Report on Types of information and main purposes of an organization. Acknowledgwment My grateful thanks go to my subject teacher Ismat Jahan, Teacher Of Business Communication at BAC. A big contribution and hard worked from you during the twelve week is very great indeed. All projects and assingments during the program would be nothing […]
Innovative organizations are the leaders in their respective industries. A more precise definition of innovation is getting creativity and invention into the market place. A study has shown that in the China over a period of four-years 48% of sales revenue came from new products and almost 65% of this came from internally-sourced innovations. This […]
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Get help with your assignmentTo what extent does personality predicts employee performance? Introduction: An employee need to perform well in the role and activities listed in the job description. Also for a better performance an employee need to have the skills, knowledge and the right attitude needed for the job. In order to get the best performance from an […]
In The Globalization of Markets, Theodore Levitt proposed that firms must adopt a homogenised approach to marketing in order to succeed in the international market. Discuss this view, drawing on relevant organisations/products in order to support your points. Theodore Levitt’s The Globalization of Markets, published in 1983, is considered in retrospect to be flawed. Yet […]
Rodgers and Sheldon (2002) observed the motivational factors behind internet shopping and suggested four underlying motives which are information, communication, exploration and acquisition. In conducting marketing research for e-commerce companies it is particularly important to study the consumer internet usage pattern. The need of the consumer which may be termed as the ultimate function or […]
Motivation is the outcome of processes, internal or external to the individual that arouses interest and diligence to pursue a certain course of accomplishment. Motivation represents a displeased need, which creates a state of anxiety or disequilibrium, causing the individual to make a goal-oriented pattern towards restoring a state of equilibrium by pleasing the need. […]
Principle Of Marketing Contents Introduction – Concept Product decision Research summary and strategy Pricing decision Promotion and media respond Launching schedule Marketing budget and profitability Conclusion References Introduction – Concept Seeing a rising trend of health conscious food, especially in nutrition food category, we decided to develop a new sport nutrition product that suitable and […]
It is perhaps interesting to note that most of the studies exploring the concept, antecedents, implementation, and consequences of market orientation have been undertaken in developed economies such as USA and Europe; others have been undertaken in developing economies such as Australia, China, Hong Kong, India, and Taiwan, which have different context, compared to resource […]
The ‘Joy of Giving’ mainly emphasizes a number of ways to reward the employees on a small scale, which has proven to be more effective than large bonuses for many companies. In companies, when the need to make every employee feel an important part of the organization becomes a priority, such gestures which are on […]
According to Maslow, the source of motivation is certain needs. Needs are biological or instinctive; they characterize humans in genera and have a generic base. They often influence behaviour unconsciously. What causes people to behave as they do is the process of satisfying these needs. Once a need is satisfied, it no longer dominates behaviour, […]
ABSTRACT The main purpose of this study is to know the students’ motive to buy sport shoes. This study will aid in gaining insights in students’ consumer behavior, motives behind purchase decision of sport shoes and understand the dynamics of purchase decision with regard to the sport shoes and thereby help in formulating customized marketing […]
FUNDAMENTALS OF MARKETING TABLE OF CONTENTS: 1. Roles of marketing 1 2. Importance of marketing 1 3. Shortcoming of product oriented business 2 4. Internal factors that affect marketing decision 2 5. External micro environment factor 3 6. External macro environment factor 3 1a. Roles of marketing department in 2 degrees. Marketing department plays an […]
This report attempts to look at the importance of communication in the world of one of the biggest franchise restaurant that is located in global scale, KFC. KFC is a fast food restaurant chain based in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands , Inc […]
The Evolution of Personal Selling Definition of Personal Selling Person-to-person communication with a prospect for building personal relationships with another party which salesperson attempts to persuade a buyer to make a purchase, that results in both parties obtaining value. Personal selling is also a part of the Consultative Selling Model (Manning 2014). Personal selling is […]
Introduction: coca-cola is the most familiar product in the world, and is one of the largest selling soft drink from the past. Coca-cola was invented on 8th may 1886 by Dr John Stith Pemberton in Georgia and the brand was owned in 1889 by Asa Candler who had made most of his money by selling […]
