1.0 Introduction International Matrix Agency (IMA) will recommend Café Chocolat to enter the Shanghai market on a short term basis. For the long term perspective, IMA hopes that Café Chocolat can be extended to the Asia pacific region. IMA will recommend the city of Shanghai to the candidate for Café Chocolat to introduce its dynamic […]
Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be […]
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Get startedMarketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier, China Airlines, adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up its regular flight schedule between Guam and Taipei, through a pricing competition with its main […]
