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Hankook Tire Global Business

I. Company Analysis 1. Basic Overview The January 2010 issue of Modern Tire Dealer magazine published the 2009 sales data for the global tire industry, and Hankook Tire placed seventh on the list for the fourth consecutive year since 2006. Sales have grown an average of 13.9 percent annually for the past decade, bringing the cumulative rate to 133 percent for the period. More than 70 percent of the revenue is earned outside Korea. 2. Financial Overview Hankook Tire Co. […]

Formal Report on PEST Analysis of Indonesi

Table of Contents Introduction Political factors Government type and stability Tax policy Changes in the political environment Level of corruption Economical Factor Stages of business cycle Impact of globalization Labor cost Social Factors Population Growth Rate Population health and Education Carrier Attitude Technological Factors Transport Communication system Conclusion of decision Business growth strategy Intensive Growth Advantages and disadvantages of Intensive Growth Integrative Growth Strategies Advantages and disadvantages of Integrative Growth Conclusion-Which strategy is better? Bibliography Chew Xin Rong Michael Sivaram […]

Explain the Role of Price in Strategic Marketing Management and Practice

Question 3.5Explain the role of price in strategic marketing management and practice In many companies, the role of price in the marketing of strategic marketing management centre marketing strategies at some companies, on the other hand, plays an important role in many businesses , are not specific . The impact of the global recession and the economy of developed countries , while most companies focus on marketing strategies at the end of 2000 and beginning of 2010 the price down […]

Diageo Existed in Current Guise for Little more than Decade.

INTRODUCTION The organisation I have chosen to study is ‘DIAGEO’ (1). The company itself is relatively young and although its parent companies have existed since 1749, Diageo has existed in its current guise for little more than a decade. With heritage and pedigree in the food and beverage industry spanning some 250 years, the merger of United Distillers & Vinters with Guinness and also Grand Metropolitan International Distillers & Vintners in 1997, saw the formation of this global conglomerate recognised […]

Operations Management of Coca Cola: Applying the Model

Essay for Operations Management SUMMARY Coca Cola is one of the most valuable and well known retailers in the world. The secret to its success comes from its focus on its supply chain, which is made as efficient as possible through the use of ERP systems and integration up and down the chain. This boosts its financial efficiency and improves its customer service. Fizzup can potentially experience similar benefits to Coca Cola, but will need to use change management techniques, […]

A Dissertation about Issues in Logistics Management

1. Introduction: This dissertation is about logistics management. It is a part of the supply chain management which involves with the inflow, outflow, procurement, maintenance and storage of goods and services. The supply chain exists between starting point to delivery point. As mentioned by Ackerman (2000), “Logistic management basically means having a right thing, in the right place at the right time”. This project is focus on the activities of manager of famous company to perform in order to make […]

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the product meaning and defines its identity in both time and space. Too often brands are examined through their component parts: the brand name, its logo, […]

Gujarat Tourism

Understanding and Evaluating Gujarat Tourism EXECUTIVE SUMMARY Gujarat has all the ingredients to become one of India’s leading travel destinations – natural beauty, rich heritage, ancient archaeological sites and a colourful culture as well. Yet, Gujarat tourism has not met success in comparison to destination branding success stories such as Kerala, Rajasthan, Goa, etc. The primary aim of this study was to study destination Gujarat and probe for the reasons behind this phenomenon. A secondary aim of this study was […]

Ranka Village

Primary Research Introduction The primary research was conducted in two different states of India. The first part was conducted in ‘Ranka’ village near Gangtok, Sikkim whereas the later part was conducted in Lodipur village in Samastipur, Bihar. The objectives of research in both the villages were different from each other. 1) Objectives of research in Ranka, Gangtok – Since there are not many brands which reach to this remote village in the country, it’s a heaven for local & counterfeit […]

Branding in FMCG Goods

“Branding in FMCG goods in changing economic condition” An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working at IIPM Ahmedabad, as a Senior Research Associate. Perfection and proper direction are his two keys to achievement for any work. Without his best guidance […]

Case Study of the Organization, Effectiveness, Efficiency and Ways to Improve at Dell Computers

Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands […]

Adidas Marketing | Marketing Dissertations

Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with approximately 150 continents (www.adidasgroup.com). Adidas aim to get better their quality, look, feel, and representation of their product in order to surpass consumer expectations and […]

Information Management System of IKEA

Introduction & History A privately held international retailers of home products, being the largest retailers of the world they provide home products from furniture, fabric, glass, kitchen and bathroom accessories at an affordable price. Their vision being Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, one needs to develop methods that are both cost-effective and innovative. This has been IKEA’s focus. Maximizing […]

Sales Strategy of Supermarkets

Introduction To explore has E-Commerce affected the sales strategy of supermarket one must focus on types of e-commerce, impact of such e-commerce on sales strategy and the interrelationship between sales strategy and e-commerce. The aim of this research study is to focus on the relationship between e-commerce and its implementation in super markets via the following objectives: To explore the key challenges that are involve during the e-commerce strategy formulation process in Tesco direct. To understand the benefits & opportunities […]

Grey Markets Customer

Future ABSTRACT The research work has presented an enlarged view of the operation within the grey markets, their functioning, pricing structure, the customer base & lastly the arguments in favour, thereby evaluating -‘Can grey be good?’ It has also focussed on grey markets- as a subject of annoyance for the IT players & OEMs. Counter-arguments & hostile measures adopted to combat grey goods have also been the point of discussion. Overall, this piece of research is being successful in presenting […]

About Osim

INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets is over 371 cities over 33 countries in Asia, Australia, Africa, the Middle East, United Kingdom and North America.“Inspiring Life” is the motto of the […]

A Study on Korean Retail Sector

1. Introduction The full market liberalization on the Korean economy in 1996 has a significant effect and has restructured the retail industry to be more efficient. Whereas such liberalization has been evaluated generally positive in terms of economies of scale, intensified competitiveness level, technology innovation, and management efficiency, which determining an enhancement in the total factor productivity of retail industry in Korea.The retail industry has now become crucial as one of nation`s growth engine in Korea providing market to manufacturers […]

Distribution Essays