Marketing Communications Essay Examples - Free Research Paper Topics on StudyDriver.com

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to identify whether experiential marketing would have a greater impact than traditional marketing and branding approaches in promoting wilderness in tourism. The literature review will explore […]

3 Methods Digital Marketing Companies

If you possess an agency or are with an agency, you are possibly asking yourself how points will certainly change as a result of COVID-19. Strategy with Difference Every little thing an electronic advertising and marketing firm does start with their strategy; we address this first. How it will transform There have been apparent changes to provide as well as demand online. The product-market fit has also changed for practically every category to some extent as a result of the […]

Research on Tesco

Tesco plc is a British international groceries and general merchandise retailer, which headquarter is located in England. It’s the third-largest retailer in the world and operating across Europe and Asia. It has expanded its business to other fields such as retailing of books, electronics, furniture, toys, software, petrol, clothing, financial services, internet services and telecoms. Tesco was founded in 1919 by Jack Cohen in London, and the first own-brand was Tesco Tea. Afterward, the company was named as Tesco, which […]

Informative Article about Loyalty

Remember when you would go to your favourite deli, buy your favourite sandwich, then pull out your loyalty card to get that ‘oh so good feeling’ punch or stamp? Those were simpler times. You may have had a loyalty card for your favourite ice cream store, coffee shop, lunch place, salon, etc. Oh, how things have changed. Its estimated that the average US household now participates in over 29 different loyalty programs. That is a lot cards to keep track […]

Atl and Btl Advertising

Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. Wherever references have been made to intellectual properties of any individual / Institution / Government / Private / Public Bodies/Universities, research paper, text books, reference […]

Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The […]

Penetration of Mango Drinks in Siliguri Market

Penetration of Mango Drinks in Siliguri Market A Project Report On “PENETRATION “PENETRATION OF MANGO DRINKS IN SILIGURI SILIGURI MARKET” Undertaken at HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL (Submitted In Partial Fulfilment of the Requirements for the Award of PGDM) Submitted By Sourav Paul DCSMAT Business School, Kerala DCSMAT Business School Page 1 Penetration of Mango Drinks in Siliguri Market Under the Corporate guidance of Mr. Arindam Sikdar Area Sales Manager, Coca-Cola, North Bengal & Sikkim Under […]

Failure in Successful Organizations: Marconi

Master’s Dissertation Proposal The Case Study of Marconi The following dissertation proposal previews and scouts ahead the major issues and themes involved in an exploratory study of the management failure of successful companies: in particular, the company Marconi. The central investigation of the proposal is this: how can a multi-billion pound companies like Marconi (similarly Enron, Parmalat, Bearings Bank etc.,) collapse so spectacularly and catastrophically. To what extent, and in what ways, did the management team of Marconi contribute to […]

FedEx, its Business Environment and who they are

Introduction FedEx, originally known as FDX Corporation is a logistics services company who pioneered the modern air/ground express industry in 1971. The founder of FedEx is Frederick W. Smith and it is based in the United Stated with headquarters in Memphis, Tennessee. The name “FedEx” is a short formA of the name of the company’s original air division,A Federal Express, which was used from year 1973 until year 2000. (Wikipedia, 2010)A Under the respected FedEx brand name, FedEx is offering integrated business […]

Imc Plan

Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , […]

Key Factors for Success

5.0 Key Factors for Success Key factors for success (KFS) are the critical factors or activities required for ensuring the success of a business. They need to be identified so that an organization can ensure that they can delivers value that meets and exceeds the expectations of its targeted customers better than competitors (Bowie and Buttle, 2007). Two key factors for success have been identified for PPKLIA hotel. The hotel physical’s condition and hotel website. PPKLIA established 11 years ago, […]

Marketing Communications Essays