Respect Animal Rights

Changes needed to promote the transfer of the new product

Therefore, MB is now tasked with implementing this new product to France, Germany, the United Kingdon, and Japan. This is where a product strategy is needed to carry out this change. A product strategy helps manage the implementation of the product proactively and effectively. Several studies suggest that organizations should have a product strategy that supports the direction and goals of the organization. According to Sharma (2017), “the product strategy should be developed to bridge a gap between business strategy and product plan (operation)” (p.4).

Now that the horseshoe crab testing has been tested and embraced in the US. MB has to launch this product in his other four units. Launching a new product can be a huge and risky undertaking. Executives of Minnesota Biolabs (MB) will have to meet with the country’s general managers to layout the new vision and business goals of the company. They also have to verify how the units will acquire the crabs and how the crabs will be released back to the ocean. However, before getting that far they have to shut down the current testing methods and place any rabbits that are left in a safe environment. The country managers need to check guidelines and laws for performing a test on horseshoe crabs in their countries so that they are not breaking any laws or demising any cultural beliefs. A thorough test of the process must be done in each unit to verify that this new strategy works for everyone.

Conclusion

In conclusion, changing the culture of an organization can be a tough task. Everyone does not embrace change the same. MB was forced to make a change in their testing processes in order to respect animal rights, and the laws that come along with protecting animals. By aligning the goals of the company with MB- France, MB- Germany, MB-United Kingdon, and MB-Japan, positive results can be obtained. Lines of communication have to be opened and remain open from the executive level all the way down to every department as well. This ensures that staff among the organization will continue moving in the same direction, without any type of confusion. The shift from testing on rabbits to horseshoe crabs was the best strategy for the company. If implemented correctly by aligning goals and objectives, MB will have a successful transfer of innovation across national borders.

The Bible extols the new approaches in the culture; “ Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.” (Romans 12:2 New International Version). This verse expresses how we should not be conformed to this world, but instead, change how we think. Then, you will see what is good and acceptable to him. Minnesota Biolabs could no longer practice testing in a manner that was harming animals. As a result, Executives had to renew the company’s strategy to operate in a manner that was good and pleasing.

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