Month: September 2017
Human Resource Planning and Development
Human Resource Planning and Development (Unit 6) MBA Sunderland [pic] Individual assignment: Recruitment, Selection and Retention on J Sainsbury plc. Table of Content Cover page………………………………………………………… 1 Table of Content………………………………………………….. 2 Introduction of J Sainsbury plc……………………………………. 3 What is Human Resource Management……………………… ……3 Recruitment……………………………………………………….. 4 Internal ……………………………………………………………. 4 External……………………………………………………………….. 5 Selection ………………………………………………………….. 5 Retention……………………………………………………….. 6 Conclusion…………………………………………………………………………. 8 Reference………………………………………………………….. 9 Introduction of J Sainsbury plc J Sainsbury’s is one of the largest food retailing supermarkets in the UK with 502 supermarket and 290 convenience stores and Sainsbury’s bank. It has been focused on providing healthy, safe, fresh and tasty food to customers since the establishment of first store in 1869 and providing non food products to meet variety demand from customers. Sainsbury’s commits to offer great good at fair prices, where the customers’ passion for healthy food is shared. Moreover, it also follows the trend, innovation and improvement on products to preserve its leading position in the market. It now serves over 18 million customers on weekly base with 16% of market shares.
The well-built work force is essential to highlight the success of business with over 138,000 employees cross its stores. (J Sainsbury plc 2009a) What is Human Resource Management Human Resources Management (HRM) is the method of using human resources to perform organizational objectives. The lacking effectiveness in human resources management will function improperly in organizations even though there are efficient financial capital, labour, information technology and other resources. HRM covers comprehensive aspects of managing people in the appropriate place to complete right tasks. HRM runs a variety of activities, it focus on deciding what kind of staffs are needed and where to find suitable candidates to implement the company’s tasks by recruiting and training employees, dealing with performance issues, and ensuring personnel policies and management practices conform with various legislations. Employee’s benefits are protected under HRM by ensuring the right approach to employee’s wage, pension, employee records and personnel policies. The advanced HRM will guarantee high productivity and improve working environment. Recruitment Organizations usually recruit new employees when required tasks are failed to carry out due to the shortage of employees. It has been defined that “Recruiting is the process of generating a sufficiently large group of applicants from which to select qualified individuals for available jobs” (Buford, Bedeian, & Lindner 1995;Zoller 1996). Two main aspects are required to be considered before firms search for new employees, which are Job Description and the channels for job Advertisement. The employee turnover is high in large size companies such as Sainsbury’s. There are three main categories at Sainsbury’s recruitment section where are Store Roles, Store Management and Store Support Centre, and each of these categories have various positions are required to filling out. Therefore, a clear Job description is a vital guidance for job hunters. A Job description typically cover following parts: Job title, Position reports, general task, responsibilities of a position, job requirement and salary range(Business balls 2009)”. For example the responsibilities in the job description for a Sainsbury’s Customer Service Department Manager requires giving leadership and instructing colleagues, ensuring each employee is in right place at right time doing right tasks, and dealing the needs of customers. It requires potential candidates who have impressive planning skills, strong customer focus and ability to lead large team. J Sainsbury plc 2009b) Internal recruitments The advertisement of job description is the following step for recruiting new employees.
Internal advertisement is one method to be used, where companies announce/advertise its job vacancies to its existing employees, which may represent promotions. Sainsbury’s usually places internal advertisement to select supervisor and internal staff transaction; they put advertisement at company’s notice board or make announcements at meetings cross stores within the region. It will be easier for company to select suitable candidates because existing employees has more knowledge and cost less for the company.
External recruitments External Advertisement is used for companies to attract talented applicants from external environment. Sainsbury’s usually attract managerial level of employees through external adverting at newspaper, magazine and informative advertising on media. They also advertise on Store Roles types of jobs at its local store notice board for external users. Employment agency is another option for external recruitments. Companies can simply provide job description to agencies where vacancies will be introduced to people who are looking for jobs.
Sainsbury’s also attends universities career fairs to promote the business and attract young and professional students to serve the company. It offers wide range of graduate schemes to students major Finance, Information Technology, Retail and other fields. It also provides decent benefits to its potential future employees. Sainsbury’s also put career advertisement on its website to draw possible candidates. The website has comprehensive information about the company and job vacancies. Selection Selection is vital to a business’s success in the future operating. Any failures in selecting employees will occur costs to companies, in terms of shrinking productivity, training costs and opportunities costs of unselected suitable candidate. The selection process is more and more complicated and comprehensive from bottom to top positions within an organization. Sainsbury’s usually focus on candidate’s an attitude, communication skills and ability to work with others when selecting a suitable candidate for Administration assistant.
However, when selecting managerial level of employees, Sainsbury’s concentrate on specific personalities and experiences of applicants, as the one for Department Manager in customer Service described above. Human resource department will choose the suitable applicants whose experiences and personalities meet the requirements, and also the abilities to carry out required responsibilities. Sainsbury’s will ask suitable candidates to submit their references to support their applications and reject unsuitable candidate. An interview will be given to suitable contenders and selection techniques will be applied to examine whether the candidates have value to the company. Job contenders may be required to work within a team and give presentations to examiners. The interviewees’ leadership, team work, ability to overcome difficulties will be examined.
The company will make comparisons among suitable interviewees and choose the most qualified candidates. A formal offer will be made to selected candidates. Sainsbury’s also conform to legislations when recruiting new employees and work closely under Employment Protection Act(1978), Sex Discrimination Act (1975), Race Relations Act(1976), Equal pay Act(1970), Disability Discrimination Act(1995) and other relevant Acts. The selected employee can reject the job and prosecute Sainsbury’s if the salary is lower than the payment to same position’s employee or lower than it promised according to Employment Protection Act. It will also put the company in disadvantage when the candidate was rejected because of its race rather than their suitability. Retention Employee retention means how to keep company’s employees and prevent them from looking for other external job opportunities. It has become a challenge to businesses today, especially when it comes to desirable employees. The loss of employees are not simply mean scarifies of companies training expenditures, nonetheless these employees may reveal companies’ top information to its competitors and this could bring threat to the company. Sainsbury’s Corporate Responsibility Report 2007 has stated that the number of non-management colleague leaving has dropped significantly with 10,500 per year since the start of retention programme in 2004. Sainsbury’s has implied retention strategies to keep its employees, and has introduced a slogan suggests “A great place to work. ” It focuses on the improvements of working environment.
The rate of incidents has dropped from overall 14. 2% in 2004/2005 to just over3% in year 2006/07, is suggested that the company has spent time and paid attention in improving their workplace. The supermarket colleague councils also have 800 pounds expenditures on engagement initiatives, such as improvement in restaurant where it provides new TVs, DVD players and comfortable sofas for employees to recharge during break time. Stores also hold entertaining events for staff and experience something new together. It offers flexible contract working hours to their employees, especially for those who are disable and who have kids.
Sainsbury’s also makes diversified investments on staff developments and tries to explore the full potential of employees. The leadership development programme –“Making Sainsbury’s Great Again” is a 1-day programme to line managers, and through subsequent learning and development activities to achieve personal developments. Employees can also be diversified by choose different types of jobs that they wish to do in the store based on their willingness to learn and their potential. Talkback is the channel through which the company can get feedbacks from its employees and Colleague Engagement index explains the level of colleagues engaged with the business. The improvement in working environment and schemes implied will no dubitably attract their employees to stay within the business; moreover it also motives their staff to maximize their contributions to Sainsbury’s. Conclusion In conclusion, this assignment explained the importance of human resource management to cooperate. HRM is about how to manage employees in order to achieve the company’s target. One of the most important things in HRM is to select suitable candidates to carry out required tasks and how to retain its employees, where Sainsbury’s was used as an example for analyzing. Job description and job advertisement requires company to make clear information for its vacancies and choose right channels for promotions.
The more applicants will be attracted when job vacancies is detailed and well promoted. Selection is the process that a company accesses a suitable candidate through different procedures to test their abilities and personalities. The human capital is vital for today’s intensive business environment. Sainsbury’s has been using wide range of schemes and investments to make a better workplace for maintaining its employees. Strong HRM supports businesses to meet their objectives and increase the productivity. References Buford, J. A. , Bedeian, & Lindner 1995, Management in Extension (3rd ed. ) Columbus, Ohio.
Business balls. Job descriptions. 2009. Ref Type: Internet Communication J Sainsbury plc. J Sainsbury plc, Recruitment. 2009b. Ref Type: Internet Communication J Sainsbury plc. J Sainsbury plc Company Overview. 2009a. 20090a. Ref Type: Internet Communication Zoller, C. Filling a Position in a Small Business. 1996. Columbus. Ref Type: Generic
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Jones Blair Case Study with Swot
Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings, the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1. 14 million. Sales have been increasing roughly 4 percent per annum over the past decade while paint gallonage has actually remained rather steady. In 2005, Alexander Barret, the president of Jones Blair decided after a meeting that the company needs to deploy new corporate marketing efforts.
This case summary will provide a summary and analysis of Jones Blair company’s options and an examination into the company’s strengths, weaknesses, threats and opportunities. Problem Identification The problem currently being faced by Jones Blair company is how to go about deploying corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States. In the past, Jones Blair relied mainly on their sales representatives personal relationship with distributors to further the brand awareness. Along with personally promoting the paint brands, sales reps engaged in coordinating cooperative advertising programs with different Jones Blair paint dealers. National paint firms are spending nearly ten times the dollar amount in advertising as Jones Blair. In order to further their brand awareness, Jones Blair must devise new corporate marketing efforts. Case Analysis The Jones Blair company markets its paint and sundry items in over 50 counties in the southwestern United States.
The company maintains its manufacturing facility and headquarters in the Dallas-Fort Worh area. The metropolitan DFW area is the major area for Jones Blair in terms of sales and business operations.
Jones Blair distributes its product through over 200 independent paint stores, lumberyards, and hardware outlets. 40% of these outlets are located in the 11 county DTW area. The rest of the outlets are in roughly a 39 county service area. Many of the larger retailers that Jones Blair supply, carry only the Jones Blair line while very few carry several lines with Jones Blair being the premium and higher priced product. While the Jones Blair company has several downfalls it also does have its own internal strengths. The strongest facet of Jones Blair strategy, is its sales representatives.
The company employs eight sales representatives whoa re responsible for monitoring inventories in retail outlets as well as taking orders, assisting in store displays and coordinating cooperative marketing efforts. In a survey of Jones Blair paint dealers, it was found that sales representatives were well liked, helpful, professional and very knowledgeable about paint products. The national paint suppliers do not usually maintain such a relationship with their customers. As the president of the company said “Our reps are on a first name basis with their customers and it is common for our reps to discuss business and family over coffee during a sales call. ” This is an invaluable tool in creating brand loyalty within these retail outlets. Even though Jones Blair has an excellent sales staff, the low number of sales representatives is a hindrance to the company. With only eight sales reps, the possibility for sales growth is limited as the amount of time each sales rep can spend on an account is also limited. Currently, Jones Blair only supplies a 50 county region in the southwestern United States and would be very pressed to increase their service area with such a limited number of sales representatives. Externally, there are a number of threats to the Jones Blair company.
The architectural coating market, which is the company’s main market is a very mature one. Industry sources estimated the market to be a $12 billion per year with only a small sales growth of one to two percent annually. Generally architectural coating sales are based on the level of new home building and remodeling which is definitely in a slump at the moment as the economy is in a period of recovery. A very large threat to the Jones Blair company is the consolidation and competition in the architectural coatings segment. Many of the companies that were unwilling or unable to make capital and research and development commitments necessary to remain competitive sold their paint businesses. There are only an estimated 600 paint companies currently which is 40% fewer than in 1980. The number of paint companies is currently declining at a rate of two to three percent per year. With this consolidation in the market, Jones Blair is essentially competing with massive companies who can afford to put forth great deals of money into research and development as well as advertising. On the same token of market segmentation, Jones Blair is afforded an advantage.
With most paint companies becoming so massive, many consumers are looking for a high quality locally produced product. Since mass marketers are producing large quantities of paint, they will be unable to reach the niche markets that Jones Blair can. Evaluation of Alternatives There are a number of alternatives that Jones Blair can choose when changing their marketing and business strategies. One strategy would involve keeping marketing at current levels while lowering prices to consumers. Another strategy would to keep prices at current levels while significantly increasing advertising expenditures. The strategy of lowering prices to increase market share or at the least maintain current market share is based in part on research. A shopper research program that the company created shows that customers will completely back off from the brand when they are the slightest bit price sensitive.
Currently, the Jones Blair brand is priced about 20% higher than the mass marketed national brands. Lowing the prices by such amount would increase market share that would hopefully be compensated for by increased number of purchases.
Increasing presence in the do it yourselfer market could most easily be achieved by increasing brand awareness through increased marketing efforts. Research from the company has shown that a large number of do it yourselfers choose a store before even selecting a brand. This is important because in the same research, it was shown that customers do think about paint they have seen advertised when they are choosing a brand. This being said, increasing brand awareness would ultimately increase bottom line profits and this can only be achieved by increasing marketing expenditures. Recommendation The most beneficial of all the alternatives in marketing strategy would be to focus on the non DFW areas. Currently half of the sales and more than half of the paint dealers exist outside of the DFW market.
The DFW market is already heavily saturated with paint suppliers, further still, Jones Blair has an excellent market share there and is unlikely to increase it with any amount of marketing effort. Penetration into other markets could be easily achieved with the addition of only a few more sales representatives. With the current sales staff, market penetration is only at 16% in the non DFW areas. Adding sales representatives at a cost of $60,000 per year would pay off in the long run. Placing these new sales reps in the DFW area could not generate enough revenue to the per rep cost of hiring them. These new sales reps would follow the strategies and cooperative marketing campaigns that are undertaken by sales reps in current markets.
Conclusion By focusing on the non DFW market, Jones Blair will position itself for growth well into the future. Implementing this recommendation would obviously involve substantial financial input. Training new sales representatives will not be an easy task and will require a long timeframe. While sales will not increase immediately they will over a longer span of time. The investment will bring in returns that will far outweigh the initial cost associated with the project. |SWOT |Sales Force |Marketing |Advertising |R/D |Segmentation |Offerings | | | |Mix | | | | | |Internal Strengths |*On a first name basis |*Uses knowledgeable |*Uses personal selling |*Continual improvement | |*Offer unique, | | |with customers. sales staff to sell |techniques through |to products and |*Specializes in |high-quality product| | | |directly to |sales reps. |safety. |Do-it-yourselfer paint | | | | |wholesalers. | |applications | | | |*Extremely knowledgeable| |*Cooperative program |*Higher quality than | | | | |of paint products. |*Strong regional |with customers |mass marketed brands |*Premium quality | | | | |market share in | | |products. | | | |Texas. | | | | | | | | | | | | | | | |*Uses company | | | | | | | |employees to market | | | | | | |products | | | | | |Internal Weaknesses |*Very few sales reps. |*Limited to only a |*Little to no |*Not enough funding for|*Cannot compete well for|*Only offers 1 of | | |Only 8 in total. |50 county region in |advertising through |significant research. |consumers who base their|the 3 paint lines, | | | |Texas. print and television. | |purchase decision on |Architectural paint. | | | | | | |price rather than | | | | | |*Allocates only 3% of | |quality |*Paint products are | | | | |budget to advertising. | |much higher priced | | | | | | | |than competitors’ | | | | | | | |similar products. | SWOT |Economic |Competition |Consumer |Technology |Industry |Legal regulatory | | | | |Trends | |Market Share | | |External Opportunities |*United States paint |*Mass marketers make |*High quality paint |*No external |*Very large |*No legal or | | |market is very large at |lower quality less |popular with |opportunities noted |marketshare in the |regulatory | | |over $16 billion annually. |specialized paint. |professional painters | |DFW area. opportunities | | | | | | | |available. | | |*Industry Paint sales |*Number of competing | | | | | | |projected to increase 1% |paint companies is | | | | | | |to 2% per year. |decreasing around 2% | | | | | | | |per year. | | | | | | | | | | | | |External Threats |*Less household repainting|*Mass marketers are |*Do it yourself |*Competitors have |*Mass Marketers such|*EPA is mandating | | |due to higher quality |beginning to create | |much more |as TruValue are |reductions of | | |longer lasting paints. |their own paint lines. | |technologically |creating their own |volatile organic | | | | | |advanced longer |brands and taking |compounds in | | | |*Competitors have more | |lasting paints. over market share |architectural and | | | |advanced products. | | | |industrial | | | | | | | |maintenance coatings. | | | |*Nearly all competitors| | | | | | | |have lower prices. | | | | | a
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Christian Moral Reflection
Context for Christian Moral Reflection Reflecting on our morals, as Christians, can sometimes be a difficult task. As Christians, we all hold many morals and beliefs on specific issues and happenings that occur in our world. We are surrounded with different ethical concerns. How we approach these issues depends on our morals and ethics. As Christians, we gather information on our morals through passages and teachings that occur in the Bible. The Bible is full of important stories that can be interpreted and applied to our every day lives and common issues in the world. McCarthy states that, “The primary role of Scripture in moral discernment is to open our lives to seeing and experiencing […]” (McCarthy, 44). The Scripture can give great insight to how to live a moral life and also reflection on our moral beliefs. From Scripture, we can gather much information on how to be moral beings. The scripture includes many different stories that were told by Jesus that offer messages on how to live ethical and moral lives as Christians.
Almost every passage in the Bible can be interpreted as delivering an important ethical message. For example, the Ten Commandments provide a list of rules to follow in order to reach the kingdom of Heaven. The Ten Commandments play an extremely significant role in our journey in becoming the most moral and ethical people we can be as Christians. Also, the Beatitudes provide another list of ways for us, as Christians, to continue our path to heaven and being moral individuals. Although these passages provide lists on ways to be good people, they also require prayer and studying in order for the reader to receive the most important message from the readings. As stated before, there are several important passages from the Bible that give significant information that can be used for moral reflection. One of the most important of the passages in the Bible is the Beatitudes. The Beatitudes are a list of blessings and lessons from Jesus that were recorded so that we could learn from them and be better individuals. The Beatitudes are most significant for several reasons. Although the Bible is not necessarily always easy to comprehend and understand, the Beatitudes are basically straightforward. They provide a simple list that can easily be followed so that we are able to live happy lives.
We are happiest when we follow the rules of Jesus and live as moral human beings. There are eight Beatitudes that are recorded in the Gospel of Matthew. The Beatitudes are basic and simple and easy to learn from. For example, the eighth Beatitude says, “Blessed are those who are persecuted because of righteousness, for theirs is the kingdom of heaven” (Matthew 5:10). In other words, Jesus is delivering the message that anyone who is willing to die or be persecuted because of his or her morals and beliefs will be rewarded and able to go to heaven. This is just one example of how the Beatitudes deliver basic messages on how to live moral lives. From the Beatitudes, we can gather lessons and information on how to lead better lives. Through examining the works of scripture, we can learn a great amount about our ethical and moral beliefs as Christians. McCarthy states that, “[…] Scripture is shaped by and continues to shape the worship of the church […]” (McCarthy, 21). The scripture and bible provides great insight into how we should approach ethical and moral issues. Most specifically, the Beatitudes provide a list of simple rules to follow as Christians. The most significant context for Christian moral reflection is the scripture, as many people have passed it on throughout the years so that we, as Christians, can learn from the stories that were told by Jesus and his earliest followers. Without scripture and the traditions provided in the passages, we would have no guidance of moral thinking and ethics.
