Chapter 1 Introduction On a recent weekend Mr Jatin Gera was shopping in the crowded market of Rajouri Garden, Delhi India with his wife, two kids, 6 and 12 who were hanging to his $1200 Motorcycle. Like Many Indians Gera, 42 can’t afford a Car of $5000 Maruti 800 which is the cheapest car in […]
Introduction Currently many companies have to face the challenge of competing with steadily increased competition in their industries. This high amount of competition often leads to a high cost and price pressure which usually results in low margins for the companies. These markets are called the red oceans. One possibility to break out of these […]
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Get startedMy individual research work undertaken is based on the business strategy concept known as “Blue Ocean”. The concept of the Blue Ocean Strategy (BOS) originated in 2005 when two authors named as W. Chan Kim and Renee Mauborgne of the BOS Institute wrote a book named as Blue Ocean. Commonly, people believe that the finest […]
This reports sets out the detail explanation over blue ocean strategy, highlighting the key main areas to be the market nicher. In order to be successful companies have to think beyond competition with their competitors. The report highlights the rule of game need to be set to redesign its current market strategies to the dynamic […]