TELECONZ Marketing Strategy (implementation and planning) Introduction Telecommunication industry in New Zealand covers almost 97% of the population with 4.7 million (2010) mobile connections and 1.92 million (2000) fixed line connections with 2.11 million (2002) population of New Zealand have access to the Internet.(Wikipedia) Three major companies are operating in this field with strong […]
TELECONZ MARKETING STRATEGY (PLANNING AND IMPLEMENTATION) Introduction The Teleconz is a company which always looks forward to satisfy its customers. It also helps to build the potential in the customers. The customers are also benefitted in many ways they are encouraged to learn create, share an unite through the Teleconz. The company always thinks about […]
With the use of at least two detailed examples critically examine the view that organisational targets, Key Performance Indicators (KPI’s) and Performance Related Pay (PRP) are the modern engines that drive the ‘assembly lines’ of many contemporary organisations When approaching this topic it is clearly important to have the correct and concise knowledge of just […]
All organizations are chasing for forceful environmental factors, categorized by rapid changes. They are trying to change the product life cycles and globalization. It is perceptible that the organisations, those are technology based (mobile phones, cameras, laptops etc) are in the market environment need to be more innovative, more creative to endure in the high […]
Case study Summary of case The studied company was Company X that located in Latvia. It was a subsidiary company of Company P that conducted its business in 27 countries, hired 11, 800 people and supplied metal-based components, systems and integrated systems to the construction and engineering industries. Company X was a middle-size manufacturing and […]
Wal-mart, ING Group NV and ExxonMobil Introduction In this document the author carries out a SWOT analysis for three organizations. The three organizations are Wal-mart Stores, ING Group NV and ExxonMobil. The author has written a short case study for each organization, giving an introduction to each organization, their current activities and the threats and […]
Summary of Case Study 1 From the case study which titled “SWOT Analysis of the logistics process of Shun Yue Cement Company Limited”. Shun Yue Company Limited is a middle-size firm in China that focusing in the logistic, transportation and also marketing and sale of cement. However, recently the development of technology is growth rapidly […]
2.1 CORPORATE CULTURE (Shein 1996), defined culture as: A¢â‚¬A¦A¢â‚¬A¦. ‘a pattern of basic assumptions that a group has invented, discovered or developed in learning to cope with its problems of external adaptation and internal integration, and that have worked well enough to be considered valid, and therefore, to be taught to new members as the […]
ANSA Automotive Limited (AAL) comprises four (4) main divisions, namely: Mc Enearney Motors, Diamond Motors, Classic Motors and Burmac Machinery. AAL represents the Automotive Sector of ANSA McAL Limited, one of the largest conglomerates in the Caribbean. This sector is one of five (5) key business sectors of ANSA McAL. The others are Brewery; Manufacturing […]
ABSTRACT The research paper has been prepared on “Environmental Factors in global and domestic marketing”. The main objective of this research is to understand the complete meaning of this subject and analyze the current marketing fundamentals. Several evidences have been used to support the topic. It presents key concepts that are practical and useful. INTRODUCTION […]
The Role of Ethics in Corporations Introduction Corporates are the companies incorporated to carry out businesses in specific areas of their interest. They are governed by ethics which are more or less the codes of behavior that every company and company employee is expected to adhere to. In business it’s the study and evaluation of […]
Recommend with justification, appropriateactions to overcome the identified weakness in the business. Seek appropriate financing to improve on business to maximize earnings potential. Redecorate the facility and erect appropriate and attractive billboard signs to attract customers as a form of advertisement. This can also be done through electronic media. Discussed by Curtis (2013) “advertising is […]
A critical theoretical and visual analysis of my experience of work Within this assignment I will show a critical, theoretical and visual analysis of my work within a night club (OMG Bristol); I have currently worked there 7 months. Work is defined by (Fineman et al, 2010) as “somewhere you undertake a physical or mental […]
Reflective Journal Communication is a two way process which acts as a channel to connect people and impart of opinions, thoughts, ideas, information or messages from one party to another party. It also plays a role in exchanging information whereby the receiver decodes the message and encodes the sender a feedback. This is the formal […]
Unit 11: Relationship Marketing P4: Use different techniques to identify perceived quality gaps for selected service/product. Parcelforce Worldwide was established in 1985, stand alone Business Unit in 1992. For over 14 years Parcelforce Worldwide has provided a vital link for British businesses needing to send express shipments internationally and in UK. It is part of […]
