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Pestel Analysis Economic Factors that Affect to Beer Industry Business Essay

According to Canadean’s latest Global Beer Trends report, global beer consumption will increase 2 billion hectolitres by 2013.A However Canadean predicting an average growth rate of 2.8% between 2009 and 2015. According to Huanshu W., (12-02- 2009), “the global high-end beer market will reach 65.5 million kiloliters by 2013, an increase of 74.7 percent over 2006. In Asia-Pacific, beer production will reach 13.5 kiloliters, an increase of 125 percent”. Furthermore Huanshu W., (12-02- 2009), notes that the China will be one […]

General Information and the History of Beer

Beer is the oldest and most widely consumed alcoholic drink in whole world and the third most popular drink overall after water and tea. Beer is produced by the brewing and fermentation of starches, mostly produced from cereal grains and usually malted barley, and also wheat, corn wheat and rice may be used as well. Almost all beers are flavored with hops. Hops are also used to add bitterness to the beer and be as a natural preservative. Although there […]

Industrial Revolution Paper

Summary/Abstract In my research thus far I have found that alcohol, the beverage business, and the attitudes surrounding alcohol experienced significant changes during the Industrial Revolution. Alcohol would have never been mass produced without the technology developed during the revolution. Existing varieties of beverages such as beer would not have experienced improvements or variations without this period. Temperance movements gained popularity during this period and were successful in vilifying alcohol consumption. Key Points 1. The Industrial Revolution allowed for the […]

Brand and Heineken

I. INTRODUCTION The Heineken Brewery was founded in Amsterdam in 1863 by Gerard Adriaan Heineken. The strain of yeast which continued through the 1990s to give Heineken beer its special taste was developed in 1886. Heineken beer won a gold medal at the 1889 Paris World’s Fair, and, by 1893, was one of the largest selling beers in the Netherlands. In 1937, Heineken granted its first license to a foreign brewer to produce Heineken beer according to the original formula. […]

Amstel Swot Analysis

B. SWOT Analysis: STRENGTHS: 1. The advantage of existing production line with nearly 30 years experience in producing high quality light lager. Amstel® is one of the two principal international brands of the world leading brewer Heineken. The company was the first importer to introduce light beer since 1980, leading American light beer revolution with delicious Amstel Light® which has only 3. 5% alcohol content and 95 calories – 35% fewer calories than regular lagers. Hence, the company has ample […]

How AB InBev Succeed in Chinese Market

Introduction Europe was the major centre of brewing industry in the world. However, it showed a big falls of the beers sales after the mature period of the market (Johnson G, 2005). On the other hand, Chinese market is expected to have a continuous growth with long-term profit prospect , and becomes the world’s largest alcoholic beverage market in both volume and outputs terms so far (SAB Miller, 2013). As the leader of world brewing industry, AB InBev noticed this […]

Brewery Industry in Europe

CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of the strategy and macro-environment theory Chapter 3 focuses the research methodology and approach that was taken in order to analyse it Chapter 4 describes the market […]

The Making of Fermented Beverages

The making of fermented beverages was discovered many thousands of years ago by primitive humans. This process of making fermented beverages has been practiced as an art over the years. However, within the past century, this art has evolved into a highly developed science. The beverage industry has a lot in common with other food industries. These common factors include taste, odour, colour & individual preference. These factors force the manufacturer or brewer as he would be called to exert […]

Beer Essays