Millennials are an Interesting Subculture
Millennials are an interesting subculture, they are changing the way that companies are driving their businesses since they have a very different habits than other generations. Millennials’ demographic, geographic and psychographic cultures are interesting, they are expected to overtake Baby Boomers as the largest generation in America in the next years and that is why companies must be aware of how to deal with them. It is important that companies understand who they are, their purchasing habits, what they value, […]