Report on Desalination Process

Contents: 1. Mechanical Vapor Compression 2. Reverse Osmosis 3. A Comparative Analysis of other Desalination Processes 4. 1. A brief description of various Desalination Processes 4. 2. 1. Distillation Processes 4. 2. 2. 1. Multistage Flash Distillation 4. 2. 2. 2. Multieffect Distillation 4. 2. 2. 3. Vapor Compression 4. 2. 2. Membrane Processes 4. 2. 3. 4. Electrodialysis 4. 2. 3. 5. Reverse Osmosis 4. 2. 3. Solar Distillation/Humidification 4. 2. Process Selection 4. A Derivation of the Rate of depletion of Limestone used to make water portable 5. 3. Derivation 5. 4. Sample Calculation 5. 5. Graph Chapter 3 A Comparative Analysis of other Desalination Processes In the following chapter we compare and contrast various types of Desalination Processes. There are many methods of desalination currently in practice today. They vary in efficiency, cost of installment, purity of the product, geographical requirements and a variety of other factors which will be further highlighted in the following pages. 3. 1. A brief description of various Desalination Processes: The following section gives an introduction as well as the principle, orking, chemical treatments required and advantages & disadvantages of the various desalination processes. 3. 1. 1. Distillation Processes: 3. 1. 1. 1. Multistage Flash Distillation Introduction: Single stage flash evaporators have been used since the early nineteen hundreds when they were used in the Alberger salt process to obtain salt from brine.

Multistage flash evaporators however, were first installed about 55 years ago and were usually of small capacity with low thermal efficiencies. In 1956, a four stage, four unit, 9460 m3/d flash plant was installed in Kuwait. By avoiding separate shells for each stage, a great improvement was made in the economics of evaporators. Today, Multi-stage flash distillation plants produce over 85 percent of all desalinated water in the world, despite the fact that Reverse Osmosis plants are the more numerous. The patent for the MSF process was filed by Mr. Silver. It was described as a plant employing flash distillation in which the number of stages is more than twice the performance ratio (pounds of distillate produced/1,000 BTU of heat input) which in some cases was about 3 times the actual value. MSF solved some of the basic problems of the desalination process such as scale formation, which when combined with the ability of these plants to be built in large capacities resulted in these plants being the largest source of desalinated water in the world. By 1984, 67. 6% of all desalination plants (6,075,000 m3/day) were operating on the MSF principle. The unit size has also increased as much as 100 fold since 1972. Principle: Multistage flash processes work on the concept that vapors can be produced from any liquid which is at its boiling point by lowering the pressure. This is due to the fact that reducing the pressure decreases the boiling point of water. Working: The plant has a series of spaces called stages, each containing a heat exchanger and a condensate collector.

The series has one cold end and one hot end while the stages in between have intermediate temperatures. The pressure in each stage corresponds to the pressure required to boil water at the respective temperatures.

Beyond the hot end there exists a container called the brine heater. When the plant is operating in steady state, feed water at the cold inlet temperature flows through the heat exchangers in the stages and is heated. When it reaches the brine heater it already has nearly the maximum temperature. In the heater, an amount of additional heat is added. After the heater, the water flows through valves back into the stages which have ever lower pressure and temperature. As it flows back through the stages the water is now called brine, to distinguish it from the inlet water. In each stage, as the brine enters, its temperature is above the boiling point at the pressure of the stage, and a small fraction of the brine water boils or flashes to steam thereby reducing the temperature until equilibrium is reached. The resulting steam is a little hotter than the feed water in the heat exchanger. The steam cools and condenses against the heat exchanger tubes, thereby heating the feed water as described earlier.

The total evaporation in each stage is about 15% of the water flowing through the system, depending on the range of temperatures used. When temperature is further increased, there are growing difficulties of scale formation and corrosion. 120°C has been the maximum thus far, although scale avoidance may require temperatures below 70°C. The feed water carries away the latent heat of the condensed steam, maintaining the low temperature of the stage. The pressure in the chamber remains constant as equal amounts of steam is formed when new warm brine enters the stage and steam is removed as it condenses on the tubes of the heat exchanger. The equilibrium is stable, because if at some point more vapor forms, the pressure increases and that reduces evaporation and increases condensation. In the final stage the brine and the condensate has a temperature near the inlet temperature. Then the brine and condensate are pumped out from the low pressure in the stage to the ambient pressure. The brine and condensate still carry a small amount of heat that is lost from the system when they are discharged.

The heat that was added in the heater makes up for this loss. The heat added in the brine heater usually comes in the form of hot steam from an industrial process co-located with the desalination plant. The steam is allowed to condense against tubes carrying the brine (similar to what happens in the stages). Schematic of a multi-stage flash desalinator A – Steam in B – Seawater in C – Potable water out D – Waste out E – Steam out F – Heat exchange G – Condensation collection H – Brine heater Chemical Treatment: Pretreatment: MSF plants require sea water with a temperature range of 20 -35°C and a salinity of 42,000 ppm as the primary feed. This water undergoes pretreatment consisting of filtration, chlorination, antiscale chemical dosing, de-aeration/de-carbonation before being processed by the plant.

Without this treatment there would be frequent interruptions to the plant operation. Scale prevention: By increasing the flash or temperature range of the plant with the same surface area, the performance ratio is increased however the limitations are, that on the cold side the minimum achievable temperature is the temperature of sea water and on the hot side the maximum achievable temperature is limited due to scale formation. Some of the methods to prevent this are: a) Polyphosphates: treatment with polyphosphates causes the formation of sludge as opposed to scales in the condenser tubes. maximum achievable temperature is 91°C) b) Acid treatment: Addition of HCl or H2SO4 in fixed quantities reduces alkalinity and prevents scale formation. (maximum achievable temperature is 121°C) c) High temperature additives: HTA’s such as Belgard EV prevent scale formation and produce crystal distortion. (maximum achievable temperature is 112°C) Advantages & Disadvantages: Advantages| Disadvantages| Can be constructed in very large capacities. | Performance ratio is limited since the upper temperature is limited to 121°C| Boiling does not take place on the tube surface therefore there is less susceptibility to fouling. Low heat transfer coefficients which require a greater surface area when compared to MED. | Scale prevention is less hazardous because threshold chemicals are extensively used (acid treatment is not preferred) therefore there is less likelihood of corrosion due to overdosing. | Often operates well below the design capacity and in some cases as much as 60% below said capacity. | Low cost steam can be used. | Large capital costs with large intake structures. | Water is very pure. | Large amount of seawater required compared to production which requires a large amount of pumping power. Considerable operating experience is available. | Long term effects of the additives are unknown. | Economies of scale work well. | Improper material selection and noise pollution have caused problems in the past. | Table 3. 1 (Desalination Processes and MSF distillation practice by Arshad Hassan Khan) 3. 1. 1. 2. Multi Effect Distillation: Introduction: The MED process also has a rather long history. Many such plants were build by chemical industries over the last thousand years although their primary purpose was the recovery of brine. This process however was also among the first used to produce significant amounts of water from the sea and although it has been replaced by MSF as the leading source of desalinated water it still accounts for a significant portion of the water produced by such plants today. To put it numerically ME plants produce about 492,636m3/day and at present the largest ME unit produces 20,000m3/day.

Principle: In this process, vapors are produced by two means. The first is by pressure reduction (flashing) and the second by heat input (boiling). Working: In ME distillation, 2 or more effects are present. Each operates at a lower temperature and pressure than the previous.

The first effect is heated by low pressure steam and vapors are generated from the feed water in the effect tubes. These vapors are then directed, through a demister, to tubes in the second effect. Since this effect is at a lower temperature, the vapors can be used to evaporate the brine. This occurs when the vapors condense on the inner side of the tubes and release heat to the next effect.

Some of the vapors produced in each effect are sent to the associated preheater, where they heat incoming feed and are condensed. All the brine which does not evaporate is then sent to the next effect for further vaporization. The process can be repeated as long as the temperature difference is high enough to act as the driving force. Brine from the last effect is rejected as blow down and vapors from this effect are condensed in a final condenser where feed water serves as the coolant. Most of the feed water Is rejected after passing through the condenser. Schematic of a multiple effect desalination plant.

The first stage is at the top. Pink areas are vapor; lighter blue areas are liquid feed water. Stronger turquoise is condensate. F – Feed water in S – Heating steam in C – Heating steam out W – Fresh water (condensate) out R – Brine out O – Coolant in P – Coolant out VC – Last-stage cooler Chemical Treatment: Pretreatment costs are very low. Since when feed is at high temperature it is at its lowest concentration the risk of scaling is reduced. Standard antiscaling procedure is followed.

Advantages & Disadvantages: The advantages and disadvantages are similar to those seen in multistage flashing. It does however have an additional disadvantage in that it cannot be used on the same scale as MSF. On the other hand it has a considerably lower construction cost when compared to MSF therefore this method of desalination is still widely used today in many forms. Overall for relatively small units (less than one mgd (22. 8245m3/s)) this method is often preferred over MSF however for larger units MSF is more cost effective. 3. 1. 1. 3. Vapour Compression: As this process has already been described in detail, only the advantages and disadvantages are listed here. Advantages| Disadvantages| Simplicity & compact construction| The reliability of the unit is directly dependant on the compressor which is likely to fail| Operation is stable and can be done with no recirculation and low labor costs| At lower temperatures the vapor specific volume increases causing the compressor load to increase| Low pumping power required| At higher temperatures scaling occurs| No cooling water required| Fluctuations have a greater tendency to effect productivity or destabilize the plant. Low capital cost | When increasing the number of effects, energy consumption of the compressor increases causing a reduction in performance ratio| High performance ratio/unit of heat transfer surface area| As in the case of MEDs this process is only practical on a relatively small scale| Table 3. 2 (Desalination Processes and MSF distillation practice by Arshad Hassan Khan) 3. 1. 2. Membrane Processes: 3. 1. 2. 1. Electrodialysis: Introduction: This process is particularly useful is desalting brackish waters. The principle of this process has been known since the early 1900s although the first unit was put into service only in the year 1954 in the Middle East. Units are medium sized (100-400m3/day range) and can be used to desalinate water with extremely high salinity. These plants have been used to bring water with mineral content of several thousand ppm down to 500ppm.

These plants produce over 450,000m3/day which is about 4. 7% of the world’s total produce. Principle: The ED method is based on the principle that the dissolved salts are ionic in nature and hence when subjected to an electric field the cations will travel to one end while the anions travel to the other.

Also certain selective membranes are used that allow only positive charged particles to pass through on one side and negative particles on the other (anion and cation permeable membranes) Working: As explained earlier, selective membranes are placed alternately between the cathode and the anode. When a DC current is passed though the liquid, anions like SO42- and Cl- move towards the positive end while the cations like Na+ and Ca2+ move towards the negative end. They each pass through their respective membranes and enter a cell which is a space made up of one ionic membrane and one cationic membrane. The anions while be separated from the positive end by a cation membrane and the cations from the negative end by a cation membrane. The result is that alternate cells become concentrated and the intermediate cells become dilute which is the product. The rate of salt removal is controlled by Faraday’s laws and practical demineralization rates are in the 75 to 99% range.

Pretreated feed water is passed along parallel paths which ensure a continuous flow of the rejected brine and the product water streams. At the electrodes oxidation and reduction reactions take place. The cathode system is treated with acid and recycled while the anode system is usually sent to the drain. Figure 3. 3 (www. fumatech. com) During this process it is necessary add acid to presoften the feedwater to achieve stable operation. Non mineral substances spoil the membrane surfaces and units show marked deterioration with time To combat this, the direction of the DC current is nowadays reversed every 20 minutes or so. This process has therefore been called EDR or Electrodialysis reversal. Chemical Treatment: Acid or polyphosphate is added to the brine system to prevent deposition of salts. If scaling becomes excessive at any point, cleaning is done either mechanically after disassembling the stack or during the process itself. Advantages & Disadvantages: Advantages| Disadvantages| Can be used for water with extremely high salinity| Polarization takes place within the membranes which requires an increase in the DC voltage. Low cost of construction and labor| Membrane fouling due to non mineral substances| Extremely low pumping requirements| Leaks in the membrane occur causing contamination of product| Maintenance is relatively simple| Degradation of electrodes occurs with time. | Table 3. 3 (Desalination Processes and MSF distillation practice by Arshad Hassan Khan) 3. 1. 2. 2. Reverse Osmosis: As this process has already been described in detail, only the advantages and disadvantages are listed here.

Advantages| Disadvantages| Easy and simple operation| Ratio of product to input is low and therefore can only be used in places where the source of water is the sea (not a limited source)| Rapid delivery and installation| Variety of materials required for pretreatment| Easy expansion due to modular concept| Rate of production is slow| Low energy consumption and maintenance| Cost effectiveness declines as many modules are setup| Operation at low temperatures lowers corrosion and allows cheaper materials to be used| Input water cannot be highly concentrated| Modular concept allows for replacement of defective parts easily| Product water has a comparatively high chloride content| Table 3. (Desalination Processes and MSF distillation practice by Arshad Hassan Khan) 3. 1. 3. Solar Distillation/Humidification: Introduction: Although it was first developed over a century ago in Chile when it produced 27m3/day, serious research was not conducted till much later. The increase in the cost of fossil fuels was what spurred research in this field. Principle: The basic principle is the greenhouse effect and the fact that water evaporates below its boiling point. Working: Solar Energy is used for the distillation of salt waters in a solar still which acts as an absorber for solar energy.

Water is heated due to greenhouse effect to a temperature of 50 – 60°C. The rate does of course depend on the intensity of solar radiation. The evaporated water is drained and collected. Figure 3. 4 (www. dr1. com) Chemical Treatment: Chemical treatment in this process is very low. Advantages & Disadvantages: Advantages| Disadvantages| Ecofriendly| Can only be used on a very small scale| Very low maintenance and construction cost| Product is variable as the rate of production is based on incident sunlight| No electricity required| Can only be constructed in certain geographic zones| No labor required| Cost effectiveness reduces when its constructed in large numbers| Table 3. 5 3. 2. Process Selection Important Factors: * Product water quality and quantity Feedwater quantity & characteristics * Energy availability * Location * Economic Constraints Based on these factors the processes are selected. When product water quality requirements are high, MSF or MVC are used while when it is lower, whereas when requirements are comparatively lower, RO and Electrodialysis can be used.

When product water quantity needs to be high MSF is most preferred process while solar distillation can be used if quantity requirements are lower. Energy Availability is required for processes like ED, MSF, etc while processes like solar distillation require almost no continuous energy.

Location plays an important role with regard to pumping power. Also availability of direct sunlight is required for solar distillation. Economic Constraints also play a role. When the budget is low processes like EDR and RO are used assuming quantity of water required is low while if required water quantity of water is high, MSF is the most cost effective method. Chapter 4 Derivation of a formula to calculate rate of consumption(R) of CaCO3 (Limestone) 4. 1. Derivation: Information required: * Temperature of product water (T (°C)) * Conductivity of water (before being passed through the limestone but after dosing of NaOCl) (G1 (µS/cm)) * Conductivity of water (after being passed through the limestone) (G2 (µS/cm))) * Mass flow rate (V (tones/hr)) Assumptions: CaCO3 is the only compound that dissolves in water while it is passed through the limestone (other compounds like sulfates dissolve in negligible proportions) * The temperature coefficient of conductivity (? ) of CaCO3 is . 02/°C Procedure & Theory of Calculation: Step 1: The difference in conductivity is first measured (Gt = G2 – G1). This gives us the change in conductivity due to CaCO3. Step 2: Based on this value we can calculate change in conductivity at 25°C (G) using the formula: G = Gt / [1+ {? ? (T-25)}] (? = . 02) The value of conductivity at 25 °C for various concentrations of CaCo3 (in parts per million) were obtained from www. omega. om and verified by calculation.

These values are as follows: Conductivity (G) (µS/cm)| ppm CaCO3| 1020| 425. 0| 415| 170. 0| 315| 127. 5| 210| 85. 0| 105| 42. 5| 42. 7| 17. 0| 32. 1| 12. 7| 21. 4| 8. 5| 10. 8| 4. 25| 4. 35| 1. 70| 0. 055| none| Table 4. 1 (www. omega. com) Using the above values a graph was plotted (G versus ppm). As can be seen, the graph is more or less a straight line (curves at higher concentrations) for our area of observation. Step 3: With the help of the graph, the ppm of CaCO3 which corresponds to the conductivity G (at 25°C) is found. Step 4: Finally to calculate R we use the formula: R (g/hr) = ppm (CaCO3) ? V (tones/hr) To find total mass of CaCO3 dissolved in time t (hrs) we can multiply t with the average value of R over the given time. 4. 2. Sample Calculation for Average Values Information required: * Temperature of product water (T (°C)) = 29°C (Design input) + 2. 5 = 31. 5°C * Conductivity of water (before being passed through the limestone but after dosing of NaOCl) (G1 (µS/cm)) = 31. 5 ((18 + 45)/2) * Conductivity of water (after being passed through the limestone) (G2 (µS/cm))) = 500 * Mass flow rate will remain as a variable (V (tones/hr)) Procedure & Theory of Calculation: Step 1: The difference in conductivity is first measured (Gt = G2 – G1). This gives us the change in conductivity due to CaCO3. Gt = 500 – 31. 5 = 469. 5 Step 2: Based on this value we can calculate change in conductivity at 25°C (G) using the formula: G = Gt / [1+ {? ? (T-25)}] (? = . 02) G=469. 5/[1+{. 02? (31. 5-25)}] = 415. 5 Step 3: With the help of the graph, the ppm of CaCO3 which corresponds to the conductivity G (at 25°C) is found. ppm of CaCO3 = 170 (approx) Step 4: Finally to calculate R we use the formula: R (g/hr) = ppm (CaCO3) ? V (tones/hr) R = 170 ? V = 170V Hence rate of consumption of CaCO3 is 170V g/hr (where V is in tones/hr) 4. 3 Graph Figure 4. 1 (Drawn by project trainee based on information from www. omega. com)

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Non Monetary Benefits

Synopsis of the project Title: Benchmarking of non monetary benefits at Haier vis-a-vis other consumer durable companies Introduction :- Purpose/objective of the project: The purpose of the project is to do a benchmarking study so as to compare and contrast non-monetary benefits offered/provided by Haier as compared to to that provided by the industry. Target companies will include:Whirlpool,Samsung,Videocon,LG,Sony,Godrej,Voltas,Onida. (The list is for illustrative purposes and may vary from the final list depending on availability of data) Benchmarking is the process of measuring an organization’s internal processes and then identifying,understanding and adapting outstanding practices from other organizations considered to be best in class. Types of benchmarks: 1. criterion reference approach: simply defines the attributes of a good practice in a functional area. the benchmark consists of simply the attributes constituting good practice. 2. quantitative benchmarks: inevitably distinguish the normative and competitive levels of achievement. These distinguish where practices are quantifiably different in other companies/industries. The differences will often signal good practices Quality of data:Each benchmark lists currently available data sources. Non monetary benefits: They are the indirect compensation benefits which are provided to the employees in lieu of their services iprovided by them to the organization. they are the benefits that are not or cannot be measured directly in terms of monetary units. The objective of the project is to get an overall picture of the compensatory benefits that the companies are providing to their employees specially the non monetary benefits , to know the satisfaction levels of the employees with them and also give some inputs or recommendations based on the gathered data and survey. Co Profile: The Haier group was established in 1984 in Qingdao in china . the group has emerged as a top multinational manufacturing a wide range of home appliances and consumer electronics products with 15 industrial parks globally including:USA ,Europe,Middle East Africa,South Asia,apart from its robust presence in china. Haier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services Haier India started its operations in India in 2004 and is a 100% subsidiary of Haier group. Currently Haier has 23 branch offices all over India (which include all 4 regions:north,south,east,west). India operations already has an established dealer network of 1600 dealers which is backed by a strong after sales service ,and after sales service workforce. Scope: The project shall seek help from cover people both intra Haier as well as extra Haier. It shall seek to gather information and data from managers HR of Haier as well as HR managers(specifically dealing with compensation and benefits) of the other target companies. Methodology: * Research design: The research design would primarily be explorative in nature and the findings would be collated into the best practices followed by the industry. Post research, the practices at Haier would be benchmarked against these findings and suggestions/ recommendations would be proposed based on the results. The project has been designed to know the whats, whys, hows, whens ,and wheres of non monetary benefits. then to get the live examples of what other industries are providing. followed by knowing what other consumer durables companies are offering to their employees. nd finally analyzing the data and comparing the data gathered with that of the Haier,and coming out with the conclusions and some recommendations. * Type of data to be used: For the purpose of conducting the research both primary as well as secondary data types shall be used. Primary data: in the form of questionnaires Secondary data:in the form of information collected from the internet and books. * Data collection methods: Its an exploratory kind of data collection method. Procedure: The project will kick start with the research on the topic,proceeded by getting a knowledge of the practices followed at haier and trends that have been there regarding the non monetary benefits,then doing a survey of other consumer durable industries regarding the non monetary benefits , followed by distributing a questionnaire regarding the same and getting it filled by the companies,which shall be followed by doing an analysis and comparison of the same with that of the haier. Then bringing out some recommendations based on the gathered data,information and survey. nd lastly concluding it with some inputs on recommendations. Results : At the end of the project a detailed report shall be submitted on what was done ,how it was done,what strategies were adopted to complete the project,what difficulties were faced and how they were overcome,what observations were made and how the collected data ,information and survey done can be a help to the Haier and finally what came out of the project. Conclusion: The project shall give some inputs in the form of recommendations and suggestions,and also give details on the learnings from the project.
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Influential Person

Everyone in life has a person or a group of people that has influenced him or her the most. As for me, that one special person is my father. My father comes from a strong, religious family of twelve with two brothers and a twin brother who died before reaching three months old. Both of his parents passed away when he was 19. He then moved to Guam and lived on his own until he received his Associate’s Degree in Accounting. Upon receiving his degree, he returned home to American Samoa to strive to be successful in any possible way that he could. My father is a really hardworking man that will possibly do anything to help his family, church, and community; thus, is one of the reasons why he’s the most influential person in my life. He is the backbone of our family and is someone I can always count on. Life during his time was difficult due to poverty and the lack of technology, but my father was able to push through, risk little that he had, and start his own business. In fact, his business is still in operation up to this day and is our family’s main source of wealth. With my father coming from a very religious family, I too was raised in one. Ever since I was a young girl, my father made me attend all church activities yet I never really wanted to. Not only did he have me go to all church ministries, but he also planted a seed in my heart through family prayers and Bible studies at home. His perseverance in pushing me to be a devoted Christian has helped me become a better person in many ways. I have now grown up to learn how to love, respect, and to be polite although it may be really hard and tough at times. My father is really special and dear to me not only because he’s an amazing and loving father, but because his ways and teachings has brought me to where I am today and has shaped me into a decent young woman. He has made such an impact in my life in which I could never ask to have another father or trade him for anyone else, for I am more than satisfied, happy, and grateful with whom he is as a father to me.

