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Unethical Dilemmas in Carrying out Market Research

Definition of objectives and the problem Before starting a marketing research the core issues to be investigated need to be identified including objectives which are clearly defined. This is more important for the satisfaction of client-needs than an appropriate definition of the research problem. All the effort, time and money invested in this point will be unsuccessful, if the problem is interpreted or poorly defined. A frequent ethical conflict which researchers face is their attempts to balance self interest and […]

The Sampling and Data Collection Procedures Used in Market Research

This study is based on 60 monthly observations from April 2005 to March 2010 inclusive. The period was chosen to provide enough observations to obtain reliable parameter estimates. The totality of the data was obtained from Yahoo Finance, Bank of England, and Office for National Statistics. Despite that historical Stock data is available on daily, weekly and monthly basis; monthly data was obtained because historical data for some other independent variables like inflation and money supply were only available monthly. […]

The Electric Cars in Automotive Industry

External Analysis: PEST Model Political Factors The automotive industry is subject to various governmental regulations, as well as taxes and tariffs. Political instability may adversely affect Toyota such as war, terrorism, labor strikes, fuel shortage, and interruptions in social infrastructure. An opportunity in this segment may lay in governmental support for eco friendly products. Economic Factors Toyota’s operations are subject to currency, inflation and interest rate fluctuations that may result from an economic downturn. Prices increases in Toyota’s raw materials […]

Moderation is Key

In the age of technology, many electronic devices have caught mankind’s attention. Few inventions have damaged humanity like the smartphone. People have willingly let themselves be pulled into these addictive devices. Unfortunately, young adults are usually the victims. Everywhere people go, smartphones and IPods are out of pockets and notifying their owner of an unnecessary message. Adults and teenagers alike are unable to resist the urge of clicking the app button and viewing their favorite YouTube personality. Similarly, […]

Analysis of the Case Study of BizRate.com

Analysis of the Case Study of BizRate.com Table of Contents What are the facts? What problem exists, and why? What additional information is needed to analyze this case adequately? What are possible solutions to the problem? What are the consequences of each alternative? What decision should be made or what solution should be chosen and what is the rationale for it? What general ideas can be drawn from this case that might have application elsewhere? References What are the facts? […]

A Marketing Plan on Andalusia Ltd

Contents Executive Summary Mission The Company Vision and Values Goals and Objectives Team Management Services Market Research Target Market SWOT Analysis List of Competitors Marketing and Promotional Strategy Start-up Expenses Plan Competitive Edge Contingency Plan Get in Touch Executive Summary Andalusia Limited provides the business consultancy services to young and experienced entrepreneurs, of all sizes of businesses in the market. The company expertise come from education and experience of Director, who will be the head of daily business operations within […]

Market Research Essays