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Consumer Perceptions of Fast Food

Fast food is so widely and easily available. Western consuming habits had spread world wide. American as the originator of fast food are the biggest group of consumers and on the move making alliance on quick and cheap meal. They have created a huge business for fast food companies. Across to Asian region, where mostly […]

Pages: 6 Words: 1704 Topics: Fast Food, Fast Food Restaurant, Market, Market Segmentation, Research, Retail, Thailand

Chapter Three – Overview of Women Entrepreneurs in Mauritius and their Adoption of E-Marketing

CHAPTER THREE – OVERVIEW OF WOMEN ENTREPRENEURS IN MAURITIUS AND THEIR ADOPTION OF E-marketing . 3.1The rise of women entrepreneurs in Mauritius The Centre for Applied Research Social (2001) conducted a study in year 2000 to investigate the attitudes of the unemployed towards accepting employment and found that about 73 percent of the registered unemployed […]

Pages: 6 Words: 1712 Topics: Economy, Entrepreneurship, Work
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Characteristics of Successful Salespeople

Short Paper: Characteristics of Successful Salespeople 1.The willingness to learn is an important trait that lead to success (Richmond, 2012). Academic background is not enough to support the job in sales, the salesperson also has to know about the products or services information, skills in persuading or even negotiating (Johlke, 2006; Richmond, 2012). When the […]

Pages: 4 Words: 1138 Topics: Neuroscience

Cirque Du Soleil – the Turkey Affair

Contents Context Business Model Industry Analysis Key drivers: Per Capita Disposable Income: Increasing Alternative Entertainment Options: Government Spending/Spur: Time spent on Leisure activities: Evaluating Turkey as a destination for Cirque du Soleil Factors of production: Demand Considerations: Related and Supported Industries: Firm structure, Strategy and Rivalry: Governmental Factor Recommendation Implementation timeline Appendices References Context Towards […]

Pages: 8 Words: 2547 Topics: Economy, Turkey

Coca-Cola and PepsiCo in India: a Question of Multinational Corporation

Coca-Cola and PepsiCo are the two largest corporations producing soft-drinks and bottled water today, therefore having a huge impact on people all around the world. One country in particular that has been greatly affected by these two corporations is India. Raman (2007) reported that both Coca-Cola and PepsiCo were initially attracted to India for production […]

Pages: 7 Words: 2128 Topics: Drinking Water, Economy, Natural Environment

Coca Cola as a Leading Manufacturer Business Essay

Coca Cola is one of the leading manufacturers of carbonated drinks. It has remained on the top position for decades. However, the carbon drinks industry is changing continuously and Coca Cola as a company has been able to implement changes in its organization through its effective leaders and managers with the help of strategic management […]

Pages: 9 Words: 2808 Topics: Employment, Leadership, Leadership Style, Motivation, Organization, Strategic Management

Coca-Cola: Great Britain Industry Analysis

Coca-Cola, Great Britain Industry Analysis Summary The following is a survey of the soft drink industry from the perspective of the company Coca-Cola, Great Britain outlining the various industry environment forces and competition climate. It evaluates the company’s capacity in term of its competitiveness and competencies, and offers some recommendation for medium-long term strategies. Table […]

Pages: 10 Words: 2895 Topics: Bottled Water, Brand, Food And Drink, Pepsi, Strategic Management

Coca-Cola’s Global Challenges

Coca-Cola’s Global Challenges Coca-Cola is arguably the most global company in the world, operating in more than 200 countries with over 130,000 employees with only 53% of sales in North America. Coke is a mature business in a mature industry with sales flattening out in 2011 to a steady $46B projected all the way through […]

Pages: 5 Words: 1426 Topics: Behavior, Economy, Employment, Happiness, Learning, Social Networking


Strategic choices are concerned with decisions about an organisation’s future and the way in which it has to respond to the myriad of pressures and influences as a result of its immediate and macro environment. To this end there are three basic choices to be made as shown below. Methods for pursuing strategies The choices […]

Pages: 4 Words: 1233 Topics: Brand, Economy, Strategic Management

Company Analysis: Famous Brands

  Bibliography (15 – 06 – 2015)…report/annual_report_2014.pdf (20 – 06 – 2015) (20 – 06 – 2015) What is Famous Brands? Famous Brands Ltd is an investment holding company listed on the JSE Securities Exchange under the category Cyclical Services: Leisure & Hotels. The company is an integrated food and beverage company […]