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Divorce and Children

DIVORCE AND CHILDREN… EXPLORING THE NEGATIVE EFFECTS ON CHILDREN INTRODUCTION Pickhardt (2006) defined divorce as the process in which two individuals decided to legally separate all aspect of their lives (legal, social, physical, and emotional) to develop their own individual lives. In today’s society, divorce is becoming an increasing epidemic of married couples with or without children. Such divorces that involve kids become increasingly difficult due to the stability of the children involved. Many children feel a sense of guilt when he or she learns that their parents are getting a divorce. Children often take the blame and feel as if he or she was the cause of their parents’ problems and the reason for divorce. Lansky also accredits divorce to being the single most traumatic experience within a child’s life that does experience the divorce of their parents (Lansky 2003). DIVORCE AFFECTS IN CHILDREN Divorce impacts anyone who is involved within the matter. Studies use to assume that preschoolers were the worst effected by divorce, but further research does not support this theory. In fact, there's not a single age that is clearly worse or clearly better effected by a parents divorce. The unfortunate act within divorce is that children get caught in the middle of divorce, when the children are simply innocent victims within such situations. Children, individuals at the age of ten and younger, can have a difficult time within such an event. Kids at this age aren’t at the emotional or psychological state to be able to fully grasp the circumstances of divorce and how it can be inevitable with most failing marriages. Because of their age, they feel that each parent should stay together no matter what and can’t look outside of the situation to evaluate the true damage being done to all relationships surrounding the marriage. Children of this age depend upon parents to provide stability, love, and security. Once divorce arises, these children can feel that his or her world is crumbling around them and feel a sense of abandonment from both parents. This sense of abandonment can be increasingly stronger towards the parent who he or she feels initiated the divorce. Other emotional and psychological issues can arise from the feeling of abandonment such as anxiety and insecurities. These children can experience feelings of insecurity by the thought of love leaving the home because of divorce. Children face anxiety of loosing the lifestyle he or she is accustomed to as well as the future living arrangements of the parent leaving. They look at the situation as if one or both parents can “stop” loving each other then how is it guaranteed that they won’t stop loving me (Pickhardt 2006). Other questions that children are faced with in divorce situations are “why? Why is this happening to my family? Why can’t mommy and daddy stay together? Why are you making mommy or daddy move out? The way parents address such answers with children can hinder or help his or her emotional state throughout understanding the terms for divorce (Lansky 2003). Young children can also encounter behavioral changes due to the emotional stress that divorce has on them. Such stress can cause physical changes, as well, in the health of a child. Children may develop the following due to stress: appetite changes (loss or over eating), sleep loss, decrease in normal play activities, nausea, and even headaches. These signs and symptoms correlate with the direct affects of stress on individuals (Pickhardt 2006). DIVORCE AFFECTS IN ADOLESCENCE Adolescence is the stage in an individual’s life where he or she is trying to define his or her self and breakaway from their childhood habits. Children that fall within this group are able to understand the reasons for divorce and see the conceptual things that are going on within the household such as disagreements, nonverbal cues, and the disengagement within their parents. These adolescents are going through their own independence and are gaining of self worth; therefore divorce can further push these children away from their parents and push them to the extremes of expressing his or her self. He or she will turn to anger to express his or her emotion and can look to piers for guidance whereas previously looked to his or her parents. This can definitely cause the parents to struggle in discipline because the children are being so rebellious and angry (Pickhardt 2006). Such rebellion can result in children committing crimes, sneaking out of the house, skipping school, becoming sexually active to seek attention from another, and to experiment and possibly become addicted to drugs (Lansky 2003). The risk of child/teen pregnancy also increases due to these children looking for “love in all the wrong places” and the feeling of need and importance. If a pregnancy arises, the mindset of the child is usual in that of neglecting attention from the divorcing parent and the child feels that this could be a way or she can gain such attention. Parents often think it is all right to confide in his or her children about what is going on because he or she is at the age to be able to understand. This can cause an adolescent to think that he or she must pick a side within the divorce. This is very damaging among the relationship with the other parent because it can distort the views that he or she has for this parent. Adolescents can often feel that he or she needs to become the support system for the other parent and he or she feels the need to take an “adult” type relationship with that parent. This puts more stress on these adolescents who are already experiencing the stress of change and can cause more emotional and psychological problems (Lansky 2003). EDUCATIONAL INTERFERENCES As mentioned above, a child’s health can be affected by a divorce on an emotional, physical, and psychological viewpoint. Because of this, their functionality within school and play can be affected. A child who is in elementary school can become withdrawn and struggle to stay attentive in school. These children can also show aggression towards others because of the defeat and anger about the divorce. If these children encounter such physical side effects, he or she can start to miss more school and fall behind in school activities as well (Benedek and Brown 1995). Studies also report that parents of divorce have lower educational expectations of their children. This is due in part to the parent being distracted by the divorce and establishing his or her own life and managing it without spousal support as before. The parent may become less involved in monitoring the schoolwork to be completed by the child or mistaken that the other parent has taken on this role. The overall supervision of school and social activities can be compromised of those children who are products of divorce (Rodriguez and Arnold 1998). There is also statistical information that supports significant negative differences in high school dropout rates between children whose parents are divorced and those whose parents are still together. According to Rodriguez and Arnold, 73% of children receive a high school diploma and another 12% receive a General Equivalency Diploma (GED). The other 15% of children are those who do not receive any type of degree accredited with finishing high school. Children from divorced families are about twice as likely to drop out of school as children from two-parent families. The differences between these two groups of children are even larger when GEDs are excluded and only high school diplomas are used as indicators of school success. This source also indicates that the high school dropout rate with divorce is at an astonishing 31% verse only 13% with a two-parent family (Rodriguez and Arnold, 1998). Therefore, one can derive that divorce has a greater negative affect on a child’s education than a child of a two-parent household. Thus, living in a divorced household increases the risk of dropping out of school, but is not the primary source of school failure. LONG TERM CONSEQUENCES Judith Wallerstein, a psychologist, is known for her world-renowned research on divorce effects on children. She researched many of these long lasting effects of divorce in her 25 year long study that she called “The Unexpected Legacy of Divorce”. Wallerstein remains one of the most influential persons of such divorce studies. Wallerstein, Lewis, and Blakeslee (2001) explained the difficulties that young adults still carry because of divorce. We watch as they struggle with fear that their relationships will fail like those of their parents. Lacking an internal template of what a successful relationship looks like, they must invert their own codes of behavior in a culture that offers many models and few guidelines (Wallerstein, Lewis, and Blakeslee 2001). ” She also explained how divorce is not just a sudden and abrupt change for children but is a life long changing experience. She first handedly saw this pattern time and time again in a quarter century long study. This study pointed out just how drastic and life-transforming divorce can be. After divorce, life is completely changed; thus childhood and adolescence is different for those experiencing such levels in maturing. Adulthood is effected and changed because the views of individuals change based upon his or her experience, of divorce, in the areas of marriage and the decision to have children. Whether the final outcome is good or bad, the whole trajectory of an individual’s life is profoundly altered by the divorce experience (Wallerstein, Lewis, and Blakeslee 2001). THE TRUTH: HOW OFTEN DIVORCE REALLY HAPPENS In the last twenty years, divorce statistics have skyrocketed. According to Jennifer Baker, between forty-five and fifty percent of U. S. marriages are ending in divorce in just their first marriages. Baker also noted that couples that stay together through the first year, have divorce rates of up to 67% of second year and up to 74% of third year marriages end in divorce. The highest divorce percentage amongst adults is between the ages of twenty to twenty four year olds. Amongst this age group, women have a divorce rate of 36. 6%; whereas men are at 38. 8 % (“Divorce Statistics,” n. d. ). The trauma to this country due to divorce is an overwhelming statistics that continues to rise. Married couples that decided to get divorced with children have a lower divorce rate than those couple that does not children, according to the Discovery Channel. The married couples, which do not have kids, are thought to divorce because of the possible factor of not having children, according to Sociologists. These couples experience a sense of loneliness within their relationship and are more likely to get a divorce because of this. Married couples without kids account for at least 66% of all divorces according to the Discovery Channel (“Divorce Statistics,” n. d. ). As divorce statistics continue to rise, experts expect the proportion of single parent households to increase as well. This would have a huge impact on not just American families, but the American culture as a whole, as children from single parent households often don't receive the attention and security they need. Children that do not have father figures in their lives have behavioral problems (85% of these children) and quit their high school education (71% of these children). Children from single parent homes are also more than likely to have teenage pregnancies and to become single parents themselves (Arasteh 1988). SINGLE PARENT HOMES Single parent families can no longer be viewed as nontraditional families. These families are all around us today. The U. S. Census Bureau reported that only one parent heads about 30 percent of American families. In 2000, this single parent family structure accounted for over 12 million households. It's estimated that about 60 percent of all children spend at least some of their childhood in a single parent family (as cited in “Parents without Partners, International,” n. d. ). In America, the effects of single parent family life on children fall into two categories: • Those attributed to the lower socioeconomic status of single parents and • The short-term consequences of divorce that moderate over time. Poverty is the most profound and pervasive factor underlying developmental problems of the young. Roughly, one of two families headed by a single mother is living in poverty compared with one of ten married couples with children (McLanahan & Booth, 1989). On average, poor children in mother headed families are poor for seven years, more than a third of their childhood (Garfinkel & McLanahan, 1986). Single parents are also less involved in their children's school activities and have lower educational goals for their children, two factors known to jeopardize their academic achievement. The largest education gap was found among white males, with each year spent in a one-parent family reducing eventual education by about a tenth of a year. Black males, on average, spent eight years in a parent situation, and received six tenths of a year less schooling than those who spend their entire childhood in a two-parent home. Black males that spent eighteen years with just one parent finished 1. 3 fewer years of school. The differences were much less significant for women. For white women, time spent in a single parent family made no difference in educational gains. The variation was slight for black women (Arasteh 1988). Single parent homes affect children’s psychology producing negative effects on the child's self esteem, behavior, as well as education. Fatherless homes also take a greater toll, particularly on boys, rather than girls. Growing up in a single parent home effects children's self esteem to where they may develop negative feelings about themselves and they start to feel unwanted because they do not have a father that is actively present in their lives. There are also a large number of children who don't even know who their father is. Children might think of themselves as lesser, or not as good as those who do. This causes repressed anger and resentment towards the parent that isn't there. Children will not always show signs, but it affects them on the inside. The negative aspects of single motherhood are that because women make less money, they have to work longer hours, which leaves them with less time for the children (Pickhardt 2006). The ever-growing single father household also faces unique challenges. In comparison to women, men tend to have better positions in the work force, giving them higher salaries. Because of this, some single men do not run into the economic issues that most single mothers do. Single fathers often do not communicate as well with their children as single mothers do. This leads to the children of single father households being more likely to use drugs, to have been drunk countless times, and to have had sex at an earlier age (Arasteh 1988). THE SMART STRATEGY FOR DIVORCE Divorce among parents does not have to be a negative action and can be properly addressed with children causing less negative effects on children of divorce. Both parents should understand the well being of their children and both work to keep their children out of the “mess” that a divorce can create. Children should not be involved in any discussions about the divorce or legalities of the event as well as refrain from any arguments in front of the children. Both parents should be prepared to address the “why” questions in appropriate manners that do not single out either parent. This will help the child to refrain from taking sides as well as demonstrate that there can still remain open communications within the household. During such discussions children need to feel that each parent understands where he or she is coming from and further assure this when answering such questions. This will break down the communication to a level for their understanding (Neuman and Romanowski 1998). Each parent needs to work out a plan so that each of them can parent well together. Each parent should remain involved within their children’s lives and constantly talk with their kids. If possible, it’s also a good idea to live nearby so that the child has the opportunity to stay within the same school and keep the same friends because a transition in result of a move can become very stressful on kids. Disciple and organization needs to be developed amongst both parents and equally implemented within both households. This will help keep a balance within the child’s life and show that each parent is willing to play an active role in their children’s lives. This will also show the child that each parent is willing to put him or her first within his or her own individual lives (Ahrons 2004). CONCLUSION Divorce in America has risen to the point that every marriage is threatened. Behind the numbers are millions of families struggling to rebuild after this incredible loss. Most people don't regret their divorce once the actual legal process is complete. Even among people who were not the instigators of divorce, most divorced couples are happier years later. Although many people view divorce as a threat to the "American society", it clearly can be the right choice in many circumstances. As mentioned in “the smart strategy for divorce,” there are many ways that children can experience the less harsh realities of divorce and how families can work together to put their children first. REFERENCES Ahrons, Constance (2004). We’re still family: What grown children have to say about their Parents’ divorce. New York: HarperCollins Publishers. Arasteh, Josephine D. (1988). Impact of Divorce, Single Parenting, and Step parenting on Children. Hillsdale: Lawrence Erlbaum Associates. Benedek, Elissa P. & Brown, Catherine F. (1995). How to help your child overcome your divorce. New York: Newmarket Press. Divorce Statistics. (n. d. ). Retrieved on June 27, 2009, from https://www. divorcestatistics. org Garfinkel, Irwin & McLanahan, S. (1986). Single Mothers and Their Children: A New American Dilemma (pp. 24-25). Washington, D. C. : The Urban Inst Press. Lansky, Vicki (2006). Divorce book for parents: Helping your children cope with divorce and its aftermath. Minnetonka, MN: Book Peddlers. McLanahan, S. & Booth, K. (1989). Mother-only families: Problems, prospects, and politics. Journal of Marriage and the Family, 51, 557-580. Neuman, M. Gary & Romanowski, Patricia (1998). Helping your kids cope with divorce: the sandcastles way. New York: Random House. Parenting without Partners, International (n. . ). Facts about single parent families. Retrieved on June 27, 2009, from https://www. parentswithoutpartners. org/Support1. htm Pickhardt, Carl E. (2006). The Everything: Parent’s guide to children and divorce. Avon, MA: Adams Media. Rodriguez, H & Arnold, C. (1998). Children & Divorce: A Snapshot. Retrieved on June 26, 2009, from https://www. clasp. org/publications/children_and_divorce. htm Wallerstein, Judith, Lewis, Julia, & Blakeslee, Sandra. (2001). The Unexpected Legacy of divorce: A 25 Year Landmark Study. New York: Hyperion.
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“The Cathedral” of Raymond Carver’s

Through the conversation in the night between the blind man and the narrator, the narrator learned some valued lessons from the blind and from himself. These good lessons are not only for the narrator but also for us. In the beginning of the story, the narrator thought that the sighted man can see anything and of course he was better than the blind. However, from the blind man's stories about his life, the narrator learned that the blind man just was physical blind but he knew everything like a sighted man. When the narrator's wife told him about the visit of the blind man, the narrator's attitude towards the blind was not very pleased and unenthusiastic. Because the narrator looked down on the blind and he thought that the blind was useless and depressing. In contrast, the blind man was able to know and see everything happening around him. In the narrator's mind, all the blind always use a cane and wear dark glasses but he didn't see these at the blind man. The blind man could know the television was turning on that was the color one. He said: "this is a color TV", "don't ask me how, but I can tell". Moreover, the blind man is an inquiring mind person. When the narrator changed channels on TV, the blind didn't mind and said "I'm always learning something. Learning never ends. It won't hurt me to learn something tonight". It was a reason why he had wide knowledge. He could not see anything but he gets ears. He learned by hearing. For instance, he said: "I know they took hundreds of workers fifty or a hundred years to build" … "I just heard the man say that, of course". In addition, his attitude towards the life is optimistic. He had a lot of friends in many countries while the narrator didn't have any friends. When the blind asked the narrator to describe how the cathedral is, it was so hard for him to describe it. At this time, the blind helped the non-blind to draw; as a result, they could draw a good picture while the narrator was keeping his eyes closed. Then, he recognized that he was worse than a blind man. Just within one night there is a significant change inside the narrator from a subjective and haughty person to a person who admitted that his idea was wrong. In short, the blind man was a very great person who knows how to overcome his handicap. He could take full advantage of his ears to collect any information in over the world. Just one night the narrator learned a lot from the blind man. He changed his point of view about the blind. One of the good lessons is that we shouldn't make an assessment on others based on their appearance.
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Pro Wrestling

I’m glad because I’m given opportunity to give a speech here in this very morning. My speech is about pro wrestling, whether they are real or they are just a show. Around half century ago, there were few shows founded. One of them is World Wrestling Federation (WWF), which is now known as World Wrestling Entertainment (WWE), which is now the biggest show. This show was founded by Vince J. McMahon and Toots Mondt. WWE has 4 shows recently, Monday Night Raw LIVE on the USA network 9/8 pm, Tuesday Night NXT on Sci Fi network 10/9 pm, Thursday Night Superstars on WGN America network 8/9 pm, Friday Night Smack down on my Network Tv 8/9pm. Monday Night Raw just reached 900th episode at 30 August 2010. Research shows that, Monday Night Raw had won some sports tv like ESPN, Fox Sports, NBA, NASCAR and many more. In my opinion, professional wrestling is just a show. There are reasons why I felt so; professional wrestling are scripted and the matches are predetermined. Winner or loser of the match is already decided before the match starts. Professional wrestlers also practice the in-ring action before the match starts. They have to practice to slam opponent but no to hurt the opponent, who is very difficult and need to practise a lot. There are storyline for professional wrestling. Crowds like the storyline more than the wrestling itself. That’s why they buy the merchandise to show how they support the professional wrestlers. However, some of the professional wrestler bleeds during the match. This is real, but this is caused by accident; they really do hit each other. PROS The very first thing you need to understand about professional wrestling is that it’s fake. I hope that I’m not ruining anyone’s fun here, but all those professional wrestlers are just some great actors. All matches are predetermined and scripted months before by bookers, which means some matches are already decided which wrestler become the good guy and which wrestler become the bad guy. Even the behind-the-scenes action or in-the-ring action are predetermined, and the wrestlers develop their own characters according the script by the help of the writers and executives. For an example, a wrestler switches allegiances or team up against a third party based on the storyline. Audience often shocked by the reaction of the restler, thanks to the creative writer of the script. One professional wrestler may have many characteristics, depending on which script they in. They wrestle out of their own personalities, which is why they are actors. The storylines are more interesting than wrestling itself for some of the fans. The effectiveness of storylines to enhance interest in professional wrestling was proved. Like I mentioned above, Monday Night Raw had just reached 900th episode and it had been a better show than some other sports channel! Mr McMahon called this as "sports entertainment. It is indeed an entertainment, because professional wrestlers are not engaged in a competition, since the outcome of the matches are already decided; crowd are aggressive nowadays, so it is entertaining for them, as the storyline is as absurd as the soap theatre. Professional wrestler is not an easy job: they have to be athletes, performer, stunt-person, actors (like I mentioned above), and most importantly they must have the ability to heal from the injuries faster than normal person, they must also not let those injuries visible to the crowd. It is never easy to become a professional wrestler and it takes time. Things like how to land punches, how to slam your opponent, how to fall so that you won’t get injured, how execute wrestling moves properly and make them look like real, and that entire sort of thing; it takes time to master those things. For an example, “Piledriver”, one of the wrestling moves, they have to hold their opponent higher than their knees, so that the force of the moves is on the knees, and not on his opponent’s head. If you ever tried to execute wrestling moves at home, you may have broken someone else’s neck! Although the outcome of the matches are always predetermined, but thing is not always goes perfectly as planned. For sure, good wrestlers can improvise what happens during the match. Some matches are practiced move by move, but most just the outcome and some major happenings decided earlier. For example, two wrestlers might go into a match knowing which of them will win, who will start out dominant, which will interfere in the match, and what move will finish off the loser. In accordance with the wrestler’s skill, they will make up the rest of the match as they go along. They generally cooperate to make the match become better and look good, and they often whisper moves to each other during the match. Crowds are easily influenced by this storyline based professional wrestling. They will threat some of the professional wrestlers as their idol and keep cheering for them for anything those professional wrestlers do. Here are the business tricks; they sell professional wrestler’s merchandise. To show how much they love and support for their idol, crowds will buy the merchandise. Not only merchandise, professional wrestling also have magazine. People who love wrestling will subscribe to the magazine. Professional wrestler will also interact with their fans. This is how they earn profit from the crowds. This shows that professional wrestling are just like a show. However, it is real when wrestlers bleed. They rarely use fake blood. They always use razor blade to cut themselves when it is time for them to bleed. This usually occurs when his opponent executed finishing move on himself. When he cut himself, is it called “blading” while when he bleeds, it is called “juicing”. When a wrestler’s opponent executed finishing move, he will quickly cut himself across the forehead, which will produce enough blood to give him a convincingly battered appearance. But if they cut themselves anywhere else, it would be extremely dangerous. Sometimes they bleed from actually contact. Even they try to pull their punches, accidents will also happen as they really do hit each other. They called this bleeding as “hardway”. Professional wrestling is just a show, it is not reality. But it is still an entertaining show though professional wrestling is fake in most way.

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The History of the Sandwich

How to Make the Perfect Sandwich Sandwiches today as we know it, are just slices of ham and cheese put together with two slices of bread. The dictionary definition of sandwich is two or more slices of bread with layer or layers of meat, cheese or other various condiments. But where did the word ‘sandwich’ come from? You and I both know that a sandwich does not contain sand in it. In fact sandwich is actually a title of an English Nobleman, John Montagu, The Fourth Earl of Sandwich. John Montagu was gambling late at night, when he was hungry, he asked the waiter for slices of meat between two slices of bread so his fingers wouldn’t be greasy and it would keep the cards clean. But since John Montagu gambled very often, he would order it every time. It soon caught on to outsiders, where eating sandwiches were the perfect food while gambling. The perfect sandwich should be slices of bread with anything you like in it; it should be just the way you like it. Sandwiches can be eaten for breakfast, lunch, dinner and even snacks. How big the sandwich is can determine whether it should be for breakfast, lunch, dinner, or snack. For example a basic grill cheese sandwich containing, two slices of bread and one slice of cheese is small and light, therefore it should be snack. A bacon, egg and cheese sandwich is one hearty meal, but it has breakfast written all over it. Bacon, lettuce and tomato, sounds familiar? Of course, the B. L. T. is one of the most famous sandwiches out there. The B. L. T. can be eaten as breakfast, lunch, or dinner all depending on the amount of bacon, lettuce, and tomatoes you put in it. My all time favorite would have to be the classic turkey sandwich. And no, you do not have to wait until there are leftovers from Thanksgiving. The first thing you would need to do is buy turkey. No, not the entire turkey! You can buy sliced turkey from your local supermarket or deli. Usually I prefer honey-glazed smoked turkey, which contains a sweet smoky flavor. Next you would have to buy bread, what kind of sandwich would it be without bread? I would suggest whole wheat cinnamon raisin bread, why? You have to taste it to see for yourself, even if you run out of materials to make sandwiches; you can most definitely eat this on its own. The next thing I would get is lettuce and tomatoes; they just add this fresh, crisp flavor to the sandwich. One last condiment I suggest getting is cheese, pepper-jack cheese to be exact. If you don’t like spicy foods, I would then suggest Swiss-cheese. If you dislike the holes, you can always get American cheddar or mozzarella. After you buy all the materials needed to make the classic turkey sandwich, start off heating a grill or a pan, use low heat. No need to oil or butter it because you would just be toasting the bread and melting the cheese. Take two slices of the whole wheat cinnamon raisin bread and put it onto the grill or pan side by side. Next take two slices of the pepper-jack cheese and put one slice on each slice of bread. Turn off the heat once you see the cheese melting slightly. The next step is the fun part, “have it your way”, put turkey, lettuce, tomatoes, cheese or even bread on top of the melted cheese. Go ahead stack them anyway you like it, but don’t forget to eat it.
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Worship and Music

Passionately Pursing our God in Music and Worship Music is of God’s creation and an integral part of our lives, yet much of the current experience is one of the most emotionally charged and divisive issues facing the Christian Church, families, and individuals in America today. Pastors, worship leaders, trained musicians, and believers in general face new and powerful forces of change - forces that bring renewal to some churches and fear and schism to others. No one can sidestep the hot debate between such matters as the various styles of music, hymns versus choruses, seeker services versus worship services, choirs versus worship teams, organs versus synthesizers, and flowing praise versus singing one song at a time. With billions of Christians across the world and hundreds of denominations, there is certain to be variations in church worship styles. In this paper, I will introduce and address the most common church worship styles, and then, I will discuss what our response should be to corporate worship. Traditional church worship style speaks for itself – it is largely based on traditional methods of worship using classical hymns and choruses with no affiliation with contemporary Christian music. Traditional church worship styles are based on traditions and beliefs that stretch back to the beginnings of Christianity which can make it seem more authentic to some. Traditional hymns can often have profound and meaningful histories that many Christians feel a greater connection to than much contemporary Christian worship styles. Music played at traditional church services are typically based around classical hymns by composers such as Handel, Mozart and Bach. There is often an organ, choir, and a piano to provide the music accompaniment (Pinson). In recent years contemporary church worship style has taken over from traditional styles as churches begin to realize the need to appeal more to a modern generation. During contemporary church worship, the songs sung may be in a contemporary Christian music style such as rock, pop, rap or country. Often they will have a Christian band using modern instruments such as drum kits and electric guitars. The Christian message is not lost in the contemporary style; however, it is just expressed in a more modern and aesthetically appealing way to some. Contemporary church worship services can be great fun and many are very lively and exciting with great music and a fun-loving atmosphere amongst the congregation. While traditional church worship styles are very scripted and ritualistic, contemporary Christian worship styles are much more laid back and there is much more freedom for expression during the services. Contemporary Christian worship services often have current popular songs as part of their hymn singing – particularly those that are currently in the Christian Billboards charts. This has helped keep the church alive among the younger generation (Pinson). Blended church worship styles try and make a balanced mix between contemporary and traditional by incorporating elements of both into the service. This is often a good way to bring members of all generations together in one congregation rather than separating the old and the young between contemporary and traditional worship style services. Culture dictates worship and practice in emerging church styles. This is seen in the fact that the emerging church relies upon incense, art, images, and experiences to draw near to God and to worship Him. God says to worship Him in spirit and in truth (John 4:24), but the emerging church finds ways other than what is described in the Bible to worship God. Worship consists of praising God through words and phrases that form coherent thoughts and propositions. It is not an emptying of the mind or any kind of mysticism. Yet the emerging church is a breeding ground of contemplative spirituality. Some use labyrinths to draw near to God. Others marvel at pictures that they paint. Others pray breath prayers which are vain repetitions which seek to empty the mind and literally hear a word from God. These are postmodern methods to “worship” God (Dorn). The problem is that they are actually old Roman Catholic mystic methods, from which the Protestant church distanced itself. In an effort to be cutting edge, new, and conforming to culture, the emerging church is going backwards in time, repeating mistakes of history. This is why the Bible must dictate worship and not culture. If the church allows the surrounding culture to dictate its practice and means of worship, it will likely be assimilated into that culture, thereby losing its identity, power, and worth (Dorn). Now that we have explored the various worship styles, what should our response to corporate worship be? Worship services are corporate expressions of believers’ love for the God of the Bible. Because worship is an expression of love for our God, we come together not to seek first what we may receive out of worship – although we receive and need much – but how we may first through His enabling grace render our service and worship to the supreme God. As we ask ourselves why all this controversy about music and worship styles, it may very well be that a lack of biblical understanding is a major contributor to this adversarial experience (Eph. 4:13). It seems that many have not really thought through the biblical theology and principles pertaining to this matter of music. Many have used a proof texting approach of incorporating the Scriptures, without the benefit of addressing God’s Word exegetically and allowing the text to dictate belief and practice. Hence, they are predominately deriving their musical belief and practice predominately from personal man-made preference, taste, traditions, and culture, which in many cases they have elevated to the level of the authoritative God-made Scriptures and make it a test of fellowship. Hopefully, the church will exercise diligent study of the more than six hundred passages in the Scriptures that will gradually define this issue of musical belief and practice in more biblical terms based on solid exegesis of God’s Word. The purpose of worship is to attribute worth to God (Psalm 27:6), to praise God (Psalm 150:3-4), to lift the emotions of the heart (Ephesians 5:18-19), to learn Scripture and spiritual truths by singing (Psalm 32:7-8), to introduce others to Jesus Christ (Psalm 40:3), to instruct and convict through the proclamation and singing of scriptural texts (Isaiah 55:11; 1 Corinthians 10:31; Ephesians 5:15-21), and to encourage obedience (James 1:25). God is the primary focus of our worship endeavors, but we must also consider the effect of our worship upon one another. John Frame addresses this issue, stating, “The focus of our effort in worship should be on pleasing [God]. From this principle, some might conclude that we should not pay any attention to human needs in worship. Talk like that can sound very pious, but it is unbiblical. In worship, we should not be so preoccupied with God that we ignore one another. For example, worshipers should not ignore the needs of the poor (Isaiah 1:10-17). And we should make sure that our worship is edifying to believers (1 Corinthians 14:26). First Corinthians 14 emphasizes the importance of conducting worship not in unintelligible “tongues,” but in the language understandable to all. Even an unbeliever, when he enters the assembly, should be able to understand what is taking place, so that he will fall down and worship, exclaiming, “God is really among you” (v. 25). So, worship has a horizontal dimension as well as a vertical focus. It is to be God-centered, but it is also to be both edifying and evangelistic. Worship that is unedifying or unevangelistic may not properly claim to be God-centered” (7-8) (Zahl and Best). With all this being said, this controversy should motivate us to know what the authoritative Scriptures teach about music so that we can think and act biblically in relation to the subject. We should be willing to listen to the various views on the subject, but then we must ask, “What do the Scriptures teach about that? ” or “What Scripture is used to support that belief or practice? ” We must be careful to listen to what Scripture teaches and to conform our beliefs to those teachings. Too often, however, Christians approach the subject of music from the opposite direction. They identify what they believe to be appropriate musical standards and begin searching for passages of Scripture to back their position. This is a practice known as proof-texting. Proof-texting often involves the misuse of Scripture and can be used to support almost any conclusion. This practice often causes Christians to embrace standards that go beyond what the Scriptures teach. Many times, these standards are more restrictive than those laid out in Scripture. Though it is not wrong to determine personal standards of conduct for oneself or one’s family, believers who choose to follow more restrictive standards must understand their reasons for doing so and must be willing to re-evaluate their standards in light of biblical teaching. Such believers must also guard against holding others to similar standards. Doing so would be akin to Pharisaism. God’s Word was not written to address the specific details of every decision in life. He could have given us a checklist against which we could compare every last song, style, and genre. Instead, He gave us the indwelling ministry of the Holy Spirit to help us rightly divide the Scriptures and the liberty to apply His principles in appropriate ways. He did this not to confuse us. Rather, He intended us to think and act with discernment, to learn from and rejoice in the diversity among our brothers and sisters in Christ, whose differing tastes and cultural backgrounds serve as evidence of the universality of gospel truths, and to long for the day when we will see Him face to face just as He is. Works Cited Ashton, Mark. Worship by the Book. Grand Rapids: Zondervan, 2002. Bateman, Herbert W. "Authentic Worship. " Bateman, Herbert W. Authentic Worship. Grand Rapids: Kregel Publications, 2002. 137-171. Dorn, Christopher. "The Emergent Church and Worship. " 24 March 2010 <https://www. westernsem. edu/files/westernsem/chrisdorn. pdf>. Frame, John. Worship in Spirit and Truth. P&R, 1996. Hansen, Collin. "Transcending the Worship Wars. " 21 September 2009. Christianity Today. 24 March 2010 <https://www. christianitytoday. com/ct/2009/septemberweb-only/138. 1. 0. html? start=2>. Peterson, David. Engaging with God: A Biblical Theology of Worship. Downers Grove: InterVarsity Press, 1992. Pinson, J. Matthew. Perspective on Christian Worship: Five Views. Nashville: Broadman and Holman Publishers, 2009. Whaley, Vernon. Called to Worship: The Biblical Foundations of Our Response to God's Call . Nashville: Thomas Nelson, Inc. , 2009. Zahl, Paul F. M. and Harold Best. "Exploring the Worship Spectrum. " Zahl, Paul F. M. and Harold Best. Exploring the Worship Spectrum. Grand Rapids: Zondervan, 2004. 37-50.
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Related Studies

