To be successful the field of business, you must learn how to handle and manage risks. The textbook states that risk is best understood as a phenomenon that affects multiple levels of social organization(Waldron & Kassling, 2018, p. 4). The ability to express an individual’s ideas and messages while managing risks will allow you to grow as an employee/employers. I have conducted two interviews with business individuals (Brandon Reeser and Paul Williams) who are positioned highly in sales within their respected business, what I found to was how to understand and use effective communication in businesses that can help negotiations and managing risk within organization. I chose to interview two individuals because one works for a small business with around two hundred employees while the other is employed by a large corporation with around three thousand employees. Taking this information and effectively implement the course material can help optimize my learning experience and develop a better understanding of how it applies in the real world. Safari Books Online is a relatively small company that has close to two hundred employees working for the company. Brandon Reeser is a Senior Accountant Executive at Safari Books Online, this means he is in charge of all outside sell, acquiring new businesses and accounts, and managing small accounts.
Essentially he is in charge of moving the entire sales process along smoothly. In an interview dealing with how he became successful in sales Brandon said Sales are used every day in every situation, and I am particularly good at selling myself to people before I ever sell my product. On a daily basis Reeser is communicating with others, whether it is on in person, phone call, email, video chat, as well as texting or instant messaging. The most powerful channels of communication, Reeser states anything that you can add a personal touch, make them believe you care and put in that effort. Examples of these channels are face to face or video chats, having that interaction that makes the message more effective. While the weaker channels are going to be text messages and emails because it lacks the immediate feedback and leaves room for misinterpretation. When communicating with anywhere from thirty to fifty people in a day, its critical to manage time with everyone to make sure everything is running as efficiently as possible. After being asked about non-verbal and verbal communication Reeser claimed You will see it every single day, either reading a client to know how to approach them or if they seem distracted, or also verbally making sure everyone is on the same page and understands the next step. Having a clear understanding of the information and ideas is necessary to have effective communication because.
Managing to make what you are saying match the things that you are doing is a key way to gain credibility and trust from your audience. Reeser states that The best way to create a lasting impression is your actions not your words. Knowing when and where to talk is important as well as knowing who you are talking to, knowing to use a more direct approach or indirect, usually just depends on the situation. By trying to keep the messages positive, it allowed Reeser to gain the trust and confidence in his team and vice versa. A tip Brandon Reeser offered me was that silence is a powerful tool if you use it the right way meaning the audience now had to think about what has been said and has an opportunity to present any thoughts they may have had. All these techniques and concepts can help climb up the ranks and get a great job where you love what you are doing.The next company we are going to focus on is Takeda Pharmaceuticals, which is a much larger corporation with three thousand employees. In Takeda Pharmaceuticals, Paul Williams is a Strategic Account Manager who is tasked with leading a team of pharmaceutical sales representatives. The job this team has to accomplish is to work with hospitals, medical schools, infusion centers, and top doctors to manage the sale and billing of the products. He is also responsible for the training of others on how to infuse the medicine.
Williams said I have always wanted to go into the medical field, but I was always better at working with people and making sells, this is the perfect middle ground. After being with the company for fourteen years, he has held ten different job positions. He said the reason he has done so well in the business was because when you love what you do and believe in it, others see that, recognize that you care, and they will listen to what you have to say. With this jobs comes a lot of communications by email, text messages, phone call, or whatever else you can to deliver the message to the intended audience. When dealing with clients, there are signs non-verbally and verbally that will dictate how the conversation will go. If a customer seems in a rush and distracted, these non-verbals help to adjust and find a different approach that could be more effective. Or if a client is verbally saying one thing but then doing another, then it is not sincere, this allows for an evaluation whether to keep pushing or to move on. An average work day, Williams could talk to twenty people in one account, then talk to three or four accounts in that day. His approach to the people interact with depends on who and what the subject is about but always try to avoid negative messages.
Williams stated when talking to others, you have to make sure it is honest and real, make it seem like their input is valuable, that is the best way to communicate. To bring value to the team it is good to create a lasting impression that makes people know why you are here and this can be accomplished by always look and act profession and being resourceful and knowledgeable (Paul Williams). It is always significant to give the audience reasons why they should listen to you or believe the things that are stated. The last thing Williams had to say was it is easier to communicate verbally and non-verbally with other the more passion you have for what you do. The key to success was not in the communication itself, but how to deliver the communication is what is matters the most in business.
The reason I interviewed two men who are high up in sales is because that is a field that I would be interested in exploring and getting into. Jobs in marketing, sales, and service require creativity and good people skills. These people perform specific duties such as managing client relationships, and had the ability to be team players (Careers in Marketing, Sales, and Service). These are qualities that I believe I have and can train becoming successful in this area. There is always a need for Sales as long as business is around and there are also so many options to go into. One job I researched to find more information about was a Sales Representative. The job description is a Sales Representatives of technical and scientific products are responsible for generating and increasing sales of products for manufacturers and wholesale distributors (Echaore-McDavid). Someone is this position can make anywhere from $33,000 to $122,000 a year, with the education level to enter is a Bachelor’s Degree or higher.
This is interesting to me because it is a risk and it is all on you to make your sells and get more money or be not be good at the job and not make any money.In conclusion, whether you are employed for a big corporation, or a smaller business it does not change the need to communicate. Using the right tools and practicing effective communication is necessary to move up and be successful. I have already seen two examples of people who could get amazing jobs because they understood how to communicate and interact with others in a workplace. Utilizing research and listening to the experiences from others is a great way to better understand how to communicate and how to be successful. In business, the pen is truly mightier than the sword.
“”Careers in Marketing, Sales, and Service.”” Ferguson’s Career Guidance Center. Facts On File, Inc. Web. 2 October 2018.
Echaore-McDavid, Susan. “”Sales Representative.”” Ferguson’s Career Guidance Center. Facts On File, Inc. Web. 1 October 2018.
Reeser, B. (2018, September 28). Personal Interview.
Waldron, V. R., & Kassing, J. W. (2018). Negotiating workplace relationships. San Diego, CA: Cognella Academic Publishing.
Williams, P. (2018, October 1). Telephone Interview.
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