Pages: 6 Words: 1909 Topics: Corporate Social Responsibility, Economy, Franchising, Market

The Different Methods of Company Evaluation

 Critically review the different methods of company evaluation Valuation tools including Share Value Analysis (SVA) and the value drivers of SVA and how they are seen to drive the value of a company. In order to critically review the different types of methods of company evaluation, one must understand the meaning of company evaluation and […]

Pages: 8 Words: 2441 Topics: Corporate Finance, Employment, Evaluation, Interest, Investment, Strategic Management, Value

Company Overview: Fonterra

COMPANY OVERVIEW: FONTERRA YEAR OF ESTABLISHMENT: Fonterra group was formed in year 2001 No. of years in Business: It has been 14 years since Fonterra is in Dairy business. Relevant Industry: Fonterra has become a house hold name in dairy. It has spread its wings in many nations like Australia, United States, China etc. Fonterra […]

Pages: 7 Words: 2161 Topics: Dairy, Economy, Milk


Portfolio Job Application, CV and Elevator Pitch Personal Brand COMPANY PROFILE – BLOOMBERG INTRODUCTION Bloomberg, a company with its widespread business operations, is a leader in providing financial updates and information to the business world. The company, named after its founder Micheal Bloomberg, has its headquarters based in New York. It provides a fundamental circumference […]

Pages: 8 Words: 2397 Topics: Economy, News

Company Study: British Petroleum

Company Study: British Petroleum The study examines BP’s global operating environment through a detailed PESTEL analysis. It then goes on to analyze its competitive environment with the help of Porter’s five forces. A detailed SWOT analysis is then performed to assess BP’s internal strengths and weaknesses, the threats it has to face and the opportunities […]

Pages: 8 Words: 2537

FAST FOOD COMPARABLES Comparing the Supply Chains of Dominos and Pizza Hut

INTRODUCTION This report hopes to give overview to the organisational supply chain of both Domino’s and Pizza Hut; following a comparative analysis of the various methods used throughout the companies’ supply chains; assessing their viability in adding value, reducing risk and producing optimal effectiveness & efficiency towards profiting. DOMINO’S OVERVIEW Founded in 1965 by Tom […]

Pages: 5 Words: 1534 Topics: Economy, Pizza, Retail, Supply Chain, Supply Chain Management, Value Chain

The Design and Positioning Schools of Strategy

Sadler & Craig (2003) describe strategy as a long duration action plan, drafted for achieving defined objectives. In Greek language, strategy pertains to the act of leading an army. Different types of strategies, developed for resolving day-to-day challenges, form part of the strategic management process. Business organizations have always been at the crossroads of options […]

Pages: 12 Words: 3536 Topics: Design, Leadership, Market, Risk, Risk Management, School, Strategic Management, SWOT Analysis

Competitive Advantage in the Industry

Introduction The Blacks Leisure Group is operating in one of the most competitive industries today. The leisure industry encompasses a range of services and products such as horse racing, fitness classes, casinos, cinemas, music concerts, water sports, land sports, videogames, bird watching and others. However, these products may be classified under the following major categories; […]

Pages: 8 Words: 2355 Topics: Competition, Competitive Advantage, Economy, Market, Microeconomics, Monopoly, Strategic Management

Competitive Priorities of Samsung

Introduction Samsung Electronics, is a South Korean multinational information technology and electronics information technology company, with headquarter in Seoul. Lee Byung chulin founded Samsung in 1938 in the form of a trading company. In the late 1960s Samsung entered theelectronics industry and in the mid-1970s the construction and ship building industries, where it succeeded as […]

Pages: 7 Words: 2145 Topics: Innovation, Manufacturing, Operations Management, Product, Samsung, Smartphone, Supply Chain

Confed Solutions – Business Plan

EXECUTIVE SUMMARY Confed Solutions Limited, a company that offers business and financial consultancy services for clients within the small and medium-sized enterprises (SME) sector. This business plan contains the focused services and the strategies to achieve the business goals of the organisation. The company has been incorporated as a Private Limited company based in Leeds […]

Pages: 7 Words: 2171 Topics: Economy, Market

Consumer Engagement with Self-Expressive Brands

Consumer Engagement and Brands 1 Consumer Engagement with Self-Expressive brands: Brand love and Word of Mouth (WOM) Abstract Self-expression in brands nowadays is being understood as the capability of the brand to allow the customer to alter it as per his own identity The following study strives to understand consumer engagement with self-expressive brands leading […]