2. Review of Related Studies This chapter contains the researched review done by the proponents about the related ideas regarding the proposed system. It includes the differences and similarities found among other Intranet — Base Payroll System and Attendance Monitoring System. This chapter constitutes more on the study of the System Literature Side. It covers the related view and ideas presenting other payroll system made possible by other proponents and programmers. To review encompasses the critical aspect of all Payroll System study. 1. Foreign Studies Attache Payroll Attache Payroll (1999) Key Features. Available: https://www. ttachesoftware. com/products/payroll/keyfeatures. asp (July 20, 2010) As a standalone system or as part of a complete accounting package, Attache Payroll has the power and the flexibility to handle it all — from the simplest payroll to the complex needs of larger businesses. Feature-packed yet easy to use, with Attache Payroll your payroll processing will be faster and more accurate than you ever thought possible. Attache Payroll seamlessly integrates with other Attache Software products to enable customized reporting, confidential emailing of pay advices and General Ledger integration (including multiple cost centers) Other features available is the allowing an unlimited number of income types to cater for various calculations and costing requirements (such as overtime, study leave and flexi time) and you can specify your own method of calculation. You can enter a yearly, monthly, 4-weekly, bi-monthly, fortnightly, weekly or hourly pay rate for each employee, independently of their pay frequency. The calculated pay rate per hour can be printed on pay advices. Payment methods include bank (to one or more accounts), cheque, cash (with cash analysis) and cash plus bank. Attache Payroll automatically calculates tax deductions for each pay, taking into account the length of the pay period. You can enter multiple periods to accurately calculate tax for annual leave paid in advance. For employees who receive the same pay each payday, Auto Pays automatically generate the pay. Time sheet entry can be by hours, start/stop time or shifts, in decimals or minutes. You can enter pays as time sheets are received (such as daily) and then process them when the pay is due. Attache’s top-seller status encourages partnerships with a number of specialist time and attendance, time billing and rostering systems. ADP PayForce® ADP (1997) Products and Solutions Available: https://adp. com/solutions/employer-services/payroll/large-business /payforce. aspx (July 20, 2010) ADP PayForce is a payroll solution for large organizations that need hosted services with flexible access. With built-in best practices and secure technology that work in concert with feature-rich functionality, you can feel confident that you are in control of your organization’s vital information. It is an Intranet-based payroll solution designed with ease-of-use and long-term business goals in mind. It enables your payroll professionals to be more productive while maintaining control. With ADP PayForce feature you receive a payroll "results preview," available prior to submission Real-time access to all employee information. Paperless payroll systems including iReports and iPay solutions. Multi-level security configured to your standards. Both standard and ad-hoc reporting with effective dating and audit trails. Navayuga Infotech Navayuga Infotech. (2009) Available: https://www. scribd. com/doc/14473572/Payroll-ManagementSystem-Navayuga-Infotech (July 20, 2010) Navayuga Infotech (NIT) has designed the Payroll Management System (PMS) to streamline all aspects of the payroll process in an organization. The system maintains complete payroll information of the organization. It deals with the financial aspects of an employee's salary, allowances, deductions, gross pay, net pay, etc. and generation of pay-slips. An exceptional benefit of PMS is easy to implement. Online help and documentation is just a click away. Other benefits of PMS are its extensive features and reports. NIT's PMS, takes care of all the statutory requirements related to an employee's payroll management. PMS can be easily customized and upgraded to meet the needs of organizations of any size. The system has a user friendly interface, thus reducing the cost of ownership. The modules are integrated and interoperable. Information retrieval on any particular topic is simple and convenient. 2. 2 Local Studies Supremoft Integra Payroll Master 2009 Supremoft (2007) Integra Payroll Master Available: https://www. supremosoft. com/features2009. html (July 20, 2010) Integra Payroll Master, the best payroll software for any type of businesses all in a single affordable package. Specially designed and developed in Philippine environment that conforms to the country's laws and general practices. As Philippine Payroll software, it has lot of features listed below which will surely benefit you and your business. Integra Payroll Master is a complete payroll, HRIS and timekeeping solution in one package with the most reasonable price in contrast to other payroll software in the market which are sold on a per module basis or a combined modules with a little of everything. It’s a one-time investment but will bring superb saving in a short period of time. Integra Payroll Master is your payroll automation solution. A must-have for every business. Features of the this is as follows: Schedules of each employee’s work/restdays including personal settings of holidays can be set and may be copied to selected employees. Integra Payroll Master also permits setting of 2/3/4/5/6 days work-week. It accommodates flexible schedule that fits even broken schedules such as those in food chains, hospitals, etc. Customize your time and attendance set-up according to your company rules and policy. With unlimited number of employee feature, super-flexible timekeeping and payroll processing, surely, pay rolling time can be reduced by as much as 90% compared to manual pay rolling thereby increasing HR efficiency which can be transposed to a lot of savings in a matter of time. Now people doing the payrolling can devote much of their time to other tasks. With its built-in comprehensive HRIS module, managing Human Resource records has never been this easy. Reasonably priced with superb after-sales service, undoubtedly, Integra Payroll Master is your payroll software of choice. Also produces accurate and reliable reports, tested for several years in different industries. It has more than a hundred insightful reports powered by Crystal Reports, the leading reporting software in the market today. Paycheck Payroll System Paycheck (2000) Product Features Available: https://www. algarinfosys. com/PayCheck. htm (July 20, 2010) PayCheck is an integrated Philippine HRIS and Payroll Software Solution System that manages your company’s (or group of companies') employees and payroll processing. Designed primarily for use by companies operating in the Philippines, It can be used with Employee Smart Card IDs, RFIDs or Barcode IDs (all optional) with biometrics fingerprint or iris scanning authentication to facilitate employee time entries and eliminate fraud. Simply put, PayCheck is a fast, secure, accurate and easy-to-use payroll software solution that simplifies the burden of managing your company’s payroll and HR functions, and lets you concentrate on the other aspects of running your business. PayCheck can support centralized processing for multiple branches or a group of companies, each with its own payroll configuration or payroll policies. Anyone who can use Windows will find PayCheck easy to learn and easy to use! The online help manual and animated tutorials make sure that you always know what to do. PayCheck can generate all types of Payroll-related reports such as Payslips, Paysheets, Contribution Reports, Quarterly Remittance Reports, BIR reports, and even graphical summary reports. PayCheck can be installed on a single PC or multiple PCs over a single network, allowing for multiple users to access the system simultaneously. The System Administrator has complete control over who has access to what. For example, an encoder might be able to enter employee profiles, but only a manager can view and approve payroll figures. Security can also be set per branch or company. Whether you want to use any of our existing time-keeping solutions (biometric fingerprint scanning, iris scanning, RFIDs / contactless / proximity cards, barcode IDs, PIN-entry) or you want us to integrate with your existing hardware - Paycheck is your ideal solution. Infinitech Payroll Philippines with Time Keeping System Infinitech Solutions (2000) Infinitech Payroll System Philippines. Available: https://www. infinitechsolutions. com/payroll_system. html (July 20, 2010) Infinitech PAYROLL Philippines is a powerful client-server based Payroll system basically designed to fit any type of businesses in the Philippines, complete with the government features deduction such as SSS, Pag-Ibig, Philhealth and tax tables. It will help you process and maintain all payroll related reports. Now with Infinitech Payroll System and Time Keeping System, submission of monthly, quarterly and year-end government mandated contribution is just a matter of mouse click and the product will definitely give you infinite and flexible features that will fit your operation. . Synthesis The Attache Payroll Software is kind of system which can standalone and is has the complete package in terms of payroll system unlike the ADP PayForce Attache Payroll Attache Payroll is developed to provide a pay computation system which has a user authentication, auto, auto identification and printed reports. The dissimilarities between Attache and the proposed system for WinServe Solution is the method of calculation. Proposed system only can calculate per hour rate where Attache can be flexible with monthly, i-monthly 4-weekly fortnightly and weekly. The ADP PayForce Payroll System handles the payroll processing needs by calculating pay rates, deductions and printing payslip and other accounting information needed for periodic reporting. It need hosted services unlike with that fit for Intranet-Based Payroll System for WinServe Solutions. The Navayuga InfoTech Payroll System has designed the payroll management system to streamline all aspects on payroll process which are computing employees' salary, allowance and other basic salary computation in an organization. Just like the Intranet-Based Attendance Monitoring Payroll System for WinServe Solutions it minimizes all the process of basic salary computing in payroll system to avoid loss of data in the Accounting Department, it also avoids redundancies of computed data with the same employee. One thing that differentiate the proposed system for WinServe from Navayuga is it supports online documentation the employees and ours has none. .Like the Intranet-Based Attendance Monitoring Payroll System for WinServe Solution. it also automates the payroll system of the company for easy computation, recording and also retrieval of employee records have the similarity with all the system that mention earlier that all flexible system. The Supremoft Integra Payroll Master 2009 automates payroll computation while making recording and retrieval of employee records fast and easy system which contain a single package unlike with the the proposed system for WinServe Solutions which generates different reports. The Paycheck Payroll System is like the Intranet-Based Attendance Monitoring Payroll System for WinServe Solution, this system will help employee to their payroll deductions like tardiness, Philhealth, SSS, Pag-ibig, contributors, tax dues, check-cheer basic salary on daily or monthly computations. Infinitech Payroll Philippines with Time Keeping System is a log-in/log-out system generally to facilitate and simplify the month preparation of general payroll of the company. In attendance monitoring for WinServe Solutions, the company are still using the manual system but half of the process is computerized.
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Hotel Rwanda

CRITICAL REVIEW We have been given a task to write a critical review on the theme Conflict and Resolution based on the movie screened, Hotel Rwanda. This film captures the unimaginable violence of genocide by telling the true story of a person, Paul Rusesabagina, manager of the Hotel Mille Collines in Rwanda’s capital city of Kigali who fights impossible odds to save everyone he can and provide a shelter where hope survives. While the rest of the world closed its eyes, Paul opened his heart and proved that one good man can make a difference. This analysis will focuses on the types, causes and resolution of the conflicts in the movie and also my personal view on its conflicts and resolution process. As what I have learnt, conflicts can be derived as an expressed struggle between at least two interdependent parties who perceive incompatible goals, scarce resources, and interference from the other party in achieving their goals. It exists when two people wish to carry out acts which are mutually inconsistent. They may both want to do the same thing, such as eat the same apple, or they may want to do different things where the different things are mutually incompatible, such as when they both want to stay together but one wants to go to the cinema and the other to stay at home. A conflict is resolved when some mutually compatible set of actions is worked out.

The definition of conflict can be extended from individuals to groups (such as states or nations), and more than two parties can be involved in the conflict. The principles remain the same. “(M. Nicholson: Rationality and the Analysis of International Conflict. 1992:11) There are three types of conflicts: interpersonal, intranational and international conflicts. Interpersonal conflict occurs when two or more individuals who must work together fail to share the same views, and have different interests or goals and it can be defined by the focus and source of the conflict. Trough this movie, there are several interpersonal conflicts that occurred. Paul had conflict with his hotel employees when all of them rebel and did not do their job; no housekeeping and no cooking. They all refused to work because their boss gone to close up the staff of Kivu Lodge as they have fled and give power to Paul but they did not seem to believe it and laugh at him when he said that he is a manager. As for resolution, Paul asked Sabena Airlines President, Mr. Tillens a favour. He asked Mr. Tillens to send him a letter from Belgium to show that the hotel is still working made them works.

Paul also threatened his hotel staffs by saying “if you don’t want to work for me and would rather be out there, then leave now. By doing that, the workers continued their job and the hotel operates like usual. The other interpersonal conflict in this movie is when the Hutu army asked Paul to shoot his family when they all were captured by the Hutu militia.

This is because the Hutu army knew that they are Tutsi and wanted them to die. In order to save them, Paul bribes them with money and alcohol. Similarly, Paul has to bribe George Rutaganda, a friendly supplier to the hotel who also is the local leader of Interahamwe, a brutal anti – Tutsi militia with costly cigar in order to get goods and food supplies for the hotel. Furthermore, Paul has to choose between his family and neighbours. Tatiana urges Paul to use his influence to help local Tutsis, who are being harassed and beaten with increasing frequency, but Paul will only use the political capital he has built up to help his own family, if and when they need it. However, he finds that his conscience would not allow him to watch as the innocent are slaughtered, and before long, the hotel has become a well-appointed refugee camp. Another conflict that happened in this movie is intranational conflict whereas it happens between parties in a certain country. As what shown in Hotel Rwanda, we can see Hutus and Tutsis are having conflicts and they outbreak genocide at Kigali in 1994. In the film, it is said that the Tutsis were collaborators for the Belgians colonists and they are minor, where the Hutus are the majority. Belgians use Tutsi to run the country but when they left, they give powers to Hutu and at this time Hutu took revenge.

Consequently, the Civil War started. Soon enough, the violence escalates, and the Hutus begin their genocide of the Tutsis. The genocide started when President Juvenal Habyarimana was been killed after he agreed to sign the peace agreement and it was told that the Tutsi rebels killed him by shooting the plane from the sky. This context would have created a situation of crisis and fear bringing about the security dilemma of to kill or to be killed that would have provoked the extermination of Tutsi. From the incident, the Interahamwe grab the chance and gave revenge to Tutsi by killing all the Tutsis. Despite the UN is The UN Peacekeeping forces, led by Canadian Colonel Oliver, are unable to take assertive action against the Interahamwe since they are forbidden to intervene in the genocide. International conflicts can be best described as conflicts that occur between two or more nation. In this movie, the international conflict shown is the discrimination against Africans or in other mean are the black people. As what I can see in the film, the foreign nationals are evacuated, but the Rwandans are left behind just because they are Africans, they are black and not even a nigger. Colonel Oliver did said that Africans are not worth a single vote to the Americans, British or French and they think that Rwandans are worthless.

The United States of America also forbid the United Nations to help the Rwandans. When the Europeans are putting together an intervention force, they only save the foreigners and left the Rwandans fight alone for the sake of their life. Mainly, there is no real resolution to this conflict, however Paul asked the rest of them to call their relatives to hold tight their hand and as if they lose it, they will die. Due to that, some refugees, including Paul’s family, could be saved. When the UN forces attempt to evacuate that group of refugees, they are ambushed and must turn back. In a last-ditch effort to save the refugees, Paul pleads with the Rwandan Army General, Augustin Bizimungu for assistance.

However, when Paul’s bribes no longer work, he blackmails the General with threats of being tried as a war criminal. Soon after, the family and the hotel refugees are finally able to leave the besieged hotel in a UN convoy. They travel through retreating masses of refugees and militia to reach safety behind Tutsi rebel lines. As I watch and analyse the movie, I think that the conflicts in Rwanda can be solved in more better and wise way. However I like the way Paul solved some of the conflicts. In the opening scenes, Rusesabagina comes across as little more than a subservient functionary of the hotel’s European corporate owners. He is a well heeled concierge, catering to the whims of the rich guests with the best food and goods available through trades and bribes within his well lubricated network of connections. Initially, he is in denial of the developing brutality and thinks himself to be insulated and protected by his contacts in high places and the good will of his employers. That trust quickly withers as the mayhem comes closer and he and his family are directly threatened. At one point, a gun is shoved into his hand and he is ordered to shoot his wife and children. His ability to negotiate the situation is the thin membrane of protection against that anguished outcome.

Watching Rusesabagina effectively maneuver and manipulate the situation as best he could in order to save his amily and neighbours’ life makes me adore his way. Besides, I think that the UN did not do their job as well as they could in protecting the people. As what I have read, the US forbids the UN from helping those Rwandans as they did not want their economy down. It is because helping those countries which is in war needs a lot of energy, money and time and that is why the US did not want to help the Rwandans. I think that UN should be more protective and play their roles when the time comes. REFERENCES Definition of Conflicts.

Retrieved August 14, 2010 from www. ni-muenster. de/… /docs/1)%20Conflict%20definition. doc Summary of Hotel Rwanda. Retrieved August 15, 2010 from https://www. fandango. com/hotelrwanda_v304411/summary United Nations Assistance Mission for Rwanda. Retrieved August 15, 2010 from https://en. wikipedia. org/wiki/United_Nations_Assistance_Mission_for_Rwanda Rwandan Genocide. Retrieved August 15, 2010 from https://en. wikipedia. org/wiki/Rwandan_Genocide Benjamin R. D. (2005, February). Hotel Rwanda and the Guerrilla Negotiator.

Retrieved August 14, 2010 from https://www. mediate. com/articles/benjamin18. cfm

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Fighting Dyslexia

Dyslexia is quickly becoming one of the most common forms of learning disabilities in America. My personal purpose of conducting research on this topic is because my nine year old niece was diagnosed with dyslexia last year. The causes of all learning disabilities, not just dyslexia, are either heredity or environmental influences. Among these causes, each child is different, which is why it is most important to assess and treat the child as an individual not specifically as a child with dyslexia.

The term “learning disabled” is a label given to a type of student who seems to be intelligent but is unable to learn academic material readily” (Stevenson, 1974, p. 3). It is hard to fully understand learning disabilities because they have so many misconceptions. Everyone has learning strengths and learning weaknesses. As adults, our weaknesses were either in areas which did not interfere seriously with our progress through school, or not severe enough to prevent us from achieving our most important goals. Children with learning disabilities, however, suffer an unlucky combination: not only are their weaknesses more pronounced than usual, but they also lie in those areas most likely to interfere with the acquisition of basic skills in reading, writing, or mathematics (Smith & Strick, 1997). In order to overcome learning disabilities, it is vitally important for both parents and students to understand exactly in which of these areas deficits lie. It is needed to establish reasonable goals both at school and at home. Most important, this knowledge will ultimately make it possible for the child to become a confident, independent learner. Precise identification of a child’s learning problems involve a comprehensive evaluation. However, any adult concerned with children who have learning disabilities must understand the following three points. “First, children with learning disabilities frequently have problems in more than one area. Second, learning disabilities do not vanish when a child leaves school for the day.

Lastly, learning disabilities can produce “emotional consequences” (Smith & Strick, 1997, p. 33-34). Without the right kind of encouragement and support, young kids will rapidly stop believing in themselves and their ability to succeed. Quite often, parents are offered only a vague description of their children’s learning disabilities. You may be told that your child has “a written expression handicap,” for example, or that the child is moderately dyslexic”. When a parent asks what exactly “moderately dyslexic” means, they are usually told a simple definition such as, “the youngster has some trouble reading” (Smith & Strick, 1997, p. 118). This is not the case; dyslexia is so much more intricate and specialized than that.

The trouble with terms like these is that they give parents absolutely no idea what the student actually can and cannot do. Columbia Encyclopedia defines dyslexia as, “in psychology, a developmental disability in reading or spelling, generally becoming evident in early schooling. To a dyslexic, letters and words may appear reversed, e. g. , d seen as b or was seen as saw. Many dyslexics never learn to read or write effectively, although they tend to show above average intelligence in other areas (Columbia Encyclopedia, 2009). Now that the correct definition has been establishes, it is important for both the parent and the teacher to work together to help the student succeed. Here are simple steps to be taken by responsible teachers and parents when they suspect a reading problem. First, ascertain an estimation of the child’s level of intelligence. Contact the appropriate school administrator and ask if the child has been given any group or individual intelligence tests in the last which would indicate his/her intelligence level. Do not try to pin them down to an exact IQ score; just simply ask if the child is average, below average or above average, according to the test results.

Then, determine the child’s present level of reading skills. Use a simple reading test to find an estimate of the grade equivalent and instructional level. Then find out if the child has some or all of the typical signs and characteristics of a specific learning disability. Common characteristics are habitually and persistently reversing letters and numbers, miscopying a word in one place and copying it right in another, immature speech, and confusing the order of syllables in multisyllabic words, such as “japama” for pajama, “pasghetti” for spaghetti, and “aminals” for animals (Wagner, 1979, p. 48). Then, either the parent or the teacher should examine carefully the quality of the child’s oral reading and determine if he reverses letters or whole words. In particular, what needs to be looked at is the number of reversal errors, such as “was” for saw, which are typical for poor readers (Fisher & Hartnegg, 2009). The last step is to try to find out where professional help is available, if needed (Wagner, 1979). Once the level of disability is found, then the student, parent and teacher can all work together to discover solutions for the child’s individual needs. There are many systems and practices for children with dyslexia. The first is the 15-minute session (Wagner, 1979, pg. 70). One of the outstanding characteristics of children with learning disabilities is that they have a very short attention span. After ten to fifteen minutes of instruction, they have simply had enough.

This is why many are considered behavior problems. A fifteen minute reading session is a perfect amount of time for a child to sit and read. It is much better to take a break and then come back for another 15-minute session. But these sessions much be held consistently, every night, seven days a week. This is the secret: consistency with a system. Another technique is Integral Phonics Reading Program (IPRP), this method of teaching children to read is based on the long vowels (Brutten, Richardson & Mangel, 1973). This routine gives the student extensive experience in one type of procedure while building a vocabulary of five hundred words. In the IPRP the linguistic patterns of the long vowels are used because the learner has been exposed to these letter sounds throughout his/her preschool years. When the child sees the letter a, he learns that its sound is going to be the same as it is in the alphabet.

These long vowels say their names. The child has a difficult enough time remembering the sounds of the twenty-one other consonants of the alphabet that do not say their names. For example, the letter w sounds more like the alphabet name of y (Stordy & Nicholl, 2000). “It is any wonder that many students see the word wait and think this word starts with y” (Stevenson, 1974)? Every consonant in the English language has one or more sounds. The child has to bring to mind instantaneously what the sound is going to be as he meets each consonant. A 2009 study comparing differences amongst dyslexic Chinese speaking and English speaking children found that U. S. dyslexic children have difficulty finding or manipulating the sound structure of oral communication, which results in problems mapping speech sounds onto letter. In China, however, dyslexia is a phonological problem and a visuospatial disorder, according to researchers (Viadero, 2009). In the study, researchers asked normal and dyslexic Chinese readers to judge the size of visual stimuli and found that the nondisabled readers excelled. Individual learning differences can also be related to sex differences (McGuinness, 1981). First, the categories of learning disabilities are sex-related. Second, and more important, the literature on sex differences clearly indicates that individual variation in brain organization, cognitive development, sensorimotor skills, and talent or interest is perfectly normal. One does not have to be brain-damaged or a victim of socialization to be different.

When the Congress enacted Public Law 94-142, the Education for All Handicapped Children Act, there was no sizable reaction from press or public, yet this landmark piece of legislation finally assures the right to education for all children (Walsh, 1979). If we as a nation believe that free public education should be available to all children, we must consider solutions for the learning-disabled child in public schools. How many of these students are actually being helped? The authors of “Something’s Wrong with My Child”, asked each state department of education in the form of a questionnaire.

Forty-one states replied. “Used uncritically, of the 7 million-plus children with learning disabilities in public schools, their figures showed that a mere 240,000 children were getting some kind of assistance in the 1970-1971 school year”(Brutten, Richardson & Mangel, 1973, p. 81). The aid might have been anything, down to one ineffectual half-hour tutoring session a week for a child who needed much more. The true test of the value of the P. L. 94-142 will come, not in the realization of how many more children are handicapped by learning disabilities, but rather in how successfully those children will be helped to achieve their own potentials. References Brutten, M, Richardson, S, & Mangel, C. (1973). Something’s wrong with my child. New York: Harcourt Brace Jovanovich, Inc. Dyslexia. (2009). Columbia Electronic Encyclopedia, 6th Edition, 1. Retrieved from Academic Search Complete Database.

Fisher, B. , ; Hartnegg, K. (2009). Instability of Fixation in Dyslexia: Development – Deficits – Training. Optometry ; Vision Development, 40(4), 221-228. Retrieved from Academic Search Complete database. Issues With a Fix For Kids With Issues. (2010). New York Times Magazine, 8. Retrieved from Academic Search Complete Database. McGuinness, D. (1981). When Children don’t learn. New York: Basic Books, Inc. Smith, C, & Strick, L. (1997). Learning disabilities: a to z. New York, NY: The Free Press. Stevenson, N. (1974). The Natural way to reading.

Canada: Little, Brown & Company. Stordy, B, & Nicholl, M. (2000). The LCP Solution. New York: The Ballantine Publishing Group. Viadero, D. (2009). Dyslexia Variations.

Education Week, 29(8), 10. Retrieved from Academic Search Complete database. Wagner, R. (1979). Dyslexia and your child. New York: Harper & Row, Publishers, Inc. Walsh, R. (1979). Treating your hyperactive and learning disabled child. Garden City, NY: Anchor Press/Doubleday.

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Fast Food Nation

Outline I) Introduction: Fast Food Nation is a book in which Eric Schlosser did not hold any detail back. His ideas are very much similar to Hank Cardello who expressed his feelings in his best seller Stuffed and a article labeled Bacon as a Weapon of Mass Destruction. All of these topics touch upon the problem of obesity, low wages, and unethical issues. II) Topic Sentence 1: Obesity was on of the most talked about issues within all the texts. -Detail/Example- One out of every three American teenagers is over weight. Detail/Example- Among pre-school age children 2-5 years of age, obesity increased from 5 to 10. 4% between 1976-1980 and 2007-2008 and from 6. 5 to 19. 6% among 6-11 year olds III) Topic Sentence 2: Huge corporations want more profit for themselves so they cheat out their own employees because of their selfish greed. -Detail/Example- McDonalds hire mostly teenagers who will work for low wages. -Detail/Example- Fast Food joints have the lowest paying incomes in the United Sates. IV) Topic Sentence 3: McDonalds does tell the consumer all the ingredients which go into their food. Detail/Example- Fries in McDonalds contain beef flavoring which angered many vegetarians. -Detail/Example- McDonalds burgers contain as much thirteen hundred calories. V} If we continue to eat away our lives from these fast food joints, our country might become one of the most unhealthiest places to settle. There are man alternatives to fast food but we must spread the word about these unhealthy foods which many of us consume everyday. If we fail, then the phrase stands true; you are what you eat.
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My Summer Vacation House

My three-hundred acre summerhouse, in Osceola Missouri, has many aspects to it. It is a huge property in a small-populated town. My favorite parts include the bedrooms, kitchen, game room, and backyard. Like any other house, my summerhouse has bedrooms. The biggest room is the master bedroom. It has a huge black painted wooden king-sized bed with a comfortable therapeutic mattress. It also has a huge bathroom. In the bathroom, is a large jet bathtub and a large shower. The best part of the room is the huge walk in closet. Tons of clothes and shoes fill this closet. The second room is the kid’s bedroom. This room is full of toys such as cars, dolls, and various board games. TV is the most prized possession in the kids room. This is where the younger children watch cartoons, movies, and play video games. The cutest part of the room is the bathroom where everything is miniature. The toilets, sinks, and mirrors are tiny. The last room is the guest room. It has a dark brown wooden queen-sized bed in it. Three huge windows in the room have a beautiful view of the pond. This room also has a huge flat screen TV with cable and a DVD player for the guests to watch. These cozy rooms make me feel at home. The kitchen is the heart of the whole house. This is where we all gather for meals and discuss what we did that day. The fridges are always stocked with food so that we never go hungry. There are many compartments to these fridges. They include meats, fruits, vegetables, drinks, and sweets. In the corner of the kitchen is the table. The table is large and seats ten people. On the table is a patterned tablecloth that matches the seat cushions. On the other side of the kitchen is the sink. The sink is very deep, which allows us to put all of our dirty dishes in it. After every meal, the whole family makes an assembly line and helps wash all of the dishes. The kitchen is where most of our family time is spent. Behind the kitchen, is the game room. In the game room is a pool table, poker table, and an X-box. There are two pool tables. The pool tables are red and black and have a total of ten pool sticks. There is also chalk, powder, and a cheater stick to help you in the game. The best part of the room is the poker table. This is where we all play to have a good time and to win money. The poker table is also black and red and seat six people. There are also at least three decks of cards and blue, red, yellow, and white chips on the table at all times. The X-box is where all the younger boys play their video games. There are four controllers and many games to play. The game room is a place where the whole family, of all ages, can relax and have a good time. The greatest part of the whole property is the yard. The yard is so huge that the possibilities are endless. There is a pond in the back where we all go swimming on the hot summer days. Big Bertha the inter-tube and the canoe are always fun for the whole family to go on. The long and narrow dock is a good place to fish for the catfish that are in the pond. The playground is where all of the kids play. It has a long and wide yellow slide, monkey bars, and two swings. Surrounding the playground is a large sand box where sand castles are built. Towards the back of the visible yard is a mini golf course. The green is smooth and bright. It is always well maintained. There are clubs and different colored balls for each player. In the farther back land, is hay barrels and deer that roam freely. In the winter, the deer are hunted and killed for their meat. In my opinion, the backyard is the best part of the whole property. Every summer I go to my vacation house in Osceola Missouri. It is an enormous three-hundred acre property where family is the only thing I have to worry about. . It is the place where most of my memories are created, and I will forever have to remind me of my childhood.
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Mobile Tracking

Advantages & Disadvantages of Mobile Tracking • The Motorola DynaTAC, the first mobile telephone, ushered in a revolution in wireless communication in 1973. Today, mobile devices combined with technological advancements provide several benefits, including tracking minors and emergency-location service enhancements. The Global Positioning System (GPS), a "constellation" of 24 U. S. Department of Defense satellites, has enhanced mobile-tracking technology. However, with technological advancement comes the possibility of negative effects or misuse. Law Enforcement Advantages • Mobile technology enhances location services and reduces emergency-response time. According to the Federal Communications Commission (FCC), United States emergency personnel estimate that 50 percent of calls are placed using a mobile device. Through the integration of FCC-enforced Public Safety Answering Points (PSAPs) and GPS, when you call for emergency services, the call is routed to the nearest cell-phone tower regardless of mobile-service provider. Mobile tracking automatically communicates the phone number and location of the caller to a PSAP that manages the area. Law Enforcement Disadvantages • A disadvantage of law-enforcement access to mobile-tracking technology is the sheer number of inquiries. Sprint Nextel, a wireless-service provider, provided law-enforcement agencies with GPS location information on its customers over 8 million times between September 2008 and October 2009, according to a Sprint Nextel manager at the ISS World conference in October 2009. The number of inquiries coupled with the time required to respond can prohibit law enforcement from acquiring valuable time-sensitive information during a criminal investigation. Location Service Advantages • Mobile-tracking technology increases the chances of finding someone quickly. Most cell phones contain GPS technology, which can establish a person's whereabouts by calculating the location, speed and time of his cell-phone signal. Children with cell phones that include GPS technology and location services can thus be located quickly. Concealed GPS devices can assist with locating runaway teens. They also provide a more reliable service due to their concealed nature. While a teenager aware of his cell phone's GPS device can turn the service off, with a concealed location device, the teen is unaware the device is present. Location Service Disadvantages • Location services accurately track a signal to within several yards. The same technology that can save lives can also provide a framework for invasion of privacy. According to the Electronic Frontier Foundation, locational privacy "is the ability of an individual to move in public space with the expectation that under normal circumstances their location will not be systematically and secretly recorded for later use. " Applications like Google Latitude--when downloaded to a cell phone--provide simple social location tools. However, Google's Latitude also records location history which opens the door for future requests. As a result, law-enforcement agencies can request information on the historical whereabouts of users which poses invasion-of-privacy concerns.