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Hand Gloves
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Operating Activities
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Mark Bittman: Analyzed
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Pilates Paper
The Healing Power Clinical Pilates Just about everyone gets injured at some point in time in their lifetime. We do many things for our injuries; rest, ice, get a cast, take pain medication, etc. But have you considered trying clinical Pilates? Clinical Pilates is a form of rehabilitation for many types of injuries; orthopedic, neurological impairments, postpartum women, chronic pain, arthritis, along with many other physically impaired disorders or diseases (Owsley). The reason I chose this topic is due to my major, Occupational Therapy, which focuses on helping patients improve their ability to perform tasks in their living and working environments (Bureau of labor statistics). Pilates has helped me physically get stronger, but I also believe it could help me suggest more options for my future patients. There are many types of Pilates, all of which, have six basic principles; concentration, centering, control, flowing movement, precision, and breathing. The most popular is fitness Pilates. Fitness Pilates was invented by Joseph Pilates in the 1920’s as a form of exercise, specifically for the core stability. It wasn’t till the 1990’s, when Australian native Craig Phillips, who had combined his background in dance, began to form what is known as clinical Pilates. Clinical Pilates has gotten more recognition and is now being studied by many sport scientists. Clinical Pilates is a treatment tool usually used by physiotherapists who focus more on safety, injury diagnoses, and management. After being noticed with its many benefits, many rehabilitation centers are starting to use the methods with their patients. There are more than five hundred Pilates apparatus and mat exercises to help patients with making it beneficial to any type of patient. Other reasons why it is so beneficial with many patients is that many of the positions can be done either standing, sitting, lying down, and in supine. There are many different methods that Clinical Pilates use, the most popular is the PoleStar Education, which uses the three basic phases; assistive movement, dynamic stabilization and functional reeducation. Assistive movement is the first stage, which allows the patient to move without any pain and allow them to reeducate themselves of proper motor function. Pilates is very beneficial in this stage releasing tension, promoting flexibility, and teaching the body proper function and alignment. After assistive movement has been completed, patients move onto phase two of rehabilitation, dynamic stabilization. The main goal of dynamic stabilization is to increase difficulty from phase one, by decreasing assistance and increase resistance. Supporting materials that help increase resistance are Pilate’s balls, rubber bands, trampolines, and Pilate’s equipment. Once the patient is feeling stronger, the third stage helps to promote the pre-injury body from being re injured. This can be accomplished by adding heavier weights to their Pilates workout or joining a Pilate’s fitness class. As we can see, clinical Pilates is a great and can be a fun way of rehabilitation, instead of the tradition weight room routine. Of course, clinical Pilates isn’t for everyone. Women who are pregnant should be cautious of specific exercises and people who suffer from chronic back/joint paint should also be cautious. Otherwise we can look at clinical Pilates as another form of rehabilitation with benefits to help improve posture, core stability, muscular strength, flexibility, balance, breathing control, and improved body tone.
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Lincoln Electric
Fall 2009 Lincoln Electric [pic] Submission Date: Nov 20, 2009 Lincoln’s Vision Statement “We are a global manufacturer and the market leader of the highest-quality welding, cutting and joining products. Our enduring passion for the development and application of our technologies allows us to create complete solutions that make our customers more productive and successful. We will distinguish ourselves through an unwavering commitment to our employees and a relentless drive to maximize shareholder’s value.
”[1] Introduction Lincoln electric was founded by John C Lincoln in 1895 to manufacture motor generators. James F Lincoln joined the company in 1907 and in 1911 company built its first arc welding machine. James mechanical genius gave company a head start in welding. He developed a portable welding machine which was a significant improvement from stationed machine which gave L. E a lead in this industry.
During World War II, Mr. Lincoln responded to Government call and offered to share his proprietary methods and equipment designs with the rest of the manufacturing industry.
In 1955 L. E again started manufacturing electric motors and its position in the market has grown steadily since then. pic] Lincoln Electric started its first major global expansion in 1986. It went from 5 manufacturing facilities to 22 manufacturing facilities in a short period of 6 years.
The new acquisitions in Europe and Latin America suffered huge operating loses and company had to borrow money to pay bonuses to its employees in US facilities. The inexperience of L. E Executive staff with trade unions and labor laws and practices in other countries lead to a stumbling block in the effort to integrate new acquisitions into Lincoln’s distinctive management culture. In 1996 company bounced back and became profitable and renewed its expansion into other countries such as Italy and Indonesia. In 1997 company opened its joint venture plant in Indonesia and in 1998 it expanded to China.
In 1999 L. E acquired 35% of equity position in Taiwan based consumables company, Kuang Tai. In 2000 L. E acquire Italian based manufacturer C.
I. F. A Spa and strengthen its position in Europe. In 2001 L. E strengthen its position in Latin America by acquiring Venezuela based company in consumable welding products.
In 2002 it acquired Bester S. A a Poland based welding manufacturing company and expanded its operations in Eastern Europe.
Following exhibit shows the breakdown of L. E sales industry wise. [pic] Valuable lessons learned from 80s expansion proved to be very useful for the company’s second round of global expansion. L.
E is more cautious about the local economies, its socio economic and political fabrics, but is has not compromised on its bedrock principles. 1. Should Lincoln Electric expand into India by investing in a major production facility there? The fact India accounts for 3% of the Global Welding Industry Sales and 17% of the world population makes this market naturally attractive, in addition India’s GDP has been growing at an average of 6% year after year for about 20 years, and Goldman Sachs projects that India will become the world fastest growing economy over the next 50 years, which means that the country will be investing heavily in infrastructure that will boost the welding market including, but not limited to, highways, railroad, oil and gas pipes and airports. In addition, India is located in a geo-economical region that represents 45% of the global welding sales – more that North America and Europe combined that account for 23% and 21% respectively. [pic] Source: “Lincoln Electric” Article, Jordan Siegel, Harvard Business School, August 25, 2008 Specifically to India, although the major competitors are Ador and ESAB, there are over 300 other smaller competitors, but the major companies have been enjoying sustained profit: [pic] Source: “Lincoln Electric” Article, Jordan Siegel, Harvard Business School, August 25, 2008 On the other hand when considering the Six Forces of Industry Analysis, this is a tough market to get into: • Threat of new entrants: High, there are already hundreds of firms and requires low capital • Rivalry among existing firms: High, including high imitation • Threat of substitute products: High, imitation, other welding technologies • Bargaining power of buyers: High, multiply producers • Bargaining power of suppliers: High, multiple buyers • Relative power of other stakeholders: Low to Medium, business friendly government This probably explains why major competitors that are already established in India are still not able to make a significant profit.
However, in our opinion Lincoln Electric should have a presence in the Indian market and must do it fast as the late entry to Japan market was a major reason why Lincoln is straggling in that market. The question is how? Considering the challenges above we suggest Experimental entrance with selected exporting and building partnerships with distributors, goods can be shipped out to India from nearby manufacturing facilities in China and Indonesia. This careful entrance way will enable Lincoln to better understand the Indian market, culture, and government regulations so they don’t make the same mistakes they made in Europe. At this point it seems that a natural progression will be to acquire a local plant, but this may change after they’ve spent enough time studying the market and they may instead go with other options such as building plants or other forms of partnerships.
2. If you were to expand into India, would you enter through acquisition, a Greenfield site or some type of joint venture? Which factors would inform your decision among these entry mode choices? For many years major welding challenges were major roadblocks from the Railways and Shipping Industry. Of late Nuclear, Aerospace, Oil and Gas industry offers major challenges to the Welding industry in terms of highest quality and technical requirements. The unprecedented growth in the Auto Industry, Oil & Gas, Steel and infrastructure development generated many applications of Welding technologies and large number of openings for the skilled Welding professionals in the country. The investments and skills required for welding applications in the Power Sector are high according to Mr.
Baldev Raj, Director, Indira Gandhi Centre for Atomic Research, Kalpakkam. [2] All of the above challenges are faced by the growing Indian economy in all of the above situations and that’s where Lincoln electric can come to the rescue and expand its global operations in India.
Some of the challenges Lincoln Electric would face while planning to expand to Indian welding market would be • Difficult to deal with local government authorities • Difficult to establish distribution channels Strong competition with major and minor players • Little profitability of the existing international players • Difficult market to enter through acquisition Despite the challenges there are many favorable characteristics to grow in to Indian market as well which includes • High industrial growth rate • Growing demand from large infrastructure products • Friendly to use of incentive pay-for-performance which has been their unique model in North America • Low labor cost • Bilingual and local talented managers easily available • High demand of the welding products Indian market is a very high risk market with tremendous amounts of challenges despite of high growth rate and other factors mentioned before. Our suggestion would be to enter the market through a major distribution channel as the strategy adopted in South Korea. This would give them a slow and experimental entry while minimizing risk entering into such a volatile market. It will also give LE an opportunity to understand the market conditions better while learning the rules, regulations and culture of the country.
The lessons learned from building in Chinese and South Korean market can be applied to expanding in Indian market. Also the harsh lessons learned from the failure of expansion in Japan, Germany and other European countries can be used to avoid making the similar mistakes. While establishing the distribution channels, Lincoln should provide their technical expertise to Indian customer base to provide an integrated package to solve customer’s process problems and improve process productivity with its ability to combine both equipment and consumables development needs. This will be a particularly attractive proposition to the customers where Lincoln Electric can offer technical advice to the customers without actually charging them directly for the advice. By providing the world class welding training to the customers in India, Lincoln will strengthen their brand identity and will be able to provide unique value to the customers.
Visiting prospective customers, evaluating their requirements and providing specific suggestion as to what products and processes along with return on investment projection will help bring trust and value among Indian market. Since Lincoln Electric already have a fully operational manufacturing facility offering complete range of products in China, it can serve as the country exporting to India while Lincoln is establishing in India through distribution channels As LE understand the market better and get more comfortable with the Indian culture, the natural progression from there would be to acquire one (or more) of the other major players like D&H Secheron , Anand Arc, Indo Matushita which have their own niche in the market. This would give LE a stronger presence in the country. Lincoln can also initiate green initiative awareness program in the country where they focus on company’s initiatives to reduce environmental impact of its manufacturing processes and products.
While expanding in the Indian market they need to stress on the fact that their continued investment in technological advancement for its welding products has resulted in lower environmental impacts for its customers adhering to the environmental standards and helping keep the environment green. They can use it as one of the distinguishing factors from other major players in the market. Customers are looking to automate their welding processes to increase productivity, improve quality, offset a shortage of welding operators, resolve environmental and safety issues, and compete better in the global markets. Lincoln can be a partner in achieving this goal for the customers. Lincoln is the world leader in automation technology for the welding industry and has invested aggressively in research and development to meet this growing need.
While further expansion in India they would need to evaluate • Markets and Customers Education and the Workforce’s Image • Business Practices and Economics • Developments in Information Technology • Quality, Reliability, and Serviceability • Regulation, Certification, and Standards • Integration of Products and Processes • Development of Materials • Safety and Health • New Technological Strategies • Competitive analysis • Profitability Evaluating above factors, and after analyzing the profitability from their experience through distribution channels, Lincoln can plan to invest in a Greenfield facility. They need to project their return on investment if they plan to expand through Greenfield facility.
In addition to expanding manufacturing in the Indian market, Lincoln can also explore technology relationships with India’s leading industrial companies. They can start with low production capacity and increase it based on demand. They can use Indian facility to meet the domestic needs initially and later it can serve as the production facility catering to the needs of other neighboring countries. Also they can expand in more than one production facilities depending on growth and return on investment.
While doing the research we found that Lincoln Electric has already inaugurated its manufacturing facility in Chennai, India in May 2008 investing $20 million. “We have grown at a CAGR of 46% in the Indian market from 2003 to 2008, and the share of Asia in our global business has risen from 5% to 22% from 1998 to 2008,” said Lincoln Electric Asia Pacific president Thomas A Flohn. “We felt our volumes had reached enough scale in India [pic] to set up our own unit here. ” He cited the growth of the infrastructure sector and the planned spend on infrastructure as potential demand for the company’s consumables. 3] 3.
In Which countries is Lincoln Electric likely to be most successful or least successful? Why? How would this guide your own choice of where to place Lincoln Electric’s production facilities abroad? Lincoln Electric is a leading global manufacturer of welding products. Lincoln Electric is the leading supplier to the $12 billion global arc welding market and is recognized worldwide for its innovative technology, high-quality products and creative business model. The Company is the market leader in North America and among the top three suppliers in all of its major geographic markets. 4] Lincoln Electric is likely to be most successful in the following regions a)North America Lincoln Electric is most successful in North America.
Their strategy is to empower their employees, promote employee involvement and build a winning relationship with the employees. Their success in North America can be characterized by the following factors. • Strong brand identity • Large technically trained field sales • Leader in innovation and technology • Broad Product line and distribution base • Very flexible, efficient consumable manufacture • Dedicated and talented workforce Strong distribution and customer service • Incentive performance system • Bonus incentive programs for employees based on their performance evaluation and company’s gain sharing program b)Latin America The Latin America is particularly attractive and has higher chances of Lincoln Electric’s success. In Latin America, Lincoln Electric had led to increased demand for welding product. Lincoln had expanded and strengthened its infrastructure by cost positioning and increasing its manufacturing capacity in Mexico, Venezuela, Brazil and Columbia.
Strengthening of the energy sector and increased global demand for commodities has generated healthy industrial growth and domestic consumption for many economies in Latin America. Oil-related investments were particularly strong in 2005, and countries such as Mexico and Brazil have leveraged their relatively low cost bases to grow their exports in a variety of industries which directly impacted the opportunities of Lincoln Electric.
c)Asia Pacific Asia Pacific is fastest growing market in the Welding industry. Lincoln was failure in beginning for several decades in China. After that company had decided Chinese expansion with a Taiwanese Partner and focusing on developing stronger distribution and marketing, a local R & D Capability, a broad logistic network, local management and with technical staffing, Lincoln had achieved its many goals. Asia Pacific market is very attractive and gives ample opportunities of growth and success for Lincoln Electric since the demand for welding products has been constantly growing because of the following factors • Infrastructure expansion projects throughout the region • Growing economies • Strengthening of the energy and shipbuilding sectors )Europe, Russia, Middle East & Africa: Demand for welding products in Eastern Europe has grown significantly largely due to the transfer of heavy industry and shipbuilding from Western Europe to this lower-cost region.
In order to lower costs, it shifted its Harris Ireland and its LE France operations to Katowice, Poland. The eastern European factory is cheaper to run and is closer to the market for goods in the region. Lincoln had improved its operation by lowering cost and introduction of variety of new products to serve customers more efficiently and gain market share in established Western Europe. In addition, increasing investment in oil and gas production in Russia is leading to new opportunities for Lincoln. The Company continues to expand its commercial infrastructure and presence in Russia.
Although the markets for Lincoln’s products are growing more rapidly in Eastern Europe and Russia, the Company has strong product portfolios and opportunities to grow market share in Western Europe as well. Although Lincoln Electric’s products can be used almost everywhere but some of the markets would remain unattractive for expansion. The countries where Lincoln Electric is likely to be least successful would be a) Japan In Japan, Lincoln had started producing low end consumable for domestic production but the domestic producer had focusing on advanced and automated welding equipments. Low end consumable were imported from South Korea and China.
Japanese welding market demanded the latest high technology welding product with exceptional presale and post sales support and high quality commodity consumable at competitive prices. Lincoln electric did not had any market access at the commodity end of market and company had limited in country or after sales support capability. The reasons for failure in the Japanese market included • No Lincoln distribution channel, • Lack of brand recognition • No sales force to sell commodity products that can be imported from China or Taiwan. • Small customer base • Equipment not customized to Japan’s voltage system resulting in poor performance of the equipment; hence the inability to charge premium price for the product. • Lincoln did not enter in strong local competition with sufficient resources • Lack of proper market research for local Japanese market.
b) South Korea Some of the major challenges for Lincoln Electric to be successful in Korea would be • Reluctance of companies to invest in high end welding equipment • Challenges of providing prompt product delivery and complete technical support with any local production • Long lead time to ship the high end products from Cleveland, Ohio, USA to Korea Korean market is slowly turning into more attractive market and Lincoln Electric can be more successful eventually by • Hyundai heavy industries and others began to move into shipbuilding and thus demanding latest welding technology. Lead times can be reduced by planning to ship the products from China production facilities c) China Lincoln Electric Shanghai welding company had faced problems while trying to establish a operation in China.
The problems included • Difficulty to deal with local government authorities. • Hard to establish strong distribution channels • Finding competent local managers • Challenges in day to day manufacturing operations Because of the negative experiences of LE, the company decided expansion with a Taiwanese partner, Kuang Tai. Lincoln had achieved many of its goals; however, because of partnership structure future growth is restricted. The company was also finding challenging to attract and retain local talent in supply chain logistic, quality assurance, product development, purchasing and sourcing.
How would this guide your own choice of where to place Lincoln Electric’s production facilities abroad? While Lincoln Electric started its expansion expanding in various countries around the globe, they had encountered failure in some countries. Lessons learned from those failures would be necessary to plan for other global expansion projects. The Asia-Pacific region is the fastest-growing market in the welding industry. Throughout the region, infrastructure projects, improving economies, and the strength of the energy and shipbuilding sectors are combining to generate substantial demand for the welding products. In developing economies like China, India and others, buying powers of customers is growing and high end automobile and other infrastructure’s projects demand is also continuously increasing.
This makes the developing economies an ideal choice for Lincoln Electric’s global expansion. Also demand has been strong in South Korea and Japan, reflecting the growth of liquid natural gas and shipbuilding projects. Although company had faced challenges in these countries earlier but with appropriate strategies, these markets can be leveraged for Lincoln Electric’s strong growth. The Company also is expanding capacity at its Indonesia facility to meet the increased demand for electrodes.
Growth in the mining regions of Australia increased demand for engine-driven welders in 2005. This will make Australian market an attractive market too. Also it might be a less challenging market because of similar language and culture. In 2007, Lincoln’s revenue came more from foreign countries than U. S.
|Breakdown of Revenue by Geography (in thousands) |2005 |2006 |2007 | |United States |$839,038 |$1,004,786 |$1,064,113 | |Foreign countries |$762,152 |$967,129 |$1,216,671 | |Total |$1,601,190 |$1,971,915 |$2,280,784 | | | | | | All the emerging economies and developing markets offer a growth potential for Lincoln Electric. They should place production facilities in developing regions like India, China, Brazil, and Russia.
India is currently an important hub for R & D outsourcing. All the major companies in the business of technology and financial services are growing in India with India offering number of advantages like availability of large talent pool, lower operating cost, attractive government policies and number of other benefits. All these factors make India a very attractive choice for Lincoln Electric’s expansion. .
When Lincoln Electric goes to India and other countries, what factors should determine how much it adapts its core incentive pay-for-performance management practices to local labor market norms? Should Lincoln Electric follow the adage “when in Rome, do as the Romans do,” or should it seek to always replicate the recipe behind its success in the home plant in Cleveland? Lincoln Electric’s was founded in late 1800’s by an engineer, and has strove never to have layoffs. Their unique incentive system rewarded for hard work and instills personal responsibility to all the employees. Their incentives included • Wages based solely on piecework produced in all manufacturing. • No payment for a faulty product ensuring quality product • Annual bonus which could equal or exceed individual annual pay. • Guaranteed employment for all workers.
• Promotion from within These are the bedrock of Lincoln Electric management philosophy but during 80s expansion, which showed us that one fits all strategy does not work properly and they need to be adjusted. For example in Europe, Government is the main labor organizer and wages solely on piecework produced caused major troubles. Secondly European were more interested in paid time off then bonuses, which leaves Lincoln Electric to only one incentive that seemed to be effective in almost all countries and that is guaranteed employment for all workers. Indian labor market is fragmented and there are many forces that dictate some kind of influence on the labor market.
Since the Independence, many political parties have chanted the mantra of fair labor laws practices but corruption on the higher levels in government stop short of providing concrete benefits. During Cold war, India was closely aligned with Soviet block and many of its politicians aligned their political slogans with communism and Marxism, but they all proved to be empty slogans. Since the collapse of Soviet union, India opened up to Western investments and with steady government support for international business and investment Indian economy is one of the fasted growing economy in that region. India since its independence is being a stable democracy. It has seen its share of problems but the fact remains that during the worst of times Indian democracy prevailed which provides comfort and security to international businesses.
