Marketing Essays

Filter filter
Sort by filter
362 essay samples is found
Sort by
  • Relevance
  • Newest
  • Download (max to min)
  • Download (min to max)

Antenna Gate: Apple’s Loss of Signals

Antenna Gate: Apple’s Loss of Signals Contents Introduction Background The Communication problem Action Plan Short term and long term solution Summary: Bibliography Antenna Gate: Apple’s Loss of Signal Introduction Steve Jobs ought to have been lounging in his late triumph. With the day’s profoundly foreseen arrival of the iPhone 4, Apple had taken huge strides […]

Pages: 6 Words: 1808 Topics: Iphone

A Report on the Body Shop

Summary of The Body Shop The Body Shop was found by Anita Roddick in the year of 1976 which she opened the first store in United Kingdom using only £8000. In 1984, The Body Shop is floated on the London Stock Exchange. In 2006, The Body Shop won the PETA’s Proggy (progess) awards for its […]

Pages: 5 Words: 1527 Topics: Economy, Shopping
Have doubts how to write your paper correctly?

Our editors will help you fix any mistakes and get an A+!

Get started

A Report on the Strategic Culture and Marketing Strategy of Canon

This is a report and detail analysis of internal structure and culture of Canon. Canon is an established international firm in the photocopy and imaging industry. It operates in diverse range of markets which includes business solution, computer imaging, broadcast and communication, medical system and industrial product. This report further evaluates the overseas opportunities of […]

Pages: 9 Words: 2591 Topics: Economy, Organization

ASDA Manpower, Planning Demand and Supply of Labour

INTRODUCTION ASDA was established in 1965 by the group of farmers from Yorkshire, England. ASDA became a subsidiary of the American retail Wal-Mart in 1999. About 78,000 peoples were working in ASDA. The main thing is that all the staffs of ASDA Company/ stores have good knowledge of the products and they know what offers […]

Pages: 10 Words: 3121 Topics: Competence, Employment, Human Resources, Job Analysis, Recruitment, Strategic Management, Supply And Demand

Assignment of Plan a Market Campaign

Assignment of Plan A Market Campaign INTRODUCTION International Academy of New Zealand is one of the recognized college of Auckland, which is located at level 13,115 Queen street and is considered to be the Herart of City . This college is registered as a private training establishment by New Zealand Qualifications Authority (NZQA). The motto […]

Pages: 8 Words: 2392

Assignment on Fitness First Business Essay

Fitness Initial stands out as the most substantial independently owned or operated fitness centre business across the world with much more than 540 branches globally achieving much more than 1.4 million normal members throughout 19 nations. Within the United Kingdom solely you’ll discover 161 clubs of Fitness Initial with much more than 425,000 members. Within […]

Pages: 12 Words: 3646 Topics: Demand, Evaluation, Exercise, Physical Fitness, Research, Time

A Strategic Application of Apple Inc.

Purposes of different types of organisation The variety of legal types of organisations, including with corporations, governments, non-governmental organizations, international organizations, armed forces, charities, not for profit corporations, partnerships, cooperatives, and universities. The organization of a hybrid is a body that alternates in both the public sector and the private sector simultaneously, fulfilling the wants […]

Pages: 6 Words: 1809 Topics: Economy, Organization

A Strategic Report for Mr Bean Group Ltd

INTRODUCTION Mr Bean Group Limited is a Singapore-based retailer and the fact that it was a stall in a hawker center before being a big company like right now. The Mr Bean was established in 1995 and it has grown really fast so far; therefore, it has become “the leading chain soya bean food and […]

Pages: 4 Words: 1241 Topics: Competitive Advantage, Economy, Retail

A Strategic Report on Travis Perkins

1. Introduction 2. Strategic Analysis 2.1 Broad environment 2.1.1 Political 2.1.2 Economic 2.1.3 Social 2.1.4 Technological 2.1.5 Environmental 2.1.6 Legal 2.2 Industry 2.2.1 Threat of new entrants 2.2.2 Threat of substitutes 2.2.3 Bargaining power of buyers 2.2.4 Bargaining power of suppliers 2.2.5 Competitive Rivalry 2.3 Company strategy 3. Financial Statement Analysis 3.1 Income Statement Analysis […]

Pages: 9 Words: 2739 Topics: Competition, Economic Growth, Economy, Market, Retail, Supply Chain