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Adult Sexual Development

Biological Foundations of Adult Sexual Development Christina Parker PSY/340 Biological Psychology Instructor: Rebecca Wilson June 12, 2010 Biological Foundations of Adult Sexual Development How humans develop prenatally Humans start out as a cell that is formed from the mother’s egg and the father’s sperm. The egg and sperm carry 23 single chromosomes each and when fertilization takes place the 23 chromosomes then become paired. “All genetically normal humans, regardless of their sex, share 22 pairs of chromosomes and only one pair is different” (Wickens, 2005, p. 204). The different pair is the sex chromosomes (X and Y). A female is (X, X) and a male is (X, Y). As the cell develops into a fetus there are several hormones involved. These hormones continue to work throughout the human body as we grow from an infant into an adult. The hormones effect our sexual development and sexuality. Affects of hormones on a fetus As the fetus grows it will physically appear gender neutral, but at about 6 week gestation the Y chromosome, if present, will release a chemical called testis-determining factor which causes the internal male sex organs to start forming. If the Y chromosome is not present then this chemical is not released and the internal female sex organs will start to form. The male hormones that cause the external organs to develop are called androgens, without these we would all have female external sex organs (Spencer A. Rathus, 2005). Some of the different androgens are: testosterone, dihydrotestosterone (DHT), and Mullerian inhibiting substance (MIS). If any of these hormones are missing or do not release the amount they are suppose to at the time they are suppose to the fetus will have genetic sexual disorders such as: Klinefelter syndrome, congenital adrenal hyperplasia, pseudo-hermaphrodite, and testicular feminisation syndrome (Wickens, 2005). The lack of these hormones not only affects the physical appearance of the fetus, but also the sexual behavior as the child grows into an adult. Affects of hormones on a growing child As a child grows and hit puberty hormones come into play again. At puberty the testes and ovaries come under the control of the hypothalamus and the pituitary gland (Wickens, 2005). “To be more precise, the release of sex hormones begins with the hypothalamus, which secretes gonadotropin-releasing hormone (GnRH), which diffuses through the hypophyseal portal blood vessels to the anterior part of the pituitary” (Wickens, 2005, p. 209). Next GnRH cause the anterior pituitary to release luteinising hormone (LH) and follicle-stimulating hormone (FSH) which are then transported to the gonads. Some other hormones that come onto play are testosterone and estrogen. There are genetic conditions that cause issues during puberty as well as into adulthood. Any of the conditions that were mentioned earlier will have issues during puberty ranging from a lack of menstruation for females and a development of breast in males. Behavior can also be affected by these conditions. Behavior and the adult sexual development As the adolescent moves into adulthood these conditions can also have affects on the behavior. An excess of testosterone can cause increased aggravation. An excess of estrogen can cause an increase in feminization. Not all men behave the way society believes that they should and not all women behave the way society believes that they should. The hormone imbalances during the prenatal stage and puberty as well as some environmental effect can be determined to lead to intersexuality, bisexuality, heterosexuality, and homosexuality. Biological changes in sexual development “The prediction that sex differences must exist in the human brain comes from at least three different types of observations: men and women (or boys and girls) differ predictably in (1) behavioral traits (e. . , aggression, juvenile play); (2) average cognitive abilities; and (3) the incidence of neurological and psychiatric disorders” (In Encyclopedia of the Human Brain, 2002). “Regardless of whether these differences are due to genes, hormones, socialization, or the confluence of all three, sex differences in behavior, neuropathology, and cognitive performance must be reflected by sex differences present someplace in the nervous system” (In Encyclopedia of the Human Brain, 2002). In the human preoptic area of the hypothalamus there are four nuclei known as the interstitial nuclei of the anterior hypothalamus (INAH 1–4) (Wickens, 2005). There are differences in two of these four nuclei that are associated with sexual differences. INAH 1 and 4 are the same in both males and females. The other two are larger in males, but some homosexual males have had smaller INAH 2 and 3. While it is still controversial the differences in the human brain can either be said to cause homosexuality and other sexual identities or a result of them. While there are many differences in the human brain such as overall size, “many sex differences are likely to exist in more subtle features of the brain, such as neural connectivity or neurochemistry” (In Encyclopedia of the Human Brain, 2002). References: In Encyclopedia of the Human Brain. (2002). Retrieved June 10, 2010, from https://www. credoreference. com/entry/esthumanbrain Spencer A. Rathus, J. S. -R. (2005). Human Sexuality in a World of Diversity, sixth edition. Allyn and Bacon, Pearson Education, Inc. Wickens, A. (2005). Foundations of Biopsychology, Second Edition. Prentice-Hall.
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IKEA’s Competitive Advantage: Strategic Elements and Market Dynamics

>Strategic Elements of Competitive Advantage IKEA 

IKEA confront competitors such as supermarkets (Wal-Mart) and other furniture co. they focused on 3 areas for improvement: product assortment, customer service and product availability. Prices are affordable to almost everyone; colors blue and yellow are Sweden national colors; customers see the furniture in showrooms and with names instead of model numbers; shopping is a self-service activity –browse, write names and look up for them at the lowest level where everything is in flat packs in kit forms that you have to assemble at home.

Most Ikeas have children play area, restaurant, baby care and grocery store. 

The essence of marketing strategy is successfully relating the strenghts of an organization to its environment. As the horizons of markets have expanded from domestic to regional and global, so too have the horizons of competitors. The reality in almost all industries today is global competition.

This fact puts organizations under increasing pressure.

Industry Analysis: Forces Influencing Competition

Gain Insight Into Competitors Is Through Industry Analysis. An industry can be groups of co. hat are close substitutes for each other.

Harvard university’s Michael Porter developed a five forces model that explains competition in an industry: 

1. Threat (amenaza) of new entrants: 

a. New entrants bring new capacity, desire to gain market share and position and new approaches to better customer needs 

b. New players mean prices will be pushed down and margins squeezed 

c. Barriers 

  1. Economies of scale a decline per unit cost while production per unit increases.
  2. Product differentiation a uniqueness. Achieved as a result of unique product attributes or effective marketing communications, or both. 
  3. Capital requirements a needed for manufacturing facilities and financing R&D, advertising, etc. 
  4. Switching costs a caused by the need to change suppliers and products –as the cost of evaluating a new source 
  5. Distribution channels a must invest time and money to enter v
  6. Government policy a government generally restricts competitive entry. 
  7. Cost advantages independent of scale economies a establish firms enjoy this  
  8. Competitive response a if expected a Bruce Henderson: BRINKMANSHIP –occurs when industry leaders convince potential competitors that any market entry effort will be countered with vigorous and unpleasant responses. 

Threat of substitute products:

  • Availability of substitute products places limits on the prices market leaders can change in an industry 
  • High process may induce buyers to switch to the substitute 

3. Bargaining (negociacion) power of buyers: 

  • Buyers refers to manufacturers –e. g. GM- and retailers –e. g. Wal-Mart) 
  • Buyer aim to pay lowest possible price 
  • A way they do this is to buy high quantities that suppliers depend on the buyer’s business 

4. Bargaining power of suppliers: 

Is the converse of buyer power ii. Suppliers will have the advantage if they are large and relatively few in number. 

5. Rivalry among competitors: 

Actions taken by firms in the industry to improve their positions and gain advantage over the other. 

ii. Manifests in: 

1. Price competition 

2. Advertising battles 

3. Product positioning 

4. Attempts at differentiation 

  • Forces co. to rationalize costs (positive force) 
  • Drives down prices, profitability and creates instability in the industry (negative factor) 

Competitive Advantage

Exists when there is a match between a firm’s distinctive competencies and the factors critical for success within its industry. There are 2 basic ways to achieve advantage: With a low-cost strategy that enables it to offer products at lower prices than competitors.  With a strategy of differentiating products so that customers perceive unique benefits, often accompanied by a premium price Models: 

1. Generic strategies for creating competitive advantage: 

a. Michael Porter created 4 generic strategies: 

i. Cost leadership 

ii. Product differentiation

iii. Cost focus 

iv. Focused differentiation. 

b. Broad market strategies:

 Cost leadership and differentiation

i. A competitive advantage is based on a firm’s position as the industry’s low cost producer. This co.

ust have the most efficient facilities and obtain the largest share of market so that its cost per unit is the lowest of all. It’s an advantage if there are barriers that protect other co. to enter the market. 

ii. When a firm’s product has an actual uniqueness in a broad market, it has competitive advantage by differentiation. This is an advantage for defending market position and obtaining superior financial returns; unique products often command premium prices. 

c. Narrow target strategies: Cost focus and focused differentiation. 

i. Cost focus means offering low prices to a narrow target market. 

ii. Focused differentiation offers a narrow target market the perception of product uniqueness at a premium price. Ex.

By a strong export effort. 

2. The flagship firm: the business network with five partners a. According to professors Rugman & D’Cruz, Porter’s model is too simplistic given the complexity of today’s global environment; so they’ve developed an alternative framework based on business networks called the flagship model. 

3. Creating competitive advantage via strategic intent 

a. Few competitive advantages are long lasting. 

b. Layers of advantage: 

i. There is less risk in competitive markets if it has a wide portfolio of advantages. 

ii. The process of building layers illustrates how a co. can move along the value chain to strengthen competitive advantage. 

iii. All of these sources of competitive advantage mutually reinforcing layers that are accumulated over time. 

c. Loose bricks d. Changing the rules 

i. Refusing to play under the rules of the industry leader e. Collaborating 

ii. Licensing agreements, joint ventures or partnership 

Global competition and national competitive advantage

1. Global Marketing Activity brings competition in a global basis (critical factor affecting success) 

2. Global competition occurs when a firm takes a global view of competition and sets about maximizing profits worldwide 

3. Effects of global competition have been highly beneficial to customers around the world. 

4. Global competition creates value for consumers, but it also destroys jobs and profits. 

5. Porter a “the competitive advantage of nations” 

Factor Conditions: 

  • Human resources 
  • Physical resources 
  • Knowledge resources 
  • Capital resources
  • Infrastructure resources 

Demand Conditions:    

  • Composition of home demand a demand determines how firms perceive, interpret and respond to buyers needs. 
  • Size and pattern of growth of home demand 
  • Rapid home market growth 
  • Means by which a nation’s products and services are pushed or pulled into foreign 

Related and supporting industries u  Firm strategy, structure and rivalry: 

  • Rivalry keeps industry dynamic and creates continual pressure to improve and innovate
  • External variables: chance and government u  Chance u  Government 
  • Influence and determinant products and services 

Current Issues In Competitive Advantage

1. Hypercompetitive Industries: 

a. Dynamic competitive world in which no action or advantage can be sustained for long 

b. “Everything changes” because of the dynamic MANIOBRAR and strategic interactions of hypercompetitive firms such as Microsoft and Gillette. 

c. Global Competitive advantage: US: 125 co. ; UK: 21 co.

; Japan: 19, etc d. D’aveni said the only way to sustain this is by the ability of a co. to manage its dynamic strategic interactions with competitors by frequent movements to maintains relative position of strength in each of the four arenas (Dynamic Strategic Interactions in Hypercompetitive Industries):

i. Cost/quality 

1. Price war 

2. Quality and price positioning 

3. Value marketplace 

ii. Timing and know-how 

1. First mover advantages 

2. Overcoming the impediments 

3. Vertical integration 

4. Imitation and improvement by followers 

iii. Entry barriers 

iv. Deep pockets 

1. Drive ‘em out 

2. Small competitors use courts to derail deep pockets firms 

3. Large firms wins, etc 2. Additional research on comparative advantage 

a. For smaller countries the nation is not the relevant unit of analysis in formulating strategy; rather, corporate strategists must look beyond the nation to the region or to sets of closely linked countries.

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Pay it Forward Theme in the Catholic Social Teaching

In the movie Pay It Forward, there are many great examples of good morals that we could and should use every day in our lives. More specifically, there are multiple themes of Catholic Social teaching displayed throughout the film. Though all of these are significant, the most prominent theme can be said to be the Call to Family, Community and Participation. When Mr. Simonet presents the class with a vague and open ended assignment of making the world a better place, Trevor, an attentive and inspired student, sees it as a challenge and a duty that he is required to fill. He begins his search for a way that he can change the world for the better. This sparks the beginning of an amazing movement that this boy creates. Trevor begins to try helping people around him. He forms an idea that each person in the world should help three people, obligating each of these three people to help an additional three people. The concept sets grounds for a rapid adoption by many people, meaning that mass amounts of people would be receiving help from others in one way or another. He brings a homeless man into the house, only for his distraught mother to kick the man out. Later she finds out that he simply wanted help in his life and was willing to help others in return. Trevor also tries to help out his friend, Adam, who continuously gets bullied and beat up by other kids at school. It is acts such as this that truly change other people's lives, and also, ultimately, took Trevor's life. While trying to stop bullies from hurting Adam, one of the bullies pulls out a knife and stabs Trevor, later killing him. This shows the absolute dedication that Trevor had to his community. The movement continued on and started to spread more and more, causing people across the nation to be rewarded by random acts of kindness, and to spread these acts further. Trevor truly demonstrated what it means to seek the common good and unmitigated well-being of everyone.
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Teenage Immigrants and Problems they Face

America was founded as a nation of immigrants. With the exception of Native Americans, who predate recorded history, Americans are descendants of people born elsewhere. Over the past 500 years, millions of people from different countries have come to the United States seeking freedom, peace, and the opportunity promised by the American Dream.

Between the fifteenth and eighteenth centuries people came to America seeking everything from greater physical space to freedom from political or religious persecution. During this era there were also thousands of Africans arriving to America in chains. They were sold as slaves to plantation owners. In the twentieth century millions of Europeans sailed to America seeking better opportunities. Although many laws have been implemented throughout the years to regulate entrance to this country, people continue to come in great numbers seeking similar dreams. In fact, over one million immigrants enter the United States each year (PBS, 2009). Passig describes the four main difficulties experienced by immigrants upon entrance to the U. S. as the language barrier, social difficulties, emotional imbalance, and mental difficulties. Most immigrants are not fluent in the English language.

This heightens their feelings of loneliness and alienation. The added pressures of learning a new language and deciphering America’s behavioral patterns and social norms can pose many emotional and mental difficulties for immigrants.

Passig’s research suggests that the ages between 11 and 22 years are not optimal for coping with these difficulties. It is believed that teen immigrants have more difficulty coping with immigration than adults because they are simultaneously coping with the physiological and psychological changes resulting from age-related development (Passig, Eden, & Heled, 2007). According to the U. S. Census Bureau, around 400,000 people try to enter the United States illegally each year. Of this group, about 10 percent are minors. Many endure hardships Teen Immigrants 1 coming to America. A 19-year-old high school student who emigrated from Mexico described his illegal journey to the U. S. in an interview published in The Grady Journal: “I walked a ton and we suffered because there was no water and it was very hot”, “A man who came with the group died on the way, but when we crossed the border I was happy. My American dream had become reality. ” (2009). A 16-year-old student also interviewed in The Grady Journal shared her family’s experience working with coyotes to come to America from Mexico when she was eleven years old. Coyotes are American citizens that charge money to bring foreigners into the U. S. Coyotes have been known to drop immigrants off in the middle of nowhere, keeping their money and leaving them to die. The student described walking through the desert four days.

She also said the coyotes were bad to her family and did not even provide them with water to drink. She recalled feeling sad, scared and worthless during her. However, she considered herself and her family members to be lucky to have survived the journey since thousands of immigrants have died while trying to enter the country illegally. Teens such as these suffer to make it safely to the U. S. nd later struggle to fit in to a new culture (2009). Regardless of their method of journey to the U. S. , teen immigrants face a wide range of acceptance, rejection and disregard. They leave behind friends, family and all aspects of life in their native countries in the hopes of making better lives for themselves in America.

For many immigrant youths, the transition to high school is the most challenging of their obstacles. Besides learning a new language, immigrant teenagers have to make friends, and adjust to the different technology that is used in American schools. Many immigrant teens also struggle with conflicts posed by their parents’ desire for them to remain faithful to native cultural traditions and their individual desires to acclimate to the cultural traditions of American teens (Sridhar, 2008). For many teenage immigrants, American schools are their first experience with formal education. In most developing countries poverty and cultural tradition limit the opportunities of female youths to obtain a formal education. Many families, especially those with many children, can not afford the incidental expenses associated with educating their children.

The cost of voluntary contributions, uniforms, books, and bus fares can make even free education expensive. When the costs are weighed against the limited opportunities for educated females to obtain paying jobs, most families choose to keep daughters at home. There she is able to contribute to the household by cleaning, cooking, collecting wood and water, and looking after younger children. According to the UNICEF League Table of Girls Out of School, the percentage of primary school age girls out of school in the region of Sub-Saharan Africa is as high as ninety- four percent, with a regional average of fifty percent. The regional average of Middle East and North Africa, as well as, Asia and Pacific is twenty-two percent.

When these numbers are compared to the seven percent regional averages of the Americas rand Europe, it is clear to see the disparity amongst nations (UNICEF, nd). In a January New York Times article, Jennifer Medina discusses the educational impacts of teenage immigrants in New York City schools. Medina estimates that of the 150,000 non- English speaking students in the city, more than 15,000 have had little or no formal schooling, and are often illiterate in their native languages.

Stephanie Grasso, an English teacher in the South Bronx, explained to Medina that many immigrant teens have not learned do not have a notion of what it means to be a student. In addition to the expected challenges immigrants face, these children have the added disadvantage of having to learn how to be a student – how to ask questions and understand things for themselves (Medina, 2009). The State of New York has established a formal classification for teenage immigrants new to the educational experience – Students with Interrupted Formal Education. Statistics from New York City’s Department of Education show a fifty percent increase in the number of Students with Interrupted Formal Education over the past ten years. In 2007, the graduation rate of these students was a mere twenty-nine percent against the city’s overall sixty-two percent average. A study was performed during this same timeframe, through which Elaine Klein, a linguistics professor at City University of New York, followed ninety-eight Students with Interrupted Formal Education. Within twelve months, Professor Klein reported that only forty- eight of the students had remained in school. The other fifty students had either returned to their home countries, left school for unskilled jobs, or disappeared.

The State of New York does not offer any additional financing for Students with Interrupted Formal Education. In 2008 New York City provided $2. 5 million to fifty-three schools with a large population of these students; however, this only equated to $165 dollars extra per student. As a result of these limited resources and the negative impact these children have on school ratings, many school administrators are allowing these children to fall through the cracks. A principal at a Queens high school was quoted as saying “Look, you have to understand my position: what this group does for my school is bring down my numbers” (Medina, 2009). With many administrators adopting a similar attitude to that expressed by the Queens principal, many are left to ponder the question of who is going to serve these children. To address this issue, Norma Vega, a New York City social worker and former principal, established Ellis Prep School. Ellis is an acronym for English Language Learners and International Support. In addition to the State’s standard per-pupil funding, Ms. Vega was able to secure a four year, $200,000 grant from the Institute for Student Achievement, and $76,000 from New York City. In addition to teachers, Ms. Vega’s staff includes academic coaches to sit at students’ sides in class to walk them through lessons. Ellis students are organized into small groups, compiled in such a way as to provide newer students the benefit of working with more experienced students on which they can rely for explanations and translations. The Ellis curriculum includes English, math, history, science, and electives including violin and dance. Ellis has the same graduation requirements as other high schools.

Although it is too soon to report on the success of Ellis’ academic program, Ms. Vega is confident that it will better serve Students with Interrupted Formal Education than the traditional public school system. Ms. Vega has said, “If they were all sent to regular high schools, they would simply be lost” (Medina, 2009). Interviews with teenage immigrants prove that aside from all the obstacles they face, teen immigrants find plenty to be happy about. One freshman immigrant from Mexico joked that what he liked most about this country are the cute girls. Many others appreciate the better schools and jobs. One student summarized his American experience simply: “I like freedom. ” (The Grady Journal, 2009). References Barnard, A. (2009). Voicing pain through performance. (2009, Apr 13). New York Times.

Retrieved October 23, 2009 from https://www. nytimes. com/2009/04/13/nyregion/ 13websloan. html Blasingame, J. , & Lipski, L. (2004). [Review of First crossing: stories about teen immigrants]. Journal of Adolescent & Adult Literacy, 48, 2, 74-175. Retrieved October 23, 2009 from https://mylibrary. wilmu. du:2053/ehost/pdfvid=4&hid=102&sid=3df20c5c-59de-43ac- a978-c24333faeb49%40sessionmgr104 Medina, J. (2009). In school for the first time, teenage immigrants struggle. (2009, Jan 24). New York Times. Retrieved October 23, 2009 from https://www. nytimes. com/2009/01/25/ education/25ellis. html Passig, D. , Eden, S. , & Heled, M. (2007). The impact of Virtual Reality on the awareness of teenagers to social and emotional experiences of immigrant classmates. Springer Science + Business Media, LLC. Retrieved October 23, 2009 from https://mylibrary. wilmu. edu:2053/ehost/pdf? id=5&hid=102&sid=3df20c5c-59de -43ac-a978-c24333faeb49%40sessionmgr104 Sridhar, P. (2008). Teen immigrants face unique challenges. Medill Reports, Northwestern University. Retrieved October 23, 2009 from https://news. medill. northwestern. edu/ washington/news. aspx? id=90033 The Grady Journal. (2009). Immigrants struggle to fit in at U. S. high schools.

Retrieved October 23, 2009 from https://www. gradyjournal. com/? p=3176 UNICEF. (nd). League Table of Girls Out of School. Retrieved October 25, 2009 from https://www. unicef. org/pon96/leag1edu. htm Teen Immigrants 7

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Research Process and Terminology

Research Process and Terminology The most important part of describing the research process in criminology and criminal justice research methods consists of being familiar with terminology. The knowledge of proper terminology can be an asset when evaluating, and analyzing research studies or data. However, not knowing the proper terminology when conducting research could affect an officer’s report negatively. Those interested in the study of criminology and criminal justice has a wide range of research methods. Following the research process will strengthen the chance of obtaining a successful, well researched project. Research is the systematic process of collecting and analyzing information (Shuttleworth, 2008). Research includes any gathering of data, information, and facts for the advancement of knowledge (Shuttleworth, 2008). Many of the terms used in an everyday conversation originated in social science research (Hagan, 2010, p. 4, para. 1). Once the criminal justice professional has become familiar with the terminology used in the research process, the criminal justice professional will be able to provide technical reports, academic concepts, and provide the discoveries of his or her research. The research process begins with problem formulation. Problem formulation is to review, selection, and specification of the area to be investigated (Hagan, 2010, p. 19). Researchers organize research by formulating and defining a research problem. Before attempting to solve a problem, researchers must first define the problem. The more difficult it is to define the problem, the harder he or she has to try. Once the problem formulation is complete, researchers can stay focused on the research process (Shuttleworth, 2008). The second process is research design. Research designs are the type of experimental or nonexperimental approach, studies of groups over time, and use of control groups (Hagan, 2010, p. 19). A design is used to structure the research, to show the major parts of the research project. The function of a research design is to ensure that the evidence obtained allows the researchers to answer the initial question as clearly as possible. Social research must first have a design or a structure before data collection or analysis can commerce. To test a theory and evaluate a problem accurately, one must obtain relevant evidence that specifies the type of evidence needed. The third process is data collection methods. Data can be collected in many ways such as: observation, surveys, focus groups, reanalysis of existing data, questionnaires, and interviews (Hagan, 2010, p. 19). Data collection is an important aspect of any type of research. Inaccurate data collection can affect the results of a study and ultimately lead to invalid results. Two forms of data collection methods are; quantitative methods, and qualitative methods. In quantitative research, concepts are assigned numerical value, and concerned with measuring social, or criminal justice reality (Hagan, 2010, p. 4). In qualitative research, concepts are viewed as sensitizing ideas or terms to enhance understanding of reality under investigation (Hagan, 2010, p. 14). Whereas, qualitative research emphasizes a verstehen approach, which means understanding or empathy, in which researchers immerse themselves in the subject matter and develop empathetic understanding, the quantitative approach favors studying “phenomena that can be measured, observed, and examined empirically” (Hagan, 2010, p. 14). The fourth process is analysis and presentation of discoveries. The analysis and presentation of discoveries include summarizing, reporting, and statistically analyzing appropriate presenting discoveries (Hagan, 2010, p. 19). Crime analysis allows the analyst to determine who is doing what to whom by focusing on crimes against persons and property (Gottlieb, Arenberg, & Singh’s, 1994, p. 15-16). Crimes against persons and property include homicide, rape, robbery, burglary, and theft. Intelligence analysis aids the determination of who is doing what with whom by focusing on the relationships between persons and organizations involved in illegal activities (Gottlieb, Arenberg, & Singh’s, 1994, p. 5-16). Illegal activities include narcotic trafficking, prostitution rings, organized crimes, gangs, and terrorism. Operations analysis enables the analysts to ascertain how an agency uses the internal resources (Gottlieb, Arenberg, & Singh’s, 1994, p. 15-16). The operations analyst focuses specifically on the examination of personnel deployment and workload distribution patterns. Investigative analysis is used in the investigation of unusual or serial homicide cases (Gottlieb, Arenberg, & Singh’s, 1994, p. 15-16). The investigative analyst uses crime scene evidence and information regarding the background of victims to develop physical, behavioral, and psychological profiles of the suspect responsible for the crime. The last process is conclusion, interpretations, and limitations (Hagan, 2010, p. 19). Conclusions are based on several factors of the research process, validity, and reliability of the measurement (Shuttleworth, 2008). Validity encompasses the entire experimental concept and establishes whether the results meet all of the requirements of the scientific research method (Shuttleworth, 2008). Reliability is that any significant results must be more than a one-off finding and be inherently repeatable (Shuttleworth, 2008). In conclusion the general steps in empirical research in criminology and criminal justice is described as: problem formulation, research design, data collection methods, analysis and presentation of findings, and conclusions, interpretations, and limitations. As a criminal justice professional, not knowing the proper terminology of the research process could affect him or her negatively. When a criminal justice professional conducts an investigation on a burglary, or homicide case, it is vital that the criminal justice professional is familiar with the proper terminology. If a criminal justice professional is not familiar with the proper terminology he or she is risking the entire investigation and possibly thrown out from court. Knowing the proper terminology when evaluating and analyzing research studies or data could improve criminal justice professionals investigations and reports. In the end the criminal justice professionals receive a proper conviction owed to the suspect, and justice to victims.
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Develop a Speech Impediment

I am one of many people who are unfortunate enough to develop a speech impediment in childhood. This article describes why these impediments may occur and how I went about achieving fluency. For the purpose of this article, I concentrate on the speech impediment known as stuttering. There are many reasons why people may develop a stutter, it can be as a result of bullying from school, an over aggressive member of the family, a shock reaction to an event such as a car crash, or it could be passed down from another member of the family who has a stutter. I have met many people who stutter as I now help people to achieve fluency as a career. I always ask them to talk about how and why their stutter started. The reasons above are the type of answers I receive. Stuttering normally originates in childhood and nine out of ten people who stutter are men. Around 1% of the population has a stutter according to recent reports. I have now managed to beat my stutter which had basically ruined my life for eighteen years. When I had a stutter, I found it difficult to say certain words beginning with certain letters. I would always avoid these words or I would think of an alternative word to say. Aged twenty-two I decided it was time to try to overcome my communication problems. I started to observe what I called very good fluent talkers, I was watching and trying to work out how they were talking and breathing. I also tried to find differences between their speech and my own. I also started to read books about things like, positive thinking and mind over matter as I also realised I needed to change the way I was thinking. After nearly a year of working and practicing very hard, I managed to overcome my stutter, much to my relief. As a career I now help other people to achieve fluency by running one to one speech courses from my home in Birmingham. A also offer a self help ebook and seventy minute dvd for people who are unable to attend the courses.
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Article Summary

Kappa Delta + 1 Hayley Williams, Lauren De Leon, Sam Thopmson, Beth Frazier Andy Miller Marketing September 16, 2010 Reference: Reynolds, j. (2010, September 14). Nestle in review of gold blend 'couple' strategy. Retrieved from https://www. marketingmagazine. co. uk/news/1028154/NestlE-review-Gold-Blend-couple-strategy/ Article Summary: The article “Nestle in Review of ‘Gold Blend Couple’ Strategy” reviews the possible future of a past advertisement to see if it will market as well today as in the 1980’s. In the 1980’s, Nestle released a series of commercials featuring a “will they or won’t they couple” who were neighbors. The commercial saga depicts the ongoing relationship between the neighbors and their interactions with each other. The commercial saga was so successful that in the late 1980’s, thirty million viewers tuned into to watch the couple’s first kiss. Now, Nestle is bringing back the commercial hoping to place feel on the advertising of their Gold Blend Coffee. Nestle is now discussing a new way to create the same effect as the original Gold Blend Coffee couple in today’s marketing atmosphere. Article Relatedness: This article relates to information pertaining to companies being aware of their target market’s wants and needs. Nestle is doing research in order to find a fresh way to introduce the same couple, since in the past, the couple provided so much success for the company. Nestle needs to take a good look at their target market of today, while making a new advertisement strategy, since the target market has changed since the late 1980’s. While Nestle reviews the advertisement, they need to be aware of their competitors and the strategies they are using. When the campaign first began, it was easier to reach their target market because there were limited channel options. However, today, they must consider how to reach their target market because of the amount of channels and advertisements from their competitors. Article Usage: This article exemplifies that a company must be fully aware of their target market’s wants and needs or the company will not be successful. Companies must research their target market in depth so the company can meet their expectations. It also shows that a company must evaluate the success of their endeavors, in order to see if they are achieving their objectives.
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Josiah Wedgewood

JOSIAH WEDGEWOOD September 17th, 2010 Josiah Wedgwood was an 18th century potter and entrepreneur whose company, Wedgwood & Bentley, rose to success and fame in the mid 1700’s, despite having very little start-up capital and very few connections to break into the earthenware market. How was he able to succeed as an entrepreneur, where so many others had failed? Josiah was an innovative visionary, one who always seemed to be one step ahead of the competition, one who could see the outlined horizon rather than just the hand in front of the face. His reasons for success were not only his drive and ambition, but his innovative marketing strategies such as celebrity endorsements among the aristocrats and nobles, display rooms for his wares, “inertia selling”, and brand marketing. These and his ability to manage his company’s growth, had helped lead to his juggernaut business in the pottery industry in the 18th century, one that has continued to this day.