Pages: 8 Words: 2440 Topics: Attitude, Brand, Customer Satisfaction, Logos, Pathos, Persuasion, Research

Consumer Preferences of Small Car in India

INTRODUCTION The purpose of this study is to gain a better understanding of factors that influence consumer buying behavior in cars. Specifically, we considered a number of internal factors that influence consumer behavior including perception, motivation and learning. How a consumer’s attitude, which is a lasting evaluation of a person, object, or issue, can affect […]

Pages: 16 Words: 4949 Topics: Behavior, Brand

Consumer Psychological Impact on Food Packing Design

Consumer Psychological Impact on Food Packing Design Introduction With globalization and advanced manufacturing technologies, there exists increasing competition in today’s global market. In order to win the market, the producers make efforts to make good packing design. According to Golnesa A. and Hamid R. B.,2013 packing played a more important role as a tool to […]

Pages: 6 Words: 1899

Contracts in a Derivative Market

B. Literature Review 2.1 Forward Contract in derivative market Forward contract is a non-standardized contract, while requiring at least two parties (buyer and seller) participated in the underlying asset. The contract price was negotiated under the agreement between both parties. In the agreement, the price agreed on today with the delivery of an asset at […]

Pages: 8 Words: 2395

Core Corporate Strategic Capabilities: Role of Corporate Capabilities

Abstract Core strategies have been addressed in most of strategic literature but there has been little extension with respect to assessing the core strategic capabilities. Market measure which is done in form of looking competitive advantage has been the widely used measure for assessing the success of a strategy. Corporate reputation measure reflects into a […]

Pages: 12 Words: 3511 Topics: Competitive Advantage, Institution, Integrity, Market, Reputation, Strategic Management, Sustainability

Boosting Corporate Customer Loyalty

Hotels boost corporate customer loyalty through the service quality of the front office personnel INTRODUCTION This research, through a review of literature published on the subject, considers how hotel organisations might boost the repeat patronage of their corporate customers. Changes in the economy and the overall culture of corporate business travel, such as the increase in […]

Pages: 14 Words: 4209 Topics: Benchmarking, Brand, Customer Satisfaction, Economy, Employment, Service Quality

Corporate Social Responsibility of Biedronka in Poland

PART A Introduction This report is concerned with the ethical practices of Biedronka (“Ladybird” in Polish), the largest supermarket chain in Poland. The report carries out a critical evaluation of the company’s current engagement with Corporate Social Responsibility (CSR) agenda and identifies key ethical issues for the organisation. In particular this report looks at the […]

Pages: 19 Words: 5628 Topics: Consequentialism, Corporate Social Responsibility, Employment, Psychological Egoism, Triple Bottom Line, Utilitarianism, Virtue Ethics

Creating Customer Value in the Not-for-profit Sector: a Case Study of the British Library

CREATING CUSTOMER VALUE IN THE NOT-FOR-PROFIT SECTOR: A CASE STUDY OF THE BRITISH LIBRARY The modern marketing concept can be expressed as: The achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition (Doyle, 2002; Jobber, 2004; Palmer, 2004). To apply this concept, three conditions should be met (Jobber, […]

Pages: 4 Words: 1187 Topics: Economy, Market, Value Proposition

Creative Product Promotion

creative product promotion     P5: Campaign is the powerful marketing tool in any organisation. It rise the brand awareness toward the globe and so as the profit to the business. In order to create an effective campaign strategy, the marketing team need to know the key element of the successful campaign. H-world mobile group […]

Pages: 5 Words: 1541

Critical Roles in Identifying Strategy

As outlined by Swamidass as well as Newell (1987), Strategy means actions or perhaps styles involving actions created for the particular accomplishment of targets. Put simply, within a good organizational environment, method to be a managing vocabulary should go much further as compared to mere objectives to behave or perhaps designed method; it (strategy) in […]

Pages: 5 Words: 1597 Topics: Epistemology, Research

CSR Implementation – Long Term Plans

Thirdly, UVN and TMV are among typical successful examples of business firms that pursue a long-term plan for their CSR implementation. This can be seen in Unilever Sustainable Living Plan launched in 2010 which specifies the direction and sets out primary objectives to be achieved by the company up to 2020. In this plan, UVN […]

Pages: 8 Words: 2271 Topics: Brand, Corporate Social Responsibility, Economy, Social Responsibility
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