Cisco Systems, Inc.: Collaborating on New Product Introduction
1. What are the challenges faced by Cisco in introducing a major product like Viking? 1-1Time to market pressure There is only one year for Cisco to launch the Viking product to market with low cost. Otherwise, the market share might loss. However, it is about 3 to 5 years for Cisco to launch a high-end product. To meet such tighten schedule, it’s imperative for Cisco team to perform a very collaborative operation and concurrent engineering in whole supply chain […]