According to Koehn, “he [Josiah Wedgwood] recognized that rising incomes in eighteenth-century Britain meant that many men and women now had more money to spend on nonessential goods such as china. He also saw that large numbers of people directed their spending toward social emulation. ”(Brand New, pg. 3. ) Social emulation refers to the desire of lower classes to copy all mannerisms of the class directly above them. In recognizing this shifting consumer want (social emulation), Josiah was able to attract interest in his wares through various innovative selling, manufacturing and distribution procedures, and create a market need that only he could fill. One of his most important selling points was getting his wares to have a certain “celebrity status”, as is seen with many of today’s products, such as sports idols in Gatorade and sports apparel ads. Josiah even set the future trend for the countless celebrities nowadays, who have their own makeup and perfume line(s) named after them. One example in Koehn’s Brand New was when, “Josiah suggested calling a set of flowerpots after the Duchess of Devonshire. These and other techniques, he said, ‘complete our notoriety to the whole Island’ and help greatly in the sale of goods both useful and ornamental, by showing that’ we are employ’d in a much higher scale than other Manufacturers. ’” (Brand New, 35. ) Knowing that the middle class would want to look and feel like they belonged to the upper class of aristocrats and nobles, Josiah planned his sales strategy towards this emulation trend, so that the middle class were able to see the quality, beauty and usefulness of his wares, and feel like they were royalty. Another famous example of Wedgwoods’ products reaching “celebrity” status was when Catherine the Great of Russia commissioned Josiah to make a china set consisting of 952 pieces. Each piece was meticulously hand painted, using both old (i. e. expedited manufacturing processes) and new (i. e. hand-painted scenes on the china) industrial practices. The china set was presented in a showroom, displaying Josiah’s eye-appealing wares to London’s upper class. This and other showrooms became an integral part in creating the market need for both ornamental or luxury goods, which at the time only he could fill, and also to expand his customer base, domestic and later, foreign. (Brand New, 11-12) Josiah saw the importance of having these celebrity endorsements, knowing they would give his products a certain prestige among the upper class and desirability among the middle class. On the other hand, the display rooms would give potential customers a chance to look, see, and feel his wares, before they made a purchasing decision. Wedgwood was targeting the upper and middle classes with his celebrity endorsements, but what were the purposes of his showrooms? According to Koehn, “He [Josiah] envisioned a distinct selling environment from that found in many other shops.

Most eighteenth-century merchants did not devote great time or money to displaying goods…Wedgwood, by contrast, wanted facilities for retailing as well as premises large enough to show various table and dessert services completely set out. Such displays, as he wrote Bentley, would both attract and entertain female consumers. (Brand New, 30. ) Clearly Wedgwood saw a potential female market for his wares.

Traditionally, women are the fashioners of the house, and appreciate the novel and the decorative to add beauty to their homes. Josiah most likely realized this after his marriage to Sarah Wedgwood. According to Koehn, “She [Sarah Wedgwood] helped with his experimental work, discussed commercial finances, and advised him on pottery design, helping him anticipate what women buyers wanted. Sarah suggested, for example, that he decorate the lids of transfer-printed teapots and sugar owls, which had previously been plain. ”(Brand New, 28. ) Wedgwood greatly respected his wife and listened to her regarding his female consumers. He realized that the husbands of his female customers would listen to their spouses, much like he did, which could lead to purchase of his wares.

Wedgwood paved the way for most modern day retailers, such as automobile dealerships who use showrooms to display their most eye-pleasing, highest quality cars, or furniture retailers who have fully furnished rooms to try and sell a bedroom set, kitchenette, etc. These showrooms allowed potential Wedgwood customers to examine his wares at their own pace, letting them compare different products until they found the perfect vase, china set, etc. These showrooms had other possible underlying advantages such as, the opportunity for newly acquired salesmen to train themselves and become accustomed to what Josiah’s wares could offer people. Lastly, these showrooms could provide an after-the-sale customer service. For example, in Brand New, “Wedgwood’s customers received free shipping anywhere in England and compensation for damage that occurred in transport. They also received a satisfaction-or-money-back guarantee, the first recorded example of such product support. ”(Brand New, 35-36. ) Advantages of this kind of customer service include convenience and confidence. Customers who bought Josiah’s pottery knew that they wouldn’t have to travel long distances by horse to get his wares because he was willing to absorb the transportation costs and bring the product directly to the customer.

Customers could also be confident that when they purchased a Wedgwood product it would arrive to them in great condition, and if any damages did occur, they would be fully reimbursed. Josiah created further convenience for his customers by participating in one of the earliest recorded examples of “inertia selling”. Koehn describes “inertia selling” as, “marketing to selected customers by shipping them unsolicited goods and offering them the opportunity either to purchase the items at set prices or return them to the manufacturer at no cost to themselves. ”(Brand New, 32. ) Wedgwood once again set the trend for modern day mail-order book, record, and video clubs (i. e. Columbia House), many of whom use “inertia selling” in combination with a sales catalogue. According to Athineos, “Wedgwood wasn’t shy. He was the first pottery manufacturer to impress his own name in clay on the bottom of his pots. ”(Forbes, 360-363) This created brand equity for Wedgwood & Bentley and further increased the confidence of his customers because with Josiah’s name engraved, customers always knew what they were getting: Wedgwood’s skillfully crafted wares, of the highest quality and most aesthetic beauty. It also built awareness in his target markets (nobility and the middle classes), creating a certain prestige and brand loyalty among them. In conclusion, Josiah Wedgwood was one of the world’s finest entrepreneurs and innovators. His celebrity endorsements, although costly in time and money, proved to be invaluable in propelling Wedgwood & Bentley to the top of the upper class market, which in turn led to his dominance among the middle class market (who had the desire to socially emulate the upper class) and set the trend for many of the celebrity endorsements we view today. His innovative marketing practices such as, display rooms and his various selling techniques (i. . “inertia selling”), are still seen today through companies like auto dealerships and book/video clubs such as Columbia House. His marketing strategy was impressive when you think about the limited amount of start-up capital and few business connections he had. It is quite a feat to manage such a high scale operation, especially during a time when transportation was limited to horse and boat, no fax-machines or telephones were available, and the technology we have in today’s manufacturing plants wasn’t present.

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Bose Ride

Introduction of Group Project Bose Corporation Founded in 1964 by Dr. Amar Bose, Bose Corporation is a company pioneering in perfecting the quality of sound heard through speakers. Through the years, Bose has become an industry leader by developing innovative products such as the Bookshelf Speaker, Wave Music System, and Bose Suspension System. In 2008, Dr. Amar Bose was inducted into the National Inventors Hall of Fame for “significantly influenced influencing the quality of how we live. ” Bose’s product line ranges from products for pilots, electroforce test instruments, homebuilding/remodeling solutions. Its main products are in professional sound solutions. Bose is a private company headquartered in Framingham, MA, and is continuously discovering breakthrough products to improve the consumers’ quality of life all over the world.

Industry, Offerings, & Target Market The Bose Ride System is a one of a kind product. However, mMost people would probably try to compare it to Air Ride, a suspension system that offers a smoother ride for truckers. The NAICS code that would fit particular to the Bose Ride System is 336630: Motor Vehicle Seating and Interior Trim Manufacturing. Because the Bose Ride System is a seat, it is quite obvious that the NAICS code would be motor vehicle seating. The Automobile Seating Industry segment for Air Ride seats comprises of about 8 key companies: Bostrom Seating, Comfort Ride USA, Knoedler Manufacturers, National Seating, Recaro, Sears Seating, Seats, Inc. , and Wise Seating. Total industry revenue in 2009 totaled $15. 039 billion.

Bose Corporation is generally known for its impeccable speaker systems and surround sound units, however, it is currently trying to penetrate different markets and the auto market is one of them. Their Automotive Systems Division is constantly innovating and researching to improve upon their current suspension system for vehicles. Because consumer comfort and quality of life is are what Bose tries to improve, they have minimized this suspension unit to introduce the Bose Ride System. It is a seat suspension unit designed to reduce the soreness and fatigue experienced by long-haul drivers.

The Bose Ride System will be available beginning March, 2010. Currently it will be available only through a special sales team. Due to the newness of the product, Bose will only allow the Ride System to be sold as an after-market product. The seat is designed to help lessen the feel of bumps and vibrations in the road and to relieve fatigue that comes on when after driving for long periods of time. For the long term, this product will help those who have occupations in driving thus to have lessening back pain and boy wear than when using the common Air Ride system. Bose has specifically targeted the trucking fleet market where they can sell the seat to trucking companies such as freighters and FedEx, etc, and thus the end user would be the consumer. In the future, the seat may be available for small cars, consumers, and maybe even the airline industry; however, for now, Bose is limiting the availability to truck fleets.

Mission and Long-Term Goals Bose Corporation’s mission is “Committed to encouraging innovation, creating value for customers, and having passion for what we do. ” Over the years, the accolades that Bose has attained, such as Inventor of the Year (1987) and Product of the Year (1998), further exemplify the company’s mission. Bose is privately held with a goal of reinvesting profits into the corporation for R&D, so there is not necessarily a corporate goal. Based on this, it is safe to assume that the company’s long term goals are in line with researching and developing products that will facilitate the lifestyles of consumers. The Bose Ride System will help meet Bose’s mission of creating value for customers through the lessening of back pain and fatigue of the end user. Through interviews with professional drivers, Bose found that many over-the-road drivers accept feeling sore and tired as part of the job. Many drivers who participated in a trial of the Bose Ride system reported that they felt more comfortable, less sore and less fatigued—all factors that can improve job performance and quality of life. In addition, the value this will add to businesses is even greater. Because drivers will be feeling less fatigue, and thus be in better shape (less back pain, etc), drivers will be more efficient and willwould be willing to drive for longer periods. In addition, employee turnover may not be as high due to the fact that the Bose Ride System can improve a drivers’ quality of life. Bose is continuously researching ways to improve and better the lives of consumers, and the Bose Ride System is a great way for the company to contribute to its Mission.

Industry Analysis Product Life Cycle The motor vehicle seating manufacturing industry launched simultaneously with the automobile industry of the early 20th century. The industries expanded together over the following 100 years, but the seating industry began to become specialized towards the end of the century delivering customized solutions for particular needs. Traditional seats used in long haul truck driving began to lose favor within the industry in the 1970s when doctors found that seasoned truck operators were exposed to whole-body vibrations leading to back and organ damage over time. At the same time, suspension and compression technology enabled seat manufacturers to attempt to counteract some of the vibrations by adding technology found in an automobile’s suspension tire system to the base of the seat. In doing so, some of the associated risk was mitigated, but the passive suspension system only responded to some of the whole-body vibrations and did not have sufficient useful life. The entire industry is quite mature in the United States, but in growth mode in emerging markets such as India and China, where citizens are beginning to buy their first automobiles and companies require trucks to meet the supply chain needs of their growing organizations. The active suspension seat industry is in the early adopters phase with only a few manufacturers introducing products and transportation companies contemplating the costs and benefits of implementing them in their fleets. The Bose Ride system is due to be launched in March of 2010. Currently reaching the end of its development period, the introduction phase is now looming over it. After its launch in March 2010 a lot of growth and an idea as to its potential will be seen.

The introductory phase is a time of huge growth, a potential for a lot of technical change in product design and most likely a time for limited or negative profitability. It is also a time when others in the market begin to gauge the product and future competitors start out on making their own versions. As a result of this, by the time the product reaches its growth stage, there will be a lot more competitors on the stage. A lot more aggressive marketing will be seen in this ‘growth’ stage and also a potential for branching from the scene of heavy duty truck fleets to other systems, like off-road vehicles, construction equipment, airplanes, boats, etc. Also, at this stage, Bose will probably tap into their immense strength with regards to sound technology and incorporate speakers and other sound systems in their seats. More and more competitors will also probably show up on the scene with comparable products. Profitability at this stage though, is projected to be high. As the product gets into the more mature phase, improvised, probable lighter versions of the seat that are adaptable to individual consumers also will probably make the rounds. Also, newer versions will take much shorter periods of time to be introduced and prove to be more profitable.

Bose has already invested years of research, all of which will payback as they implement newer versions. Profitability at this stage will also be at a high.

Also, currently the product is only due for a US launch. As the product establishes itself locally, international markets will provide huge potential. Concentration on features and quality improvement become the prime focus after the initial launch. Maintaining effective distribution channels and good communication channels and customer care support also will become top priorities. Overall, because the product is in the introductory phase, Bose will have to put in a lot of effort to market and distribute the product. In addition, because the Ride System is unique to the seating industry, it is expected to be very profitable for the company. Competitor Analysis As stated earlier, the car seating industry is in the maturity stage. Many companies have already penetrated the market and have become leaders in innovative seating designs that not only help the driver ergonomically, but also are stylish accessories for the vehicle.

The Bose Ride System’s major competitors include Recaro Group, Bostrom Seating, Sears Seating, and Seats Inc. Recaro Group The Keiper Recaro Group is a German based company that specializes in mobile seating. They have three companies under their umbrella: Keiper, Recaro, and Recaro Aircraft Seating. Each company specializes in seating that will enhance the end user’s comfort. Their product line ranges from economy and business class seating for aircrafts, all the way to ergonomic seats for the end consumer. Keiper Recaro Group’s sales figures for 2008 top €1. 8 billion. Already a global company, Keiper plans to further expand the company to Dubai and Shanghai in the next few years, in order to have a greater reach.

The Keiper Recaro Group has diversified seating options through multiple industries: regular automotive, commercial vehicles, aircrafts, and public seating. Since Bose has only targeted the commercial vehicles, this analysis will focus on just the commercial vehicle offerings of Recaro North America. Recaro North America’s main product line includes 4 groups: Motorsports, Tuning, Ergonomics, and Child Safety. Each sub-category has attuned its products to comfort and well-being of the end user. The Ergonomics seats are the ones that are mostly targeted towards commercial vehicles such as busses and trucks.

These seats focus on reducing the stress of the road, and help to seat the driver in an ergonomically correct position, therefore reducing any strain felt on legs and back due to long periods of seating. Recaro Group has a long list of customers which include BMW, Ford, Chevy, McLaren, Toyota, Mercedes, etc. Their reach for customers is global, and this will be a big threat to Bose. Their Marketing Strategy and website are great tools for customers who are interested in this company’s products. Recaro is a recognized brand in many industries such as Motor Racing, Car Seating, etc. With such great brand awareness, it is easy for Recaro to reach customers, and to establish itself as a good company.

Recaro’s main product is mobile seating and they are able to focus all of their efforts into one main product. Due to the seating industry’s maturity, Recaro will have to form alliances with other companies to enhance their product offerings. Bostrom Seating Bostrom Seating is a leading supplier of air suspension and static seating systems for the heavy-truck, agricultural, construction, bus, and specialty vehicle market. In 2005, Bostrom Seating became a subsidiary of Accuride Corporation who is one of the largest and most diversified manufacturers and suppliers of commercial vehicle components in North America.

Bostrom Seating is focused on Quality Assurance and has achieved ISO 9001:2000, ISO/TS 16949:2002 and ISO 14001 certification. They have also fine tuned their manufacturing processes through years of experience to create an efficient process. Bostrom Seating is 100% focused on developing and manufacturing truck seating as they sell no other products. Bose will be hard pressed to be able to compete with Bostrom Seating; at least in the beginning. Bostrom Seating offers about 25 different products to a diverse target market which includes all medium-heavy duty trucks, busses, agricultural and construction vehicles as well as specialty vehicles, while Bose only offers one product to one market.

Bostrom Seating has hundreds of distributors all over North America, not to mention the other hundreds of distributors they have in Canada. However, Bostrom Seating also is not an industry leader and has low brand name recognition. Sears Seating Sears Seating Inc. was established in Davenport, Iowa in 1855; they are a leader in the design and manufacture of suspension and non-suspension seating systems. Their target markets include the agricultural, construction, and material handling equipment, and over the road truck markets. Sears Seating is currently the major seat supplier to John Deere & Co. , CNH, Caterpillar, Hyster, Yale, Freightliner, Bobcat, and many others around the world. Sears Seating holds over 60 patents, and utilizes the latest technologies in design and testing to ensure every seat meets or exceeds customer expectations. Sears Seating is ISO 9001 QMI-SAI Global certified.

Sears Seating has a variety of product offerings including their top selling lines of Atlas Truck Seats, and Elite 80 Series. Some of the features of these products include ergonomically contoured seat pans and cushions to provide full body support and semi-active and active-suspension technologies that reduce and eliminate vibrations. These products are distributed worldwide with hundreds of suppliers in the continental United Stated and overseas. Sears Seating appeals to their target markets by offering comfort, durability and value as well as an extensive 10 year warranty on all seats that they manufacture. They have maintained a strong relationship with their major buyers over the past decades and this has been their main means of marketing new product offerings.

Seats Inc. Seats Inc. is a world class leader in seating products. Product diversification, innovative design and manufacturing combined with advanced technology generate the world class seating of Seats Incorporated. They are a member of Nordic Group of companies and are located in Reedsburg, Wisconsin. Seats Inc. has distributors throughout North America, and offers an extensive product line of highway seating, off highway seating, turf seating, school bus seating, mariner seating, office chair seating and locomotive seating. Seats Inc. is quality certified to ISO 9001:2000. This certification gives customers an added sense of reliability of the products. Due to this certification, customers understand that they have a quality focus, and that customer service and customer satisfaction are their main priorities. Seats Inc has In-House design engineering which constantly works on new designs and modifications.

They also have custom/contract seat and suspension system design department that works on development services, compliance testing and certifications for S. A. E and F. M. V. S. S. Seats Inc. markets their products to by focusing on trade shows. This is an advantage to the company as potential customers are able to physically see product offering prior to purchase. SWOT Analysis Strengths |Weaknesses | |Recaro Group |Recaro Group | |Global customer base |Broad customer focus | |Brand recognition |Limited improvement to existing products without extensive research | |All efforts focused on seating industry |Bostrom Seating | |Bostrom Seating |Not an industry leader | |Diverse product mix |Low brand name recognition | |100’s of distributors in both North America and Canada |Poor distribution channels | |Sears Seating |Sears Seating | |Over 150 years of experience in the seating industry |Broad customer focus | |Strong brand recognition |Seats Inc. | |Worldwide distribution channels |Relatively new to automobile seat market | |Seats Inc. | |Diverse product mix | | |Design and engineering innovations | | |Opportunities |Threats | |Expand into international markets |Mobile seating is a mature industry, market led by strong competitors | |Bose has potential to offer better technology enhanced seating |Bose Ride System is only designed for Class 8 over-the-road trucks | |Freight transportation industry has opportunity for growth and |Only offering one product line | |longevity |Bose has limited distribution channels | |Strong brand name in other industries |No major customer base | | |Limited customer service offerings (limited warranty) | | |Low brand name recognition | Customer Analysis Market Segmentation The Bose Ride System is an aftermarket product, meaning trucks will not be sold with the system already installed. Due to this, the main potential customer base for Bose will be large fleet distributors.

According to the survey data from Truck Manufactures Association – https://www. truckmfgs. org/SalesData. asp, Class-8 truck has the highest sales in the market followed by Class-7 and finally by class 6. The sales of new trucks have been declining in the past few years due to number of reasons such as poor economy and depreciation of US dollar. What this means to Bose is that they have to target used truck owners, fleet company in the market and concentrate less on brand new truck manufacturers. However, this could be a future potential when the new truck sale picks up. In order to find the potential customers for Bose ride system, the company has to focus on large fleet owners in retail sectors such as Sears, Target, Costco and Sysco. Sear/Kmart has over 1300 store within US and they have their own fleet division to distribute their products across the country.

Costco has over 550 locations in America and they are the largest whole sale seller in the country. Their revenue is over 7 billion a year and all their products are carried in fleet/trucking system. Due to this reason, Bose could approach such fleet companies to sell their products. Bose ride system marketing team could also focus on commercial fleet carriers such as Landstar Inc- https://www. landstar. om/. They provide the largest transportation services to North America and targeting such fleet company will help boost sales and increase customer base. As the lifeblood of the U. S. economy, the trucking industry employs millions of professional drivers to deliver approximately 95% of the nation’s goods. Wal-Mart is the world’s largest retailer, and has one of the largest private trucking fleets in the world with over 6,800 units in its fleet.

These vehicles are the backbone of Wal-Mart’s distribution network; they crisscross the country collectively traveling 900 million miles a year to deliver goods to the retailer’s nearly 4,000 stores. Wal-Mart is currently undergoing a green initiative and is looking to transition a majority of the fleet to hybrid trucks. This initiative could be an excellent opportunity for Bose to market the Bose Ride System to Wal-Mart and have them installed into their new hybrid fleet. Market segments include: (a)Private trucking fleets (b)Contracted distributors (c)Owner- operators Bose ride system marketing team has three market segments to focus on. These market segments have great potential in trucking industry. Bose can find these markets to be a potential for huge sales in the early stages of the product.

Segmentation of market is done according to buyer’s potential of purchase. We will see in detail as to who are these buyers. Customer Attractiveness 1=Low 5=High |Enterprise Fleet |Corporate Fleet |Owner Operators | |Size |  |  |350,000 | |Growth (5 years) |(4) Increases in Supply Chain |(2) Low |(3) Flat | | |leverage throughout nation due to | | | | |focus on finding efficiencies. | | |Price Sensitivity |(4) Understand the significance of |(2) Highly sensitive to price and |(4) Understand the significance of | | |reducing vibrations throughout the |often not interested in long term |reducing vibrations throughout the | | |drivers body during trips. Willing |benefits of product. |drivers body during trips. Willing | | |to spend. | |to spend. | |Capability Fit |(4) Fleet managers have large |(3) Significant range in vehicles |(3) Significant range in vehicles | | |quantities of common vehicles. |throughout segment. Though peaks in|throughout segment.

Though peaks in| | | |common fit. common fit. | |Channel Marketing Reach |(3) Strong corporate reporting |(4) Limited corporate reporting |(3) Individual owners read | | |structure. Bose can arrange time |structure.

Bose can arrange time |periodicals and study industry | | |with management. |with management. Management would |forums closely. | | | |like this level of attention – | | | | |though very busy. | |Willingness to try new brand |(4) Interested in the bottom-line |(3) Interested in the bottom-line |(2) Very focused on tried and true | | |and understands the level of |and understands the level of | | | |innovation |innovation | | |Overall Attractiveness |19 |14 |15 | Sales Goals and Demand Estimations For the Bose Ride System, which is in its early stages of the product life cycle, it is expected that it will take some time for sales to pick up. Because the Automobile Seating market is already saturated with providers of seats such as Bostrom, Recaro, etc. , it will be hard for Bose to penetrate the market. In addition, the growth rate since 2008 for the market has declined by almost 15%; however it looks like the truck freight sector has grown by nearly 4% in 2008. Due to the maturity of the car seat manufacturing industry, it looks like the growth rates are trending down. The Ride System will first target the enterprise fleet segment as that seemingly will offer the most sales in the beginning. In addition, by taking lead from industry sales trends, we can successfully depict similar sales trends for the Ride System for the next few years. Three scenarios can possibly happen, and they are depicted below.

Per the NAICS code 33636, the Bose Ride System falls under Automobile Seating & Interior Manufacturing. Per Ibis World’s industry analysis, it looks like the seat manufacturing takes up about 50% of the industry totals. When applying that to the sales figures from 2009, it looks like revenue can be estimated to be about $7,000 million. That includes sales from the top seat manufacturers as well as the little companies. Sales trending for Bose’s top competitors are listed as below (in thousands): Sales Trending for the past 4 years (in Thousands) | | | | | | | | | | | |2005 |2006 |2007 |2008 | | |Competitors |Sales |Sales |Sales |Sales | | |Recaro |234 |265 |270 |270 | | |Bostrom |70 |78 |52 |47 | | |Total |304 |343 |322 |317 | | |Growth rate | |12. 90% |-6. 09% |-1. 55% | Through the Time Series Method, if Bose applies this trending to its 2010 – 2014 sales projections, the figures may look like this: |2010 |2011 |2012 |2013 |2014 | |Sales in Units |200 |226 |212 |209 |206 | |Sales in Dollars |200,000 |225,798 |212,048 |208,758 |205,520 | Market Entry, Branding & Positioning Strategy Though the Bose Ride System is a new product from a new category player, the overarching Bose brand is widely known and accepted across North America.

Considered a household name, Bose is most recognized for its high-quality speaker system. According to JD Power and Associates, Bose is the strongest brand power not only in the US, but worldwide. In addition, 88 percent of men and women between 18 and 65 recognize the brand and attribute it to quality, excellence and trust. While this is overwhelmingly associated with audio products, the root essence of these three attributes can be leveraged to capture a new audience in the transportation industry. Many auto manufacturers are already familiar with the Bose Ride System and already talking with Bose about incorporating them into their vehicles.

With the brand’s essence and values demonstrated, the new product can be positioned properly in the transportation industry. Next, Bose already has connections in the auto manufacturing industry, so it may not be too hard for Bose to enter the enterprise fleet market. Bose will have to ensure that its product is viewed as being beneficial for the end user, and not just an accessory. Therefore, Bose must position the Bose Ride System as a unique approach to eliminating long-term stress on drivers’ bodies as they transport goods across the US. The goal of Perceptual Positioning is to create enough interest or buzz in a product that it will demand the attention of consumers. It is also a communications campaign that it designed to instill in the prospect’s mind a vivid picture of product and its brand. In our case, the Bose Ride System. Due to the fact that Bose already has great brand recognition with consumers, this shouldn’t be too difficult. A successful communications campaign guides potential customers through a series of attitudes and effects: Awareness leads to comprehension, comprehension leads to favorable attitude, a favorable attitude leads to interest, interest leads to intention, and intention leads to purchase. Positioning Statement: For Long-Haul Truckers, the Bose Ride System is the smoothest ride around because it uses state of the art technology that senses, analyzes, and counteracts forces from the road.