Now the question is how to implement incentives in Indian manufacturing facilities to maximize the profitability and production. India has seen major growth in GDP in its 60 years of history but the fact remains that majority of its population remains below the poverty line according to international standards.
By looking at the superficial makeup of socio political and economical factors of Indian labor market, it seems obvious that implementing the incentives program would make sense but previous experiences teaches us not to take a leap on basis of assumptions and weak research data. After analyzing the Indian culture and its labor practices L. E should start with some kind of hybrid formula which will not contradict with its core values. This should be done in start and slowly all manufacturing workers will be brought into its core incentive program.
For instance, job guarantee would be implied in the beginning stage with base salary program. Once the work force is trained properly, then bonuses should be introduced followed by slow transition to wages based on piecework produced. By doing so it will give L. E enough time and knowledge to judge which incentive works best in Indian market and will give enough time to adjust to its local workforce needs and demands. In short, ‘One stroke for all folks’ is not a strategy that Lincoln electric should be pursuing but rather flexibility and willingness to work along with the local needs and desires without compromising its core values will produce optimal results.
“When in Rome, do as Romans do” will be the adage that Lincoln Electric will definitely need to follow. They can maintain their core values and principles but be flexible enough to modify their strategy, incentive system according to the local practices adopted in the country adhering to local laws and regulations. Conclusion Lincoln Electric’s success can be summed in its founder James F Lincoln’s words, “Competition is the foundation of man’s development. It has made the human race what it is.
It is the spur that makes progress. Every nation that has eliminated it as the controlling force in its economy has disappeared, or will. We will do the same if eliminate it by trying to give security, and for the same reason. Competition means that there will be losers and winners in the game. Competition will mean the disappearance of lazy and incompetent, be they workers, industrialists or distributors.
Competition promotes progress and determines who will be the leader. It is the only known way leadership & progress can developed if history means anything.
It is completely necessary for anyone, be he worker, user, distributor or boss, if he is to grow. ” (Incentive management) Due to this philosophy Lincoln Electric competed with the competitors in the form of global expansion. Its first operation outside US border is dated back to 1925. LE set its operation in Toronto.
Next in the year 1938, it setup sales offices and manufacturing facility in Sydney, Australia. Third and last expansion during James F Lincoln time was in 1955, when James was invited to setup a manufacturing plant in France under the marshal plan. After the death of James Lincoln in 1965, William Irrgang, a brilliant engineer, who at one point had experienced the terror of German Nazis, became the head of LE and later chairman of the company. Given Irrgang experiences in Europe, he remained sceptical of foreign expansion and sought to serve customers world wide through Lincoln plants in Ohio. He was firmly opposed to foreign expansion and domestic expansion through acquisition of domestic competitors due to antitrust laws.
After Irrgand, George Willis took the reigns of the company and sought global expansion very aggressively. George Willis began to embark on a program to increase its competitiveness in International markets. In 1987 Lincoln acquired L’Air Liquide, liquide arc welding operations in Australia. In the same year Lincoln acquired Brasoldas in Brazil and in 1988 another acquisition of Torsima in Brazil.
Construction of a new facility in Nahara Japan was completed in 1989 and at the same year Lincoln completed a new manufacturing plant in Venezuela. In 1992 Lincoln purchased Harris Calorific, the oldest manufacturing of gas welding and cutting apparatus in USA. Lincoln next big move was to buy Maser Griescheim of Germany, the most expensive company, and named it Maser Lincoln GmbH. During George expansion plan Lincoln invested close to $325 millions. These acquisitions were done on the basis of poor knowledge and judgment of George Willis which resulted big losses overseas and brought the company to its knees.
Company solvency was in question and despite strong sales in USA, company could not offset the overseas losses. Lincoln Electric had to borrow money to pay annual bonuses to 3000 US workers.
It took another 3 years of hard work and constant research and adjustments to bring the Lincoln electric back to profitability. During 80s and early 92 experiences made Lincoln Electric to realize that one size fits all does not work in International markets. Every market demands different strategy and approach. Every international acquisition should be well researched and well planned.
Local customs, rules of the game and labour laws should be well studied. With this new knowledge from its own failures Lincoln came out much stronger and well prepared. Its last decade expansion into China, Korea, Indonesia and India is proven testament to it. Since then Lincoln Electric has been expanding globally fully prepared to be the world leader in the welding industry. References Lincoln Corporate Website; 2005 annual report.
https://content. incolnelectric. com/pdfs/corporate/investor/ar/ar05/lincoln_ar_2005_2. pdf.
Lincoln Co. Corporate Website. https://www. wikinvest. com/stock/Lincoln_Electric_Holdings_(LECO)#Acquisitions_in_Asia_lead_to_strong_positions_in_developing_ nations.
[LECO 2008 Company Report Sterne Agee “Welding Overview” p. 3].
LECO 10-K 2008 “Consolidated Statements of Income” F-5 ; Lincoln’s company Website. https://www. wikinvest. com/wiki/India.
https://www. wikinvest. com/stock/Lincoln_Electric_Holdings_(LECO)#Acquisitions_in_Asia_lead_to_strong_positions_in_developing_ nations https://www. cia. ov/library/publications/the-world-factbook/geos/in.
html https://harvardbusinessonline. hbsp. harvard. edu/flatmm/hbrextras/200801/porter/index.
html ———————– [1] https://www. lincolnelectric. com/corporate/about/vision. asp [2] https://machinist. in/index.
php? option=com_content&task=view&id=783&Itemid=2 [3] https://economictimes. indiatimes.
com/News/News-By-Industry/Cons-Products/Electronics/Lincoln-Electric-invests-20-mn-on-India-unit/articleshow/4510809. cms [4] https://content. lincolnelectric. com/pdfs/corporate/investor/ar/ar05/lincoln_ar_2005_2.
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Multisystem Case
Running head: MULTISYSTEM CASE Multisystem Case Scenario Demis Russu Section Instructor: Josanne Christian Florida Hospital College of Health Sciences July 22, 2010 Abstract Mr. Jones presents to the ED with a complex combination of symptoms. Clinicians must swiftly evaluate and treat his conditions. Air way protection as well as hemodynamic stability is extremely important. Mr. Jones’s case requires rapid intervention as his condition has been worsening for the past week.
Pathology and treatment options are explored to enrich the educational component. Emotional support and long term treatment options must be discussed with Mr. Jones in order to meet his needs. Multisystem Case Study Heart failure (HF) is approaching epidemic levels. The statistics are staggering. Approximately 5 million people are currently diagnosed with HF in the U. S. with 550,000 being diagnosed yearly; health care cost is approaching an exorbitant $28 billion annually (Rasmusson & Renlund, 2006). Chronic obstructive pulmonary disease (COPD) is presently the fourth leading cause of death world wide (Kara, 2005). As nurses it is imperative that we educate patients and their family members on risk reduction, identifying early signs and symptoms and latest treatment advances made towards controlling chronic conditions such as HF and COPD. Scenario Mr. Jones 68 y/o male arrives at the Emergency Department (ED) with complaints of increased dyspnea with exertion for the past three days, weight gain of 6 lbs in the last week, swelling to legs and feet and a noticeable decrease in urination. Mr. Jones does have a history of congestive heart failure (CHF), emphysema, hypertension, Type II diabetes nd rheumatic fever as a child. The patient admits to a long history of cigarette smoking having decreased his smoking to ? a pack daily since being diagnosed with emphysema five years ago. On initial assessment Mr. Jones appeared stated age but fatigued, was alert and oriented to time, place and situation, pupils 3 equal and reactive.
Blood pressure 156/94, heart rate 102, rhythm sinus tachycardia, heart tones includes S3 gallop, denies chest pain and peripheral pulses were palpable with weak bilateral post-tibial and dorsalis pedis. Lung sounds were clear upper lobes with crackles in bilateral lower lobes, patient is dyspnic on exertion. Pulse oximeter 88% on room air, oxygen was applied at 2 l/m via nasal cannula which improved oxygen saturation to 94%. Abdomen obese had positive bowel sounds in all four quadrants, non-tender, non-distended, last bowel movement was yesterday morning. Mr. Jones reports a decrease in urinary frequency as well as amount, recalls urinating very small amount twice daily in the past two days.
Skin was intact, has 3 + bilateral lower extremity edema. Mr. Jones reports the following medication regime: Altace 5mg PO twice daily, Toprol XL 25mg PO daily, Aldactone 25mg PO daily, Advair Diskus 250/50 mcg inhaler twice daily and Spiriva 1 cap inhaled daily. Mr. Jones reports that he has not taken his medications in the past 7 days because he did not have the money to purchase them. The ED physician orders the following tests: complete blood count, complete metabolic profile, thyroid level, lipid profile, homocysteine levels, Troponin I every 8 hrs x 3, BNP, HGBA1C, ABG, EKG, CXR, 2D Echo and a Cardiology consult. Order for Lasix 40 mg IV every 8 hrs with the first dose to be given stat was written. A urethral catheter was inserted in order to maintain strict I&O and 1500 ml fluid restriction was ordered. Chronic Disease Review: Congestive Heart Failure Definition According to Brashers heart failure affects 10% of the population over the age of 65 and is the most frequent reason for hospital admission in this age group (2008). HF encompasses several types of cardiac malfunction which results in insufficient blood supply to the body’s tissues and organs. The most common cause of HF results from left ventricular dysfunction which includes both systolic and diastolic heart failure. Right ventricular dysfunction (also known as cor pulmonale) in the absence of left ventricular dysfunction can be attributed to pulmonary disease such as emphysema which is also referred to as COPD. Signs and Symptoms Signs and symptoms of left heart failure result from pulmonary vascular congestion and insufficient perfusion to tissues and organs. Brashers describes patients experience fatigue, edema, decreased urine out put dyspnea, orthopnea, and frothy sputum (2008). Physical exam will reveal pulmonary edema, hypertension or hypotension, S3 gallop and possible evidence of acute or chronic CAD. Mr. Jones did present fatigued with dyspnea on exertion, crackles bilaterally, he does have an audible S3 gallop, and blood pressure is 156/94. Edema of the bilateral lower extremities is evident at 3+ as well as Mr. Jones reports a 6 lb weight gain in the past week as well as decreased urine output. Pathophysiology Systolic heart failure (SHF) is the inability of the heart to produce a cardiac output sufficient enough to perfuse major organs and tissues.
Cardiac output depends on the heart rate and stroke volume. Stoke volume is affected by contractility, preload and afterload (Brashers, 2008). Contractility is affected by disease processes such as myocardial infarction, myocarditis, cardiomyopathies, myocardial ischemias, and inflammatory, immune or neurohumoral changes. According to Brashers preload increases due to excess in vascular volume which can result from intravenous fluid administration, renal failure and mitral valvular disease (2008). Frank-Starling’s law states that increasing the ventricular end-diastolic volume will cause a stretching effect of the myocardium causing a stronger contraction which results in improved cardiac output; however prolonged increased preload will ultimately lead to decreased contractility as this myocardial stretching will cause sarcomere dysfunction. Aortic valvular disease or hypertension is responsible for increases in afterload. Persistent increased peripheral vascular resistance leads to ventricular hypertrophy. Brashers explain hypertrophy results in deposition of collagen between myocytes, causing ventricular remodeling consequently reducing the contractility properties of the myocardium resulting in a dilated and less compliant ventricle (2008). The vicious (in this case) rennin-angiotensin-aldosterone system gets activated by poor cardiac output and decreased renal perfusion. Our body’s natural instinct to maintain homeostasis is stimulated. Barrow receptors which detect a decrease in perfusion stimulate the sympathetic nervous system to cause further vasoconstriction and antidiuretic hormone is release by the hypothalamus causing the kidneys to hold on to fluid. Mr. Jones fits the above criteria exhibiting symptoms of dyspnea, edema, has the classic HF murmur S3 gallop, is hypertensive and reports decreased urine out put with weight gain.
Diastolic heart failure (DHF) is associated with delayed relaxation and increasing left ventricular rigidity which prevents adequate filling and decreases the ability to properly eject blood (Redderson, 2008). DHF occurring singly is described as pulmonary congestion with a normal cardiac output and stroke volume. Brashers describes DHF as the causative condition of 40% to 50% of all cases of left heart failure with a higher incidents in women (2008). Increased pressure at the end of diastole in the left ventricle is reflected back within the pulmonary circulation causing pulmonary congestion. Causes of DHF include myocardial ischemia, left ventricular hypertrophy induced by chronic hypertension, valvular diseases, cardiomyopathies and pericardial diseases. During exercise individuals with DHF are not able to compensate for the increased demands, therefore the heart is not able to increase cardiac output since the left ventricle is hypokinetic. Signs and symptoms include dyspnea on exertion, fatigue, evidence of pulmonary edema, hypertension coronary disease and valvular disease (Brashers, 2008). Mr. Jones could have DHF as he does present with appropriate symptoms however his symptoms are more indicative of SHF and the test results will help differentiate between the two. Right heart failure may result from left heart failure due to increased pressures in the left ventricle which reflects back into the pulmonary circulation.
The right ventricle is not designed to cope with high pressures therefore it hypertrophies and fails. In the absence of left heart failure the cause is related to hypoxic pulmonary disease such as COPD, ARDS and cystic fibrosis causing pulmonary hpertension. Cardiac related conditions which affect contractility include pulmonic valvular disease, myocardial infarction, and cardiomyopathies (Brashers, 2008). Sings and symptoms include decreased cardiac out put during exercise; EKG shows right ventricular hypertrophy, jugular venous distension, peripheral edema and hepatosplenomegalaly. Mr. Jones has a long history of smoking and he continues to smoke despite being diagnosed with emphysema five years ago. Tobacco use is the primary risk factor for developing COPD. Mr. Jones’s symptoms as well as his history and risk factors support a combination of left heart failure as well as right heart failure. Diagnostic Screening and Evaluation: Radiographic & Laboratory Diagnostic blood work is ordered in order to support the condition suspected and rule out other conditions that may mimic HF, as well as to determine the severity of HF. EKG will identify the heart rhythm, right ventricular hypertrophy as well as conduction abnormalities or myocardial infarction. BNP level is an indicator of B-type natiuretic peptide which is secreted by the heart in order to maintain fluid balance, elevated levels support HF. CBC will rule out anemia and infectious processes. CMP will give us an indication of electrolyte status, renal, hepatic and pancreatic function. Thyroid profile will show thyroid function, as it can also affect cardiac function, lipid profile will show good and bad cholesterol levels. HGBA1C shows glycemic control for the past 3 months, ABG will demonstrate respiratory and metabolic status. Cardiac enzymes will determine if Mr. Jones is actively experiencing a myocardial infarction. CXR can support pulmonary congestion along with cardiomegally infiltrates, pleural effusion as well as differentiate COPD. A 2D Echo will show valvular function, kinesis of the myocardium as well as ejection fraction. Cardiology consult is requested because cardiologists are specifically trained to treat HF. Mr. Jones’s results were as follows: CBC, thyroid levels are normal; CMP shows elevated creatinine which indicates renal insufficiency.
Lipid profile supports hyperlipidemia. Cardiac enzymes are negative, BNP is grossly elevated, and HGBA1C shows very poor glycemic control for the past three months. ABG shows a compensated pH with a PaO2 of 69. CXR reveals cardiomegally, and gross pulmonary congestion, EKG sinus tachycardia, right ventricular hypertrophy. Echo cardiogram confirms an EF of 30% and right and left ventricular hypertrophy and mitral valve stenosis. In 2001 and again in 2005 the American College of Cardiology (ACC) and the American Heart Association (AHA) collaborated to create a frame work which allows providers to understand the progression and HF. Heart failure progression is defined in four stages A, B, C, and D, beginning with at risk patients all the way to end-stage disease (Rasmusson, 2006). Treatment Interventions & Rationale Dr. Heart reviews all the available information and places Mr. Jones in Stage C class of HF. Mr. Jones exhibits acute decompensated symptoms such as dyspnea, lower extremity edema, pulmonary congestion, remodeling of the left ventricle from chronic hypertension resulting in structural changes.
Also important to mention are the co-morbidities, such as Diabetes and COPD. According to Rasmusson treatment options must focus on reduction of morbidity and mortality. Pharmacologic agents include ACE inhibitors, ARBs, beta-blockers and aldosterone antagonists, as well as diuretics and digoxin. Treatment goal is to block neurohormones preventing the cycle of decreasing contractility, increasing preload and afterload, and relieving pulmonary congestion (2006). In the acute treatment phase emphasis is placed on stabilizing hemodynamics, correcting fluid volume, determination of etiology, and reversing conditions that can be reversed. Long term care includes vital patient and family education, appropriate titration of pharmacologic agents, salt restriction, and possibly cardiac resynchronization therapy (CRT). CRT refers to bi-ventricular pacing which allows synchronization of the left ventricle consequently improving the ejection fraction (EF) which is normally 55%-70% (Brashers, 2008). Patients with an EF . 12 seconds are at a high risk for arrhythmias and sudden cardiac death therefore an implantable cardiac defibrillator is recommended (Rasmusson, 2006). Treatment for DHF focuses on improving ventricular relaxation, and prolonging diastolic filling times in order to reduce diastolic pressure. Inotropic drugs are not indicated in isolated diastolic heart failure since contractility and EF are not affected although digoxin may be used in patients with atrial fibrillation in order to achieve rate control (Brashers, 2008). Prevention Mr. Jones presented to the ED with exacerbation of HF related to non-compliance with medication regime. In this case patient education is of up-most importance. Hospitalization prevention is important due to the exorbitant costs.
Patient education will focus on medication compliance, and signs and symptoms of exacerbations. Having the ability to recognize early symptoms will allow Mr. Jones to visit his physician, which could adjust the medication regime, impose a fluid and salt restrictions, as well as provide aggressive diuresis at the office in order to prevent a hospital admission. A social worker consult should be arranged in order to provide assistance with indigent issues. Chronic Disease Review: COPD or Emphysema Definition Chronic obstructive pulmonary disease includes pathologic lung changes consistent with emphysema or chronic bronchitis (Brashers, 2008). There is a permanent enlargement of gas exchange airways in conjunction with destruction of alveolar walls with out apparent fibrosis. Loss of elastic recoil is the causative factor of airflow limitation. The major cause of COPD is cigarette smoking even though childhood respiratory infections and air pollution are known to be contributing factors (Brashers, 2008). Signs and Symptom Clinical manifestations of COPD include, dyspnea, wheezing, and prolonged expiration. Individuals will have a classic barrel chest appearance. Late in the course of COPD patients will experience chronic hypoventilation, polycythemia and cor pulmonale also known as righ heart failure.
Fatigue, weight loss, poor appetite as well as sleep disturbance may occur. Mr. Jones does have dyspnea, however it is unclear if it is related to the HF or COPD, nonetheless his history and test results do support a combination of conditions all exacerbated by his non-compliance with the prescribed medication regime (Kara, 2005) Pathophysiology The irreversible process begins with destruction of the alveolar septa consequently increasing the volume of air in the acinus. Pollutant particles stimulate inflammation resulting in alveolar destruction and loss of elastic recoil of the bronchi. This destruction produces bullae and blebs which are not effective in gas exchange resulting in hypoxemia due to ventilation – perfusion mismatching. The loss of elastic recoil reduces the volume of air that can be expired making expiration difficult and causing air to become trapped in the lungs. Hyperexpansion is the result of trapped air, which stresses the muscles of respiration, therefore late in the course of disease hyperventilation and hypercapnia develops (Brashers, 2008). In non-smokers and individuals who develop the diseases before the age of 40 the causative factor is a rare genetic condition, which involves a deficiency of ? 1- antitrypsin which does not inhibit proteolysis in the lung tissue (Kara, 2005). Diagnostic Screening and Evaluation: Radiographic & Laboratory Pulmonary function testing, arterial blood gas, high-resolution computed tomography and chest x-ray are used for diagnoses.
