EXECUTIVE SUMMARY “Red Bull isn’t a drink; it’s a way of life”, says Dietrich Mateschwitz, the co-founder of Red Bull GmbH (Kumar, 2004). In fact, for a product that didn’t have any extraordinary quality, was made of repeatedly questioned ingredients, Red Bull holds a pretty significant 70% market share (Ingram, 2010). In 2007, according to […]
Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category […]
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Get startedRED BULL Background Whilst visiting Asia in 1982, Austrian entrepreneur Dietrich Mateschitz discovered a beverage that had a vitalising effect on mind and body and brought it to Europe – today this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries, Red Bull is […]