Product positioning process for Bose Ride System: Perceptual Positioning Map: [pic] The truck seating market is currently a hostile environment with many leading industry competitors. The combined market share of the leading competitors indicates how much of the market may be left over for a new entrant.

Market hostility may increase with the entrance of the Bose Ride System and Bose must be prepared for this. Majority of the main competitors are highly dependent on the sales of their truck seating and will likely put up a fight upon the introduction of a new product into the market place. This strategy could include aggressive pricing incentive, deals, or patent challenges. Bose will be using the Bowling Alley Strategy when entering the market. This approach uses a low-key calculated entry into a narrowly defined market.

Once successful entry into one segment is completed the firm can move on to other segments in hopes that the momentum will carry over. In Bose’s case they have chosen Class 8 trucks in the commercial truck fleet as their target segment to enter first. This method is appropriate for Bose so that it can quietly enter the market and establish itself in the truck seat industry without alarming competitors. Once Bose is a trusted brand name, they can expand into other markets such as individual owner-operators and OEM manufacturers. Next, in terms of a market entry strategy for the Bose Ride System, it falls somewhere between being a pioneer and follower. The product would be considered a pioneer for taking air ride seating one step further with state of the art technology. This provides Bose with the distinct advantages that are associated with pioneering such as (a) to determine the industry standard or rule of the game in the market when it comes to such air ride seating (b) select the best positioning, suppliers and distributors for such a system c) capitalize on the economies of scales and learning curve effects that result in cost advantages over followers, and (d) build the reputation of innovativeness and brand loyalty among the customers.

Bose does face a challenge though, in that there are already other forms of air ride seating options available in the market and when taken in terms of truck seating in general, it would be considered a follower that has developed over existing products. In such a case it has the advantage of capitalizing over mistakes of previous seating manufacturers in terms of technology, product positioning, channel selection, promotion and pricing. Also, it is bound to face competition from existing products that already have a hold on the market. Because of its unique position Bose has to address a few key issues to ensure longevity, these include high product quality, heavy scale advertising and superior customer service. Product and Service Strategy Research suggests that out of the four strategic factors marketing synergy, technical synergy, product advantage and international orientation; product advantage is the most important. This tells us that customers first and foremost want to know what the core benefit is of any product, or in our case, the Bose Ride System.

The core benefit or “product advantage” that the Bose Ride System offers is that it improves ride quality for long-haul truckers. Potential consumers will need to make a decision whether they believe Bose will follow through on this claimed benefit. To by or not to buy, that is the question. The BoseRide™ system’s marketing strategy in addition varies by customer segment. As indicated in the customer matrix, the enterprise fleet management segmentation is initially the primary focus. In this situation, the product strategy revolves around the benefit of reducing whole-body vibrations of the employees. This customer is accountable to their employee and their shareholders. Consumers make decisions based on brand name, features, design, quality and after sale service. First up is brand name.

Bose has an excellent brand image and reputation, but much of that reputation stems from the audio side of Bose, not truck seating. Consumers will need to develop the vision of Bose as a brand that can be trusted. Moving on to features, The Bose Ride System features state of the art design and technology that improves ride quality by intelligently responding to changing conditions. It continuously senses, analyzes and counteracts forces from the road instead of just damping them.

Bose speakers are considered to be among the best quality speakers on the market. Bose needs consumers to link these two sides together and put their faith in Bose to create high quality truck seating, just like they create high quality speakers. The Bose ride system weighs approximately 180 lbs and will be shipped as one single package from its plant in MA. Bose ride system is designed in such a way that a Bose certified trained mechanic can fit it in approximately two hours. Currently the Bose ride system is sold only as an aftermarket product and hence it has to be installed separately by a trained mechanic. It is designed specifically for Class 8 over-the-road trucks. Bose does not recommend installation in other vehicles. It also comes with a 1 year manufacturing warranty.

Bose takes pride in providing high quality products to its customers; that will not change when they begin selling truck seating. Bose currently offers a 30-day performance guarantee on all of their products. If for any reason you are unhappy with a Bose product, simply return it within the 30 days for a full refund, no questions asked. Consumers love knowing that they can “test” products out for a few weeks before they decide to keep it. If Bose offers that same performance guarantee with truck seating, consumers will feel 100% confident in purchasing the Bose Ride System and putting their trust in the Bose name brand. These features of warranty and installation are especially important to enterprise customers as they are interested in large production quantities to gain economies of scale for purchasing and maintain low transaction costs with fewer suppliers. For the future looking towards expansion Bose needs to focus its strategy on offering more viable options for installation and warranty so that the consumer feels like he is being offered more choice.

This is largely in contrast to the owner operator customer segment. OO’s are just as cognizant of their health, however research shows they are more brand conscience and less focused on installation. A 2009 LandLine magazine survey indicates 56. 4% of OO’s perform their own maintenance, and when it comes to purchasing oil and tires more than 70% of drivers prefer trusted names. Knowing this, the messaging hierarchy changes to lead with the brand and how its technology background enables this breakthrough performance in the industry. Messaging Hierarchy Grid: | |Enterprise Fleet |Corporate Fleet |Owner Operators | |Lead Message |Reduced Health Risks. Studies show the |Reduced Health Risks.

Studies show the |Reduced Health Risks. Studies show the | | |exposure to whole-body vibrations causes|exposure to whole-body vibrations causes|exposure to whole-body vibrations causes| | |health problems. This product mitigates |health problems. This product mitigates |health problems. This product mitigates | | |this risk, thus reducing health |this risk, thus reducing health |this risk, thus enabling them to be | | |premiums. |premiums. |healthier. | |Message 2 |Reduced Health Risks. Studies show the |Brand. technology background enables |Brand. technology background enables | | |exposure to hole-body vibrations causes|this breakthrough performance in the |this breakthrough performance in the | | |health problems.

This product mitigates |industry |industry | | |this risk, thus enabling employees to be| | | | |happier. | | | |Message 3 |Economies of Scale. Bose understands the|Installation.

With a varying fleet of |Robust Warranty. OO’s operate their own | | |importance of purshasing hundreds of |vehicles it is important to Corporate |business and want the security of | | |units at a time and can support large |Fleet managers that this product fit |knowing their investment is protected. | | |accounts from a supply chain |their entire line. | | | |perspective. | | | |Message 4 |Brand. technology background enables |Robust Warranty. OO’s operate their own |  | | |this breakthrough performance in the |business and want the security of | | | |industry |knowing their investment is protected. | | Channel Strategy Channel objectives define the relationship between the manufacturers and customers. Bose has already determined the channel of distribution for the Bose Ride System. Bose handles all the tasks necessary to make a sale and deliver the product to the customer. These tasks include making contact with potential buyers, negotiating, marketing, servicing the products, transportation and storage.

This should come as no surprise but Bose has chosen to use a direct channel of distribution. Starting in March, the Bose Ride System is being sold and distributed directly by Bose, via a specialized sales team out of Framingham, Massachusetts. As stated before, Bose is currently only selling seats to fleet owners who are purchasing in bulk. Down the road, Bose will begin selling directly to individual owner-operators as well as aftermarket distributors. One of the main reasons Bose has chosen to sell direct is due to the complexity of the product. Bose needed an expert sales team to demonstrate products, provide detailed pre-sale information and lastly provide after-sales service. Direct marketing means selling products by dealing directly with consumers rather than through intermediaries. The main advantage of selling direct is that there is no need to share profits with the intermediaries, since they have been excluded from the process.

However, direct selling does have its constraints and limitations. Bose may be giving up more cost efficient distribution logistics that intermediaries have available because they have chosen to sell and distribute directly from a centralized sales team in Massachusetts. Intermediaries may also have sophisticated Customer Relationship Management System (CRM) at their disposal that Bose simply does not have. Finally, the biggest constraint that selling direct has on Bose is the time and money constraint. Direct distribution is not easy work, especially for companies that do not specialize in it. This is why it will take a lot more time and effort for Bose to effectively sell the Bose Ride System directly.

Bose has to use a highly specialized sales team to handle the complex selling situations, which does not come cheap. The Bose sales team requires a high degree of market knowledge and selling skills to effectively sell the Bose Ride System. As stated previously, Bose has chosen to sell the Bose Ride System directly. So Bose will be performing all the necessary tasks involved from assembly to delivery. These tasks include but are not limited to marketing, manufacturing, distributing, and after-sales service. An alternative method that Bose could use to distribute the new Bose Ride System is the indirect distribution method. In using this method, Bose would need to hire intermediaries that are responsible for the distribution of goods on the behalf of the Bose. These intermediaries serve as channel partners that ultimately play a vital role in Bose’s strategy and success. However, indirect channels are generally used when the markets are fragmented and widely dispersed and when the products aren’t considered complex; which does not apply to Bose’s situation.

Despite Bose using a direct distribution approach, Supply Chain Management is very important. That is why Bose has developed an approach to quality management that is driving the integration of manufacturing and selling across its supply chain. Bose has great business relationships that help make the entire process a little easier. SCM isn’t quite as complex when using direct distribution because you don’t have to deal with any suppliers or intermediaries.

However, you do still have to deal with customer relationships, customer service, and order fulfillment. I believe Bose should focus on quality management in order to gain a competitive advantage in the market. Bose has never sold a product like the Bose Ride System before and because of this, customers are going to be weary of purchasing it. If Bose begins selling the Bose Ride System and customers aren’t satisfied with the quality, or keep having to have the product fixed, Bose will lose any respect it had in the automotive seating market. This is why I believe Bose must focus on quality management and make certain that the products that the customers receive are to the highest quality possible. Supply Chain Diagram: [pic] Pricing Strategy Strategic and Tactical Pricing Objectives Although the car seat manufacturing market is saturated with a few companies at the top, Bose’s initial pricing strategy will not be to meet the pricing of competition; however, this may be something to look into when competitors begin to mimic Bose’s technology and begin losing market share. Because the Bose Ride system is a new product that defines a new approach to an old idea, it is important that Bose focus on the following objectives: to achieve a target return on investment, and to achieve a significant market-share.

Firstly, Bose’s objective is to reach 100% profits, and the reason its goal is so high is because of the value of the Ride System. The core benefits of the Ride System include reduced stress on the body thus creating more efficiency from the driver, and increased comfort for the driver by reducing vibrations felt on the road. The health improvements offered by the Ride System should be reason enough for many of the fleet transporters to install and switch; however, it will take some time for many of the customers to realize the benefits of the Ride System. In order to recoup the costs of manufacturing products, it is important for Bose to recognize all costs may be incurred. The cost dynamics in any firm change over time. Some of costs change due to the company’s overall strategic objectives, i. e. saving money, changing suppliers, etc; other changes, however, are not subject to the overall goals and objectives of management, and it is key to be prepared for such changes. A firm with insight into cost dynamics may be able to position itself to gain cost advantage by anticipating changes such as industry growth, differential technological change, inflation, and market adjustment.

Because the seating industry is very old and saturated, Bose can bring a “breath of fresh air,” and introduce a new product. The most important cost that Bose will have to be prepared for is Market Adjustment where competitors adopt to similar activities as Bose, and thus driving up costs to incur such activities. For example, if Bose uses a specific vendor for seat materials, other companies may follow suit to remain competitive. The supplier, then, has the upper hand and may increase its price in order to increase its profitability. It is necessary for Bose to anticipate its competitors to try to mimic its technology upon introduction. Given the early stage of the lifecycle, the initial pricing strategy assumes a low level of units sold and a unit profit two times the variable costs required to manufacture and install.

Effectively this is a 100% product profit margin and is in line with new product pricing requirements of the corporation. The purple shaded area in Exhibit 1 illustrates this notion. Given the exclusive breakthrough technology incorporated in the product, it is difficult to anticipate when competitors will catch up or when demand grows exponentially. In either event, the product will find itself in the green shaded area where the feature/benefit story no longer resonates and customers purchase based on price alone. In this case, product profit is lower requiring only a smaller margin over product costs. The demand of the product depends greatly on outside factors. Healthcare costs continue to stir contention in board rooms with companies like Caterpillar taking million dollar charges in preparation for healthcare costs. Bose is uniquely positioned to offer heavy trucking companies an ability to reduce the risks of back problems with this product, so it is reasonable to conclude that demand could spike due to political factors. Price Relationship to Life Cycle [pic] Pricing Methods & Strategy With the introduction of the new Bose Ride System, Bose has chosen to use a skimming pricing strategy.

The Bose Ride System uses state of the art technology and there are currently no other products like it on the market. There are similar products that use similar technology, but Bose is the only manufacturer of truck seating that uses sensors and control algorithms to counteract road disturbances before they reach the driver. These technological advantages give Bose grounds to demand a higher price at the offset. As time passes and competition begins to duplicate the product and competition in the market increases, Bose can and will lower the price accordingly.

Due to the use of this patented technology, Bose will initially set the price at a high level in attempt to capture early profits as well as quickly recover some of the high costs of development. In addition, Bose’s CEO, Bob Maresca, stated that although this technology is a breakthrough, the pricing for the seat will be “well under $10,000. ” The skimming pricing strategy will also support the marketing goals of Bose. Bose is marketing the Bose Ride System by saying it’s a “breakthrough” and boasts “unmatched performance. ” These lofty marketing slogans come with a price. It would look bad in the eyes of the consumer if Bose makes these statements about how the Bose Ride System will change the trucking seating industry forever and then places a low price tag on it. The automotive truck seating market isn’t exactly commonplace and is somewhat of a luxury goods product, and luxury goods almost always comes with a high “luxury” price tag. The high price tag on the Bose Ride System is a sign of high quality, and as everyone knows with Bose, they sell very high quality products. Pricing Strategy & Market Penetration Bose will need to consider the competitions response to the introduction of the Bose Ride System when deciding its pricing strategy. It can be assumed that the major competitors will want to preserve their market share. Bose will need to examine the cost structure and strategy of each major competitor while also remaining aware of potential producers in the seating industry. By benchmarking competitors, Bose will be able to determine how well competitors will be able to respond to the new product by offering their own price reductions in the future.

However, as Bose has chosen to use a skimming strategy, they will have to consider that some competitors may not offer price reductions. Instead they may offer other incentives to customers such as better warranties, or installation options. Bose must be aware that these types of benefits could take away from potential market share regardless of the price point they choose. Alternately, competitors can react by adjusting their own products to remain competitive and retain their market share. E-Commerce The Bose Ride System is not a product that will be sold via the internet, although other products offered by Bose, i. e. headphones, sound systems, etc are currently available through the website. Bose is selling the Ride System only through contacting sales people in Framingham. However, the Bose website is used primarily as a source of information and goings-on in the company. In the future, Bose may feel that online support for fleet managers who have purchased the chair, may be a good route. The use of the internet for customer service may prove to be a powerful value-added incentive to customers.

Works Cited: Bose Corporation. https://www. bose. com/controller? url=/bose_ride_system/index. jsp=AUTO0003 Ibisworld Industry Reports. www. ibisworld. com/industry/default. aspx? indid=835 Skydel, Seth. “Driver Retention: SEATS. ” Fleet Equipment. August 2008. https://www. just-auto. com/article. aspx? id=89314 https://knowledge. wharton. upenn. du/papers/195. pdf Segars, Albert H. , Warren J. Harkness, and William J. Kettinger. “Process Management and Supply-Chain Integration at the Bose Corporation. ” Interfaces 31. 3 (2001): 102-114. Business Source Premier. EBSCO. Web. 13 Mar. 2010. Hutt, Michael D. , and Thomas W. Speth. Business Marketing Managment B2B. 10e ed. Cengage Learning, 2010. Print. Pages (282-289)(331-341) https://www. 12manage. com/description_cost_dynamics. html https://www. investopedia. com/terms/p/priceskimming. asp https://trucktrend. automotive. com/130923/163-news100202-bose-class-8-truck-seat -system-actively-counters-shocks-vibrations/index. html ———————– As first process of identifying competing products, we identify Bostrom seats and Seats Inc as the major competitor.

They have been in the market for years and they offer over 25 different seating options. The Bose ride system is the only seating product currently available by Bose, making it difficult for customers to even consider Bose. Attributes of Bose Ride System – customers are well aware of the fact that Bose is an innovative company and their products has better quality than others in the market. Bose Ride System is designed to protect and safe guard the human health by absorbing the vibrations from the vehicle. For some buyers this is important and differentiates them from other competitors. Information about the potential customers such as Walmart, Sears, Costco and other commercial enterprise has been collected.

They tend to consider better health of their employees who drive the truck for them and also consider the return of investment with the pricing. Bose Ride System has to address these issues and their pricing should be competitive.

The current position of Bose Ride System in the market is very strong. This is mainly due their existing brand name in the industry. Bose has a good brand name in the premium market solely because of their innovative ideas. All the existing loyal customer of Bose will consider Bose Ride System. The preference of the market for such product mainly depends upon cost of the product.

Not all consumers are keen towards innovative products mainly because of the cost it comes with. Bose Ride System has to compete with the cost of the product as that of competitors in the market. They may even have to educate the customers for the importance of health and improve awareness. Bose Ride System marketing team has to study customer attributes to such products. They need to improve the awareness about the health among customers and explain the effect of road vibrations on human body.

The team should work on pursuing a strategy to increase the importance of this attribute to the customers.

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Stephen King the Dead Zone

What The Future Holds While Stephen King has rightfully garnered a reputation as a horror writer, some of his best fiction revolves around stories of everyday humanity affected by elements of the supernatural, such as the Dead Zone. After awakening from a five-year coma, John Smith has come back from the ether with a clairvoyance to see certain futures and hidden pasts of others by touch alone. Opting to use his powers for good, John is called upon for such tasks as helping the police to catch a elusive rappist. hen he shakes hands with a political candidate at a rally, he sees a future where the candidate will start a nuclear holocaust as president. Leading John to the ultimate dilemma of potentially altering the future, and perhaps even losing his life in the process. While this is a novel about a supernatural ability, and how John lives after his accident as well as how other people around him react to him and his new ability is the theme of the novel. A reader feels for him because he comes out of his coma an altered man, alternately awed and feared by those who cannot understand what it is to receive an unwanted gift for psychic vision. . He wrestles with the possibly that assassinating the politican will lead to his probable death or his incarceration. Is the future he glimpsed even certain. The Dead Zone tackled issues to do with predestination, and what the future holds. Were things happening just because Johnny was drawing attention to them because he thought they were going to happen, or would they have happened anyway? Should he tell people, or let nature run it's course? And when he is driven to act on a vision that he thinks will affect the greater population, the big issues roll out. even if precognition probably isn't something we all need to dwell on, because King brings up other conundrums about human nature and other things for the reader to chew over.
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Integration of Evidence-Based Practice in Nursing

| Introduction On a daily basis health care professionals are confronted with difficult questions and situations while caring for patients. They want to know how to interpret diagnostic test accurately, how to predict the prognosis of a patient, and how to compare the effectiveness of therapeutic intervention. As health care professional we are challenged to stay familiar with any new information regarding health. This allows us to give our patients the highest quality health care available. This is where Evidence-Based Practice is important. It is defined as the integration of the best systematic research evidence with clinical expertise and patient values. The intent of this presentation is to look at the pros and cons of Evidenced-Based Practice, how nursing schools need to teach it to their students, how nursing management can incorporate it to their employees and how it can work for patients with pressure ulcers. PROS AND CONS OF EVIDENCE-BASED PRACTICE Evidence-Based Practice is the conscientious, explicit, and judicious use of current best evidence in making decisions about the care of patients, (1) It involves integrating the individual clinical expertise of the physician or nurse with the best available external clinical evidence for systematic research and individual patient preferences, (2) Research shows that patients’ outcomes are at least 28% better when clinical care is based on evidence rather than the tradition common sense (Bryan-Brown, 2006). Opponents of Evidence-Based practice argue that the use of it can potentially nurses to be less autonomous and it is “responsible for the suppression of the innovation and creativity” (Walsh, 2010 p. 27) There have been barriers to Evidence-Based Practice implementation identified as the time it takes to research evidence, limited team cooperation, and staffing levels. Also, for nurses in rural areas, they are less likely to hear about new research for evidence based practice. Often it is the nurses in the larger medical centers that participate in the research or have the information easily obtainable. Fortunately, the research on the benefits of Evidence-Based Practice are abound. Data is collected over a period of time targeting a particular audience. Quantitative and qualitative research is gathered by research groups. There are two mnemonics to remember when conduction quantitative and qualitative research: For quantitative research, PICO stands for: 1. Patient population, 2. Intervention, 3. Comparison group and 4. Outcome. Alternatively, the mnemonic SPICE stands for: 1. Setting, 2. Perspective, 3. Intervention. 4. Comparison group and 5. Evaluation. Ideally, once qualitative and quantitative integration occurs, qualitative metasynthesis takes place and more definitive interpretations of the study can be incorporated (Broeder & Donze, 2010 p. 199). TEACHING EVIDENCE-BASED PRACTICE Ferguson and Day (2005) emphasized that nursing faculty are incorporating Evidence-Based Practice by helping students increase their skills in accessing and analyzing the most relevant evidence to support their beginning nursing practice. Nursing faculty can help students recognize the importance of current research evidence. Erikson-Owes and Kennedy (2001) emphasized that an evidence based nursing approach is a learned skill for both the student and the clinical educators that requires intellectual curiosity to explore beyond “the way it has always been done” (p. 137). Students need to be able to enhance their evidence-based knowledge through guided research questions, systematic searches, reading and critiquing the strength of the evidence, synthesizing the evidence and preparing the evidence based on recommendations. Leadership Responsibilities The phrase, “Knowledge of Power” applies to the responsibility nursing leaders have to empower their staff. Leaders need to have their staff, “think outside the box”. When this is done effectively, nursed begin to question whether there is a better way to deliver patient care and a “culture of inquiring is born” (Halm, 2010 p. 377). Nursing leaders need to be a role model and collaborate with their staff regarding implementation of Evidence-Based Practice. If we remain “inside (the box) looking in”, evolution of the nursing profession will be hindered and patient outcomes will be jeopardized (Halm, 2010 p. 77). Evidence-Based Care for Pressure Ulcers Prevention and treatment of pressure ulcers are major nursing priorities. There is evidence that a program of prevention guided by risk assessment can simultaneously reduce the institutional incidence of pressure ulcers by as much as 60%, and bring down the cost of prevention at the same time (Potter and Perry 2004) Evidence-Based Practice shows that lack of documentation of patients at risk demonstrates the need for hospitals to increase the strategies for predictability and prevention. Therefore implementation of a risk scale can provide triggers to plan care to decrease risk factors. Evidence-Based Practice also shows that extended stays over 7 days increase the risk of pressure ulcer development. Therefore, nurses need to be vigilant in the prevention of pressure ulcers in patients with longer hospital stays. Evidence-Based practice also shows the use of daily skin assessments, use of pressure-relief surfaces and objective risk assessment measure such as the Braden scale have reduced evidence of pressure ulcer development (Lyder, et al, 2001). Nursing intervention based on Evidence-Based Practice will help with the care of, reduction of, and prevention of pressure ulcers. Conclusion Because the nation is encountering a healthcare shift, we must alter the way in which we practice nursing to meet the needs of society and health care delivery. Teaching methods and responsibilities of our nursing leaders to implement Evidence-Based Practice were explored. The Pros and Cons of Evidence-Based Practice were discussed as well. Finally how Evidence-Based Practice can help predict, prevent and resolve pressure ulcers were reviewed. References: Broeder J. L. , Donze A. , Smith J. R. , Sonze A (2010. The Role of the Qualitative Research in Evidence-Based Practice. Neonatal Network, 2010 May-Jun: 29 (3): Suppl: 197-202 Walsh N. (2010). Dissemination of Evidence into Practice: Opportunities and Threats. Primary Health care, 2010 Apr: 20:20 (3): 26-3 Halm M. A. (2010). “Inside Looking In” or “Inside Looking Out? ” How Leaders Shape Cultures Equipped for Evidence-Based. American journal of Critical Care, 2010 Jul: 19:49 (7): 387-92) Bryan-Brown, C. W. , 2006, Evidence-Based Practice is Wonderful Sort Of, American Journal of Critical Care Kozier, B. nd Erb, G. 2004 Fundamentals of Nursing: Concepts Process and Practice 7th Edition Pearson Education Inc. Lyder, C. H. , J. Pererson, et al 2001. Quality of care for hospitalized medical risk for pressure ulcers. Arch intern Med. 161(12): 1549-54 Potter, P. and Perry, A. 2004. Fundamentals of Nursing. Mosby. Erickson-Owens D. A. , & Kennedy, H. P. (2001) Fostering evidence-based care in clinical teaching. Journal of Midwifery & Womens Helath,(46), 137-145 Ferguson,L. , & Day, R. A. (2005). Evidence-based nursing education: Myth or reality? Journal of Nursing Education, (44) 107-115.
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Medici Family of Europe

Prologue On what shall be said in this Essay The Medici were an illustrious family that rose to fame and fortune during the Renaissance. Starting as humble merchants, the family grew in fame and prosperity until the name was known throughout all of Europe. Every aspect of the Renaissance was influenced by them.

They influenced society as a whole, and their ways of relating to the different aspects of life set up standards that were followed, copied or completely avoided by their peers. They influenced the Catholic Church and Religionby having pPopes, cCardinals and bBishops placed in the Church that came from the Medici family. Those positions where obtained by money and by political persuasion and the image of power they displayed in society. The nobles, kKings, bBarons, and dDukes, all wanted their families to be married to the Medici due to the political influence and wealth they held. Though they started as merchants they soon rose and marriedand married among nobles and held positions of the highest power. They The Medici influenced the aArts during the time of the Renaissance in many forms, mostly by sponsoring great artists from different venues and practices, helping notable artists like Michelangelo rise to greatness by sponsoring him. This generosity had thousands of artists flock to them to achieve success and brought a level of art to Italy that would have been unthinkable of without them.

People who were on the same levels of society as the Medici , trying to be perceived as well highly as theyy were, continued this practice, which in return created this “RenaissanceRebirth” of the arts which helped sculpt, not only their society, but a whole period on European hHistory. Some members of the family went into practicing art themselves.

Lorenzo de’ Medici was a poet and wrote on a broad amount of topics from nature to politics. From a base in 15th-century Florence, the Medici family used charm, patronage, duplicity, and ruthlessness to amass wealth and power among the politicians and government of Italy. The Medici’s also ignited Western history’s most important cultural and artistic revolution, the Renaissance, but doomed their own society of the time. This epic drama in the courts, cathedrals, and palaces of Europe traces a family’s greed and lust for power and a continent’s battle to emerge from the Middle ages and remake itself. The economy was ruled under their extreme experience as bankers and merchants around most of Europe and helped them achieve political and social power amongst their contemporaries. Being a family of Merchants, The Medici’s main goal was to conquer or control all the port cities and towns that held an influence in trade. In the ports of trade the Medici also had their own banks in which they would charge loans and lend money to any and all who needed it. To charge interest was against the Church at that time but all banks would usually find a way around that. Some banks had their members take a loan and after the loan when they went in to pay the last payment they would turn in a gem or some other item of value, and that would be the interest paid for the loan. In using the arts, their power, the trade, and the banking industry to their advantage, the Medici rebuilt Europe into the glorious time period known as the Renaissance.

The Medici Family: Who Where They? Before onewe can begin talking about the Medici and their influence upon one of the most famous events in European history we must first ask ourselvesthe questions must be asked: Who where the Medici? Where did they come from? , How did they arise to their position of power? , How did they survive the changes and ups and downs of it, losing and gaining it again?. In this first chapter I plan to resolve all of those questions and talk as much as I can about the familyThe first chapter will clarify these questions as the Medici family history is explored. In order to understand their influence we need to know about the family itself and follow their path to see how they did create an Empire and a whole historical movement. Their OriginsTHEIR ORIGINS It is said that the Medici were descended from a knight by the name of Averado. He was a brave knight who had fought under Charlemagne. Legend dictates that he had freed a town from an evil giant. During the battle, the giant had attacked him with a mace and left multiple dents in the brave Averado’s shield. To honor him and to show his bravery and courage, Charlemagne allowed him to use the dents in the shield as a type of decoration for his coat of arms. The dents where represented by red balls on a field of gold.

This becameis the banner and insignia of the Medici family. Other more plausible theories are that the red balls signify pills or coins. This might be more believable because the Medici where bankers and dealt with many coins and they also might have been apothecaries in their early years; and as such either one of these two suggestions is perfectly plausible. Not much is known about the Medici in Florence in their early years. They probably lived quiet lives as merchants and did not occupy public offices very often.