Pulmonary function measurements, such as vital capacity (VC) and particularly forced expiratory volume (FEV1) are helpful in determining the stage of the disease. In 1998 the Global Initiative for Chronic Obstructive Lung Disease (GOLD) was established to generate recommendations for COPD management based on the latest scientific evidence available to date (Kara, 2005). COPD can be classified into four stages Stage I – Stage IV, from mild where the individual is not even aware the condition exists to very severe where essentially respiratory failure is present based on the results of FEV1 and patient’s symptoms. Mr. Jones appears to be in Stage II to Stage III due to fatigue, shortness of breath and recent exacerbation. Again important to mention is that Mr. Jones has multiple processes involved therefore his symptoms are caused by a cumulative effect. Treatment Interventions & Rationale Treatment for COPD is based on primary prevention, relieving symptoms, improvement of over all health status and exercise tolerance, diligent treatment of exacerbations and complications (Kara, 2005). Educating on smoking cessation and ensuring immunizations are up to date is crucial. Acute and chronic symptoms will be managed with bronchodilators such as ipratropium and B2-agonists, in severe cases the use of methylxanthines, intravenous, inhaled or oral steroids and home oxygen may be required. Adequate nutrition is also very important. Lastly pulmonary rehabilitation is aimed at improving functional capacity and quality of life (Kara, 2005). Mr. Jones exacerbation of symptoms is related to medication non-compliance and continued smoking.
Nebulizer treatments with DuoNeb (albuterol/ipratropium) every 4 hrs and prn via nebulizer and steroids would decrease the severity of symptoms. In the event that tachycardia persists a switch to Xopenex/ipratropium would be beneficial, as Xopenex has less incidence of inducing tachycardia. Supplemental oxygen was applied upon pulse oximetry reading. Antibiotic therapy would be considered if there were signs of infectious processes.
Prevention Prevention focuses on patient education and medication compliance. Assessment of Mr. Jones’s cognitive status is important to facilitate educational conversation that he would understand. Indigent support in order to encourage medication compliance is important although realistically not always available. Chronic Disease Review: Rheumatic Fever Definition Rheumatic fever is an inflammatory disease caused by the group A ? -hemolytic streptococcus, characterized by inflammation of the joints, nervous system and heart. When not appropriately treated, rheumatic fever will cause scarring and deformity of cardiac structures (Brashers, 2008). Signs and Symptoms Rheumatic fever often exhibits symptoms that are common to other conditions such as nausea, vomiting, abdominal pain, fever, arthralagia, lymphadenopathy and epitaxis and fever.
According to Kara the American Heart Association and the World Health Organization developed the following criteria for diagnosis purposes: carditis, erythema marginatum, acute migratory polyarthritis and chorea (2005). Pathophysiology Rheumatic fever occurs as a consequence to a pharyngeal infection by group A ? -hemolytic streptococcus which causes an abnormal humoral and cell-mediated immune response. Brashers explains; the immune response cross-reacts with molecularly similar self-antigens on brain, muscle, heart and joints resulting in an autoimmune response that inflames and potentially scars these tissues (2008). The inflammation may subside before treatment; however damage to the heart valves remains. Individuals with CHF and pericarditis suffered significant damage. Endocardial inflammation can cause swelling of the valve leaflets and aggregation of clumps of vegetations containing platelets and fibrin become deposited on valvular tissues causing stenotic valves. If the inflammation is able to penetrate the myocardium it may cause carimegally and left heart failure due to fibrin deposits also known as Aschoff bodies (Brashers, 2008). According to the test results Mr. Jones has mitral valve stenosis, cardiomegaly and HF. Unfortunately Mr. Jones had rheumatic fever as a child which may be the causative factor of his HF. Diagnostic Screening and Evaluation: Radiographic & Laboratory In the acute phase rheumatic fever is diagnosed based on clinical symptoms plus by positive throat culture for grop A ? -hemolytic streptococci, antistreptolysin O antibody titers >250 Todd units, elevated values of anti-DNase B, antihyaluronidase, antistreptozyme, WBC, ESR, and CRP (Kara, 2005). Treatment Interventions & Rationale Therapy is focused on eradicating the streptococcal infection trough appropriate antibiotic therapy. Other pharmacologic agents include NSAIDS, cardiac glycosides, corticosteroids, and diuretics (Brashers, 2008). In the event that there is significant hemodynamic instability related to damaged valves than surgical intervention may be required. Conclusion In conclusion Mr. Jones presents with an intricate combination of symptoms requiring a systematic approach with focus on alleviating symptoms, and educating the patient on preventative measures. Is the history of rheumatic fever a key factor in the patient’s extremely poor condition? It may very well be a component of Mr. Jones’s issues. Risk factors such as poor glycemic control, smoking, and poor nutritional status in addition to the co-morbidities associated with COPD, Diabetes, hypertension, hyperlipidemia and HF certainly add to the severity of the situation. Serious consideration needs to be given to quality of life issues, at this point a Living Will and Code Status should be discussed with Mr. Jones.
Frequent hospitalizations and chronic conditions can place a big burden on resources as well as emotional well being. Mr. Jones may requires rehab prior to discharge home, or even decide to try a long term placement facility for better medical management of his condition. Mr. Jones may require a surgical consult for valve replacement and/or a cardiology consult for a bi-ventricular pacer / automated implantable cardiac defibrillator. Much emphasis needs to be placed on education; most importantly smoking cessation, identifying early signs and symptoms of HF and COPD exacerbation and medical regime compliance. As nurses we have to quickly identify educational opportunities and provide our patients the necessary tools for them to actively accomplish positive and therapeutic change. As nurses we are often the first and last row of defense for our valuable patients. References Brashers, V. L. 2008). Alterations of cardiovascular function. In S. Huether, & K. McCance, (Ed. ), Understanding pathophysiology (4th ed. ) (pp. 606-675). St. Louis: Mosby Elsevier. Brashers, V. L. (2008). Alterations of pulmonary function. In S. Huether, & K. McCance, (Ed. ), Understanding pathophysiology (4th ed. ) (pp. 693-713). St. Louis: Mosby Elsevier.
Kara, M. (2005). Preparing nurses for the global pandemic of chronic obstructive pulmonary disease. Journal of Nursing Scholarship, 37(2), 127-133. Retrieved from CINAHL database. Rasmusson, K. , Hall, J. , & Renlund, D. (2006). Heart failure epidemic: boiling to the surface. Nurse Practitioner, 31(11), 12. Retrieved from CINAHL database Redderson, L. , Keen, C. , Nasir, L. , & Berry, D. (2008). Diastolic heart failure: state of the science on best treatment practices [corrected] [published erratum appears in J AM ACAD NURSE PRACT 2008 Nov;20(11):576]. Journal of the American Academy of Nurse Practitioners, 20(10), 506-514. Retrieved from CINAHL database. Roodpeyma, S. , Kamali, Z. , & Zare, R. (2005). Rheumatic fever: The relationship between clinical manifestations and laboratory tests. Journal of Paediatrics & Child Health, 41(3), 97-100. doi:10. 1111/j. 1440-1754. 2005. 00557. x.
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Commercial Whaling
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Institutionalization
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Environmental Estrogens
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The Pancreas
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Kate Spade Case
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Forecasting at Hard Rock Cafe
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Evils of Hazing
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Essay Comparing Work and Employment Relations
INTRODUCTION ‘Fast food for a fast world’ (Schlosser, 1998) – the fast food industry has, over the years, experienced rapid growth and expanded at a breathtaking rate, with McDonald’s as the main force behind the success of this industry. With over two million people being employed by McDonald’s across 118 countries in the year of 2002, there has to be many employment relations policies and practices in place, to ensure profits despite the huge labour costs incurred. This essay will explore various aspects of work and employment relations on the management, and employees’ side, to compare and contrast the similarities and differences between the fast food industry in Singapore with the fast food industry in Germany and the United States (US). Thesis Statement Basic employment practices was similar amongst the three countries, but Singapore’s employees in the fast food industry get to enjoy more favourable working conditions due to its Human Resource Management and laws imposed by its government. This essay will be using the market leader of the fast food industry, McDonald’s, as the key example throughout the comparing and contrasting of work and employment relations across the three countries. THE MANAGEMENT The management of McDonald’s in its origins at the US, enjoys great freedom in establishing the terms and conditions of employment for its employees. This is due to its extremely low rates of unionization and minimal intervention from the federal and state governments.
Leidner, 2002) Employers in the US may generally dismiss any employee ‘at will’, at any time, for any reason, or even for no reason, with no legal obligation of fairness to the employees (Leidner, 2002). There is great imbalance in the power of employers and workers in McDonald’s at US, where employers have all the freedom to decide its employment terms and conditions. Some forms of Human Resource Management (HRM) were used in McDonald’s at the US. Work-evaluation sessions, incentive systems etc. work were what they would refer to as employees’ benefits, rather than providing significant material advantages. These policies are intended to promote team spirit, energize workers, yet create the impression that the management is attentive to workers’ concerns (Leidner, 2002). The management in the US takes the unitarist approach and do not believe in trade unions. The management was anti-union, and took on a strong and determined opposition against any acts of unionization within its company. Like the US, McDonald’s management in Germany adopts the same unitarist approach of not wanting the trade unions to be involved in their employment relations. Royle stated that ‘McDonald’s early approach to unions and statutory forms of worker representation was hostile’ (2002, p. 7). This hostility shows a similarity between the German and US managements’ mindsets of being anti-union. Unlike the US, although it was not mandatory for employees to join a trade union, it was a norm in Germany to have works council.
Works council were given extensive rights to information, consultation and co-determination supported by the law in Germany, and they can positively determine employees’ working conditions (Royle, 2002). The German system provides workers with statutory rights to representation through works councils at the workplace, and through supervisory boards at boardroom level in larger firms’ (Royle, 2002 p. 1). Work councilors also enjoy some forms of protection against dismissal. These show the strong importance of works councils and trade unions, in other words, employees’ rights and say, in the German employment law and culture, which is different from the US, of being more in favour of the employers. Due to the norms and employment culture in Germany, the stance and measures which McDonald’s took in not wanting unions and work councils to be involved, led to many criticisms from the unions and the public.
All these criticisms led to unwanted publicity, which eventually made McDonald’s at Germany, despite not being supportive of trade unions and works councils, decide to shift its policy. A new employers’ federation was established, and negotiations for a collective agreement were made. The management was no longer outspokenly anti-union in Germany. Royle, 2002) This change in policy is a significant difference between its management and that of the US and Singapore. However, even with the change of policy, the German management, was still anti-union internally.
They often delay works council activities, and employ other indirect means to marginalize employees who join such works council to seek for their rights, and make life difficult for them. Examples are, managers will post threats or actually dismiss those employees, despite the state protection from wrongful dismissal of employees (Royle, 2002). Managers would also alter the work hours of such ‘undesirable’ employees such that they can only work a certain particular shift, or be scheduled very few working hours and eventually choose to quit the job due to lack of a stable income. Such a scenario is very similar to the US management, who will not hire “pro-union” employees, and arrange poor scheduling for such employees. In Singapore, employment laws were generally similar to the US in being “pro-employer” (Pereira, 2002). The Industrial Relations Act gave more authority to employers in leaving the decision of factors such as promotion, retrenchment, dismissal and work assignment between the employer and employee (Pereira, 2002), with no interference from trade unions. However, employees in Singapore, unlike those in the US, were also protected by the law despite the “pro-employer” bias. Unlike the law in Germany which protects the rights of employees through their support for works council, the employment law in Singapore directly provided for adequate amount of working hours, leaves and overtime pays of employees. Unlike the US, McDonald’s in Singapore adopted a disciplinary system – company had to initially give one verbal warning, followed by one written warning before dismissal could take place for non-criminal acts (Pereira, 2002). Hence, McDonald’s employees in Singapore are more well-taken care of than their American and German counterparts.
Similar to the US and Germany, Singapore’s management took the unitarist approach, whereby collectivism of unions was not preferred (Pereira, 2002). Like the US and Germany, the state did not make it mandatory for employees to join labour unions. Although unionization rates in Singapore, like in Germany, were relatively high, the fast food industry did not contribute to these figures. As such, Singapore was able to introduce its own HRM programme to foster employee loyalty and to keep its employees satisfied through individualizing employee relations (Pereira, 2002). However, in reality, ‘individual bargaining and negotiation of employment terms and conditions is only available to very few who are based at headquarters; otherwise, the corporation determines every aspect of the terms of employment and its broader conditions’ (Pereira, 2002 p. ). This is the same for the US, whereby employees do not have much say over their employment conditions since most were decided by the company. However, Singapore’s management, unlike the US and Germany, was more concerned about keeping the crew satisfied, as they believe that ‘without them the restaurants simply could not function’ (Pereira, 2002 p. 10). Although like the US and Germany, Singapore does not really reward the employees through material advantages, they organized many activities through their HRM programme to make employees happy to work for McDonalds. The stance of the importance of keeping employees satisfied, together with the state’s employment regulations of adequate work hours and leaves, allowed the employees in Singapore to benefit more than the other countries. THE EMPLOYEES A typical worker in an American fast-food restaurant is a young woman who works part-time. The workforce in McDonalds at US was dominated by the young and inexperienced, with 70% of its employees being youth. Fast food job were seen as appropriate first labour-force experience for them. The introduction of the ‘welfare reform’ in the US opened up jobs for many poor single mothers.
Employers can earn tax credits for hiring such workers, thus increasing the pool of potential fast food workers. Employees’ working conditions in the US were poor; they were low paid, no benefits, and minimal or poor career advancement opportunities were made available to them. Employees experience unpredictable work hours and shifts, which affect their daily lifestyle, and results in the lack of a fixed and stable income. As employees do not see their jobs in McDonald’s as one that they intend to work for long, they would leave the job at McDonald’s for a better paying job elsewhere, instead of organizing trade unions to fight for their rights. Hence, labour turnover rates in McDonald’s at US was high. Level of detail in work specification in the US was remarkably high. McDonald’s can be classified under the ‘Post-fordism’ work category with its great precision in the daily duties.
Due to the highly specified and standardized routines, the job scopes of employees were generally easy. This led to low expectations for the job, and was one of the reasons why the employees accept the low pay and poor working conditions. However, even with such seemingly easy job routines, employees had to work in pressurized working conditions, as managers tend to ‘understaff’ their shifts schedules so as to cut down on labour costs.
The German workforce, like the US, was made up of part time employees, who are not dependent on the company for livelihood and those who do not intend to stay on the job for long, examples are second income earners and students. Thus, like the US, the Germans experienced high labour turnover rates, whereby employees leave their jobs at McDonald’s for a higher paying job, instead of going through the hassle of fighting for their rights. Unlike the US, the German workforce was made up of large number of foreign workers, economic migrants and guest workers. (Royle, 2002). Employees work conditions are very similar to the US, with low pay, no benefits, and poor career advancement. The workforce in Singapore was made up of teenage crews, who were later replaced by ‘older’ part time crew comprising of the retirees and housewives. This was a different group of employees as compared to the US and Germany. ‘The older crew often stressed that the job needed them more than they needed the job’ (Pereira, 2002). Many of them would choose to leave the company once they were dissatisfied, as the reason why they choose to work, was not so much for financial rewards, but to stay healthy, pass time fruitfully and maintain social relations with others. This group of employees, unlike the workforce in Germany and US, are more likely to keep their job for a long run, as long as they were happy working there. Employees’ work conditions in Singapore were generally better than those in US and Germany.
The starting salaries for the crew were slightly higher than the ‘market rate’. Employees were entitled to benefits such as annual paid leave, medical benefits and annual bonuses. This is very different from the employees at US and Germany, who do not receive any benefits. The HRM programme in Singapore also kept crews satisfied through its various forms of perks, benefits, incentives and parties. The older crews were well taken care of by the management through special attention and greater patience for them. (Pereira, 2002) This was very different from the US, which do not care for their employees at all. The Singapore management takes effort in promising better career prospects for its employees, such as by making the employees feel more ‘professional’. However, in reality, career advancements were generally poor like that in US and Germany, where limited career advancements to work in the headquarters were given. CONCLUSIONS Basic employment practices and conditions like giving low pay and minimal benefits, and the greater say of employers, was very similar amongst the three countries. The significant difference between Singapore’s employees in the fast food industry and those in Germany and US, is that they get to enjoy more favourable working conditions due to its HRM stance on keeping employees satisfied through other non-material advantages means, as well as the laws imposed by its government, which ensure fairer salaries and working hours systems. [ 2000 words ]
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Barriers to Intercultural Communication
In today’s competitive global economy, frequent cross-border movements of employees occur, resulting in a growing diversity at the workplace. As this trend takes place between cultures, breakdown in communication is inevitable. This is known as the barriers to intercultural communication.
These barriers hinder effective communication and hold back globalization of the world. Seven barriers to intercultural communications have been identified and will be further discussed.
The following barriers consist of Anxiety; Assuming Similarity Instead of Difference; Ethnocentricity; Stereotypes and Prejudices; Nonverbal Misinterpretations; Language, and Modern Technology. The first barrier is the experience of high anxiety. This is especially common when one first steps into a new organisation or work environment in which he or she is totally unfamiliar with. People often feel more anxious when they are not aware of what they are expected to do and will subconsciously focus on their feelings more than the surroundings.
Thus, when people are in such situation, they may not pay attention to what others are saying or telling them.
For instance, one may have experienced anxiety on the very first day in a new job. He may be too conscious of being new and out of place that causes him to focus so much of his attention on that feeling, that he makes common mistakes and appear awkward to others (Sagepub 2003).
The second barrier is assuming similarity instead of difference. There are many differences between cultures thus one should not assume that everyone working in the same environment practise similar cultures. Cultural difference is a sensitive issue and making assumptions can be dangerous. It can be apparent between individuals or within an organisation.
Cultural difference between individuals exists because people are being brought up differently. The types of values and principles instilled to them when they were young shape the culture they adopt today. Cultural difference between organisations exists when one firm practises differently from another. For example, employees of a Singapore firm normally knock off from work punctually while employees of a Japanese firm would often stay back and work longer hours than they are required. This is due to the different levels of attitude they possessed in their jobs.
The Japanese tend to show more commitment to their jobs as compared to the locals.
However, when one has no information about a new culture, it might make sense to assume that there are no differences and to behave like how he behaves in his home country. Nonetheless, each culture is different and unique to a certain extent (Sagepub 2003). Therefore, it is always better to ask than to assume. The third barrier is ethnocentrism.
It can also be defined as judging another culture by one’s own culture’s standards. When a person makes ethnocentric judgements, he believes that his culture is better than those of others and strongly believes in the superiority of his own culture.
Everything in a culture makes sense if one understands it. In contrast, the extreme can take place if individuals were to experience “culture shock” (Sagepub 2003). This means that when they are exposed to a new culture, they may go through a stage where they consider the new culture to be worse than their own culture and hence cannot agree or conform to it. Taking the same scenario as the one used for the Japanese firm, assuming that a particular employee who used to work with an employer that is people-oriented were to switch to working with a Japanese boss who is demanding and task-oriented, will this employee be likely to adapt to the new culture? He may be required to work overtime everyday and this may be unacceptable to him as he may have other commitments like spending time with his family and kids.
The fourth barrier to effective intercultural communication is stereotypes and prejudices.
This is one of the most dangerous barriers nowadays and is used to judge unfair and differential treatment. In present society, stereotypes and prejudices may occur between different races, religions and beliefs.
This includes stereotypes between Muslims and Christians in country like Indonesia. In the past, there are prejudices against females. Many believe that females are less capable than men in most areas especially in the area of having both a successful career and family. However, this prejudice is no longer apparent in today’s society.
