Marketing Essays

267 essay samples found

Abusive Marketing Strategies

Brief : 193232 Delivery Date : 26/02/2007 Title: Alpha, a large German firm, is the leading provider in the EU of VCMP tuning box.. VCMP tuning box is essential for the operation of video and satellite phones. Alpha has a market share in the EU of 58%. It has few competitors. The largest among them […]

Pages: 9 Words: 2791

The Profitablity Marketing and Economic Impact of Port Investment Finance Essay

As far as investing in port assets is concerned, there are two ways, almost in contrast with one another, of regarding the port: The port may be considered a public service that is generally useful to the economy, justifying the tax system being utilized for the purpose of funding the investments required. The port may […]

Pages: 15 Words: 4532 Topics: Demand, Interest, Investment, Market, Monopoly, Price Elasticity Of Demand, Tax
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Ted Baker Plc is a London Listed Retail Finance Essay

Ted Baker Plc is a London listed retail company. The company is headquartered in London and has operations in other European counties as well as US, Asia, Middle East and China. The company had gross revenue of £215.625million, a 15% jump from the year before. However, the profits for the year remained significantly unchanged at […]

Pages: 5 Words: 1368 Topics: Economy, Risk

Swot Analysis and Recommendation Finance Essay

This report is going to evaluate ITV PLC strategically using the SWOT analytical framework. This will need to highlight and evaluate the major strengths, weaknesses, opportunities and threats facing the company at the moment with appropriate key recommendation(s) as to future policy objectives. Contents Terms of reference: This report is going to be prioritised on […]

Pages: 9 Words: 2686 Topics: Economy, Television

Study on the Us Stores Takeover of Morrisons Finance Essay

The US Stores’ market performance is unsatisfied. The share price and P/E ratio of the firm have been dropping. The company intends to carry out a strategy to expand world-wide markets by acquiring a major UK retailer. Merger and acquisition is one of the approaches to achieve the corporate strategies, such as expanse the market […]

Pages: 6 Words: 1720 Topics: Corporate Finance, Economy, Financial Markets, Investment, Market, Money, Retail

Risk Framework Analysis

Table of Contents Introduction Types of Business Risks Risk Framework Strategies and Initiatives of the Selected Companies Effective Risk Management Framework of Abu Dhabi Insurance Company A·Assessment Techniques A·Effectiveness Measures Risk Management tools in Market International Insurance Company Abu Dhabi National Insurance and Market International- A comparison of financial statements 1.Capital management framework: 2.Regulatory Framework: […]

Pages: 7 Words: 2123 Topics: Economy, Risk Assessment, Risk, Risk Management

Research Intro Pricing Strategies and Key Variables Loans

As technology has advanced, retailers were able to improve their profit margins despite the prevailing competitive environment. They are well aware of their customers’ buying patterns and behavior. They know how to satisfy the needs and wants of their customers while saving a sufficient amount of profit margin for themselves. The reason why product based […]

Pages: 13 Words: 3919 Topics: Bank, Goal, Pricing, Research, Retail, Risk, Strategic Management

Inter-Market Arbitrage

Finance 1Inter-Market Arbitrage The question posed is to examine whether a trader with $1 million can profit from inter-market arbitrage. The following facts are available: – New York Citibank: $ 1.2223/€ London Barclays Bank:$ 1.8457/A£ Frankfurt Deutsche Bank:€ 1.5100/A£ To resolve the question, the commencement of the process is to begin with calculating the a […]

Pages: 5 Words: 1492 Topics: Banking, Financial Markets, Interest, Investment, Macroeconomics, Market, Money

Effect of Overconfidence that Happens Within the Market

Odean (1998) theoretically investigated the effects of overconfidence in different market structures which differ in information distribution and in price determination. He presented overconfidence effects on different market measures such as trading volume, market depth, volatility, expected utility and market efficiency taking overconfidence of different traders: price takers in the market where information is broadly […]

Pages: 8 Words: 2346 Topics: Economy, Financial Markets, Investment, Market, Microeconomics, Stock Market

Different Types of Corporate Governance Structures in Market

Corporate governance structures today in most market based economies apply the separation of ownership from control model in large corporations and firms. This can be said to occur where ownership has been progressively diluted from complete ownership to minority control (Clarke, 2007). Much of this concept, particularly with regard to large corporations, directly results in […]

Pages: 13 Words: 3913 Topics: Contract, Debt, Economy, Government, Interest, Risk