The first member of the Medici family to occupy a public office was Ardingo de’ Medici, who occupied the office of Gonfaloniere. The Gonfaloniere’s in the Republic of Italy where highly prestigious communal posts in Italy, notably in Florence. The name derives from gonfalone, which was the term used for the banners representing such communes, and being elected officials those were highly coveted positions. After Ardingo de’ Medici succeeded in public office, the family started to become more involved in the politics of the city. Ardingo de’ Medici’s brother became Gonfaloniere three years later. A few years later the Great Cosimo de’ Medici’s great-great-grandfather Averardo also became a Gonfaloniere. After this rise to public office there appears very little information about the Medici so it is believed that during the period after Averardo, the family suffered a decline. In a short book by Averardo’s grandson, Salvestro de’ Medici . (1331 – 1388), the grandson stateds that the Medici still owned properties and wereare still wealthy, but their social status and the wealth they hadve didoes not compare to what they had before. Salvestro de’ Medici helped the family to rise out of its decline by being elected Gonfaloniere both twice in 1370 and in 1378. In the year of 1378 was the year of the riots of the ciompi, or ‘the people’. Salvestro de’ Medici was sympathetic towards their cause and when the commoners rose he rose with them.

Unfortunately it was not a long lived rise and when they fell all of the house of Medici fell with them. The familie’s reputation was nowwas sullied, as they were viewed as part of that they where a party of the people and not the government, which was not a good reputation to have in order to hold power or public positions during the Rennaisance. This particular image of the family was one that Cosimo’s father, Giovanni di Bicci de’ Medici was always trying to change. He earned money in his banking business, but he always tried to stay out of the public eye. He was a man that did not want to attract any attention good or badwhether positive or negative, to himself or his family. He enjoyed a position with the people and highly elected officials, but he was always careful not to become too popular or too dislikedhated by any of them. He lived with his wife and two sons in Florence and did not want any part in government. The only problem was that if a rich merchant wanted to succeed then he would need to take a part in the government and take some positions of respect and, against his will, become publicly exposed. So Giovanni he occupied government offices afor few times to guarantee his ascent in social and economical life, but for the most part it appeared he was happy to work in the bank and not arouse any feelings at all. He never took any strong political stances and worked with anyone that came to him.

The current ruling family in the time of Giovanni was the Albizzi family. They where ruthless against all opponents but under them, Florence expanded and flourished. Multiple territories and the port town of Pisa wereas added to the Florentine city. Due to its busy port, Pisa helped Florence grow economically by allowing exports to all of Europe. Giovanni was part of the wool trade guild but he was mainly involved in the banking guild of Florence, Arte della Cambio.

This guild created the Florin which became a universal coin that was used throughout all of Europe. Later the Medici overthrew the Albizzi family and took complete control of Florence. They started out simply by working through the banks and trade. One of the most rapidly growing banking businesses under the new economy was the bank of the Medici. The bank had multiple offices all over Europe. Because of the widespread offices,So as such the income from the banks was enormous.

Eventually, the banks even began to bebecame the banks of the popes and would finance the Church. The Church at the time believed that it was immoral for banks to charge interest. The only problem was that many banks found ways around this by writing that the amount loaned was greater or having the people pay back the debt and give the bank something extra like food, gems, clothing, etc. As thePapal’ bankers, the Medici bank gained numerous profits and recognition throughout Europe. Afterwards they suffered a slight decline as a Pope took power, and he favored the Spini family banks.

When the Spini family went bankrupt, however, the Medici again grew to their position of prosperity. The great rise of the Medici was not only due to Giovanni, but also to his son Cosimo. Cosimo was born the 27th of September of the year 1389. This is the day commemorated to the early Christian martyrs and as such in his self portraits Cosimo often had the martyrs included in the background. As a young boy he studied under famous scholars in the city of Florence learning different languages. He also attended discussion groups to discuss and debate his ideas against that of others. This way of learning gave him a deep respect for classical learning and ideas and turned him into a humanist. He was always a respecting man and never attracted attention. He would walk down streets and give way to others and always showed the proper respect to superiors. If a person came to him for help or assistance he would listen quietly and then answer them promptly and correctly. Cosimo married a daughter of the Bardi family by the name of Contessina. Her dowry was not as grand as that of high nobles but it included a palace and a street that belonged to her family.

They moved into the palace together and there they bore their first son who went by the name of Piero de’ Medici. His wife was not someone whom either he detested or loved greatly. He liked her for heris presence and felt the same when she was or was not there. He left for months on end to work and would leave her with Piero and his brother Giovanni and would scarcely ever write or come back to visit. In Rome he slept with his slave and she bore him a son whom he named the son Carlo and sent him with his other sons to be raised and to receive an education.

Cosimo’s father was always careful not to help any faction in the city gain power and he advised his sons against it. Cosimo said the same to his sons, but he was putting his money to different uses and the Albizzi, the ruling family of Florence, watched him with concern. During war, Cosimo joined the war council of ten in order to develop stratagems which failed miserably. In order to leave the council, he said he wanted to give someone else a try at strategies and he left with his family to Verona. When he left, all his enemies started to conspire against him but could do nothing because he had the support of multiple people. The Albizzi still worked against him and when he left to work he received urgent summons to come back.

When he arrived he waited for three days and on the third day, he went toarrived for a trial but instead he was locked inside of a cell. As the trial began there was talk of having Cosimo executed. As the trialit continued, however, the Albizzi and those plotting against the Medici, where scared of his supporters. Many did not want to execute him, however as they believed that that was too far of anwould be too extreme a solution. In the meantime, Cosimo was gettingTo get messages out of his cell he bribedby bribing his guard well, and managed to sendt messages to all his friends. He also bribed the head judge, who accepted quite happily and said he was ill and could no longer attend the trial. As a new judge was put in place he was also bribed. The Medici family also took action by raising an army to go and liberate Cosimo. After the trial, it was finally decided that he should be banished from Florence for a period of ten years. The same sentence was given to and as well as other members of the Medici family for differing periods of time. During banishment, Cosimo was received in every city he went to with open arms.

The Medici banks where widely used throughout Europe and the Medici’s patronage allowed for them to find supporters and friends everywhere. As he spent his years in exile he learned of the entire goings ons in Florence and heard with satisfaction that the Albizzi where losing their favor with the people. Ever since the Medici had left, many bankers would not lend any money at all to the government and thus battles were being lost as well as public favor. As the situation became more desperate, Medici supporters were elected onto the Signoria. Once this was done they waited for the opportune moment and invited Cosimo back. Rinaldo, head of the Albizzi organized his forces and prepared a plan to overthrow all Medici supporters. This failed disastrously however, as his own supporters began to dessert him and he was left with no soldiers or supporters. The pope ordered him to stop the fighting, which he finally did.

Soon after another trial was held, and the Medici were welcomed back. The same day Cosimo left Venice with 300 soldiers and was cheered through every town he went. He arrived back at his palazzo in time for dinner on the third day and the people of Florence welcomed him back as if he was a god or great hero. After arriving and settling down, all families against the Medici where banished. Many citizens disagreed with this because they believed that Cosimo would leave no ruling powers to oppose him. His reply was that anyone else could rise up and take the place of all those whom he had banished. After settling down, Cosimo effectively ruled the city without anyone actually knowing he was ruling. He would stay in the background and make the political decisions in ways that would not arouse suspicion or the anger of the people. So after all, Tthe only thing that the people saw was a successful banker living in Florence.

However, lLike his father, he eventually realized that if he wanted to be a successful merchant he would need to involve himself in the politics of the city. Cosimo accepted very few government roles and when he did, he held them for the shortest amount of time that he could. He always kept his actual wealth hidden from the people as well. He would pay tax rates that where mnuch higher then he should pay and if he ever had a debt he would exaggerate it so that people would not know if he had a great deal of money or debt. He tried to attract as little attention to himself as possible and let other people take the fame. The only thing that he did publicly help to truly establish was the cento, which controlled the taxation of the city and was dedicated to the concern of national security. The true control of the Medici was hidden from the common people but was all too easy to see by the people inof higher levels of society and the government. In all the positions of power, there was a Medici were in place. If a Medici could not rise to that position, then someone who was loyal to the Medici would be placed there or the person that was already there would be heavily bribed in order to be converted into a loyal Medici follower.

During elections, only those who where loyal to the Medici would run. People who opposed the Medici would “surprisingly”conveniently not run or be unable to do so. Cosimo de Medici built up the family politically and is known as the “Father of the Medici Family” Aside from using the family money for political purposes, Cosimo also spent a considerabely part of his huge wealth on charitable acts, livinge simply, and cultivating ed literature and the arts. He amassed the largest library in Europe, and brought in many Greek sources, including the works of Plato, from Constantinople, founded the Platonic Academy and patronized Marsilio Ficino, who later issued the first Latin edition of the collected works of Plato. The artists supported by Cosimo included Ghiberti, Brunelleschi, Donatello, Alberti, Fra Angelico, and Ucello. During his rule and that of his sons and grandson, Florence became the cultural center of Europe and the founder of the new form of Humanism. Cosimo’s son Piero ruled for just a few years but continued his father’s policies while enjoying the support of the populace.

Piero was known as Piero the Gouty. This was due to his constant ill health and his frequent bouts of gout. Unfortunately, due to his constant ill health This impeded himhe was impeded from partaking indoing many important activities essential to the familythings. He could not run the family or the bank, and as such he had to leave it the responsibility to other people to do it for him. This Hhowever, his illness did had not prevent him from serving in public posts in the government, including the rank of Gonfaloniere. This was to be a distinct moment in the Medici history, due to the fact that he would be the last Medici to ever occupy that particular post in government.

Though his physical appearance was nowhere near pleasing, he was still kind, and courteous to all people and though he was probably under much pain from multiple illnesses he would rarely show it. Those who where close to him respected him as a man and as a ruler. In the banking industry, he did not have the same flair that Cosimo the elder had for making transactions; however, but what he lacked in flair he more than made up for when he would write things downin his notes, which were. In all of his notes he would be extremely meticulous and write down up to the last full of the most infinitesimal details. With this the banks records were kept intact and all transactions where always accurate. Piero’s wife, Lucrezia Tornaquici, was an extremely pious woman who bore one trait that was regarded as excellent in that time. She bore him five healthy children, making her a respected woman. With those five children the family could live on and those childreney could be expected to work for the family and bring it even greater fame and prosperity.

Lucrezia Tornaquici was a poet of great skill but she would mainly dedicate herself to the more relogious verses and hymns of the time. She was also a kind and courteous woman with a high education and set of morals. The children of Piero where such that there wherewere three daughters and two sons. The three daughters where all married well and sent off to their prospective husbands when they where of age. His sons differed in many aspects. Lorenzo and Giuliano where the two boys and Lorenzo did not share any of Guiliano’s traits. He did not have the good looks that both his father and brother had, but his face had a quality to it that though it was not handsome, one couldyou would be captured and awed by it. When he would move, his movements would be short and jerky, but he was a tall and athletic youth. His education spanned multiple subjects and he would swallow them all in like an enormous vacuum.

His Lorenzo’s high education allowed his father to trust him with tasks that other boys would find daunting, but due to his intelligence and maturity, he accepted the tasks. His father would send him all over Europe on different errands of differing importance.

For example, hHe would be sent to an ambassadors to give thanks for their assistance, and in return, , he mightwould then receive a letter sending him that he must go talk to a noble in France, from there he would go to Rome, or other important cities. etc. While Piero and Lorenzo worked together to keep the family running and maintaining rule of Florence, people such as Luca Pitti and Agnolo Acciaiuoli conspired against the Medici. They believed that the family had sunk into a decline and that they where better and more fit rulers for the city of Florence then the sick Piero. As the resistance grew stronger, Florence was divided into two factions:. tThe party of the hill and the party of the valley. The party of the hilhill was named as such because Luca had his castle being built on a hill and that was where they the Pittis and Acciaiuolis would meet and conspire. and Tthe party of the valley signaled thosewhere the people who remained loyal to the Medici. With sides so divided, the last thing the Medici needed was someone like Niccolo Soderini, was a powerful orator and hewho joined the rebels against the Medici. He spoke out against the system of government which the Medici had established and said that they should go back to the ways things had been done in the old republic.

The people all agreed with cheers and shouts to what he said. Niccolo was soon elected Gonfaloniere and his decline was just as quick. The reforms he had promised the people where considered unimportant by the senate and discarded without second thought and after his short term in office the rebels believed that theirre only way to overthrow the Medici would be through and armed revolt. As Piero’s condition worsened, he moved to his villa and that was when the conspirators acted. They summoned troops to move onto the country villa where Pietro was. Pietro Hhowever, Pietro had received warning from a friend and with the help of Lorenzo they discovered a safe route back to Florence. Upon hearing of the sudden return of the Medici, many of the conspirators lost their nerve. While some fled, others took control of troops with no orders to give them.

Luca Pitti went himself and confessed everything and begged for forgiveness. Pietro remained calm throughout all of thisthe confession and summoned his men at arms. After doing so he sent word to Milan and other cities asking for assistance. Afterwards, a purely Medici signoria, or senate, was chosen which chose one hundred citizens who established the Medici as head of the government and the coup was over.

All conspirators except for Luca were banished, and even though they where banished they still plotted against the Medici. They summoned an army and gained followers and went to attack the town of Tuscany, which also belonged to the Medici. Pietro once again remained calm. He summoned an army and went and asked for assistance once more. After assembling an army of Florentines, they marched to Imola where the enemy army was camped and attacked and defeated them. While being invaded and conspired against, Pietro still continued the family tradition of donating to the Church; and he donated magnificent crucifixes which where beautiful and extremely expensive. He also continued the family tradition of supporting and sponsoring the artists of Italy. He helped Donatello in his old age and sent him money so that he could live comfortably. When Donatello’s last request was to be buried next to Cosimo, Pietro granted it to him. He also sponsored and supported many other painters and sculptors of the time and when one goes to the palaces where any Medici had lived one can see the art of many famous artists from multiple ages hanging on the walls as gifts to the Medici for their sponsorship. In 1469, Piero’s health was declineding even further.

People started to go out in the streets and saying that they were acting under Piero’s authority. In doing this, they marauded and plundered much of Florence. They were surprised when Piero took action and ordered them all to be brought before him. HeE told them that if this did not stop he would have all of their families exiled and never allowed to return.

Afterwards they took his threats extremely seriously and the marauding and plundering stopped. Unfortunately, Piero’s health declined even further and before the year had ended he was dead and buried next to his brother. Piero’s sons, Lorenzo and Giuliano, ruled the city after his death. However, and in an attack in 1478, Giuliano was killed and Lorenzo wounded. If the family fortunes dwindled somewhat and Florence was not quite as prosperous as before, under Lorenzo, known as the Magnificent, the city surpassed even the cultural achievements of the earlier period.

Lorenzo de Medici was born on January 1, 1449 in the town of Florence, Italy “Lorenzo The Magnificent,” as he was called by the people of Florence, was a statesman, ruler, and patron of the arts. “The Magnificent” was a common title of respect in Italy at the time, but it was Lorenzo who raised it to special status. Lorenzo was a man who was described as ugly and the portraits of him show it. Yet when he talked, he spoketalked so forcefully and with so much emotion and power that very few “noticed” his physical defects. He was also described as a man who was constantly in high spirits and was always singing and telling jokes with friends and family. He had a deep love and care for his animals and he was constantly taking care of them. He would feed his horse himself and was constantly going all around checking on the other animals he would raise. He was also known for his kindness and consideration to his friends. Lorenzo was betrothed to Clarice Orsini and at the age of nineteen he married her. Due to the fact that she was not a Florentine, the noble families of Florence took this as an affront;, however, but Lorenzo’s father realized that if he had chosen a daughter from one of the noble families of Florence, the jealousy from the other families might provose extremely dangerous to them in the future. Therefore,As such he married Lorenzo outside of Florence and to a wife with a substantial dowry and lands and a powerful family that could raise an army or money if the Medici should ever need their assistance. When his mother went to inspect her, she said that she was not as pretty as her own daughters but that she was still pretty. The mother hoped that after a few months in Florence, Clarice would become used to Florentine customs and would not be so looked down uponafterwards they would not look down on her so much.

Once the marriage arrangements had been completed, Lorenzo held a spectacular tournament in which thousands of ducats were spent. It was a magnificent jousting tournament with beautiful armor and charges. The nobles thus appeased, Lorenzo continued with his life as normal. After the death of his father, many of the Medici’s supporters came to offer Lorenzo their remorse and to wish him luck in his ruling in Florence. Though he had barely been married for half a year and was only twenty- one, he realized that to go against the will of the people would be disastrous; and as suchtherefore, he took power after seeking help from all sources that he could. One main source of help, who Lorenzo had already contacted that Lorenzo had asked from even before he took power, was the Duke of Milan.

AltThough he was considered cruel and vain, the Duke of Milan deeply respected the Medici and the power that they held. However, cConspirators however did not hold such respect for Lorenzo and tried to overthrow him, thinking that with his inexperience they would win. They did not get very far before Lorenzo organized the government and sent mercenaries after them, and effectively banishinged them. AltThough Florence it was a republic, Lorenzo was itsthe unofficial ruler of Florence. He took part in every political group and would writer political letters to ambassadors and nobles all around Europe. During the rule of Lorenzo, relations with the Church began to becomebecame strained. As Pope Sixtus the IV took power, he started to place his own nephews in positions of power all over Italy. When he asked for a loan from the Medici to buy a town which Lorenzo himself wanted to buy, the Medici Bank declined. Pope Sixtus, Uundeterred, Pope Sixtus went to the rival bank of the Medici’s and got the loan from them. As relations started strainingbetween the Medicis and the Church became strained, Sixtus tried to take another city, which the Medici defended. and Hhe considered this act a directas an affront to himself.

Later, when the bishop of Pisa died, the Pope placed a bishop of his own choosing, ignoring the government of Florence. Thus the new Bishop was placed in dangerous territory and contrived in every aAnti- Medici plot that he could.

Lorenzo ruled Florence with his younger brother, Giuliano, from 1469 to 1478. After his brother’s assassination in 1478, he was sole ruler until his own death. After the assassination the people responsible were hunted down and all killed, including an Archbishop. All the bodies of the conspirators were severely mutilated. Lorenzo’s greatest contribution to history however, was his patronage of the arts. He contributed more than anyone to the flowering of Florentine genius in the late 15th century, supporting giants, such as Leonardo da Vinci and Michelangelo.

Lorenzo treated the artists under his protection with respect and warm-hearted familiarity. In 1485, Girolamo Savonarola, a Dominican friar from the convent of San Marco, began to molest the Florentines with prophetic language of the Apocalypse, first from the pulpit of San Marco and then from the cathedral in Florence. Although it had been Lorenzo who brought Savonarola back from exile in Bologna, the friar soon accused his benefactor of ruining the state and squandering the wealth of the people. These accusations began to undermine Lorenzo’s support among the people of Florence. In 1492, Lorenzo fell seriously ill and he realized that he was dying. Fearing eternal damnation, Lorenzo called Savonarola to his deathbed seeking redemption and assurance of salvation. Accounts of their final meeting differ. Some scholars speculate that in the end Savonarola remembered his duty as a priest, and gave Lorenzo absolution for his sins.

Others contend that Savonarola’s judgment was harsh and that he damned Lorenzo for eternity in the flaming pits of Hell. Lorenzo died during the night of April 8 and 9, 1492 in the Villa of Careggi at the age of 43. He died at the dawn of a “the age of exploration. Christopher Columbus would reach the “New World” about six months later and thus jump start all exploration of the Americas. From the funding of all the voyages the Medici family could have grown to even larger proportions and had wealth that was undreamed of. Florentines were so moved by Lorenzo’s premature death that the entire population attended his funeral, even his enemies and those who had lost faith in him.

His sonLorenzo’s son, Piero ruled for just two years after his father had died. In 1494, after accepting humiliating peace conditions from the French (who had invaded Tuscany), he was driven out of the city and died in exile. For some time, Florence was now torn by strife, and anarchy and Florence was under , of course, the rule of Savanarola under the rule of a Republic once more. Savanarola was a priest who ruled with an iron fist under a new Republic and was an extremely strict religious believer. Upon the defeat of the French armies in Italy by the Spanish, the Spanish forced Florence to invite the Medici back. After the banishment, Giuliano de’ Medici returned to Florence. This was the second time that the Medici had been exiled and the second time they had been restored to their native Florence. As Giuliano walked back, he came in with a beard and clothes that attracted no attention to himself at all.

When he arrived, he arrived to the sounds of happiness and celebration as workers removed old insignias and replaced them with the Medici coat of arms all over the city. Rather thaen head straight towards the Medici palace he headed towards the house of the Albizzi family as if unsure of himself.

However, His Giuliano’s brother, Giovanni, who was a cardinal, however had no trouble in coming back with fanfares and attention. He came in on horseback gladly to the ringing of trumpets with 1500 soldiers behind him and following him loyally. While Guiliano wanted to remain quiet his brother had no intention whatsoever of sitting quietly at home. He had worked hard to get back into Florence and he entered the palace with the air of a man who would rule and spoke with the authority of a leader. As he came to power he came under the motto that his yoke was an easy one. What heWhat he meant by the motto was that he would not ask to much of the Florentines although he would ask of them and he would need their help. HeE told the people that he wanted to return to the timed of his forefathers and celebrate the arts again and to have festivals and hear music,. tThings that the republic under the rule of Savanorala had outlawed. The people where joyous when they heard this and all believed theirre new leader to be a truly humane person who understood them.

Six months after coming into power Giovani learned that his benefactor the Pope Julius the second was dying. Though Giovani himself was sick, he ordered a litter be prepared for him sdyhgus. Six months after coming into power Giovani learned that his benefactor the Pope Julius the second was dying. Though Giovani himself was sick he ordered a litter be prepared for him in order to be taken to Rome to see Julius before he died. When he arrived, however, he had missed the passing away of his benefactor and the opening ceremonies of the conclave. Though Giovanihad missed the opening ceremonies he attended sick in a bed while the doctor fed him medicine and all the other cardinals bickered as to who would be the new pope.

After days of bickering amongst themselves, being fed them only one unappetizing meal a day which was a bland and horrid tasting broth. That combined with being locked inside the chapel for so long made them hurry up the decision. After a while, the name of Giovanni de’ Medici came up as an idea. HeE was amicable, experienced, and took all of his duties seriously. Though all those wereare good reasons, one of the main reasons that they chose him was because he was so sickly that if he was not a good pope he would probably die soon and they would elect again. If he was a good Pope the people would be happy with their choice. After Giovanni de’ Medici was elected Pope he renamed himself Pope Leo X. When the news reached Florence, In Florence upon receiving the enws there was celebration all over the streets. In Rome the celebrations were a bit more controlled then in Florence but they were still grand none the less.

Though Wwhen people saw Giovanihim they saw a man that was extremely obese, who looked sick, but he who seemed happy and pleased with everybody and was smiling and giving papal blessings to many people. It is rumored that he said to his own brother Guiliano, “God has given us the Papacy. Let us enjoy it. ” Guiliano was the ruler for the Medici in Florence but the real ruler of the Medici now was Leo X. Under the Pope many new states were added to the kingdom of the Medici and it is they were placed under the control of Lorenzo, son of Piero who was Leo’s brother. Through politics he was able to rid the Spaniards who had helped them from Italy. When the King of France Louis XII died Leo hoped to ally himself with Francis I. This was an event that turned out in a way that Leo X could have never planned. Francis I was a young king who wanted to conquer the Italian states that had once belonged to France. As Leo realized this he spoke to all of his advisors, including Niccolo Machiavelli as to what he should do. His advisors told him to throw in his lot with France but Leo was reluctant to do so and in the end he allied himself with the Spaniards, The English, and the Swiss.

When Francis learned of this, he moved into Italy with 100,000 men. The Italians hurried to assemble an army but they where brushed away.

France conquered a large portion of Italy. Afterwards Francis ordered a conference with Leo X in Bologna. Pope Leo X traveled to Bologna through the city of Florence and when he passed through the city it was changed into a beautiful spectacle that was just for him to pass through. As he reached Bologna the negotiations went extremely unsatisfactorily. Francis ordered many of the cities of Spain to be given to him;, he also asked for papal treasures.

After giving what he needed to to Francis, Pope Leo X returned home to find his brother Guiliano severely ill; and he would die a few months later. After returning to the Vatican he concentrated on acquiring Mantua which he was able to acquire do without any problems. After completing all of this he went to the Vatican palace and relaxed. HeE went through all of the savings of the Church and was deeply in debt to many of the banks of Italy. Even though all this was happening, he made no effort at all to control his extravagant spending. He would hold extravagant parties and dinners and would always have people laughing during his parties. If he did spend a lot of money on frivolity he would also spend it on things of importancet. He would send funds in order to improve certain sectors of the Church. If an old church building was falling apart he would pay for its complete restoration. He also complied with the Medici tradition and sponsored multiple artists and writers. He would read books and would spend many of his savings in order to buy another book. He would also sell high positions of the Church in order to obtain things that he wanted. Though he did help countless writers and artists, the styles which he had chosen were far from the best. The writings and songs were alright and but compared to his father Lorenzo’s collections his were worth nothing. On every opportunity he could obtain Pope Leo would ride out and go to his country villa.

Listening to his court advisors rather than canon law, he would participate in the hunt with friends and attendants. Due in part to his poor eyesight, he could not participate in the first parts of the hunt. Whenever a hunt had gone well the Pope would be in a good mood and would sign many different forms and would agree to just about anything. When a hunt had gone badly however, he was noted to be in a sullen mood and growl at people who bothered him at all. Many cardinals were extremely dissatisfied with the way Pope Leo X had been running the administration of the Church.

Rather than appoint people to positions because they truly deserved them he would appoint his own friends and close family members. So to no one’s surprise a plot was hatched to assassinate him, but unfortunately the plot was unsuccessful. The conspirators were discovered and tortured horribly, or if they were lucky, they would be fined and then would flee into exile. After the conspiracy ended, many cardinals had been removed from power and as such Leo placed even more of his closest friends in with him as cardinals. After this he planned for the marriage of Lorenzo to the cousin of the King of France. When Lorenzo arrived in France, the French where surprised and awed by the wealth Lorenzo had bnrought with him but they where turned off by his haughty manner and his arrogance. When he returned to Florence, the people there were unhappy with how he ruled. He eventually left to his villa with his wife where they died a few months later.

Upon Lorenzo’s death, Giulio, the illegitimate son of Lorenzo the Magnificent’s brother Giuliano, became ruler of the city. He took power before news of his brother’s death came to the people and he assured the people that his rule would be different and he would rule the people in a better way. He was known to be a concise ruler and he was effective in everything he did. This was a very good thing because, while he ruled effectively, the Pope Leo X was far from decisive as to what he should do with the republic of Florence. Giulio abdicated in 1523 in order to allow his own illegitimate son, Alessandro to rule while he would become Pope Clement VII. He became Pope after the longest conclave in history, which had lasted a little over two months.

After many bribes, treaties and alliances,. hHe came out as Clement VII and lived comfortably in Rome. He made alliances with France which turned out disastrously, however. When Francis was defeated in battle, he was put in a precarious position. At dawn on May 6, 1527, an army of Spanish and German soldiers led by Charles, Dduke of Bourbon, attacked Rome. Although the duke was killed in the early stages of the assault, his troops swiftly took control of the city and decided upon a new leader from amongst them. Their new leader continued what the Duke had begun and tried to make the Pope sign a treaty which he would not do. The Pope sent soldiers to invade the territories of those who had attacked him but was unsuccessful. As the soldiers grew more violent in Rome, Pope Clement VII and thirteen13 cardinals sought refuge in the papal fortress in Rome, the Castel Sant’Angelo. Clement had summoned a council before the invasion and tried his best to raise an army for the defense of Rome. HeE called the people to come and defend their city, but sadly enough very few came and when the attacker scame many where overwhelmed.

The pope and many fled to the Castel Sant’Angelo. with cloe to For the next six months, Clement remained captive in the fortress and watched helplessly as the army ravaged the city. Churches were desecrated, houses were ransacked, individuals were tortured and held for ransom. The enemy armies even held Rome itself for ransom, but Clement was unwilling to pay. The extraordinary explosion of artistic and cultural activity that marked the Renaissance in Rome was over. While in the prison, soldiers fired from cannons while the Pope and everyone else huddled inside. After a month however the Pope had to surrender and sign the treaty due to the disease and death occurring inside the Castel.