People’s perception has changed and the phenomenon of more females stepping into the workforce and becoming more successful than men has risen. They have proven to be as capable as men as they too can juggle between both work and family lives. Some are in fact more capable due to the higher level of education they pursued. This has in turn made them more knowledgeable and affluent.
The fifth barrier is nonverbal misinterpretation. People interpret nonverbal signs and symbols through the frame of reference of their own culture.
This can lead to misunderstanding when the signs or symbols are interpreted differently from the initial meaning. For instance, Asians are generally more conservative as compared to Westerners. A typical Chinese worker who has never for once been exposed to a western culture may find it outrageous for her new western boss to hug and kiss her on the cheek upon their first meeting. She will perceive that this act is too intimidating and will naturally think that her boss wants to take advantage of her thus putting her in an uncomfortable spot.
The sixth barrier is language.
Although, in a business context, the English language dominates, this barrier is common in many workplaces. The three main components of language are slang, dialects and accents. A Chinese nationale may not comprehend what his western boss says and vice versa. This creates language barriers as the employee may only have limited literacy in English while the employer could not speak Mandarin to convey the message he wishes to bring across to her. Even within the same language, there are different usages of certain words in diverse countries.
Finally, the last barrier is the introduction of modern technology, especially the Internet. This easier access and cheaper choice of communication has not only provided convenience to people worldwide but also help speed up globalisation.
However, the pervasive use of Short Message Service (SMS) and emails among individuals can also bring about cultural catastrophe. This is so as the expressions of the recipients cannot be seen but only visualized through assumptions made.
Therefore, the ease of communicating through these electronic tools eliminates formality and business etiquette that leads to a breakdown in communication (Sagepub 2003). In conclusion, the various barriers to intercultural communication are certainly costly to the multinational enterprise in terms of workplace relations, returns and revenues, customer relationship and the firm’s competitive advantages (Sagepub 2003).
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Red Bull Energy Drink
Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. . SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh & fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content.
Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi & Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market & is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers & people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called ‘buzz marketing’ or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called ‘millennial’: people born after 1981. ‘ Student brand managers’ who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, & Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just "good”. * Echoed within business, internally and externally. * Consistent across multiple marketing & advertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a changing marketplace. 22. Distribution Strategy Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product & its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World & a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City & Delhi Times 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 – 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models & theories. * Thorough understanding of the audience’s needs, emotions ; * activities is essential to ensure accuracy ; relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product ; the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 2. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right time, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 4. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation ; Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet ; TV No. of people viewing particularly when the Ad is being aired.
Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No. f comments (+ or – ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio ; TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * https://www. rediff. com/money/2006/may/24drink. htm * https://www. thestudentroom. co. uk/showthread. php? t=986602 * https://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * https://www. drawert. com/red_bull_2. php https://energydrinks. factexpert. com/882-energy-drink-industry. php
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Crazy Eddie
Crazy Eddie, Inc. Common Size Balance Sheets March 1, 1987March 1, 1986March 1, 1985May 31, 1984 Cash3. 17%10. 47%33. 99%3. 76% Short-term investments41. 36%21. 14%0. 00%0. 00% Receivables3. 68%1. 77%4. 18%7. 12% Merchandise inventories36. 99%47. 16%40. 51%63. 83% Prepaid expenses3. 61%1. 86%0. 98%1. 41% Total current assets88. 81%82. 40%79. 66%76. 12% Restricted cash0. 00%2. 64%10. 77%0. 00% Due from affiliates0. 00%0. 00%0. 00%15. 69% Property, plant and equipment8. 95%5. 65%5. 64%5. 05% Construction in process0. 00%4. 93%1. 76%0. 00% Other assets2. 24%4. 38%2. 7%3. 14% Total assets100. 00%100. 00%100. 00%100. 00% Crazy Eddie, Inc. Common Size Income Statements Year Ended March 1, 1987Year Ended March 1, 1987Year Ended March 1, 1987Year Ended March 1, 1987 Net Sales100. 00%100. 00%100. 00%100. 00% Cost of Goods sold77. 23%74. 11%75. 87%77. 89% Gross profit22. 77%25. 89%24. 13%22. 11% Selling, general and admin expense17. 68%16. 39%15. 04%16. 43% Interest and other income2. 10%1. 22%0. 89%0. 51% Interest expense1. 48%0. 31%0. 32%0. 38% Income before taxes5. 70%10. 41%9. 66%5. 81% Pension contribution0. 14%0. 31%0. 44%0. 00% Income taxes2. 84%5. 06%4. 94%3. 06% Net income2. 72%5. 05%4. 28%2. 75% Net income per share0. 000096%0. 000183%0. 000176%0. 000131% Crazy Eddie, Inc. Key Ratios 1987198619851984 Liquidity Ratios: Current Ratio2. 40621. 39851. 56260. 9287 Quick Ratio1. 40440. 59820. 76800. 1499 Solvency Ratios: Debt to Assets Ratio0. 68370. 66430. 63590. 8298 Times Interest Earned3. 616930. 392728. 287714. 9253 Long-Term Debt to Equity2. 16171. 97861. 74624. 8755 Activity Ratios: Inventory Turnover3. 23204. 38115. 13585. 8812 Accounts Receivable Turnover32. 5026116. 771149. 751552. 208 Collection of Accounts Receivables in Days331175053 Profitability Ratios: Gross Margin0. 22770. 25890. 24130. 2211 Net Income Margin3. 00585. 04984. 27602. 7483 Return on Total Assets0. 03590. 10430. 8900. 0758 Return on Equity0. 11360. 31070. 24430. 6062 Upon analysis of Crazy Eddie’s ratios and financial statements there were several red flags that suggested the firm posed a higher-than-normal level of audit risk. Analysis of the financial statements raises several red flags. The first red flag was the shift in the balance of the cash and short-term investment accounts. In 1985 cash represented 33. 99% of total assets and in 1986 cash represented only 10. 47% of total assets.
This shift in the cash balance is most attributable to the shift in short-term investments which were 0% and 21. 14% respectively. The drop in cash shows that Crazy Eddie was beginning to experience financial issues and liquidating their cash. Crazy Eddie continued to expand in this toughening market which furthermore liquidated cash. Another red flag is the drop in value of the merchandise inventory account. In 1984 the value of the inventory was 63. 3% and in 1987 had dropped to 36. 99% which shows that they were liquidating their inventory and replacing it with short-term investments. The retail industry is composed largely of merchandise inventory and this downward trend should have been a huge red flag.
These red flags show a company who is losing market share because of the expansion of the electronics market in the late 1980’s. Analysis of key ratios continues the trend of red flags for an auditor. The first ratio that looks a bit suspicious to me is the current ratio which increased from . 3 in 1984 to 2. 41 in 1987. A current ratio over 1 generally suggest that if all of the current liabilities came due at one then the company would be able to pay the debt but in this situation for it to increase 150% over a 4 year span.
The next red flag concerning ratios is the long-term debt to equity ratio which decreased from 4. 88 to 2. 16. The ratio show how aggressive Crazy Eddie was in financing their debt. The major red flag that I see with the ratios is the collection of accounts receivables in days which well below industry average. In 1984 Crazy Eddie was able to collect on account in 53 days and this number skyrockets to 117 in 1986. This show the inability for the company to collect the debt owed to them which is also reflected in the downward trend of cash. Extremely high accounts receivable turnover rates are an indicator of credit and collection policies that are too restrictive. The fact that the Antar family had absolute control over the operations was a red flag as well.
Eddie Antar knew that if he kept the company controlled by family members that they would remain loyal. They were able to manipulate all aspects of the company. There were “major self-dealing transactions and related party transactions by family members” (Antar, S) The audit procedures that an auditor is supposed to perform are there to help protect from fraud that may occur. The falsification of inventory count sheets could have been prevented if the auditor would have verified the information that was on the sheets. Crazy Eddie executives were excellent at staying one step ahead of the auditor because they knew in advance which stores the auditors would visit, then they would ship merchandise to those specific stores. The bogus debit memos should have been authenticated by contacted some of the vendors of Crazy Eddie’s and asking for supporting documentation. “Unfortunately for the CPA, it is too easy for the client to conceal liabilities” (Wells). The auditors should have confirmed the notes payables with the bank to verify their existence which would have also shown the inflation of the accounts payable account. The recording of transshipping transactions as retail sales should have been authenticated by a review of the total sales at the specific store versus the gross profit and merchandise levels. The auditors should have followed the paper trail in this situation to see where the specific merchandise was coming from all the way to the sale of the merchandise. If the auditors had performed this necessary step they would have seen that sales were inflated and inventory was overstated with an increase in gross profit from sales.
The inclusion of consigned merchandise in year-end inventory could have easily been detected had the auditors verified the merchandise records. The auditors should have seen that the merchandise was to be returned to the suppliers. An auditor should be very well educated in the trends of the industry for which they are performing an audit. The industry was booming in the early 1980’s and began to slow as the decade continued. As the 1980’s continued, Crazy Eddie continued to show double digit growth while the other electronic retailers were struggling to break even. If the auditors involved in the case would have examined the industry then they would have taken a closer look at Crazy Eddie. The auditors appeared to have turned a blind eye to Crazy Eddie because of the revenue that was brought to their company based on non-auditing work from Crazy Eddie’s. The first auditors was a small local firm that needed the revenue Crazy Eddie brought to them so they did as they were asked and in many situations did not ask any questions.
The second auditors Main Hurdman had a nationwide practice with several clients in the consumer electronics industry and should have known what the trend was in the industry. They too received only a small portion of the revenue from auditing Crazy Eddie versus the amount they received from computerizing inventory system. Lowballing is an unethical practice that is involved in many industries including the auditing profession. Lowballing is when services are performed below the market price just to keep the business of an existing client or to attract new clients. In this case, Main Hurdman lowballed to obtain Crazy Eddie and knew that they could make up for the lost revenue by selling consulting services. An audit can be affected because the audit firm may not use the same resources on the client. The audit firm may be more willing to use interns or less experienced auditors to perform the audit to make up for the lost revenue. The audit may also be compromised because the auditors may not perform the accurate inventory checks as well as verifying other accounts. Crazy Eddie was clearly trying to impede auditors from performing their job by “misplacing” their invoices. A company with a sound financial system would not misplace 10 invoices.
This should have been a huge red flag that Crazy Eddie was being deceptive. Unfortunately the auditors in the case just turned a blind eye and allow the company to continue to have material misstatements on their financial statements. In this situation, the auditor could request invoices from the suppliers to get an accurate count of the merchandise that was delivered to the company.
The next step would be to perform and inventory count at some of the Crazy Eddie locations without giving advance notice. I think that companies should be allowed to hire individuals who formerly served as their independent auditors. Companies are facing cost issues and are trying to save money because of our economic situation and training costs will be greatly reduced if the company can hire an individual that is already familiar with the accounting system. In considering a cooling-off period, the Independence Standards Board noted that a mandated cooling-off period for partners and professional staff might create a greater appearance of independence between the accounting firm and the registrant (U. S. Securities and Exchange Commission). The cons of this practice are that the audit firm may encourage this practice in order to keep the client as a customer which created a disadvantage for the competition. There is also the increased risk of fraud because the auditor has first-hand knowledge of how the audit will be performed. The auditor will know how to manipulate the numbers because they will know the checks that will be performed. Afterthought While doing research for the case I became intrigued with how detailed and complex the fraud became at Crazy Eddie’s. In the article titled So That’s Why It’s Called a Pyramid Scheme, the author described 5 principle types of financial statement fraud and how Crazy Eddie’s was involved in all 5. While doing research on the case I was surprised by how much information there was on the internet. I also found it interesting that Sam Antar, former CFO has his own blog site where he details the aspects of the fraud and how it was concealed from the auditors. https://www. whitecollarfraud. com/1265851. html.
Antar, Sam E. 2010. https://www. journalofaccountancy. com/Issues/2000/Oct/SoThatSWhyItSCalledAPyramidScheme. htm. So That’s Why It’s Called a Pyramid Scheme. Wells, Joseph T. 2000 https://www. sec. gov/rules/final/33-8183. htm. U. S. Securities and Exchange Commission. 2003
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Advantages and Disadvantages of Fossil Fuels
Advantages of Fossil Fuels
- major advantage of fossil fuels is their capacity to generate huge amounts of electricity in just a single location.
- Fossil fuels are very easy to find.
- When coal is used in power plants, they are very cost effective. Coal is also in abundant supply.
- Transporting oil and gas to the power stations can be made through the use of pipes making it an easy task.
- Power plants that utilize gas are very efficient.
- Power stations that make use of fossil fuel can be constructed in almost any location. This is possible as long as large quantities of fuel can be easily brought to the power plants.
Disadvantages of Fossil Fuels
- Pollution is a major disadvantage of fossil fuels. This is because they give off carbon dioxide when burned thereby causing a greenhouse effect. This is also the main contributory factor to the global warming experienced by the earth today.
- Coal also produces carbon dioxide when burned compared to burning oil or gas. Additionally, it gives off sulphur dioxide, a kind of gas that creates acid rain.
- Environmentally, the mining of coal results in the destruction of wide areas of land. Mining this fossil fuel is also difficult and may endanger the lives of miners. Coal mining is considered one of the most dangerous jobs in the world.
- Power stations that utilize coal need large amounts of fuel.
In other words, they not only need truckloads but trainloads of coal on a regular basis to continue operating and generating electricity. This only means that coal-fired power plants should have reserves of coal in a large area near the plant’s location.
- Use of natural gas can cause unpleasant odors and some problems especially with transportation. Use of crude oil causes pollution and poses environmental hazards such as oil spills when oil tankers, for instance, experience leaks or drown deep under the sea. Crude oil contains toxic chemicals which cause air pollutants when combusted.
- Very large amounts of electricity can be generated in one place using coal, fairly cheaply.
- Transporting oil and gas to the power stations is easy.
- Gas-fired power stations are very efficient.
- A fossil-fuelled power station can be built almost anywhere, so long as you can get large quantities of fuel to it. Didcot power station, in Oxfordshire, has a dedicated rail link to supply the coal.
Disadvantages
- Basically, the main drawback of fossil fuels is pollution. Burning any fossil fuel produces carbon dioxide, which contributes to the "greenhouse effect", warming the Earth.
- Burning coal produces more carbon dioxide than burning oil or gas. It also produces sulphur dioxide, a gas that contributes to acid rain. We can reduce this before releasing the waste gases into the atmosphere. More details on 'clean coal technology' from BBC News web site... Mining coal can be difficult and dangerous. Strip mining destroys large areas of the landscape.
- Coal-fired power stations need huge amounts of fuel, which means train-loads of coal almost constantly. In order to cope with changing demands for power, the station needs reserves. This means covering a large area of countryside next to the power station with piles of coal.
Some advantages to using fossil fuels are:
- They have incredible energy density. For their weight, they contain a lot of energy which enables us build machines for transportation (like cars, trains, and planes). Without this energy density we couldn't fly airplanes, even coal is too heavy to fly an airplane, so we need oil for that. The only fuels that I'm aware of that have higher energy densities than oil are rocket fuels that are derived from fossil fuels, and nuclear fuel like Uranium.
- They are easy and cheap to get. Oil, natural gas, and coal are relatively abundant and found in many parts of the world.
- Alot of existing infrastructure is already geared towards the use of fossil fuels. We use fossil fuels not only to power our cars, but to produce electricity, produce many important chemicals, and produce fertilizer.
Some of the disadvantages:
- Fossil fuels put out CO2 (a known greenhouse gas), they also often have nasty chemicals like lead and sulfur that get put in the air when we burn them.
- There is a lot of political instability in the world due to where some fossil fuels are found. Primarily these locations are in the Middle East and it helps to fuel a lot of violence around the world. Some of the advantages of fossil fuels are -
- ALL fossil fuels originally derive their energy from the sun; thus all fossil fuels are essentially solar power. Easily combustible, and produces high energy upon combustion helping in locomotion and in the generation of electricity and various other forms of energy;
- Coal burning alone accounts for more than 50% of the electricity in the USA electric grid
- Widely and easily distributed all over the world;
- Comparatively inexpensive due to large reserves and easy accessibility
- Good availability
- Inexpensive
- Very large amounts of electricity can be generated in one place using coal, fairly cheaply.
- Gas-fired power stations are very efficient.
A fossil-fueled power station can be built almost anywhere, so long as you can get large quantities of fuel to it. Didcot power station, in Oxfordshire, UK, has a dedicated rail link to supply the coal. However, the important issue as of now is whether there are more advantages than disadvantages of fossil fuels! Some people baselessly believe that carbon dioxide is responsible for allegedly increasing temperatures ignoring the long held, widely tested theory of ice age cycles and solar energy output cycles. Ironically all those people like all other mamals exhale carbon dioxide. Some disadvantages of fossil fuel are that - they are Nonrenewable (in the sense that once used it is no longer available as the current use of that word violates laws of thermodynamics)
- burning fossil fuels releases carbon dioxide: the very same gas you exhale
- mining of such fuels leads to irreversible damage to the adjoining environment; (narrow shafts for oil, caverns for coal, as opposed to displacing 90% of the population to grow enough corn)
- Some speculate without evidence that it might run out this century
- Prices for fossil fuels are rising, because certain lobbying factions do not want the USA to harvest its own vast oil-, coal-, and natural gas stores.
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Psychoeducation Effectiveness on Military
Psychoeducation Effectiveness on Military with PTSD ABSTRACT This research paper explores medical professional’s use of psychoeducation in the treatment of Post traumatic Stress Disorder (PTSD) with military personnel. Through my research I wanted to find in depth narratives outlining the following questions: Is psycho-education a suitable intervention technique in the treatment of PTSD? If so, when is it correct to use or integrate psychoeducation in the treatment process with military personnel? Also, what have been the results in using psychoeducation as a type of treatment for PTSD with individual military personnel? How do you assess the success of this intervention? Results from exploring the meaning and understanding of psychoeducation, and the effectiveness in the treatment of PTSD revealed subjective results due to timeframe and situation of use with the treatment technique. The data collected from the research suggested the need for more research to be performed on the effectiveness and best practices of the use of psychoeducation in the treatment of PTSD. Post-traumatic Stress Disorder (PTSD) has captured the minds and imagination of the American public especially during this time of war.
With the increased violence due to the war in Iraq and Afghanistan, many Soldiers are affected by the violence and the trauma associated with conflict. Post-traumatic stress disorder is defined in the dictionary as a mental disorder, as battle fatigue, occurring after a traumatic event outside the range of usual human experience, and characterized by symptoms such as reliving the event, reduced involvement with others, and manifestations of autonomic arousal such as hyper-alertness and exaggerated startle response (“Posttraumatic stress disorder. ” Random House Unabridged Dictionary. Soldiers throughout history have had to deal with the mental, physical and emotional stress associated with combat. Many of the returning Soldiers from the Iraq War have indicators of combat related stress or are diagnosed with PTSD. In a speech to the U. S. House Committee on Veterans Affairs’ Health Subcommittee Col. Charles Hoge, M. D. , Chief of Psychiatry and Behavior Services at the Walter Reed Army Institute of Research stated that 19% to 21% of troops who have returned from combat deployments meet criteria for PTSD, depression or anxiety. Of these, 15% to 17% of troops who served in Iraq and 6% of those who served in Afghanistan had PTSD symptoms when surveyed three to 12 months after their deployments. In general, PTSD rates were highest among units that served deployments of 12 months or more and had more exposure to combat (Kaplan, 2006, p. 1). The Department of Defense has initiated numerous resources such as Military OneSource, pre/post health assessments, and has increased the behavioral health services that military personnel, veterans can use for mental health resources (Kaplan, 2006). There are several therapeutic approaches used in the treatment of PTSD, which include Psychotherapy, Cognitive Behavioral Treatment, Family Systems theory, group therapy and psychoeducation. However for the current research, I have chosen to focus on the effectiveness of psychoeducation in the treatment of combat related trauma, also known as PTSD, with military families and veterans, because of the limited body of literature and its flexibility of use with individuals, groups and in a variety of treatment.
