Marketing Essays

267 essay samples found

Value Chain and Strategic Management Tool

Question 1) – Value Chain The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine which elements add strategic value and competitive advantage to the operation. The framework was first introduced by Porter in 1985 and is used to highlight how a product or […]

Pages: 4 Words: 1265 Topics: Economy, Value Chain

Customer Association and the Success of the Branding Strategy of Starbucks’ Coffee

‘The Way I See It’: Customer Association and the Success of the Branding Strategy of Starbucks’ Coffee Introduction Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense of momentum without losing a sense of continuity (Cagan and Vogel, 2001). The power of the Starbucks brand is exceptionally […]

Pages: 12 Words: 3652 Topics: Brand, Quantitative Research, Research, Retail, Starbucks
Stuck on ideas? Struggling with a concept?

A professional writer will make a clear, mistake-free paper for you!

Get help with your assigment

Healthy Minds: Student Diet and Health Concerns

Healthy Minds: Student Diet and Health Concerns Introduction The obesity epidemic observed in the UK and other Western nations over the past two decades has increased the focus on eating habits of the nation (James, 2008, p. S120). Obesity, most often caused by prolonged poor diet, is associated with an increased risk of several serious […]

Pages: 15 Words: 4474 Topics: Behavior, Eating, Food And Drink, Healthy Diet, Market Segmentation, Obesity, Research

Retail Marketing & Management Questions

Retail Marketing & Management Questions Select a retail sector with which you are familiar. What is the likely impact on the sector of a downturn in the growth of consumer spending- What strategies should a (named) retailer in the sector adopt to minimise the threat? Following the financial and economic crisis in 2007, the reduction […]

Pages: 8 Words: 2424 Topics: Brand, Competition, Competitive Advantage, Retail, Strategic Management, Supermarket, Supply Chain

The Millennium Dome – a Report

The Millennium Dome – a Report Introduction This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century, through the controversies that dogged its construction, financing, opening and operations during the year 2000, to its re-birth as the O2 entertainment complex […]

Pages: 8 Words: 2538 Topics: London, Risk

Marketing Portfolio for Starbucks

Marketing Portfolio for Starbucks 1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. Starbucks aims to create loyal customers and reduce brand switching by offering a wide variety of products and special […]

Pages: 10 Words: 2978 Topics: Brand, Coffee, Digital Marketing, Market Segmentation, Pricing, Retail, Starbucks

Why Online Shopping is Better?

There are a few reasons that people like to shop online. Online shopping is one of today’s most popular activities for shopper people. I personally think online shopping is better than in-store shopping. First, the reason for the people choosing the Internet for shopping is the time. Time is very important for most of the […]

Pages: 1 Words: 382 Topics: Online Shopping

About Black Friday

It’s official, it’s here, the best time of the year! The tradition of shopping on Black Friday started in 1869, and it has grown in popularity to now interpolate the night of Thanksgiving today. On Friday September 24, 1869 americans initiated the tradition of Black Friday (infoplease.com). Back when it had just began Black Friday […]

Pages: 2 Words: 479 Topics: Black Friday

Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc

Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London […]

Pages: 14 Words: 4338 Topics: Brand, Computer Networking, Market, Market Segmentation, Retail, SWOT Analysis, Target Market

Marketing Plan for an EU Destination Aimed at Penetrating a Market

Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market for the destination. Marketing Portugal to the North American market Introduction Portugal is a major tourist destination in Europe, with the capital of Lisbon attracting more tourists than any other […]

Pages: 8 Words: 2461 Topics: Economic Growth, Economy, Market

SmartBackpacker Crowdsourcing App

SmartBackpacker App 1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the best places to get your laundry done in Timbuktu to the best stall to buy a taco in Mexico City, SmartBackpacker will hopefully become the must have […]

Pages: 10 Words: 3038 Topics: Android, Smartphone

Internationalisation of Nicolites E-cigarette in India

Introduction There are a number of factors that compel businesses to trade and market their products internationally. For instance, international marketing enables businesses to (1) increase their customer base and market share, (2) minimise their reliance on any single market and (3) avail benefits of becoming multinational brand (Buckley and Ghauri, 2004). Over the last […]

Pages: 8 Words: 2340 Topics: Brand, Electronic Cigarette, Export, Market, Market Segmentation, Strategic Management, Target Market

A Case Study of T Mobile CRM Marketing Department

The Impact And Success Of Customer Relationship Systems: A Case Study Of T Mobile CRM Marketing Department 1.1 Introduction As has been commented upon in academic research, “today, in the business world, management recognises that customers are the core a business.” Expanding market share for any business relies upon the strength of their ability to […]

Pages: 28 Words: 8257 Topics: Competitive Advantage, Employee Retention, Goal, Qualitative Research, Research, Strategic Management

Why is it Important for an International Marketer to Study Culture

Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or services may have targeted customers only in their domestic market, the globalisation of the business environment through improved technology, reduction in trade barriers and emergence of large multinational corporations […]

Pages: 8 Words: 2288 Topics: Behavior, Brand, Collectivism, Leadership

The Differences between Manufacturing and Service Organisations

This essay will briefly describe the development of services thinking within the Operations Management paradigm. The discussion will subsequently identify differences between manufacturing and service organisations. The first part of the discussion will draw to a close with a brief mention of hybrid manufacturing/service organisations. The second part of the essay will outline the unique […]

Pages: 8 Words: 2463 Topics: Epistemology, Operations Management, Paradigm, Personality Type, Research

BP’s Marketing Strategy in Changing Business Environment

BP’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a regular basis (Bamberg, 2009:46). Changing environmental factors create new conditions for their operating, which often require considerable and serious changes in strategic […]

