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Hotel Industry Advertising

Marketing Advertising in the Hotel Industry Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predominantly professional services). With the continuing growth in the MICE and 5 star resort hotel market, the purpose of this paper is to look at the effectiveness of rational and emotional advertising appeals with respect to the MICE and 5 star resort hotel sector and provide […]

Hotel Performance Evaluation

Research notes and reports Does this Department publish research notes, conference reports, and reports on the work of public agencies and associations, eld (industry) reports, and other relevant topics and timely issues? Contributions to this department are submitted to its two Associate Editors: Research Notes to Juergen Gnoth (Department of Marketing, University of Otago, Dunedin, New Zealand. Email) and Conference Reports to Russell Smith (Hospitality and Tourism, Nanyang Technological University, Singapore 639798, Rep. of Singapore. Email). Unsolicited conference and agency […]

Radisson Hotel

Introduction Radisson hotels were in 1938 founded in by Curtis L. Carlson. The majority of Radisson branded hotels are located in the United States. The company’s headquarters is located in Minneapolis, Minnesota, where the first Radisson Hotel was built. This city is also headquarters to the parent company, Carlson Companies. Carlson Companies, Inc. is one of America’s largest privately owned corporations with total system sales of $13. 4 billion in 1996 and $20 billion in 1997. Carlson Companies employs about […]

Marketing Plan for Hotel

Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1. 0 Corporate objectives and strategy 5 2. 0 Marketing audit 5 2. 1 External Analysis – PESTLIED 5 2. 2 Industrial and Market Analysis 7 2. 3 Competitive Analysis 9 2. 3. 1 Direct competition 9 2. 3. 2 Indirect Competition 9 2. 3. 3 Critical Success Factors 9 2. 4 Customer Analysis 10 2. 4. 1 Grey Market Customers 10 2. 4. 2 The business related […]

Inquiry Letter to a Hotel

Rang Ne Ha Enterprises 23 Jurong West Street 41 Singapore 627142 September 20, 2010 Hotel Browns 20 Brown Pinoy Street Cebu, Phillippines P. O. Box 1094 Dear Sir/Ma’am, I am Mr Chong Chin Chian, Frankie, the HR manager of Rang Ne Ha Enterprises. Our company has decided to organise a retreat at your hotel on the 20th of December, 2010, for a duration of seven days, possibly more, for an approximate number of three hundred people. However, prior to our […]

About Billy Weaver from “The Landlady”

Billy Weaver is an energetic young man looking for somewhere to stay in a town called Bath, London. As he’s walking down the street, looking for a hotel called The Bell and Dragon, he spots a neglected old building with cracked and faded paint and a peeling door. There’s a sign in the window that says “Bed and Breakfast” and a vase of yellow chrysanthemums. Inside is a cozy little scene, with a parrot in one corner and a little […]

Holi is the Festival of Colours Bringing Light

Holi is the festival of colours bringing light and joy into our lives and to complement this festive setting we have brought you some of the most exclusive Holi offers you can find. You can celebrate Holi sale with jawdropping deals and offer from top stores like Amazon, Flipkart, Bookmyshow, Ajio, Snapdeal and more stores giving you offers from latest products. The best of the Holi offers are found here, and this is your chance to buy the favorites you […]

Four Seasons Goes to Paris

9-803-069 REV: JANUARY 8, 2003 ROGER HALLOWELL DAVID BOWEN CARIN-ISABEL KNOOP Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy” Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service. For Four Seasons, […]

Value Chains in Organisations

Introduction In this assignment I’m going to show that an organisation can add value with its success and how the concept of a Value Chain can be used to asses where organisations add value and develop future strategy. According to Wright (2004), Value Chain is a traditional manner of departmentalising stages of the business process. The value chain highlights the importance of the operational manager being involved in all aspects of the process, from suppliers right trough the customer. With […]

Malta Sustainable Destination Development

To understand what an exactly tourism management specialization is and have awareness what I am studying at school I had to first understand what is nowadays tourism and how to manage it. It is important for me that I have good understanding of what I am writing about and what is the area that I should base my project. Let me specify what tourism is and connected to that tourism management in order to continue and narrow down the research […]

Hotel Essays