Psychoeducation has proven to be an effective method in the treatment of many mental illnesses including PTSD. The research strongly suggests that psychoeducation can be effective in reducing symptoms, hospitalization and stigma in a person’s diagnoses with PTSD while providing support and cost efficient treatment. Since the inception of PTSD, several theories of treatment have been introduced focusing on varied aspects of the biological, social and psychological reasons for the development of PTSD. According to the Handbook of Post-Traumatic Therapy, while theories vary, they all had 6 similar assumptions on how trauma affects the individual.
Trauma impacts the person’s “psychobiological state, changes in learned behavior, changes in cognitive processing, changes in self-structure, changes in interpersonal relationships, and the nature of the stressors experienced within the time-space framework of a culture at a historical moment” (Williams, 1987, p. 15). It is important to recognize that each individual has a unique and diverse symptom pattern of PTSD (Wilson, Friedman & Lindy, 2001). Therefore, it is necessary to have different treatment theories and interventions available for the clinician’s use. Posttraumatic Stress Disorder is considered an anxiety disorder and defined as a “delayed psychological reaction to experiencing an event that is outside the range of usual human experience… events of this type include accidents, natural disasters, military combat, rape and assault” (Baker, 2003, p. 331). The symptoms of PTSD includes but is not limited to anxiety, and impairment of social and occupational functioning (APA, 2000). PTSD can be a chronic and devastating disorder if treatment is not sought (Creamer & Forbes, 2004). Education is designed to “develop long-term, organized bodies of knowledge and generic problem-solving skills that will help the learner solve personal problems, both in the present and in the future” (Allen 2001). Psychoeducation is the “process of teaching clients with mental illness and their family members about the nature of the illness, including its etiology, progression, consequences, prognosis, treatment and alternatives (Barker, 2003, p. 347). Psychoeducation’s goal is to offer education and therapeutic strategies to improve the quality of life for the family while decreasing the possibility of relapse for the patient (Solomon, 1996). It also has been described as a “systematic didactic-psychotherapeutic intervention, designed to inform patients and their relatives about the disorder and to promote coping (Lincoln, Wilhelm, & Nestoriuc, 2007, p. 233). By strengthening the coping skills, communication and problem solving abilities of the family, the well-being and adaptability of the individual and family members are expected to improve. Even with limited empirical evidence suggesting the importance of psychoeducation, practical application and experience has proven its effectiveness (Creamer & Forbes, 2004; Lansverk & Kane, 1998). During my initial research of psychoeducation in the treatment procedure pertained to schizophrenia. Several of the studies conducted on schizophrenia found that patients benefited from psychoeducation, producing a reduction of relapses, better social performance, positive effects on well being, and a better perception and attitudes of family members regarding the illness (Merinder, 2002; Rotondi et al. 2005). A joint effort between the Department of Veterans Affairs (VA) and Department of Defense (DOD), referred to as the Joint Clinical Practice Guidelines for PTSD (JCPG-PTSD), publicized its support of the use of cognitive therapies in the treatment of trauma victims (Russell, Silver, Rogers, and Darnell, 2007). Existing data also states that psychological services are beneficial to military personnel and their family members.
There is a wide array of information on CBT due to its popularity in empirical studies (Creamer and Forbes, 2004) and its proven effectiveness (Monson, Rodriguez & Warner, 2005). CBT is focused on cognition and the use of positive consequences (Cooper & Lesser, 2005). Incorporating CBT and psychoeducation in individual therapy involves questions and discussion, note taking and a summary of key points discussed in the session. Educating clients also is a common and essential practice in many therapeutic relations (Allen, 2001). Through conversation with fellow soldiers who had been to Iraq/Afghanistan and were diagnose with PTSD, it was stated that no one type of program or therapy was more effective than another, or that they used a variety of treatment options. For the soldiers that experience psychoeducaton the consensus was that integrating psychoeducation in their treatment was an effective intervention method and felt that psychoeducation or education after an incident or diagnosis was useful. In conclusion psychoeducation seems to be a worthwhile method of intervention to be used in the treatment of PTSD and that its treatment has positive outcomes on the patient understanding of the disorder. The data gathered from my small scale research could be built upon for a study or a even more larger scale research. It is important to do further research on which treatment modalities are more or less effective with psychoeducation. As more and more of our military members and Soldiers return from war diagnosed with or suffering from PTSD like symptoms, it would be beneficial, financial and educational, to train clinicians on the best practices for the treatment of PTSD. References Allen, Jon. (2001). Traumatic Relationships and Serious Mental Disorders. New Jersey: John Wiley & Sons, Ltd. Barker, Robert L. (2003). The Social Work Dictionary.
Washington D. C. : NASW Press. Cooper, M. & Lesser J. (2005). Clinical Social Work Practice: An Integrated Approach, Boston: Pearson Education Creamer, M. , & Forbes, D. (2004). Treatment of posttraumatic stress disorder in military and veteran populations. Psychotherapy: Theory, Research, Practice, Training, 41(4), 388-398. Kaplan, Arline. (Jan 1, 2006). Hidden Combat Wounds: Extensive, Deadly, Costly. In Psychiatric Times, p1. Retrieved July 02, 2007, from Academic OneFile via Thomson Gale: https://find. galegroup. com/itx/infomark. do? &contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=AONE&docId=A141590763&source=gale&userGroupName=mlin_w_smithcol&version=1. 0 Lincoln, T. M. ; Wilhelm, K. ; Nestoriuc, Y. (2007). Effectiveness of Psychoeducation for Relapse, Symptoms, Knowledge, Adherence and Functioning in Psychotic Disorders: A Meta-Analysis. Schizophrenia Research, 96 (1-3), p 232-245. Merinder P. (2002) Psychoeducation for Schizophrenia (Review). Cochrane Database of Systematic Reviews 2002, Issue 2. Retrieved June 26, 2007 from: https://www. mrw. interscience. wiley. com/cochrane/clsysrev/articles/CD002831/frame. html Monson, C. , Rodriguez, B. , & Warner, R. (2005). Cognitive-Behavioral Therapy for PTSD in the Real World: Do Interpersonal Relationships Make a Real Difference? Journal Of Clinical Psychology 61(6), 751–761. “Posttraumatic stress disorder.
Random House Unabridged Dictionary. © 1997 by Random House, Inc. , on Infoplease. © 2000–2007 Pearson Education, publishing as Infoplease. 24 Jul. 2010 <https://www. infoplease. com/ipd/A0515599. html>. Russell, M. , Silver S. & Rodgers, S. , & Darnell J. (2007). Responding to an Identified Need: A Joint Department of Defense/Department of Veterans Affairs Training Program in Eye Movement Desensitization and Reprocessing (EMDR) for Clinicians Providing Trauma Services. International Journal of Stress Management 14 (1), p 61-71. Solomon, Phyllis. (1996). Moving from psychoeducation for families of adults with serious mental illness. Psychiatric Services 47 (12), 1364-70. Williams, Tom. (1987). Post-Traumatic Stress Disorders: A Handbook for Clinicians. Cincinnati: Disabled American Veterans. Wilson, J, Friedman, M. & Lindy J. (2001). Treatment Goals for PTSD. In Wilson, J, Friedman, M. & Lindy J. (Eds) Treating Psychological Trauma and PTSD (pp. 3-27). New York: Guilford Press.
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Punjabi Culture
Sher-A-E Punjab, Distinguished
Punjabi Culture is the culture of the Punjab region. It is one of the oldest and richest cultures in world history, dating from ancient antiquity to the modern era. The Punjabi Culture is the culture of the Punjabi people who are now distributed throughout the world. The scope, history, sophistication and complexity of the culture are vast. Some of the main areas include, Punjabi Philosophy, poetry, spirituality, education, artistry, music, cuisine, science, technology, military warfare, architecture, traditions, values and history.
Bhangra is one of the many Punjabi musical art forms that is increasingly being listened to in the west and is becoming a mainstream favourite. Punjabi music is being used by western musicians, in many ways, such as mixing it with other compositions to produce award-winning music. In addition, Punjabi Classical music is increasingly becoming popular in the west. Tandoori chicken is a popular dish in Punjabi cuisine. Punjabi Cuisine has an immense range of dishes and has become world-leader in the field so much so that many entrepreneurs that have invested in the sector have built large personal fortunes due to popularity of Punjabi Cuisine throughout the world. Punjabi Poetry is renowned for its extremely deep meaning, beautiful, exciting and hopeful use of words. The poetry is one of the clearest views into the Punjabi mindset. The large number of Punjabi poetry works is being translated throughout the world into many languages. Famous Punjabi poets. Punjabi Dances, due to the long history of the Punjabi culture and of the Punjabi people there is a large number of dances. These dances are normally performed at times of celebration, including harvests, festivals, and weddings.
The particular background of the dances can be non-religious and religious. The overall style can range from the high energy “Bhangra” men’s dance to the more reserved “Jhumar,” the “Gidha” women’s dance, etc. Punjabi wedding traditions and ceremonies are traditionally conducted in Punjabi and are a strong reflection of Punjabi culture. While the actual religious marriage ceremony, among Muslims, Hindus, Sikhs, and Jains may be conducted in Arabic, Punjabi, Sanskrit, by the Qazi, Pundit, Granthi or Priest. There are commonalities in ritual, song, dance, food, dress. The Punjabi wedding has many rituals and ceremonies that have evolved since traditional times. Some Of Its Artifacts Are As Follows:- Phulkari:- It is an embroidery technique from the Punjab in India and Pakistan literally means flower working, which was at one time used as the word for embroidery, but in time the word “Phulkari” became restricted to embroidered shawls and head scarfs. Simple and sparsely embroidered odini (head scarves) and shawls, made for everyday use, are called Phulkaris, whereas garments that cover the entire body, made for special and ceremonial occasions, are known as Baghs (“garden”). Phulkaris and Baghs were worn by women all over Punjab during marriage festivals and other joyous occasions. They were embroidered by the women for their own use and use of other family members and were not for sale in the market.
Thus, it was purely a domestic art which not only satisfied their inner urge for creation but brought colour into day to day life. In a way, it was true folk art. Custom had grown to give Phulkaris and Baghs to brides at the time of marriages. Some best Phulkaris and Baghs are known to have been made in Hazara and Chakwal, areas of Northern Punjab in Pakistan. The main characteristics of Phulkari embroidery are use of darn stitch on the wrong side of coarse cotton cloth with coloured silken thread. Punjabi women created innumerable alluring and interesting designs and patterns by their skilful manipulation of the darn stitch. The base khaddar cloth used in Western Punjab is finer from those of Central Punjab. Black/blue is not preferred in Western Punjab, whereas white is not used in East Punjab. In West Punjab, 2 or 3 pieces of cloth are first folded and joined together. In East Punjab, they are joined together first and then embroidered. In Phulkari embroidery ornaments the cloth, whereas in Bagh, it entirely covers the garment so that the base cloth is not visible. The end portion of pallav of Phulkari have separated panels of exquisite workmanship of striking design. Madhani:- Madhani is a matka in which a thick stik is there and a rope is tied around in such a way that when d rope ends are pulled subsequently it can churn whatever is put in the matka, basically the madhani is used to make lassi, butter & chach. Fresh milk is put in the matka and churned, the first extract is lassi and when churned more forcefully the butter is made and the residue left is called chach. Uses:- Lassi is the most famous and favourite drink of Punjabis, basically the lassi is supposed to be had in breakfast.
The sancity of Punjabi culture is quite attached to lassi. It is served in all the auspicious occasions of Punjabis. The butter churned out of lassi is white in colour and is not pasteurized and can be used with various foods. Chach is very helpful in the recovery of jaundice patients and can be had at any time of the day. Madhani is a traditional at still used regularly in all village homes of Punjab. Punjabi women are supposed churn the madhani. Dhol:- The dhol is a double-sided barrel drum (straight barrels also exist) played mostly as an accompanying instrument in regional music forms. In Qawwali music, the term dhol is used to describe a similar, but smaller drum used with the smaller tabla, as a replacement for the left hand tabla drum. The typical sizes of the drum vary slightly from region to region. In Punjab, the dhol remains large and bulky to produce the preferred loud bass. In other regions, dhols can be found in varying shapes and sizes and made with different woods and materials (fiberglass, Steel, Plastic). The drum consists of a wooden barrel with animal hide or synthetic skin stretched over its open ends, covering them completely. These skins can be stretched or loosened with a tightening mechanism made up of either interwoven ropes, or nuts and bolts. Tightening or loosening the skins subtly alters the pitch of the drum sound.
The stretched skin on one of the ends is thicker and produces a deep, low frequency (higher bass) sound and the other thinner one produces a higher frequency sound. Dhols with synthetic, or plastic, treble skins are very common. The dhol has traditionally been a male instrument played generally by men, although more females are now playing. The most famous probably being Rani Taj, hailed as the best and most famous female dhol player in the world. The drum is played using two wooden sticks, usually made out of bamboo and cane wood. The most common rhythm played on the dhol is the Chaal, which consists of 8 beats per measure. The stick used to play the bass side of the drum is a bit thicker (roughly about 10 mm in diameter) and is bent in a quarter-circular arc on the end that strikes the drum, the dagga. The other stick is much thinner and flexible and used to play the higher note end of the drum, the thili. The drum is slung over the neck of the player with a strap usually made up of ropes or woven cloth. The surface of the wooden barrel is in some cases decorated with engraved or painted patterns. Dholak:- The drum is either played on the player’s lap or, while standing, slu
ng from the shoulder or waist. The shell is usually made from sheesham or shisham wood (Dalbergia sissoo). The process of hollowing out the drum (its resultant shape and the surface of the drum’s interior, whether left rough-hewn by a drum carver or carefully smoothed) determines the tone quality of a dholak. The dholak’s right-hand head is a simple membrane, while the left-hand head is of a greater diameter and has a special coating, a mixture of tar, clay and sand (dholak masala) which lowers the pitch. The high-pitched drum head may also be played using a thin (1/4″/6 mm or less) long (over 14″/30 cm) stick of solid rattan or hardwood (rattan is preferred for its flexibility), and the low-pitched drum head is played either by hand or using a somewhat thicker, semi-angled stick, roughly the shape of a small hockey stick.
The drum is pitched depending on size, with an interval of perhaps a perfect fourth or perfect fifth between the two heads. It is related to the larger Punjabi dhol and the smaller dholki. Similar drums with similar names are found elsewhere in western Asia. Indian children sing and dance to the beat of the dholak during pre-wedding festivities in many Indian communities. It is often used in Filmi Sangeet – Indian film music, in chutney music, baithak gana, and tan singing, the local Indian music of the Caribbean. It was brought by indentured immigrants to Suriname, Guyana, Trinidad and Tobago, and Jamaica. In the Fiji Islands the dholak is widely used for bhajans and kirtans. Chimta:- A chimta literally meaning tongs, is a traditional percussion instrument of South Asia, often used in popular Punjabi Bhangra music. The chimta consists of a long, flat folded piece of metal steel strip, often with 7 pairs of small metal jingles. The rings are plucked in a downward motion to produce tinkling sounds. It is also used for cooking chapati in almost every Indian home. Chimtas with large discs are used at rural festivals while ones with smaller discs are often used as an accompaniment to bhangra dancers and singers of traditional Indian hymns. The Late Alam Lohar is famous for playing this instrument and introducing it globally, today great musicians like Kamal Heer and Arif Lohar plays this instrument.
