Report on Types of information and main purposes of an organization. Acknowledgwment My grateful thanks go to my subject teacher Ismat Jahan, Teacher Of Business Communication at BAC. A big contribution and hard worked from you during the twelve week is very great indeed. All projects and assingments during the program would be nothing without the enthusiasm and imagination from you. Besides, this internship program makes me realized the value of working together as a team and as a new experience in working at a corporate environment, which challenges me every minute. Not to forget, great appreciation goes to the rest of ACI Foods and ESP guitar Staff that helped me from time to time during the project. The whole program really brought us together to appreciate the true value of friendship and respect of each other and it was a great pleasure to working with the team. I would also like to thanks my friends especially those who helped me to collect the informations of ESP guitar Limited. Corporate Information In 1975, the UK based multinational musical company, Established a subsidiary in Dhaka, known as ESP Bangladesh Manufactures Limited. It was listed public limited company under Dhaka stock Exchange. In 1993, ESP is the first company in Bangladesh to obtain certification of ISO 9001 Quality Management System in 1995. In 1996 the LTD series was created to produce ESP at a moe affordable price .In 2002 ESP was ranked among the music industry fastest growing companies. This is largely due to the fender buyout . The custom shop and original series ESP are handcrafted in japan while the standard series ESP are factory made in Objectives of the study
Methodology
Information is being taken from both Internet and Book, but mostly Internet. Limitations of the study It was quite hard to collect the information .Because it was needed to check whether the information is authentic or not, checking books, studying the biography of the organization and a lot many things. Corporate Information In 1975, the UK based multinational musical company, Established a subsidiary in Dhaka, known as ESP Bangladesh Manufactures Limited. It was listed public limited company under Dhaka stock Exchange. In 1993, ESP is the first company in Bangladesh to obtain certification of ISO 9001 Quality Management System in 1995. In 1996 the LTD series was created to produce ESP at a moe affordable price .In 2002 ESP was ranked among the music industry fastest growing companies. This is largely due to the fender buyout . The custom shop and original series ESP are handcrafted in japan while the standard series ESP are factory made in japan. P1: Complete the table like the one below to show the types, sources and purposes of information used within your selected organization. Try to include at least two examples of each type of information. Organization : ESP guitar Limited
Type of information | Example | Description | Purpose | Source |
Verbal | Meeting Interview | It helps to discuss and taking decisions with all the members of department at a time , at a place. It’s face to face communication , where the interviewer describes him/herself. | It will help to know the current flow of customers thinking about the product and quality they are providing , so , that they can take the upcoming decisions gently. To know the background of the interviewer , instant feedback | Customer services department Human Resource department |
Written | Letter Report | It is paper where all the things are written in words and numerical giving details about the topic. It is the paper where all the details are provided completely. | It helps to get the complete information of the topic. Giving complete details of the records and customers feedback, so it can be easy to catch the problems and understand instantly. | Market research Sales department |
On-screen | Advertising Bill boards | It is mainly displayed on television even by leaflets too. It provides the new images of a new product giving details about that. | It helps the people to know about product provided by the organization. It helps to attract people to buy or think about the product. | Customer service Production cost |
Multimedia | Video Audio | This helps to show any project arranging it properly and also. Helps to catch it instantly and nicely. | Instant feedback by members or employees in the company. Helps to make remember and clear information. | Market research Customer service |
Web-based | E-mail Video conferencing | This is the way to communicate with the members or employees safely. Instant communicate and immediate feedback . | Helps the people to get details by hand authentic information. Helps to collect information authentically. | Human resource Government source |
P2 Data Protection Act :
What are ethical issues ? Email and internet:
HOW HAS IT BEEN MARKETED : Guitars are our passion. Since 1975 has created numerous iconic inistruments for legendary players. Spanning every genre of music. Our decades of experience in the design and manufacture guitars and basses has allowed us to provide the best options for us as a player. Bangladesh is now rich in music. ESP one of the best quality full guitar Bangladesh.now so many legend are using ESP guitar and buying from Bangladesh. In 1990 ESP guitar 1st time entered in Bangladeshi musical market.And day by day ESP guitar popular to the Bangladeshi musician just because good quality and good sound. HOW EFFECTIVE WAS THE MARKET:
HOW DOSE THE BUSINESS MEASURE THE EFFECTIVENESS OF ITS MARKETING :
P6 Explain the operational issues in relation to the use information :
Cost:
Recommendations ESP first should justify about the potential customers. Though, the brand is mainly targeted the heavy metal, black metal ,trash metal . But they must be very careful about maintaining the customers. ESP should develop the product quality according to the difference from the competitors. And if there no strong solid pints then the customers won’t choose the product and the sales will not be up to the expectations. On TV it has been well advertised but they should highlight the information on the newspaper, radio and billboard advertising which is not up to the satisfactory. They should change the distribution system of the brand. And they should create a hope in the people’s mind that they can distribute the product at any time any where. They should also fulfill the lacking in the organization. Conclusion ESP is operating its Alexi and Ltd brand in a very competitive saturated market. IN this market consumers are not well aware of the brands operating and only two or three brands have top of the mind positioning. This is very tough to make a separate positioning in the market and create certain points of differences. ESP brand has positioned well in the market. Still, Alexi brand could positioned in a better way since ESP has a good corporate image and financial backup as well. They should also focus on the competitors are doing. In this respect price is the most important issue. ESP should try to minimize its production cost of Alexi and try to sell it at lowest it at lowest possible price as the entire competing brand selling the product of almost same benefit. Consumers are likely to consider price as the decision making tool when they buy. So, price should get highest priority when it is set. References Anon, (2014). https://www.espguitars.com/. Anon, (2014). . https://www.espguitars.com/
SN | Topic | Pages |
1. | Chapter 1: Introduction | 1 |
i. Introduction | ||
2. | Chapter 2: Background of the Study | 2 |
i. Objectives of the Study | ||
ii. Methodology | ||
iii. Limitation of the Study | ||
3. | Chapter 3: Organization Overview | 3-5 |
i. Corporate Information | ||
ii. Organization Structure | ||
iii. Objective of ‘X’ | ||
iv. Missions | ||
v. Vision | ||
vi. Products and Services | ||
4. | Chapter 4: Analysis and Findings | 6-13 |
i. P1 | ||
ii. P2 | ||
iii. P5 | ||
iv. P6 | ||
5. | Chapter 5: Recommendation | 14 |
6. | Chapter 6: Conclusion | 15 |
7. | Chapter 7: References & Bibliography | 16 |
Introduction Business communication is the sharing of information between people within an organization that is performed for the commercial benefit of an organistaion which relays information within a business or a function as an official statement from a company. It can also be refer as internal communication that takes place within the organization. There are two types of business communication in an organization.
Internal Communication The communication that is being within the organization is called “Internal communication”. It can be any type informal, formal function, or department providing communication in various forms to employees. External Communication The communication which is related outside the organization is called “External Organization”. Supervisors communicate with sources outside the organization, such as customers. It leads to both sales volume and company profits.
Types of Information and Main Purposes of an Organisation. (2017, Jun 26).
Retrieved January 29, 2023 , from
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