Nostalgia Marketing

In the marketing field, professional use numerous strategies to ensure they create and implement effective and among them include nostalgia marketing. By definition, nostalgia marketing evokes pleasant memories that a target group or a person had in the past. However, a person doesn’t have to be part of the memory being advertised. For instance, a […]

Pages: 1 Words: 283 Topics: Communication, Customer Service, Economy, Market, Microeconomics

Micro and Macro Environment for Baby Formula

Every business organization is part and parcel of the business environment. This environment is the one in which the business operates and interact. In reality, no business or organization can operate in isolation. This is because; many factors are closely surrounding the business (Blythe, 2005). These factors are what is referred to as a business […]

Pages: 2 Words: 687 Topics: Breastfeeding, Competition, Economy, Market, Market Segmentation, Organization

Derivative Market and the Meaning of Derivative Market

Mehraj Mattoo (1997), Structured Derivatives: New Tools for Investment Management A Handbook of Structuring, Pricing & Investor Applications (Financial Times) The Derivatives Market is meant as the market where exchange of derivatives takes place. Derivatives are one type of securities whose price is derived from the underlying assets. And value of these derivatives is determined […]

Pages: 9 Words: 2730 Topics: Business Law, Economy, Financial Markets, Investment, Market, Microeconomics, Money

Stock Market News in China Essay Example Pdf

Content Executive summary: 1.Introduction 2.Discussion 2.1Comparing China’s stock market with US’s 2.1.1overview of the stock market in China and America 2.1.2 Some differences between China’s stock market and America’s 2.1.3China’s dual-share system 2.1.4Settlement date 2.2Three typical characteristics of China’s listed companies 2.3Corporate governance’s influence 2.3.1The shareholders 2.3.2The board of directors (BOD) 2.3.3Weak external governance structure […]

Pages: 8 Words: 2494 Topics: China, Economy, Financial Markets, Investment, Market, Stock Market

Work-life Balance in HRM

Assignment 1 Work-life Balance in HRM Submitted for MSc Word Count: 2,500 words November 2014 Name: Student number: Table of ContentsPage No Introduction 3 Change in Nature of Work 4 Lean Enterprise 4 Adoption of Lean Thinking 4 Work Life Balance (WLB) 5 Initiatives for WLB 6 Key Features of WLB across Cultures 7 Methodology […]

Pages: 10 Words: 2936 Topics: Economy, Employment, Human Resource Management, Organization, Qualitative Research, Research

Wild Blueberries Demand and Supply

Supply and demand are the forces driving any market around the globe. Wild blueberries seem to be a crop of great importance in the US. The case of 2011 where prices charged by farmers went down by 28% is a good indicator of the forces of demand and supply. It is common knowledge that farmers […]

Pages: 2 Words: 618 Topics: Demand, Economy, Market, Microeconomics, Supply And Demand

Critical Thinking: Marketing

Critical Thinking: Marketing Marketing is more than commercials on the television or billboards that dot the highways, they are more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is so much more complex than the advertising and the selling of goods and […]

Pages: 2 Words: 455 Topics: Economy, Market, Microeconomics, Pricing, Product

Warby Parker – Industry Analysis

Warby Parker 1. Comment on the vision of Warby Parker. Is it unique from that of others in the industry? How? Warby Parker’s vision makes customers’ dreams into reality. When the other glasses companies sell a pair of eyeglasses for about $265, Warby Parker make it $95 for the selling price (Taub, 2012). Yes, it […]

Pages: 5 Words: 1411 Topics: Brand, Corporate Social Responsibility, Economy, Market, Social Media, Sustainability

Gucci, Louis Vuitton and Vertu

Introduction In the high end retail market, Gucci (1921), Louis Vuitton (1854) & Vertu (2000) are three successful so-called luxury brands. However, creating luxury brands is a difficult marketing exercise. Marketers are moving from the traditional marketing mix approach towards greater use of experiential marketing to create an emotional attachment between the brand and the […]

Pages: 3 Words: 850 Topics: Brand, Economy, Market, Microeconomics, Retail

Volkswagen Skoda Strategy

COMPANY REVIEW – VOLKSWAGEN PROBLEM STATEMENT Volkswagen acquired Skoda in the early 1990’s and it had problems after the acquisition. The major problem was the strategy adopted in acquiring Skoda. Volkswagen was known for its quality while Skoda was known for its high level of unreliability and poor quality. There were a lot of issues […]