Compensation and Benefits Strategies

The purpose of this paper is to analyse and evaluate the best practices in compensation and benefits adopted by organisations in the high tech industry. High technology companies incur a high cost due to retention and recruitment of human resources and thus design of suitable compensation programs are important to their bottom lines. We studied […]

Pages: 6 Words: 1822 Topics: Employee Retention, Employment, Entrepreneurship, Human Resource Management, Human Resources, Recruitment, Strategic Management

A Survey of the Kenyan Banking Sector Business Essay

Communication is an organisational asset which has a big impact on the success of the business. Communication serves a number of important functions in an organisation such as sharing and clarifying goals, identifying how goals are to be achieved, exerting control, motivating others, developing a sense of community and commitment, sharing information and creating common […]

Pages: 14 Words: 4251 Topics: Bank, Brand, Communication, Employment, Reputation, Research, Strategic Management

Benefits for Mondelez International to Expand to Myanmar

1.0 INTRODUCTION This is a report that studies the potential reasons and benefits for Mondelez International to expand to Myanmar. Mondelez International Inc. is a multinational company that revolves around selling well-known snack food brands around the world. Some of these food brands include Oreos, Tiger, Cadburry, Milka, Toberone, Jacobs as well as Halls which are […]

Pages: 11 Words: 3292

Bp Energy Company Focuses Primarily on Petroleum Business Essay

Executive Summary BP is an energy company that focuses primarily on petroleum, with a minor interest in alternative energy. However, due to recent accidents in the petroleum sector, the BP name has been blemished. With the finite supply of crude oil, it is also becoming necessary for an oil company to consider other investments. Because […]

Pages: 9 Words: 2771 Topics: Alternative Energy, Bp, Economy, Nature, Renewable Energy, Solar Energy, Solar Power

Brand Awareness

Branding: Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact, the word brand is derived from the Old Norse word brandr, which means “to burn,” as brands were and still are the means by which owners of livestock mark their animals to […]

Pages: 5 Words: 1504 Topics: Brand, Communication, Economy, Market, Microeconomics, Semiotics

Brief Analysis of Coca Cola and Pepsico Business Essay

Introduction The interest in corporate social responsibility, sustainable business practice, corporate governance, business ethics, and integrity and compliance management has grown markedly in the past decade (Waddock et al., 2002). It is not only stakeholders who expect companies to pay greater attention to norms, values and principles; companies themselves are acknowledging the importance of responsible […]

Pages: 10 Words: 2870 Topics: Business Ethics, Corporate Social Responsibility, Drinking Water, Economy, Social Responsibility, Stakeholder, Sustainability

British American Tobacco Plc.

P1 History of British American Tobacco Plc.: British American Tobacco was ‘born international’; British American Tobacco has been in business for more than 100 years, trading through the turbulence of wars, revolutions and nationalizations as well as all the controversy surrounding smoking. The business was formed in 1902, as a joint venture between the UK’s […]

Pages: 7 Words: 2057 Topics: Competition, European Union, Fiscal Policy, Market, Perfect Competition, Strategic Management, SWOT Analysis

Business Communication Mcdonalds

McDonald’s Here I choose a McDonald’s of New Zealand for my assignment. I choose this organization because it is very up growing organization of New Zealand. The biggest reason for choosing this organization is that because I am working here and I know much more about that. It all began in the USA in 1954 […]

Pages: 11 Words: 3175 Topics: Competitive Advantage, Economy, Employment, Fast Food Restaurant, Goal, Strategic Management

Business Group Report – Australian Hardware

Business Report The type of existing business of my choice is hardware firm used to work in Melbourne by the name of Australian Hardware. Its first store opened in 1921 in Sydney. It was famous for making different type of small households as well as furniture. After getting fame by people, the business was expanded […]

Pages: 7 Words: 2025 Topics: Cloud Computing, Employment, Information, Information Security, Information Technology

A Design Plan for Car Rental

Executive summary The purpose of the plan is to start a business of car rentals while showing the expected financials and the operations over the next few years. The car rental Agency is the corporation that will provide the rental of the economy, standard and the luxurious automobiles in its targeted market. Create a design […]

Pages: 6 Words: 1738

Business Plan – GB Link Ltd

gb link ltd Business plan Executive Summary Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications. Cell systems are benefiting from this research and starting to develop into large-scale consumer products. Computer has also been used in a large quantity of areas such as research, home and office. GB Link ltd. […]

