Chapter 1 Introduction On a recent weekend Mr Jatin Gera was shopping in the crowded market of Rajouri Garden, Delhi India with his wife, two kids, 6 and 12 who were hanging to his $1200 Motorcycle. Like Many Indians Gera, 42 can’t afford a Car of $5000 Maruti 800 which is the cheapest car in […]
This reports sets out the detail explanation over blue ocean strategy, highlighting the key main areas to be the market nicher. In order to be successful companies have to think beyond competition with their competitors. The report highlights the rule of game need to be set to redesign its current market strategies to the dynamic […]
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