IKEA’s Competitive Advantage: Strategic Elements and Market Dynamics
>Strategic Elements of Competitive Advantage IKEA IKEA confront competitors such as supermarkets (Wal-Mart) and other furniture co. they focused on 3 areas for improvement: product assortment, customer service and product availability. Prices are affordable to almost everyone; colors blue and yellow are Sweden national colors; customers see the furniture in showrooms and with names instead […]