Pages: 7 Words: 2035 Topics: Communication, Economy, Market, Microeconomics

Case Analysis: the Honda Effect

The two reports of BCG and the insider’s account have a number of differences specified below: The BCG report is a very brief report which just gives the overview of the entry of HONDA in the US market and explains how the market was and outlines the competitors like Harley Davidson etc. While the insiders […]

Pages: 7 Words: 2156 Topics: Brand, Competition, Competitive Advantage, Honda, Organization, Strategic Management, Supermarket

CASE of LG GROUP: DEVELOPING TOMORROWS GLOBAL LEADERS

There is no company which is resistant to environmental changes, especially business environment. As the year comes by, new inventions or innovation will absolutely give impact on every type of business in the world. However, the causes of the impact, in other words, the root of the changes in the environment is not merely coming […]

Pages: 7 Words: 2087 Topics: Competence, Economy, Employment, Human Resource Management, Leadership, Recruitment

Parts Emporium Case Study, Solutions and Answers

Case Parts Emporium Methodology Briefing 3 Inventory Analysis 5 This Report has been prepared in response to the warehouse inventory situation as appraised to me by Joe Donnell. In assessing the situation, I have found that the installation of a computer model for ordering projection will alleviate out of stock as well as overstock situations. […]

Pages: 4 Words: 1316

CASE STUDY ANALYSIS: BAKHRESA GROUP of COMPANIES –TANZANIA

1.0 INTRODUCTION This assignment looks at the all innovation aspects involved in the influence of the Bakhresa Group of Companies expansion in the East African region and beyond. The assignment considers the position of the company in relation to its environment at this current time and offers possible innovation aspect solutions to its growth possibilities. […]

Pages: 23 Words: 6752 Topics: Creativity, Entrepreneurship, Innovation, New Product Development, Organization, Organizational Structure, Storytelling

Case Study: Happiest Minds – Business Venture

Case Study: Happiest Minds Background An entrepreneur named Shri Ashok Soota formed a new business venture called “Happiest Minds Technologies Private Limited”. Soota had a vision for this company to become a full service firm with a global presence. The company was launched on August 29, 2011 with the help of a team of experts […]

Pages: 9 Words: 2830 Topics: Economy, Entrepreneurship

Case Study: Nestle

Case Study Report – Nestle Introduction: The case study on the multinational company – Nestle, which happens to be a FMCG global giant reveals the strategies and the well designed plans of the company wherein it tries to shift its image from a food company to that of a nutrition health and welfare company. The […]

Pages: 4 Words: 1258

Case Study of Sottilette Kraft

Case Study of Sottilette Kraft. Introduction. Krafts General Foods was founded in the U.S.A in 1908 and its presence was established in Europe in 1927. The company entered Italy in 1964 with its best known products at the time-Sottilette and Mayonnaise. It grew steadily and its growth was significantly influenced by mergers and acquisitions. Philip […]

Pages: 9 Words: 2730 Topics: Brand, Cuisine, Food And Drink

Central Steel Door Corps

Introduction Over the last few decades, the process of globalization has created unprecedented opportunities for global business investment and trade. Many multinational corporations are attempting to expand their international business by many entry strategies. Central Steel Door corps is also on the way to globalize and integrate. This company has been run for about 20 […]

Pages: 3 Words: 958 Topics: Economy, Employment, Recruitment

Challenges of China Telecom Entering Pakistan Business Essay

China Telecom Company is the world’s major telecom operator. Having a customer base of more than 300 million customers, its network routes 710 million text messages every day and handles 250 million calls every hour. China Telecom is conceivably the solitary cellular network that provides uninterrupted, consistent coverage through tunnels, on highways, inside sky scrapper […]

Pages: 9 Words: 2590 Topics: China, Employment, Human Resource Management, International Business, Market, Motivation, Pakistan

Challenges that Medilink International Will Face when Employing Services in Libya

Abstract We all know that today’s world is changing and it is getting smaller every day. The globalisation effects our daily lives and the Maltese companies needs to adjust to the fact that we have to work with foreign countries. Nowadays there are many issues that are influencing the Maltese companies. This thesis is focusing […]

Pages: 6 Words: 1719
1 2 3 4 13
Didn't find the paper that you were looking for?
We can create an original paper just for you!
What is your topic?
Number of pages
Deadline 0 days left
Get Your Price