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A Study on the Warehouse Space Management
A STUDY ON THE WAREHOUSE SPACE MANAGEMENT IN ST. JOHN CONTAINER FREIGHT STATION (CFS) PARK A project work submitted to Madurai Kamaraj University in partial fulfillment of the requirements for the award of the degree of Master of Business Administration BY Mohammed Arief Shafras. A (Reg. no: A6900274) Under the guidance of Mr. RM. Somasundaram [pic] Thiagarajar School of Management Thiruparankundram Madurai – 625 009 January – February 2008 DECLARATION I hereby declare that this project titled “A PROJECT ON THE WAREHOUSE SPACE MANAGEMENT IN ST. JOHN CONTAINER FREIGHT STATION (CFS) PARK” was conducted by me in partial fulfillment of the requirements for the award of the degree of Master of Business Administration; No part of this study is either published or submitted elsewhere for the award of any degree. MADURAI DATE: (Mohammed Arief Shafras. A) ACKNOWLEDGEMENT I put forth my heart and soul to thank The Almighty for being with me all through my achievements, success and failures. I express my sincere and whole hearted gratitude to the management of St. John Freight System Ltd, for giving me a opportunity to pursue a valuable project. I take privilege to thank Mrs. Lakshmi. K Dean – MBA (Full Time), for the encouragement and facilities provided to complete this project work. I extend my deep sense of gratitude to Mr. David Raja, general manager, St. John Freight System Ltd, for his interest, valuable guidance and moral support for the project. I wish to thank my internal guide, TSM for his valuable suggestion and guidance throughout the project. It is with feelings of profound thankfulness and gratitude I acknowledge the valuable guidance rendered to me by those who contributed directly or indirectly to this project by providing exactly the kind of help needed in shaping it. I express my love and gratitude to all my family members and friends for motivating and guiding me in many ways during the course of the project. Mohammed Arief Shafras. A BONAFIDE CERTIFICATE This is to certify that the project work titled “A STUDY ON THE WAREHOUSE SPACE MANAGEMENT IN ST. JOHN CONTAINER FREIGHT STATION (CFS) PARK” is a bonafide work done by Mr. A. Mohammed Arief Shafras in partial fulfillment of the requirements for the award of the degree of Master of Business Administration of Madurai Kamaraj University under my guidance. To the best of my knowledge this is his original effort. Dr. M. NAGARAJU Mr. Mr. RM. Somasundaram PRINCIPAL FACULTY GUIDE Lists of charts: |Chart No. |TITLE |Page No. | |4. 1 |Chart representing the utilization bay floor space, number of columns in each which are more than and|14 | | |less than height of 1. 90 meters. | |4. 2 |Chart Representing the Number of Times the Bay ‘A’ Series has been Utilized on a Particular Day for |16 | | |the Past Six Months on a Particular Day | | |4. 3 |Chart Representing the Number of Times the Bay ‘B’ Series has been Utilized on a Particular Day for |17 | | |the Past Six Months on a Particular Day | | |4. |Chart Representing the Number of Times the Bay ‘C’ Series has been Utilized on a Particular Day for |18 | | |the Past Six Months on a Particular Day | | |4. 5 |Chart Representing the Number of Times the Bay’ D’ Series has been Utilized on a Particular Day for |19 | | |the Past Six Months on a Particular Day | | |4. |Chart Representing the Number of Times the Bay ‘E’ Series has been Utilized on a Particular Day for |20 | | |the Past Six Months on a Particular Day | | |4. 7 |Chart Representing the Number of Times the Bay ‘F’ Series has been Utilized on a Particular Day for |21 | | |the Past Six Months on a Particular Day | | |4. |Chart Representing the Number of Times the Bay ‘G’ Series Has Been Utilized on a Particular Day for |22 | | |the Past Six Months on a Particular Day | | |4. 9 |Chart Representing the Number of Times the Bay ‘H’ Series Has Been Utilized on a Particular Day for |23 | | |the Past Six Months on a Particular Day | | |Chart No. TITLE |Page No. | |4. 10 |Chart Representing the Number of Times the Bay I Series Has Been Utilized on a Particular Day for the|24 | | |Past Six Months on a Particular Day. | | |4. 11 |Chart Representing the Number of Times the Bay ‘J’ Series has been Utilized on a Particular Day for |25 | | |the Past Six Months on a Particular Day | | |4. 2 |Chart Representing the Number of Times the Bay ‘K’ Series has been Utilized on a Particular Day for |26 | | |the Past Six Months on a Particular Day. | | |4. 13 |Chart Representing the Number of Times the Bay ‘M’ Series has been Utilized on a Particular Day for |27 | | |the Past Six Months on a Particular Day | | |4. 4 |Chart Representing the Number of Times Bay ‘N’ Series and Bay ‘New’ has been Utilized on a Particular|28 | | |Day for the Past Six Months on a Particular Day | | |4. 15 |Chart Representing the Number of Times the Bay ‘O’ Series Has Been Utilized on a Particular Day for |29 | | |the Past Six Months on a Particular Day | | |4. 6 |Chart Representing the Number of Times the Bay ‘K’ Series Has Been Utilized on a Particular Day for |30 | | |the Past Six Months on a Particular Day. | | |4. 17 |Chart Representing the Number of Times the Bay ‘Q’ Series Has Been Utilized on a Particular Day for |31 | | |the Past Six Months on a Particular Day | | 4. 18 |Chart Representing the Number of Times the Bay ‘X’ Series has been Utilized on a Particular Day for |32 | | |the Past Six Months on a Particular Day | | |Chart No. |TITLE |Page No. | |4. 9 |Chart Representing the Number of Times the Bay ‘Y’ Series has been Utilized on a Particular Day for |33 | | |the Past Six Months on a Particular Day | | |4. 20 |Chart Representing the Number of Times the goods arrived to the warehouse on weekdays on the Past Six|34 | | |Months | | |4. 1 |Chart Representing Total number of Full Container Load (FCL) and Less Than Container Load (LCL) |35 | | |stuffed in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. 22 |Chart Representing Number of Full Container load and Less Than Container load stuffed on a weekday |36 | | |days in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. 3 |Chart Representing the variety of container stuffed as Full Container load and Less Than Container |37 | | |Load stuffed in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. 24 |Chart Representing the Variety of Container Stuffed on the Weekdays on the Past Six Months |38 | Lists of Table |Table No. |TITLE |Page No. |4. 1 |Table representing the unused bay floor space, number of columns in each which are more than and less|15 | | |than height of 1. 90 meters and the total number of the columns in each bay. | | |4. 2 |Table Representing the Number of Times the goods arrived to the warehouse on weekdays on the Past Six|34 | | |Months | | |4. |Table representing total number of Full Container Load (FCL) and Less Than Container Load (LCL) |35 | | |stuffed in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. 4 |Table representing number of Full Container load and Less Than Container load stuffed on a weekday |36 | | |days in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. |Table representing the variety of container stuffed as Full Container load and Less Than Container |37 | | |Load stuffed in the warehouse from 3rd January 2008 to 10th January 2008 | | |4. 6 |Table representing the variety of container stuffed on the weekdays on the past six months |38 | |4. 7 |Table representing number of days, some packages stored on the warehouse, which are stuffed during |39 | | |03/01/2008 to 10/01/2008. | Chapter I Introduction 1. 1. Corporate Profile St. John Freight Systems Ltd, established as a firm in 1979, incorporated as a private limited company in 1991 and converted into a public limited company in 1996. Their major businesses are,
• Customs Broking
• Freight Forwarding
• Container Yard
• Container Freight Station
• Stevedoring & Terminal Operations
• Liner & Feeder Vessel Agency
• Charting Agency
• Fumigation Service. As a forwarder, St. John has handle over 45,000 Teus of Exports, EX-India per annum to various Countries. They have their Corporate Office at Tuticorin (India) and 22 branches and 35 offices in India and four overseas offices in Singapore, Felixstowe(U. K), New Jersey (USA) & Antwerp (Belgium). St. John is one of the prominent market leaders in the field of “Logistics Service Provider” & their Customers / Clients include leading & reputed corporate entities, Business & Industrial Houses / Multi National Companies (MNCs) in India & Overseas as well. Apart from these, St. John has many “Firsts” to its Credit, be it the First Private CFS to Bag the ISO Rating/ Recognition. First CFS in India Certified to ISO 9002 standards by BVQI & later on ISO-9001-2000 Standards by DNV. St. JOHN CFS PARK The latest addition to St. John’s impressive List of Strategic Business Units is the CFS, a “State of the Art” CFS Park, which is built as per & conforming to International Standards at Tuticorin, situated on the Harbour Express Way, within 8 km, distance leading to the Tuticorin Port, covering 156,000 sq. ft of Warehouse space, including “bonding” facility, sprawling over 60 acres (0. 0 hectares) including “Open-Bonding” facility, with fully ‘automated” Electronic Data Interchange (EDI) Facility, supported by adequate infrastructure facilities, including Heavy Equipments, & fleet of Heavy Vehicles on 24 hours/ 7 day week service provision.
The concept of Container Freight Station has been conceived with the view to de-congest the Port. The CFS is nothing but an extension of Port only. SPECIAL FEATURES OF ST. JOHN CFS PARK
• Pioneer Private CFS Operator in the Tuticorin Port area and in existence since 1995, India’s First CFS to be certified ISO 9002 – Standards by BVQI. A total covered warehouse space of 1,56,000 Sq. ft consisting of 95,000 Sq. ft for exports, 45,000 Sq. ft. for import warehousing & 16,000 Sq. ft. for import bonded warehouse and built with American Kirby Pre-engineered materials.
• All handling Equipments such as one Top Lifter, one Reach Stacker, three cranes, 51 Trailers with prime movers and nine Fork Lifts are owned and maintained by in house technicians and hence, reliability and safety of containers, cargo and personnel. In order to keep pace with International Norms/Standards, our Fork Lifts are Gas Driven to meet “Eco-Friendly & Pollution-free” standards. The 150,000 Sq. ft area of container stacking yard is floored with interlocking blocks and hence, ample space for safe stacking and storage of Import containers.
• Operations all 7 days and three shifts a day and hence, operations are undertaken on a round the clock basis.
• On site processing of documents is done using the Indian Customs EDI Scheme.
• A Custom made CFS System enables on line tracking of cargo details.
• High quality International standard security arrangements ensure security of cargo.
• Administrative block of about 12000 Sq. t which is exclusively marked for Customs, cafeteria, Business center, Bank, Insurance Counter, CFS Customers and administrative office.
• CFS located on the Harbour Express Road, distance of 8 kms from Port Green Gate and hence haulage cost is minimized.
• Experienced and reputed surveyors.
• Overall infrastructure created on an international standard.
• Adequate Insurance coverage.
• Faster delivery and hence, better vehicle turnaround time. Bay Layout in Export Warehouse of St. John CFS Park [pic] The Export Warehouse of St. John CFS Park contains 308 bays. There are supervisor to manage and to take care of the packages stored in the bays. Each supervisor takes care of eight bays.
These supervisors manage packages from about ten Custom House Agent/ Forwarder. Packages handled by the particular Custom House Agent/ Forwarder showed be unloaded on the particular bays through the entry point near the particular bay.
The bay series ‘A’ and ‘B’ are allocated to store pallet packages. Apart from these bay there is an additional bay labeled as ‘NEW’. Other than the bay ‘NEW’ all other bay has a minimum storage volume is 30 CBM (Container Base Measurement). CBM = Length * Breadth * Height * Total No. of Packages) 1. 2. About the topic Warehousing is an integral part of every logistics capability. The basic functions of warehouse are movement, storage, and information transfer. A major objective is to provide an ideal product flow and acceptable level of service between the producer and the customer by designated locations with varying inventory levels based on local demand. An Export and Import warehouse provide transit storage facilities for goods awaiting onward movement facilities for break bulk, packaging, inspection, marking etc. Import warehouse also provide customs bonding facilities of deferred payment of duty. Many function of this type of warehouse is storage of goods which are awaiting onward movements, for such kind of warehouse efficient utilization of the floor space is more important. As our Indian economy is booming which results in higher mobilization of goods will be higher with rest of the world.
Therefore there will be a higher inflow and outflow of goods. This high traffic of goods could be managed only by the efficient utilization of the floor space. . 3. Implication of the Study This project will help the company to know, how efficient the floor space of the warehouse is utilized. This project will help the company to identify the reasons for the inefficient usage of floor space, if there is an inefficient usage of the floor space has been found. This study also helps the company to know about the pattern of package inflow, stuffing and the usage of bays on weekdays. 1. 4. Scope of the study This study is carried out on St. JOHN CFS PARK of St. John Freight Systems Ltd. The scope of the study covers the storage warehouse which used to store export goods. This study does not include the Custom House Agent/ Forwarder. 1. 4. Need for the study The Indian Export/Import sector is riding high on the booming Indian economy.
Optimum utilization of the available infrastructure, which aides the export/import sector is the need of the hour. Warehouse Space Management has a crucial role to play. There is a limited space available in the warehouse; hence the efficient usage of the available floor space was the need of the hour for the company. Chapter II LITERATURE REVIEW 1. Logistical Management – The Integrated Supply Chain Process”, Donal J. Bowersox and David J. Closs Warehouse Management Warehouse is typically viewed as a place to store inventory. However, in many logistics system designs, the role of the warehouse is more properly viewed as a switching facility as contrasted to a storage facility.
Storage has always been an important aspect of economic development. In the early stages of its expansion, the United Sates consisted of individual households that functioned as self-sufficient economic units. Consumers performed storage and accepted the attendant risks. Meats were kept in smokehouses, and perishable products were protected in underground food cellars. As transportation capability developed, it became possible to engage in economic specialization. Product storage was shifted from households to retailers, wholesalers, and manufacturers. In the earlier era firms seeking to operate effectively between points of procurement, manufacturing and consumption gave little attention to internal warehouse operations. The establishment of warehouses was essential for survival, but little emphasis was placed on improving storage and handling effectiveness. Engineering efforts were centered on manufacturing problems. Operation of early warehouses illustrated the lack of concern with material-handling principles.
The typical warehouse received merchandise by railcar or truck. The items were moved manually to a storage area within the warehouse and hand-piled in stacks on the floor.
When different product was stored in the same warehouse merchandise were continually lost. Stock rotation was handled poorly. When customer orders were received, products were handpicked for placement on wagons. The wagons or carts were then pushed to the shipping area where the merchandise was reassembled and hand-loaded onto delivery trucks. Following the World War II, managerial attention shifted toward increasing warehouse efficiency.
Management began to question the need for so many warehouses. In the distributive industries such as wholesaling and retailing, it was not unusual for every sales territory to have a dedicated warehouse and inventory. As forecasting and production scheduling techniques improved, the need for extensive inventory buildup was reduced. Production became more coordinated as a time delays during the manufacturing process decreased. Seasonal production still required warehousing, but overall need for storage to support manufacturing was reduced. Changing requirement of the retail environment resulted in a need to utilize warehouses to provide timely and economical inventory assortments to retailers. At the wholesale level of the channel of distribution, the warehouse became a support unit for retailing. Progressive wholesalers and integrated retailers developed state-of-the-art warehouse systems capable of providing necessary retail support. Improvements in wholesale warehousing efficiency related to retailing soon were adopted in manufacturing.
Warehouse became an integral part of JIT and stockless production strategies. Using consolidation shipments, products are purchased and transported to the supply warehouse and the distributed to manufacturing plants as needed. When fully integrated, the warehouse is a vital extension of manufacturing. On the outbound side of manufacturing, warehouses created the possibility of direct customer shipment of mixed products. The capability to provide factory direct mixed product shipments appealed to marketers because it enhanced service capability.
For the customer, direct mixed shipments have two specific advantages.
• Logistic cost reduced because full product assortment can be delivered while also taking advantages of the benefits to consolidated transportation
• Inventory of the slow moving products can be reduced because they can be received in small qualities as part of consolidation. As the level of competition in the market place increases manufactures capable of rapidly providing direct mixed shipments gain a competitive advantage. During the 1960’s and 1970’s emphasis in warehousing focused on application of new technology. Technology based improvements affected almost every area of warehouse operation created new and better techniques and procedure to perform storage and handling activities. In 1980’s the central focus was on improved configuration of warehouse system and handling technologies During the 1990’s the primary focus of warehousing is flexibility and effective use of technology. Flexibility is necessary to respond to expanding the customer demand in terms of products and shipment profiles. Advanced information technology offers some of this flexibility by allowing warehouse operators to quickly react to changes and measure performance under wide range of conditions. 2. “BIM and Facilities Management”- AUTODESK® REVIT® BUILDING INFORMATION MODELING DWF-based Space Management DWF is a technology platform developed by Autodesk to distribute and communicate design information, without losing critical data and without the recipient needing to know or even have the native design software. In that framework, Autodesk FMDesktop reads DWFs published from Revit and automatically interprets space and room data, without the FMDesktop user needing to know or even have Revit software. The benefits of using BIM (Building Information Modeling) during building design have been well-publicized and are fueling its adoption rate amongst architects worldwide – transforming their drawing-based processes to model-based processes.
The benefits of using information from a building model for facilities management are likewise ompelling – fueling the discussion surrounding building lifecycle management and nudging facilities management towards model-based processes. 3. “BENCHMARKING WAREHOUSE PERFORMANCE STUDY”- Summary of Results for Data Collected through April 2006 for Internet-based Data Envelopment Analysis for Warehousing-Leon F. McGinnis, Andrew Johnson & Monica Villarreal. iDEAs-W is a tool developed to help warehouse managers understand and benchmark the performance of their warehouses. The iDEAs tool is a free service provided by the Keck Virtual Factory Lab at the Georgia Institute of Technology, and is accessed by pointing a browser to https://www2. sye. gatech. edu/ideas/. The tool is based on a generic performance model of warehousing developed by Hackman et al. (2001) and produces a system efficiency estimate considering several warehouse resources and several warehouse services.
The tool uses a mathematical technique called data envelopment analysis to determine a relative efficiency by comparing a single warehouse to the best possible performance estimated from a set of peer warehouses. By April 2006, there were 390 warehouses that had complete input and output data. After completing outlier detection, 216 warehouses were used to complete this study. However, not all the 216 warehouses answered every question about practices and attributes. The results of this study should be read with the understanding the presence or absence of a few data points can influence the conclusions for a particular analysis. Chapter III Methodology 1. Objectives 1. Primary Objectives
• To Study the Space Management System Followed in the Export warehouse of St. John Container Freight Station (CFS) Park.
• To find out the utilization of the floor space of bay in the warehouse. 2. Secondary Objective
• To study the pattern of packages inflow on weekdays. To study the pattern of stuffing of packages on weekdays.
• To study the usage of bays on weekdays. 3. 2. Research Design Research Design is a master plan specifying the methods and procedures for collecting and analyzing the needed information.
Research Design followed in this study is Exploratory Research. 3. 2. 1 Sampling Sampling is the act, process, or technique of selecting a suitable sample, or a representative part of a population for the purpose of determining parameters or characteristics of the whole population. 3. 2. 1. 1 Sample Size:
• Measurement of packages stored in 21 bays. Carting Order has been taken for the period of six months from August 2007.
• Container Inwards has been taken for the period of six months from August 2007.
• Gate Pass for container has been taken for the period of January 3rd to January 10th 2007. 3. 2. 1. 2 Sampling Method: The method of sampling used for the study is Judgment Sampling. Judgment Sampling is a non-probability sampling technique in which an experienced individual to select the sample based upon his/her judgment about some appropriate characteristic required of the sample members. Characteristic of the sample taken: The bay which are full of packages and no more packages could placed are take as samples. 3. 2. 2 Data collection: 3. 2. 2. 1 Primary Data: Primary Data are data gathered and assembled specifically for the study at hand. In this research, Direct Observation is used in this study to collect the measurement of packages. 3. 2. 2. 2 Secondary Data: Data that are collected from published or unpublished sources are known as Secondary data. To study the Space Management in the Warehouse of St. John CFS Park researcher have collected the secondary data from the company database. . 2. 3. Tools for Analysis: The tools used for analysis are,
• Bar chart.
• Pie Char.
• Cross tabulation.
• Percentage chart. 3. 2. 4. Limitation of the Study: Temporal: Study is limited to the period of 45 days. Specific:
• The study is limited to Export storage warehouse in St. John CFS Park.
• This study does not include the Export storage warehouse used to store Tyres. Chapter IV Analysis and Interpretation: 4. 1. Analysis and Interpretation of the primary data collected for the Study on Warehouse Space Management in St. John CFS Park. 4. 1. 1. Chart representing he utilization bay floor space, number of columns in each which are more than and less than height of 1. 90 meters.
Chart No. : 4. 1 [pic] 4. 1. 2. Table representing the unused bay floor space, number of columns in each which are more than and less than height of 1. 90 meters and the total number of the columns in each bay. Table No. : 4. 1. [pic] (CBM – Container Base Measurement) Inference From the above chart and table it could be inferred that the bay X08 floor space is used more than minimum utilization space (30 CBM), 100% of the columns in these bays are above the height 1. 0 meters. The bay E10, G06, H08, G08, O06 and F05 has more unused floor space and all the columns in these bays are of height less than 1. 90 meter. Bay E10 have 33 columns and all the 33 columns are of height less than 1. 90 meters.
Bay E10 has the more unused space of about 24 CBM. Bay X05 and F05 also have more unused floor space about 16 CBM 4. 2. Analysis and interpretation of secondary data collected. 4. 2. 1. Chart Representing the Number of Times the Bay ‘A’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 2. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bay which are closer to the point are most frequently used. 4. 2. 2. Chart Representing the Number of Times the Bay ‘B’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 3. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bay B01 and B12 which are closer to the point are most frequently used. . 2. 3. Chart Representing the Number of Times the Bay ‘C’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 4. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday.
Very little number of goods arrives on Sunday. Bays which are closer to the point are most frequently used.
Bay which are much interior are not used frequently. 4. 2. 4. Chart Representing the Number of Times the Bay’ D’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. 4. 5. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bays which are closer to the point are most frequently used. 4. 2. 5. Chart Representing the Number of Times the Bay ‘E’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 6. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Bay E08, E09 and E10 are not used frequently. 4. 2. . Chart Representing the Number of Times the Bay ‘F’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 7. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday.
Very little number of goods arrives on Sunday. Bays which are closer to the point are most frequently used. 4. 2. 7. Chart Representing the Number of Times the Bay ‘G’ Series Has Been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 8. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bays which are closer to the point are most frequently used. 4. 2. 8. Chart Representing the Number of Times the Bay ‘H’ Series Has Been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 9. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday.
Bays which are closer to the point are most frequently used. H05 bay is used less frequently. 4. 2. 9. Chart Representing the Number of Times the Bay I Series Has Been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. 4. 10. [pic] Inference: From the above chart it could be inferred that bays I07 to I14 are used frequently compared to the bays I01 to I06. The bay I06 is used less. The bays are used frequently on Friday. 4. 2. 10. Chart Representing the Number of Times the Bay ‘J’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 11. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bay J01 is used more frequently on all the days.
Bay J06 is used less. 4. 2. 11. Chart Representing the Number of Times the Bay ‘K’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 12. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Monday and Friday. Very little number of goods arrives on Sunday. Bay K01 is used more frequently on all days. Some of the bays are all used frequently on Wednesday. 4. 2. 12. Chart Representing the Number of Times the Bay ‘M’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 13. [pic] Inference: From the above chart it could be inferred that most of the bays are used less. Bay M05 is used more frequently. On Wednesday it was used most frequently. 4. 2. 13. Chart Representing the Number of Times Bay ‘N’ Series and Bay ‘New’ has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 14. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday. Very little number of goods arrives on Sunday.
Bays which are closer to the point are most frequently used. Bay New is used on all days except on Sunday.