Pages: 12 Words: 3655 Topics: Leadership, Manufacturing, Renewable Energy, Wind Power

Digital Marketing and Modern Technology

With the development of modern technology, digital marketing has become an important means of marketing and selling through smartphones and mobile devices, which attract the attention of a large number of shoppers and through the modification and placing orders online, as thousands of students tend to use portable devices for easy access to the products […]

Pages: 3 Words: 852 Topics: Online Shopping

Are the Seven P’s Really Mutually Dependent

Are The Seven P’s Really Mutually Dependent? The marketing mix is a very simple concept, widely accepted as being of high utility in the management of the marketing function. Critically discuss the interrelationships between the seven P s of the services marketing mix. Are the seven P s really mutually dependent as some observers would […]

Pages: 8 Words: 2496 Topics: Economy, Market, Marketing Mix, Microeconomics, Pricing, Retail

The Role of Social Media Essay Example Pdf

Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, […]

Pages: 8 Words: 2543 Topics: Brand, Communication, Facebook, Market, Mass Media, Social Media, Social Media Marketing

Market Share Essay Example for Free at Magic Help

The objective of this essay is to examine the current marketing strategy and marketing activities of one of the ‘big 4’ supermarkets in the United Kingdom with particular reference to the adverse effect produced by low cost competitors entering the market. For this purpose, Tesco has been selected. Tesco represents one of Britain’s largest and […]

Pages: 8 Words: 2540 Topics: Market, Marketing Mix, Pricing, Retail, Supermarket, Tesco

Social Media Essay Online for Free

Introduction This essay seeks to critically discuss the statement that “given the rise of social media marketing, companies should focus all of their marketing efforts on social media platforms”. The rapidly shifting topography of the social media landscape seems to create the impression that its associated platforms are a new concept, but they actually have […]

Pages: 8 Words: 2396 Topics: Brand, Communication, Market, Mass Media, Semiotics, Social Media, Social Media Marketing

Loyalty Cards Example for Free

and why do some work and others do not (appear to)? Why are you undertaking the research? In an increasingly global environment, organisations, its people, strategy and marketing, and its structure are finding themselves constantly seeking innovative ways to differentiate themselves from their competitors. The complex business interactions synonymous with modern society has witnessed the […]

Pages: 7 Words: 1975 Topics: Behavior, Competition, Data Analysis, Qualitative Research, Research, Retail, Supermarket

Lidl Grocery Store Example for Free

The UK grocery market is a highly competitive and saturated market with thousands of competitors. Demand is distinct for being price elastic such is the nature of the market. This makes it notoriously difficult to make any advances on market share (Burt and Sparks, 2003). Since entering this market in 1994, Lidl have become deeply […]

Pages: 8 Words: 2534 Topics: Brand, Future, Market, Oligopoly, Retail, Strategic Management, Supermarket, Tesco

Implications in Supermarkets Example for Free

Introduction In hypercompetitive industries (D’Aveni 2010) such as characterised by the present UK supermarket retail sector where competitive rules are changing fast with disruptive business models from new entrants like Aldi and Lidl (Savage 2014) continuing to pressure the market share of hitherto brand leaders like Tesco and Asda; brand differentiation can be an effective […]

Pages: 8 Words: 2476 Topics: Brand Equity, Brand, Competitive Advantage, Economy, Market, Microeconomics

Black Friday and Cyber Monday

Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their […]

Pages: 4 Words: 1062 Topics: Black Friday

H&M Essay Example Pdf

Does the Company Educate its Consumers or Does it Serve a Unique Market Segment? ABSTRACT In the current retailing market, Hennes and Mauritz AB (H&M) remains a unique phenomenon in part due to the observable difference in the behavior of the company’s customers. This study evaluates two theories attempting to explain the deviation in H&M […]

Pages: 12 Words: 3461 Topics: Behavior, Brand, Market Segmentation, Marketing Research, Research, Retail, Shopping

Philosophy of Aldi Essay Example for Free at Magic Help

Aldi have made great strides in entering the UK grocery market. Please analyse Aldi’s current marketing strategy and provide recommendations for how Aldi can enhance their marketing strategy to gain a greater share of the UK Grocery Market. Introduction Marketing in simple terms can be described as offering a right product at a right place […]

Pages: 8 Words: 2309 Topics: Brand, Economy, Market, Retail, Supermarket, Tesco

Issues Faced by Air Asia in its Advertising

TABLE OF CONTENTS 1.0INTRODUCTION 2.0KEY ISSUES AND PROBLEMS Some of the major issues and problems faced by AirAsia in its advertisements are discussed below. 2.1Misleading Advertisements Misleading advertisement is unethical because it distorts and misrepresents a product. This means that the actual product is not the same as what it was advertised. For example, a […]

Pages: 6 Words: 1704 Topics: Fee, Human activities

Tapplock Diversity Strategy

Tapplock Company provides best security services that enable safety anywhere in England. The biometric security package is what is bringing this strategy issue thus to show how it can change into a profitable diversity, the name of the new product/services will be Tappbox. It works differently as it uses a physical password to secure personal […]

Pages: 1 Words: 378 Topics: Canada, Diversity, Economy, Market

Health Care Stakeholder Engagement

1 Stakeholders Expectation from the meeting The stakeholders will be expecting strategic explanation related to what the business can do to achieve stipulated goals. The goals should align with the mission and vision of the organization The goals will be subdivided in accordance to the departments where each of the stakeholders work such as improvement […]

Pages: 1 Words: 362 Topics: Economy, Goal, Organization
1 2 3 4 9
Stop wasting your time searching for samples!
You can find a skilled professional who can write any paper for you.
Get unique paper