Product Design Process – M&S
1 EXECUTIVE SUMMARY In this report, overall definition of product design process is discussed through analyzing the design process, which Marks and Spencer clothing business unit is employing. I have also thrown light on Performance Objectives of Mark and Spencer which encompass quality, speed, dependability, flexibility and cost within the product design process. The report demonstrates how in highly unstable and neck to neck competitive business environment of the fashion industry, how rapid access to market and cost reduction approach […]