Pages: 5 Words: 1621 Topics: Brand, Competition, Economy, Franchising, International Business, Joint Venture, Volkswagen

Understanding the Innovative Organisations and Leaders

Innovative organizations are the leaders in their respective industries. A more precise definition of innovation is getting creativity and invention into the market place. A study has shown that in the China over a period of four-years 48% of sales revenue came from new products and almost 65% of this came from internally-sourced innovations. This […]

Pages: 12 Words: 3680 Topics: Economy, Innovation, Market, New Product Development, Strategic Management

Types of Information and Main Purposes of an Organisation

Report on Types of information and main purposes of an organization.   Acknowledgwment My grateful thanks go to my subject teacher Ismat Jahan, Teacher Of Business Communication at BAC. A big contribution and hard worked from you during the twelve week is very great indeed. All projects and assingments during the program would be nothing […]

Pages: 7 Words: 2184 Topics: Brand, Economy, Market, Microeconomics, Organization

To what Extent does Personality Predict Employee Performance?

To what extent does personality predicts employee performance? Introduction: An employee need to perform well in the role and activities listed in the job description. Also for a better performance an employee need to have the skills, knowledge and the right attitude needed for the job. In order to get the best performance from an […]

Pages: 7 Words: 2176 Topics: Personality

The Process of Developing Market Orientation

It is perhaps interesting to note that most of the studies exploring the concept, antecedents, implementation, and consequences of market orientation have been undertaken in developed economies such as USA and Europe; others have been undertaken in developing economies such as Australia, China, Hong Kong, India, and Taiwan, which have different context, compared to resource […]

Pages: 13 Words: 3916 Topics: Behavior, Leadership, Learning, Market, Organizational Culture, Research, Strategic Management

The Principles of Marketing

Principle Of Marketing Contents Introduction – Concept Product decision Research summary and strategy Pricing decision Promotion and media respond Launching schedule Marketing budget and profitability Conclusion References Introduction – Concept Seeing a rising trend of health conscious food, especially in nutrition food category, we decided to develop a new sport nutrition product that suitable and […]

Pages: 7 Words: 2225 Topics: Facebook, Retail, Youtube

The Outcome of Motivation in Firms

Motivation is the outcome of processes, internal or external to the individual that arouses interest and diligence to pursue a certain course of accomplishment. Motivation represents a displeased need, which creates a state of anxiety or disequilibrium, causing the individual to make a goal-oriented pattern towards restoring a state of equilibrium by pleasing the need. […]

Pages: 11 Words: 3425 Topics: Employment, Goal, Goal Setting, Leadership, Maslow'S Hierarchy Of Needs, Motivation, Team

Theory of Planned Behaviour

Rodgers and Sheldon (2002) observed the motivational factors behind internet shopping and suggested four underlying motives which are information, communication, exploration and acquisition. In conducting marketing research for e-commerce companies it is particularly important to study the consumer internet usage pattern. The need of the consumer which may be termed as the ultimate function or […]

Pages: 5 Words: 1646 Topics: Attitude, Behavior, Epistemology, Neuroscience, Perception, Social Psychology

Theodore Levitt’s the Globalization of Markets

In The Globalization of Markets, Theodore Levitt proposed that firms must adopt a homogenised approach to marketing in order to succeed in the international market. Discuss this view, drawing on relevant organisations/products in order to support your points. Theodore Levitt’s The Globalization of Markets, published in 1983, is considered in retrospect to be flawed. Yet […]

Pages: 15 Words: 4507 Topics: Brand, Competition, Economies Of Scale, Manufacturing, Market, Retail, Supermarket

British Brand Durex

Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of “Durability, Reliability and Excellence. ” (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the world’s No 1 condom manufacturer. The company is the leader of the market in more […]

Pages: 2 Words: 676 Topics: Brand, Economy, Innovation, Market, Target Audience

Examining the Security Market in Mauritius Example for Free

As provided under the Financial Services Development Act 2001, the Financial Services Commission administers The Stock Exchange Act 1988 and the Securities (Central Depository, Clearing and Settlement) Act 1996 and elaborates policies among others which are directed to ensuring the fairness, efficiency and transparency of financial and capital market in Mauritius. The Securities Act 2005 […]

Pages: 1 Words: 364 Topics: Corporate Finance, Economy, Financial Markets, Investment, Market, Stock Market
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