research, Research, Retail, Shopping

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research

Idea Generation

IDEA GENERATION MISSION:- To provide the best and cost-effective care, accessible to every patient, through integrated clinical practice, education and research, delivered with compassion, care and concern through team spirit and transparency. VISION:- To evolve as a unique university-based health centre where the quest for new knowledge would continuously yield more effective and more compassionate […]

Pages: 10 Words: 3140 Topics: Health Care, Hospital, Physician

Study of Attitudinal Differences of Malaysian Customers

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of […]

Pages: 15 Words: 4570 Topics: Attitude, Bank, Gender, Malaysia, Research

Improving the Supply Chain Performance of Blood Services

Blood Banking services is one of the most important operations worldwide. The blood banking service provides the resources for transfusion needed in every medical intervention, whether in peacetime or during war. This paper observes the process of blood banking supply chain, starting with the upstream suppliers of raw material (blood) and down to the downstream […]

Pages: 9 Words: 2625 Topics: Supply Chain

Dividend Payout Within Consumer Products Industry in Malaysia

2.0 PROBLEM STATEMENT There is a large volume of work in the area of dividend payout policy across many developed countries (Gugler, 2003; Kallapur, 2004; Ferris et al., 2006; Denis and Osobov, 2008; Eije and Megginson, 2008; Engsted and Pedersen, 2010). However, less work has been done in developing countries and researchers have started to […]

Pages: 4 Words: 1279 Topics: Economy, Qualitative Research
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