After signing the treaty however, he was still not allowed to leave until he ahdhad payed the ransom that was demanded of him. As such he had to stay for many more months. Eventually the guards told him that one day they would turn a blind eye and allow him to escape. After he escaped however he was extremely poor and held little power. Clement’s misfortunes were not confined to Rome. A group of anti-Medici republicans had revolted and driven the Medici from Florence. In Florence the situation was far from better;, two illegitimatebastards Medici sons were ruling and neither was loved by the people.

They were said to never know what they were doing and when they acted the distrust they had grew and grew. Eventually all Florentines had lost the trust and respect they once had of the Medici. Their name was now slandered and they were a poor family. Thus, in a single moment, Clement VII seemed to lose all that his uncle Lorenzo the Magnificent had worked so hard to secure for his heirs. Miraculously, within three years, the Medici were once again ruling in Florence, and Clement was secure in the Vatican. Relying on a time-tested Medicean formula of finding favor with powerful patrons, Clement made peace with Charles V of Germany and crowned him emperor of the Holy Roman Empire. In return, Charles dispatched an imperial army against Clement’s enemies in Florence, and defended the papal office against demands for reform.

Despite their reconciliation, Clement and Charles did not share equal authority. This new political reality became very clear in 1531. An imperial decree confirmed the Medici as the rulers in Florence, but it reclaimed the city as imperial land and subject to Charles V. However, Pope Clement entered into alliances with the Emperor and made a treaty that he would surrender parts of Italy to him if the Medici could become reestablished in Florence.

The Florentines where none too happy with this and started to fortify their city and prepare it for assault. The invading Spanish army however had blockaded the city and after ten months the city was in ruins. When entering the city, it was decided that drastic reforms would be needed. All enemies were killed without mercy and Alessandro de’ Medici was sent to rule Florence and reestablish the government of the city. After fixing the problems of the invasions and of Florence, Pope Clement VII looked towards one of his last resources. It was the young Caterina de’ Medici. He wanted her to be married to a relative of the King of France and when she was fourteen she was married.

She would eventually rise up in her life to become the Queen of France. After the marriage Pope Clement was seen to be very sickly and shoorlty there after he had died. Rather than being sad, the people of Rome celebrated. They claimed that he had caused too much trouble and they would be better off with the new pope. The people in Florence however were none too happy when they learned the news of the Pope’s death. Alessandro de’ Medici had been kept in check by the Pope and had never gone truly insane with his power.

Now that Clement was gone however he started an absolutist state. The people feared him as he started laws and restricted the rights of many of the Florentines. They were happy however shortly thereafter when he was murdered by his friend. Later the matter of succession went under discussion by many people. As Tthe people of power and influence in the city fought and fought until someone mentioned Cosimo de’ Medici. HeE was not corrupted by the previous ruler and many people had personal reasons, like rising to power.

The group however was still indecisive until a military leader had his soldiers group outside the window and chant for Cosimo. As the people inside grew fearful their leader shouted in a voice of authority, “Hurry up, I cannot hold them back much longer” So as they were pressured into making a quick decision they chose Cosimo. Though they believed that they could put boundaries on him and control they failed miserably. Apart from being able to advise Cosimo, nothing else could be done. There is no way that one can tell his superiors what to do. HE can give him advice and help to guide him, but straight out tell him was impossible, Should he choose to go his own way there is no one to stop him. If the rulers since Lorenzo the Magnificent had been weak and ineffective, this changed when Cosimo I ascended the throne in 1537 at the age of 18. Cosimo was a descendant not of Cosimo The Elder but from Cosimo’s brother. When he was a young boy he saw little of his father. HeE was constantly being tutored and was extremely wuickquick to learn. When his father died he showed no remorse and instead continued with his studies. He became interested in the military bubut his uncle Leo X told him to stop fooling around.

People thought that he was a slow boy who would not understand how to run the state and ruin it economically while letting other people run it for him. This was far from the truth. HeE was a person who was extremely wise and constantly learning. He made it clear very early on that ifthat if he ruled, he would rule with absolute power and none would be above him. Though he was extremely young he quickly consolidated his power, and under his rule Tuscany was transformed into an absolutist nation state. He started to hunt down all of his enemies and possible conspirators and had them all killed or tortured one by one. He disabled or ran almost all magistrates and councils so if there was ever a decision that he did not truly agree with then he could use his power and abolish that decision without a second thought. If anyone he thought would dissent against him, he had no qualms in killing or eliminating them by any means necessary. He went through a long and costly war in order to conquer Sienna.

After conquering Sienna, he did not want to stop there. Being a Duke of Florence he wanted to be a Grand Duke. The only problem with becoming a Grand Duke was that in order to become one you needed Papal Authority. He went through all of the steps in order to become Grand Duke with such a passion that it was considered almost a mania. He finally obtained the title of Grand Duke. Although politically ruthless, Cosimo was highly cultured and promoted letters and arts as well as the Tuscan economy and navy. He founded the Accademia della Crusca, a body charged with the promotion of the Tuscan language (which has become the standard Italian language of today), the Accademia del Disegno (Academy of Design), renewed the university of Pisa which had fallen into disuse, and later conquered the cities of Siena and Lucca. In 1569 Cosimo was named Grand Duke of Tuscany. He set the style for the new absolute rule by concentrating the administration of Florence in a new office building, the Uffizi (where he also began a small museum for art works). The entire Uffizi is now a museum.

Many of his employees complained about him severely and constantly. HeE was strict to uniformity and detested the slightest fault or error in anything. HeE was also a man that was constantly secretive and the servants said that they never knew where they wherewere going to go from one day to the next. He moved his residence across the river to the Pitti Palace, bought in 1549 and was enlarged and remodeled several times by Cosimo and his descendants. He built a private corridor between the Pitti Palace and the Palazzo Vecchio in the city, where the government met so as to be able to arrive quickly should any problems arise of serious or demanding natures. Vincenzo Galilei moved his family, including the ten-year old Galileo, from Pisa to Florence in the year of Cosimo’s death. Cosimo’s son, Francesco I was an ineffectual ruler under whom Tuscany languished and suffered. He was named Grand Duke of Tuscany as his father had been but he did not have a taste for for business or industry. He was not at all loved by the people and took on a mistress and lavishes thousands of florins upon her. His younger brother, Ferdinand, who had been made a cardinal at the age of fifteen, became Grand Duke upon Francesco’s death in 1587. Ferdinand I was a capable administrator under whom Tuscany flourished again due to his capable administrative skills. HeE was a Cardinal although he did not truly like the religious life; he was in it probably due to family influences or a want of power on his part. He was a lover of Greek sculptures and had many of them at his villas and when he came to Florence he brought them with him. Unlike his brother who wanted to avoid trouble at any cost, Ferdinand was a ruler who would go to any length to help the people of Florence, even force. Under his rule the government of Florence became much less corrupt as he hunted down and persecuted corruption whenever he could find it and he was also able to stabilize the economy. He also Ferdinand helped build many public buildings in order to help the community. Ferdinand was an admirer of Tomasso Campanella and tried to protect him as best he could from the persecution of the Spanish. He was interested in scientific matters, and had a great armillary sphere constructed by Antonio Santucci, his cosmographer, in order to study the skies in greater detail. Ferdinand appointed Galileo to the professorship of mathematics at the universityUniversity of Pisa in 1588. In the year of his accession, Ferdinand married Christina of Lorraine, who was the granddaughter of Catherine de’ Medici, Queen of France.

Christina was well-disposed to Galileo and as a favor in return for some services rendered by Galileo when he was still in Padua found a position for his brother in law Benedetto Landucci. It was to Christina that Galileo later wrote his letter on science and scripture, “Letter to the Grand Duchess Christina of Lorraine. Ferdinand and Christina had four sons and four daughters amassing to a total of eight children. The eldest son, Cosimo II, ascended the throne upon his father’s death in 1609. Galileo had tutored Cosimo in mathematics during some summers, and therefore the young Grand Duke knew him well and admired him enough to offer him a court position in 1610, after Galileo had dedicated Sidereus Nuncius to him and his family. After a bout of fever, in 1615, Cosimo’s health deteriorated, and he died in 1620. Cosimo’s son, Ferdinand II was just ten years old when he became Grand Duke, and until he was old enough to rule the government was carried on by the two Grand Duchesses, Cosimo’s mother Christina of Lorraine, and Cosimo’s wife, Maria Magdalena of Austria, the sister of the Holy Roman Emperor Ferdinand II. This is not uncommon in many other events in history when other governments have children “ruling” while their parents give them “advice” and direct everything for them. At seventeen he left and his mMother and Cosimo’s wife paid no attention to it; and however, they were none too happy when he returned to relinquish their power. As the people of Florence got to know their new leader they found that he was a good person who was always disposed to helping people.

Like all Medici he held elaborate parties and dances for all. They were costly but he also did not spend all his money on frivolities as some of his predecessors had done. He had wine hanging outside of the Pitti Palace to show that he would sell wine to anyone that would come. During the outbreak of the plague, in 1630, Ferdinand distinguished himself as a good ruler, but he was not a strong enough ruler and was unable to protect the famous Galileo from the Spanish Inquisition in 1633. In 1657, together with his brother Leopold, Ferdinand established the Accademia del Cimento, or Academy of Experiment, a forerunner of more permanent scientific academies, such as the Royal Society of London and the Royal French Academy of Sciences. The Accademia del Cimento stopped functioning in 1667 but during the time it was open it was recognized as an advanced building and known for its technology and experiments performed there. While it was open, Ferdinand and Leopold performed various experiments there.

They spent countless days and hours playing, and tinkering. Ferdinand’s brother Leopoldo was described as a man that would read anything. Any book that he saw he would read no matter what the topiv. It was said that Leopoldo would always keep a book in his pocket to read should he ever become bored.

Ferdinando had different interests form books. He preferred the experiments done en El Cimento and he loved the study of the mosaics. He would spend time in the craft shops examining different artworks. He bought multiple artworks and had to expand the Pitti Palace in order to fit all of the artworks. Numerous people could go to the palace and examine artworks from all over Europe. As a ruler he wanted to rule while avoiding as many problems as he could. No matter what happened or whenever a higher power would ask for something he would never fight it. After a time this became tiresome to the people of Florence as they kept losing all of their cities due to their leader giving them all up in order to maintain peace for himself. The only thing that he would ever trouble himself over was the art he would collect. And while he collected marvelous works of art throughout all of Europe,. heHis city of Florence was falling into a decline and the House of Medici had sunk so far that soon it would no longer be able to climb back up. The Florentine and Tuscan economy had been slowly degrading and falling apart since the end of the sixteenth century. Under Ferdinand II, his son, Cosimo III , and his grandson, Gian-Gastone, the city-country slipped into insignificance and the Medici were near forgotten once more.

Cosimo III’s rule was one of incompetence and religious intolerance and did more harm than good to the countries. When Cosimo III married he married a French woman of distinction but they would rarely talk to each other. Margaret-Louise was a young and energetic young girl and when she found out that she was going to marry a sick and ugly boy she begged for her family to change their minds. When they told her that they would not change her minds she went and tried to delay the trip to Florence for as long as she could by making up a myriad of excuses. When the two betrothed met, neither one was happy to see the other and Cosimo did not even try to kiss her. When the doctor told her that hethat he was sick and that they should not sleep together it was said that she experienced a profound relief. Even after they bedded they rarely ever had relations between the two of them and only slept together at most three times a week.

Even then they needed to be supervised by a doctor in order to make sure that Cosimo would not hurt himself. After a month of living together they had only eaten together three times and the rest of the times he sent a messenger to tell her to go on ahead because he was not truly that hungry. The Florentines hoped that the summer celebrations would improve Marguerite’s mood. After all the festivals when one talked to her however she always complained that Florence was not grand enough for her because France wasis much better. She remained obstinate and always spoke out against her husband and the Medici family.

When she fell in love with any other person she was not discreet and tried her best to shame the Medici family by writing flagrant letters of love to her lovers and saying that she was being imprisoned and held against her will. Eventually the Grand Duke sent her to a country villa to live only with her attendants and he had his own servants watching her constantly to make sure she would receive no letters from the outside world. While the rest of the family went hunting she had to remain at the villa. Eventually she went back to court and asked the Duke to fogiveforgive her and to allow her back. She was allowed back with open arms and with joy from both sides. Cosimo kissed her, she was polite, she was soon preganant, and everything seemed to be turning out for the better in the family.

Eventually however, she reverted to her old ways. She would walk far in front of her attendants, making her walk the streets alone. She became sick and threatened to harm Cosimo when he went to check up on her to see if she was alright.

Even after all the stress and and sickness she managed to give birth to a healthy baby girl Anna Maria Luisa. She still would have nothing to do with her husband and so the grand Duke sent Cosimo abroad all over Europe until his wife’s temperament would improve. After returning Cosimo was extremely happy with all of Europe and professed that one day he would have liked to have returned. Shortly after returning however, his father died and Cosimo took power. Once in power he tried to resolve the problems that he saw and realized that they were too big for him. As such he left into a chapel and left the running of the state to the rest of the family.

Marguerite thought that this was outrageous and told him so and thus the relationship between the two of them deteriorated even further. Eventually they separated and Marguerite went to live on her own. She took to excessive gambling and wearing multiple layers of makeup. Whenever she would run out of money she would send letters to both families asking for more. She went into scandalous love affairs all around and would get angry at Cosimo when he would not send the money that she asked for in due time. Her family forced her into a Monastery to stop her corrupted behavior.

She eventually became the Abbess of the monastery and lived there tanquilytranquilly for the rest of her life. Cosimo on her departure did everything to make people like him. He held lavish banquets and parties while talking to everyone. This was probably mainly to counter act the image that marguerite had created for him. His banquets where extremely lavish with all types of foods and decorations all around. While in parties he was excessive, in other things he was far less indulgent. He started to become extremely narrow on his view in religion and would not allow Jews or Christians to even interact with one another. If they did the punishment could go from a simple fine to the death of the person in question. HeE eventually started to have the city start to destroy itself. HeE started to commit even the most trivial of offenses into serious crimes and in one ear there where over two thousand executions of people.

What the people did not do that was against the law they would soon have to pay in taxes. New taxes on every type of goodthing where created almost monthly and the tax rates went up so high that very few people could eventually pay them. Most of the taxes were not used for proper items. And when people tried to circumvent the laws it would be considered a capital offense and that person could be killed for it. If peopleyou did not buy salt from the merchants but instead collected it from the sea you they had reason to be executed. The money from taxes would sometimes benefit in the form of books or the restoration of classical buildings. For the most part however, the taxes were lavishly wasted on court frivolities and expensive gifts for friends in Europe.

Gian-Gastone’s rule was too short to repair the damage that his predecessors had done. Gian was a man who did not like the extravagant parties that moste of his family pertained partook in. What he wanted more than anything else was to remain quiet and alone while studying whatever happened to interest him at the moment. When he first saw his wife, Gianhe was appalled aton first sightte.

She was an obese woman with little class and intelligence. When they married he was extremely unhappy and would often leave the castle in which he lived with her to gamble or to sodomize with someone in the town. In 1735, an arrangement was made between Austria, France, England, and the Netherlands that a swap should be made with Lorraine going to France and Tuscany to Austria in return. In 1737 Austrian troops occupied Tuscany. As such the Medici lost Tuscany and were forced to occupy only Florence once more. One of Gian Gastone’s last acts was to erect a memorial to Galileo in the church of Santa Croce and to inter Galileo’s remains there. During the transference, several parts of Galileo’s skeleton were taken as relics by various people. One of Galileo’s fingers is now housed in the Museum of History of Science in Florence.

Gian-Gastone had no male heir and being the last male heir of the Medici, the House of Medici died with him. After his death the succession was under discussion because the ruling family had run out of male heirs. Although no Medici were left many people believed Florence was better without Gian-Gastone. He was a man known for his drunkenness and severe detest of the church. Even as the last of the Medici lived, the mistakes they all made were disastrous. Thinking not of the entire family, but only themselves, they would find pleasure for themselves and would never strive to try and help the people at all. When they finally realized that no heir remained it was too late.

The men of the family had all been married and never associated with their wives or had finally died. It was in this sad way that one of the greatest families ever died out and disappeared to only be remembered in the history books. The Medici family dominated Florentine politics for two and a half centuries and presided over cultural achievements that were equaled only by Athens in the golden age. The family also had its genes mixed with those of most royal families in Europe including direct families of Kings and Queens. Medici women included Catherine who married Henry II, King of France and ruled the country after her husband’s death; Maria married Henry IV, King of France. Maria’s daughters bec

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The Withered Arm

Does Hardy portray a typical view of ghost stories with “The Withered Arm”? In my opinion I don’t think so. Let’s have a look at the comparisons. A typical ghost/supernatural story has usually three ghost sightings but in “The Withered Arm” it’s a different story. The ghost of a living person appears once in the form of a vision. This is very unlike the stereotypical ghost stories of today. I feel Thomas Hardy has uncovered a whole new type of ghost story. One of the messages the story conveys is ‘don’t wish bad on others or it will come back to haunt you’ Our story is set in the fictional region of South West England known as ‘Wessex’. There we meet our three main characters, Rhoda Brook, Farmer Lodge and Gertrude Lodge. Rhoda is a faded milkmaid and twelve years before the story is set Rhoda had an affair and fell pregnant with Farmer Lodge’s child. As he was of a higher class, Farmer Lodge soon abandoned Rhoda and his child. He is now newly wed to the more suited, Gertrude. Although Rhoda had never met the new bride, she carried a strong grudge against her. One night Rhoda had a supernatural vision of the young Mrs Lodge with “... features shockingly distorted... ” and “... wrinkled as by age... These are some of the phrases used to describe the vision. Also Gertrude flashes her new ring at Rhoda taunting her, “the figure thrust forward its left hand mockingly”. I feel this is the point in the story in which the reader is engaged. I do not feel this is typical of a ghost story, like I said previously; the vision was of a living person and not the undead. Setting doesn’t play a strong part in the story but it is still important. Take the description of Rhoda’s house for example; “a rafter showed like a bone protruding through the skin” This allows the reader to empathise with Rhoda’s situation. The description of her house then goes on to say the walls were made of mud, this shows the reader just how working class Rhoda is and how life must be a struggle for her and her son. Also the description of Egdon Heath and the atmosphere around it plays a significant role in the story. “... dark though it was as yet only early afternoon... ” “... the wind howled dismally... ” The language used describes the atmosphere of Egdon Heath as mysterious and quite frightening. This story is written in the third person so the reader can observe all the characters and also it makes the story unbiased. I don’t feel in some ways the characters are typical of a ghost story and in some ways are not. The number of characters, a small amount, is typical of a ghost story. Also there is a fortune teller, conjuror Trendle, like in many supernatural stories. There are no ‘ghost characters’ as such, making the story different to most other ghost/supernatural stories. Hardy uses chapters in his short story to create suspense and to break it down. The chapters often end on cliff hangers which hooks the reader in. The use of rhetorical questions proves a deal of suspense. “Could this be the explanation, and had such things as this ever happened before? Hardy leaves a lot to the imagination for example, the egg in the glass, you never see what Gertrude sees in the glass and you never hear what conjurer Trendle says to her. This is left to the reader’s imagination. It is obvious what Gertrude sees in the glass, yet Hardy does not tell us, making the reader question what they originally thought. The dream scene with Rhoda and Gertrude is an excellent example of how tension builds in the story. The imagery and use of emotive language helps portray the suspense and tension “the figure thrust forward its left hand mockingly” “... addened mentally and nearly suffocated by pressure... ” I think the ending of the story is very well done. For some the ending may seem rushed, but it is a short story and it delivers its message quickly but effectively. The twist in the story is that the young man being hanged was in fact Rhoda’s son and all three main characters are present for the first time. Hardy sums up at the end what happens after Gertrude’s death, following the hanging. This is important for the reader, as it ties together what happens with the characters later on in life. Hardy raises concerns about social class in “The Withered Arm” He feels that the working class were mistreated and shows this, in the description of Rhoda’s house, the fact that Rhoda’s son is so unimportant he doesn’t have a name and, because of his working class how he was hanged as an example to trouble makers, even though he was innocent. He wants the reader to share his views. Hardy’s own life was somewhat similar to the events that happened in “The Withered Arm” He was an outcast when it came to working in London, just like Rhoda in the dairy. His mother was of higher class than his father, like Rhoda, Farmer Lodge and the boy. This is significant to the story as it has some relation to Hardy’s personal life. Also he was a strong believer in the supernatural and supernatural forces and his mother would have known conjurors in the village he grew up in, people like conjuror Trendle. As a modern reader I feel that Hardy has succeeded in telling an effective tale as it scared me like it would have scared the readers in
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Conflict Resolution Plan

Ryan Jensen 624X Leadership Interactions Class 7 Conflict Resolution Plan Version 1. 0: August 24,2010 Conflict Resolution Plan Step One: Set the Scene Make sure that people understand that the conflict may be a mutual problem, which may be best resolved through discussion and negotiation rather than through raw aggression. If you are involved in the conflict, emphasize the fact that you are presenting your perception of the problem. Use active listening skills to ensure you hear and understand other’s positions and perceptions. * Restate * Paraphrase * Summarize And make sure that when you talk, you're using an adult, assertive approach rather than a submissive or aggressive style. Step Two: Gather Information Here you are trying to get to the underlying interests, needs, and concerns. Ask for the other person’s viewpoint and confirm that you respect his or her opinion and need his or her cooperation to solve the problem. Try to understand his or her motivations and goals, and see how your actions may be affecting these. Also, try to understand the conflict in objective terms: Is it affecting work performance? amaging the delivery to the client? disrupting team work? hampering decision-making? or so on. Be sure to focus on work issues and leave personalities out of the discussion. * Listen with empathy and see the conflict from the other person’s point of view. * Identify issues clearly and concisely. * Use “I” statements. * Remain flexible. * Clarify feelings. Step Three: Agree the Problem This sounds like an obvious step, but often different underlying needs, interests and goals can cause people to perceive problems very differently. You'll need to agree the problems that you are trying to solve before you'll find a mutually acceptable solution. Sometimes different people will see different but interlocking problems - if you can't reach a common perception of the problem, then at the very least, you need to understand what the other person sees as the problem. Step Four: Brainstorm Possible Solutions If everyone is going to feel satisfied with the resolution, it will help if everyone has had fair input in generating solutions. Brainstorm possible solutions, and be open to all ideas, including ones you never considered before. Step Five: Negotiate a Solution By this stage, the conflict may be resolved: Both sides may better understand the position of the other, and a mutually satisfactory solution may be clear to all. However you may also have uncovered real differences between your positions. This is where a technique like win-win negotiation can be useful to find a solution that, at least to some extent, satisfies everyone. There are three guiding principles here: Be Calm, Be Patient, Have Respect… Project communication documents [Use the Project communication table to identify the communication documents needed for your project, the recipients of the documents, the persons responsible for creating and updating the documents, and how often the documents need to be updated. ] Project communication table Document| Recipients| Responsibilities| Update frequency| Executive status report| | | | Risk management document| | | | Issue management document| | | | Change control document| | | | Project schedule| | | | | | | | | | | | Team structure Identify the key roles of members of your marketing team and the normal patterns of communication between roles. You can create a diagram or table to illustrate communication relationships. ] Team goals [List your team's quality goals. ] Team assignments [Use the following table to outline the project's marketing teams, team goals, team leads, and team roles. ] project team| Name of team| Team goals| Team leads| Team roles| | | | | | | | | | | | | | | | | | | | | Team roles and responsibilities [Identify the responsibilities assigned to each of the team roles. ] Risks and issues management Potential exceptions and problems [List all potential problems that might arise during the project, and list their causes, symptoms, consequences, and possible solutions. ] Appropriate corrective measures [For each issue, identify the optimal way to resolve the issue and then identify the steps that your team needs to take in order to implement the resolution. ] Tracking risks and issues [In the following table, track the risks and issues that you identified. ] Date recorded| Risk description| Probability| Impact| Mitigation plan| | | | | | | | | | | | | | | Change management process Change management process steps [Describe the process that your team will follow to document and approve changes to the project. If your team uses a change control document, identify how and when team members should fill it out. ] Change management process flow [Create a flow diagram of your change process. ] Change control board (CCB) [Identify who will serve on the CCB, which determines whether issues are within the current project scope and whether they should be addressed. ]
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Target Rating Points

Target Rating Points In marketing, Target Rating Points are a subdivision of the Gross Rating Points. TRP measures the percentage of viewers or listeners or readers that are considered to be interested or “in the market” for a particular good or service. In other words, a Gross Rating point would be the total number of viewers of an advertisement while the Target Rating Point would be the viewers that would actually take interest and consider a purchase of the product being advertised. Both the GRP and the TRP are critical elements in determining the marketing effectiveness of a particular advertisement. Target Ratings Points are an educated estimate of the Gross Ratings Points. Gross Ratings points are defined as the sum of ratings achieved by a particular media. They measure the total delivery volume of an advertiser’s message to the audience... The formula is GRP = 100 times reach times frequency. Frequency is defined as the number of times an average person or household is exposed to the advertising schedule. Reach is defined as the unique target audience section divided by the the total audience. This simple calculation is known as the reach x frequency formula. If an advertising campaign delivers a message 5 times to a population of 1,000,000 and there are 100,000 unique viewers then: 5 xs (100,000/1000, 000) x 100 = 50. Another example would be to imagine 100 home each with one TV. Each home would represent 1% of the total homes therefore each home would represent a 1 rating each time the television commercial air when the television in that home is on. If the advertisement aired a total of five times each home could possibly count as five Gross Rating points. Target rating points now, are a function of the gross rating point and can be represented as a percentage of the GRP. Suppose an advertiser is selling an item aimed toward men between 50 and 60 years of age. Demographics may show for example that of our 100 homes 50 are occupied by men between the ages of 50 and 60. That would make our target rating points 50% of the GRP (in this case, 25. ) This of course is a very simplistic example and a more in depth demographic study would be needed to determine the television habits of the 50 to 60 year old male age group but hopefully one can see how Total Ratings Points are determined when analyzing a marketing campaign.
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Criticle Lense, the Crucible and the Lottery

The quote, "In literature as in life, human beings may find themselves in conflict when they live in a society that outwardly seems civilized and yet practices prejudice and injustice within," means that even when a civilization is viewed as good or peaceful, many people in the society are treated unfairly. This theme is often expressed in works of literature. In The Crucible by Arthur Miller and Shirley Jackson's, "The Lottery" both show how the quote is true. The Crucible supports the lens through setting, characterization, and conflict. The play has to do with the Salem Witch Trials of 1692. During this time in American history, there were nineteen people who hanged for the crime of witchcraft. The play is set in a very protestant community. In the village, people are expected to behave properly and civilly. They have strict rules about many things, such as dancing and woman wearing their hair up when outside. Arthur Miller says most of his characters "... play a similar - and in some cases exactly the same-role in history". Abigail Williams, Reverend Parris' orphaned niece, has an affair with John Proctor, a respected farmer, prior to the beginning of the play. After drinking blood to kill Proctor's wife, Elizabeth, Abigail claims that Tituba, the servant, had forced her to do it. Although Abigail is described as a character who has "an endless capacity for dissembling," it is her accusations that begin the witch trials. Abigail herself uses the trials to cover her own guilt and shame of the affair. The internal conflict of John Proctor is also important. He realizes that he will have to admit his affair with Abigail if he wants to save his wife. In their society, an affair was a large crime. Even those on trial were not treated fairly. If they did not confess, they were to die. However if they did confess, they would be known as witches. This is shown when John Proctor says "Leave me my name", because he feels that he cannot have the town seeing him as a bad person, so he cannot sign his name to lies. "The Lottery" by Shirley Jackson also supports the quote using setting, irony and tone. The story is set in a small town where people know each other well. In the annual lottery, a person is randomly chosen to be killed. The setting is described as being a "full summer day" where "flowers were blossoming profusely and the grass was richly green. " People are around the town square talking casually about taxes and such. This includes Mrs. Hutchinson, a mother and wife, who enters talking to Mrs. Delacroix about how she had forgotten what day it was. When she realized the lottery was that day, she "came a-running" , showing how she was glad to be at the event. She shows this again when she tells her husband, Bill to, "get up there". The tone is cheerful and excited. When Mrs. Hutchinson is the one to die, she ironically starts saying how it was unfair. Both works take place in seemingly good villages. The protestants are known for trying to be good while small villages are known for being close and staying together. Both towns are full of tradition, yet both towns went through injustices. Both The Crucible and "The Lottery" show how even nice towns have injustices.
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