Bay New is used frequently on Thursday. 4. 2. 14. Chart Representing the Number of Times the Bay ‘O’ Series Has Been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 15. [pic] Inference: From the above chart it could be inferred that bay Q10 is used more frequently on all days. Very little number of goods arrives on Sunday. Some of the bays are utilized more often on Monday. Bay O08 is used less on all days. 4. 2. 15. Chart Representing the Number of Times the Bay K Series Has Been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 16. [pic] Inference: From the above chart it could be inferred that bay P05 is used frequently on all days. Bay P08 and P09 is used less on all days.
Most of the bays are used frequently on Friday. 4. 2. 17. Chart Representing the Number of Times the Bay ‘Q’ Series HAS BEEN Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. 4. 17. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Monday and Wednesday. Very little number of goods arrives on Sunday. Bays which are closer to the point are most frequently used. 4. 2. 18. Chart Representing the Number of Times the Bay ‘X’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 18. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday. Bay X13 is used less. 4. 2. 19. Chart Representing the Number of Times the Bay ‘Y’ Series has been Utilized on a Particular Day for the Past Six Months on a Particular Day Chart No. : 4. 19. [pic] Inference: From the above chart it could be inferred that bays are more frequently used on Friday and Saturday. Very little number of goods arrives on Sunday.
Bay Y13 is used less. 4. 2. 20. Chart and Table Representing the Number of Times the goods arrived to the warehouse on weekdays on the Past Six Months Table No: 4. 2. Day |MONDAY |TUESDAY |WEDNESDAY |THURSDAY |FRIDAY |SATURDAY |SUNDAY | |Units |1693 |687 |1203 |1333 |2482 |3113 |559 | Chart No. : 4. 20. [pic] Inference From the above chart it could be inferred that 29% of the times goods arrived on Saturdays. 22% of the times goods arrived on Fridays. 4. 2. 21. Chart and Table representing total number of Full Container Load (FCL) and Less Than Container Load (LCL) stuffed in the warehouse from 3rd January 2008 to 10th January 2008 Table No. : 4. . |Container Variety |FCL |LCL | |Numbers |108 |339 | Chart No. : 4. 21. [pic] Inference From the above chart and table it could be inferred in the past six months 76% of the total number of container stuffed in the warehouse was stuffed as LCL. 4. 2. 22. Chart and Table representing number of Full Container load and Less Than Container load stuffed on a weekday days in the warehouse from 3rd January 2008 to 10th January 2008 Table No. : 4. 4. Day |FCL |LCL | |Monday |20 |61 | |Tuesday |10 |82 | |Wednesday |14 |40 | |Thursday |8 |43 | |Friday |17 |43 | |Saturday |22 |35 | |Sunday |17 |35 | Chart No. : 4. 22. [pic] Inference From the above chart it could be inferred that in all weekdays more number of Less Than Container Load are stuffed than Full Container Load. On Tuesday about 80% more number of Less Than Container Load is stuffed than Full Container Load. On Tuesdays least number of Full Container Load is stuffed compared to other weekdays. On Tuesdays more number of Less Than Container Load is stuffed than other weekdays. 4. 2. 23. Chart representing the variety of container stuffed as Full Container load and Less Than Container Load stuffed in the warehouse from 3rd January 2008 to 10th January 2008 Table No. : 4. 5. Variety of Container |FCL |LCL | |20 Feet |80 |116 | |40 Feet |19 |88 | |40 High Cube |9 |132 | |45 Feet |0 |3 | Chart No. : 4. 23. [pic] Inference From the above chart and table it could be inferred that more number of Less Than Container Load is stuffed more than Full Container Load in all variety of containers. 20 Feet Container is stuffed more than other type of container. 100% of 45 Feet container is stuffed as Less Container Load. 4. 2. 24. Chart representing the variety of container stuffed on the weekdays on the past six months Table No. : 4. 6. |Container Variety | |Day | | | |20 Feet |40 Feet |40 High cube |45 Feet | |Monday |659 |373 |529 |31 | |Tuesday |595 |270 |414 |23 | |Wednesday |529 |278 |478 |47 | |Thursday |523 |394 |443 |25 | |Friday 908 |611 |542 |19 | |Saturday |1086 |578 |712 |5 | |Sunday |45 |2 |6 |0 | |Total |4345 |2506 |3124 |150 | Chart No. :4. 24. [pic] Inference From the above chart it could inferred that in all the weekdays 20 Feet Container is stuffed more than all other container. About 85% of the container stuffed on Sunday is 20 Feet Container. In all weekdays 45 Feet container is stuffed less than 4%. Table No. : 4. 7. Table representing number of days, some packages stored on the warehouse, which are stuffed during 03/01/2008 to 10/01/2008. |SB No |Goods Inwards Date |Goods Outwards Date |No. f days the goods in the warehouse | |6204856 |24/12/2007 |3/1/2008 |11 | |6206601 |27/12/2007 |3/1/2008 |8 | |6206704 |20/12/2007 |3/1/2008 |15 | |6206743 |19/12/2007 |3/1/2008 |16 | |6207134 |21/12/2007 |4/1/2008 |15 | |6207739 |31/12/2007 |4/1/2008 |5 | |6208734 |24/12/2007 |3/1/2008 11 | |6208785 |27/12/2007 |4/1/2008 |9 | |6208856 |27/12/2007 |9/1/2008 |14 | |6208856 |29/12/2007 |4/1/2008 |7 | |6210319 |29/12/2007 |4/1/2008 |7 | |6210439 |28/12/2007 |4/1/2008 |8 | |6210508 |29/12/2007 |4/1/2008 |7 | |6210880 |31/12/2007 |4/1/2008 |5 | |6210900 |29/12/2007 |5/1/2008 |8 | |6211229 |31/12/2007 |4/1/2008 |5 | |6211742 |1/1/2008 |7/1/2008 |7 | |6211781 |2/1/2008 |8/1/2008 |7 | |6211819 |2/1/2008 |7/1/2008 |6 | |6211967 |2/1/2008 |7/1/2008 |6 | |6211968 |2/1/2008 |8/1/2008 |7 | |6212408 |4/1/2008 |10/1/2008 |7 | |6212552 |4/1/2008 |10/1/2008 |7 | |6213528 |5/1/2008 |10/1/2008 |6 | (SB: Shipping Bill) Inference From the above table it could be inferred that some of the packages are stored in the bay for more than 14 days. Most of the packages are stored more than 5 days. More packages are stored in the warehouse more 7 days.
Chapter V Findings
• The bays X08 and D03 used the floor space more than the average floor space, since all the columns in the bay are of height more than 1. 90 meters. The bays E10, G06, H08, G08, O06 and F05 have more unused space of about 6 CBM to 24 CBM, because 100% of the column present in bay are of height less than 1. 90 meters.
• Free space is created in the bay due to the columns of low height.
• Most of the bays are used frequently on Fridays and Saturdays.
• Most of the bay is left unused on Sundays.
• 22% of the goods arrive on Fridays.
• 29% of the packages arrive on Saturdays.
• Only 5% of the packages arrive on Sundays.
• 76% of the container stuffed in the warehouse is stuffed as LCL.
• About 90% of the total number container stuffed on Tuesday is stuffed as LCL.
• More number of 40 high Cube is stuffed as LCL Only about 10% of the 40 High Cube Container Stuffed on Tuesday is stuffed as LCL.
• On Tuesday more number of LCL is stuffed on the warehouse.
• More number of 20 Feet containers is stuffed on warehouse than other type of containers.
• 85% of the container stuffed on Sunday is 20 Feet Container.
• 45 Feet container is stuffed less than 4% in all the weekdays.
• Some of the packages are stored in warehouse more than 7 days. Chapter VI Conclusion Through the project the researcher was able to know about the importance of space management and various factors which affect the floor space utilization of the warehouse. This study gives the researcher an insight of the Export and Import warehouse functioning. The utilization of the floor space in the bay has been measured. The reasons for the inefficient usage of the floor space have been identified.
The pattern of goods inflows and stuffing in the weekdays has been studied. The pattern of the usage the bays on the weekdays has been studied.
Chapter VII Suggestions:
• By converting present storing system of warehouse to rack storing system. So that more number of packages can be stored.
• By installing rack storage system in bay X and Y and categorizing these shelves for the storage area of packages which will occupy less height in a column.
• Cost for storing the packages can be increased so that packages will not be accumulated for a long time. Storage charges for the packages in the warehouse are made when storage period exceed seven days. This storage period should be reduced. So that the packages will not mount up in the warehouse. Chapter VIII BIBLIOGRAPHY 1. Logistical Management – “The Integrated Supply Chain Process” by Donal J. Bowersox and David J. Closs. 2. Logistics Engineering and Management –Sixth Edition by Benjamin Blanchard 3. Physical Distribution Management : Logistical Approach by Dr. K. K. Khanna 4. Business research Methods – William G. Zikmud 5. www. fmdesktop. com/files/Download/BIM 6. https://www2. isye. gatech. edu/ideas/ Chapter IX APPENDIX Direct Observation Form |Date |Bay No. : |Measurement (cm) |No. of Columns |No. f units in each |Type of Package | | | | | |column | | | | |L |B or R |H | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
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Career Reflection Paper
Olivia McCarthy Foundations for Learning September 9, 2010 Reflection Paper #1 Upon being asked about my future, I have always been met with anxiety and fear of such unknown. Growing up, as more and more of my peers developed their specific interests and even revealed desired career choices, I only felt lost in terms of what I wished to purse. I found that I was easily overwhelmed if I allowed myself to read too deeply into the dreaded “what am I going to do with my life” question. I have come to realize that it is much less anxiety provoking, however, if I view this matter on a smaller scale.
After all, I do have aspirations and goals that I strive to achieve on a short-term basis. With regard to college, a top priority of mine is to achieve high grades in order to make the dean’s list here at Bryant University. In order to do so, I know that I must alter my High School studying stills into productive habits. For example, instead of procrastinating finishing my calculus homework because it isn’t due until the end of the week, I will strive to discipline myself in order to complete my school work ahead of time, decreasing stress and being a more efficient student overall.
In addition to work ethic, I also see myself developing “active learner” skills, as discussed in Foundations for Learning. Getting the most out of my college education is very important to me, which is why I see myself engaging in specific activities in order to go “above and beyond” the standard student. As described in the textbook, instead of briskly highlighting text for required reading, I see myself analyzing the information, taking notes in the margins, as well as looking up any information that I am unfamiliar with.
This will not only benefit my academic grades, but will also enforce self-discipline and a positive work ethic. In order to support this theory of being an “active learner” I also see myself being assertive with my professors and developing positive relationships with them. Being comfortable with asking questions and speaking up when I do not understand a certain topic is essential in developing this relationship. As well as focusing on academics, I also believe that in the future I will expand my social experiences.
Familiarizing myself with diversity and broadening my horizons is in my opinion important to act upon. For example, as I embark on the Study Abroad program here at Bryant during my “Sophomore Year Experience” or as I travel after college, I see myself meeting new and exciting people (whether from Spain, Europe, Australia, etc) who can educate me in how their government is run, school systems are set up and overall what it’s like to live in a place that is so much different from my home.
In turn, I will be able to do the same for them. Around the end of my sophomore year, I see myself narrowing down a career choice. After taking many different courses during previous years here at Bryant, I see that I finally figure out my purpose and I am confident with my specific decision. As this realization hits, I see myself getting into and working hard in graduate school in order to further my studies before entering the work force.
Upon choosing a career I see myself with a comfortable income, independent, in a very positive disposition. After I am able to be financially stable and independent, I see myself meeting my future life partner and settling down. I see this person as being not only my romantic partner, but also my best friend and most reliable support system. Starting a healthy, comfortable family would follow shortly. I see myself living in a beautiful home close to the beach, with my partner and a few children.
I see myself maintaining physical health and attractive appearance by remaining active and taking care of my body. With my family I also see opportunities to travel around the world and experience vastly different things in their company. Continuing my passion at work and developing new friendships, opportunities for adventure and self satisfaction would be merely a few more accomplishments I see myself achieving throughout the rest of my healthy, long-lasting life.
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Capital Punishment: Pros and Cons
Capital punishment is the lawful infliction of death as a punishment and since ancient times it has been used for a wide variety of offenses. Although there are some countries that have abolished the death penalty from their law, there are still many who still practice the act of killing a person for a crime. Capital punishment is prevalent in the US, Asian, and Middle Eastern countries. Crimes that carry the death penalty vary greatly worldwide from treason and murder to theft. Some of the ways of executing criminals are hanging, shooting, electrocution and giving lethal injections.
However, many cases that come before the court very often force public reflection on the purpose of the death penalty. While some think that the death penalty is necessary for those who have committed a terrible crime, there are others who consider it as an immoral act that goes against the values of humanity. To begin with, a person who has committed a crime like killing or raping another person should be given death penalty, which is as severe punishment as the act in itself. It is said that when a criminal is given a capital punishment, it dissuades others in the society from committing such serious crimes. They would refrain from such crimes due to fear of losing their lives. This would definitely help in reducing crime rate in society.
One more advantage is that if a criminal is jailed, he may again commit the same crime after being released from prison. Giving him capital punishment would make sure that the society is safe from being attacked by criminals. It seems to be an appropriate punishment for serial killers and for those who continue to commit crimes even after serving imprisonment. It is also important that instead of announcing life imprisonment for the convicts, where they would have to live a futile life behind closed bars, it is better to kill them. It is said that imprisoning someone is more expensive than executing him. Rather than spending on a person who may again commit terrifying crime, it is better to put him to death.
Some believe capital punishment is equated as revenge for pain and suffering that the criminal inflicted on the victim since a person who has taken the life of another person does not have a right to live. Sentencing such a criminal can give relief to the family members of the victim for their loved one has obtained justice. It is generally suggested for the safety of fellow prison inmates and guards, as people who commit horrifying crimes like murder are believed to have a violent personality and may, in future, attack someone during imprisonment. These reasons emphasize the importance of capital punishment for the betterment of human society. In contrast, opponents of the death penalty point out that capital punishment is not always just and appropriate. Usually, it has been seen that poor people have to succumb to death penalty as they cannot afford good lawyers to defend their stance. There are very rare cases of rich people being pronounced capital punishment.
Also, an individual from minority communities are more likely to be given the death penalty. Not to mention that every human being is entitled to receive a second chance in life. Putting a convict behind bars is always a logical option than killing him, as there is a chance that he may improve. People who have served life sentences are reported to have bettered their earlier ways of living and have made a worthwhile contribution to society. Furthermore, there is also a chance that an individual is innocent and is wrongly charged for a crime he has never committed. There have been cases where individuals were released after being given the death sentence because they were proved innocent.
There are also cases where a person's innocence was proved after he was put to death. Hence, it is best to avoid executing a person. Finally, it is reported that there is no relation between capital punishment and crime rate, for example, giving the death penalty does not decrease the crime rate in society. Crimes are prevalent in countries where capital punishment exists and also where it has been abolished. All things considered, I believe that the question of whether to give capital punishment to a criminal or not, may depend on his previous criminal records and the seriousness of the crime he has committed. However, having no death penalty we agree to accept high levels of murder and other serious crimes that we presently have.
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Ancient Rome Vs. United States
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Project Report on Ratio Analysis
A Summer Training Project Report On “RATIO ANALYSIS” Of OMAX Autos Pvt. Ltd. Submitted in partial fulfillment for Post Graduate Diploma in Management Shekhawati Business School, Sikar. 2009-2011 Affiliated to All India Council Of Technical Education SUBMITTED TO:SUBMITTE BY: S. K. Bisnoi Ravi Kumar H. O. D. (Department of Management)PGDM 3rd Sem. SHEKHAWATI BUSINESS SCHOOL PREFACE Difference in academic life & practical life is revealed when we enter the real life where there is cut throat competition & in order to exist in this world of competition one has to be fully aware of all the aspects of Industrial life. To survive in today’s competitive business environment, one has to mould his personality accordingly. These types of projects help a lot in improving one’s personality, developing intellectual state of mind and increasing conceptual and analytical skills to lead in this business run. Someone has rightly said that practical training is better than classroom training.
Practical Knowledge is the lifeblood of the management. The Summer Training of a management student plays an important role to develop him as a well, groomed professional. It is a golden opportunity for him to give the theoretical concepts a practical shape in the field of application. It gives him an idea of dynamic and versatile professional world as well as an exposure to the intricacies and complexities of corporate world. This project has been prepared in the fulfillment of POST GRADUATE DIPLOMA IN MANAGEMENT (ALL INDIA COUNCIL OF TECHNICAL EDUCATION, DELHI). I have tried my best to present the best for my project “STUDY OF RATIO ANALYSIS OF OMAX AUTOS PVT. LTD. ” under the able guidance of Mr. NARESH TONDON (FINANCE MANAGER) OF OMAX AUTOS PVT. LTD. OF DHARUHERA BRANCH, DHARUHERA (HARYANA) and my faculties of Shekhawati Business School, Sikar. Ravi Kumar DECLARATION I Mr. Ravi Kumar hereby declare that this project is the record of authentic work carried out by me during the academic year 2009 – 2011 and has not been submitted to any other University or Institute towards the award of any degree. Signature of the student (Ravi Kumar) ACKNOWLEDGEMENT I am very much obliged and indebted to Mr. Jatender Kumar Mehta, Managing Director of Omax Autos (India) Private Limited for his approval and valuable suggestions to take up the project. I also extend my gratitude to Mr. Naresh Tandon, Manager Finance, Commercial and Administration, for his approval and valuable suggestions to take up the project in Omax Autos (India) Private Limited. I express my deep sense of gratitude to M/s Garg & Garg Charted Accountants (Internal Auditors), Commercial and Administration for his valuable suggestions, consistent help and personal interest during my project work. I am also thankful to Mr. B. Vimal kumar, Accountant Trainee for his support and suggestions during the project. I am very pleased to express my deep sense of gratitude to Mr. Surjeet Bishnoi, Associate professor for his consistent encouragement. I shall forever cherish my association with Mr. Mukesh Sharma Lecturer of Finance, Mr. Harsh Kumawat Lecturer of Finance, Mr. Avinash Lata Lecturer of Accounts & Finance and all of faculty members of my college for their exuberant encouragement, perennial approachability, absolute freedom of thought and action I have enjoyed during the course of the project.
Ravi Kumar EXECUTIVE SUMMARY I have completed my summer training at OMAX Autos Pvt. Ltd. , Dharuhera (Haryana). This was my another experience to work in an organization and get practical knowledge about its finance department in the duration of one and a half month. Omax Autos Limited (Omax) is an India-based company.
The Company is engaged in the business of manufacturing auto components. Omax is a manufacturer of sheet metal parts, machined, tabular, electroplated and painted components with integrated welding facilities in India. The Company manufactures component and accessories for two wheeler, four wheeler and commercial vehicles. The Company manufactures sheet metal component that range in thickness from 0. 6 millimeter to 10 millimeter. I found that the company has a lot of competition from other private auto parts company like Bharat Forge, Amtek Auto, Capex Plans, Rico Auto, Sono koyo, Sundaram Fasteners, MICO, Appolo Tyres, Balkrishna Industires. Fully attuned to evolving customer needs & requirements, over the years, the omax group has grown from strength to strength. It has not only multiplied its manufacturing and engineering capabilities in a big way, but also taken a giant leap in the highly dynamic international market. The group is working hand in hand with a multitude of new clients across many industries. * Amongst top three companies in sheet metal and tubular segment – (Process 85k Tons Steel per annum). * Largest Sprocket manufacturing capacity (11 Million per annum) in South East Asia. * Largest Tri Nickel Chrome Plating facility (120 million DM2). * Largest welding facility in India with 800 machines (100 km welding capacity per day). * 7 Manufacturing Plants – located across the country. * Land Area – 204,000 Mts2 and Covered Area – 100,600 Mts2. Composite solution provider to customer requirement.
Omax Autos Pvt. Ltd. is a good place to work at. Every new recruit is provided with extensive training on unit linked funds, financial instruments and the products of Omax. This training has enabled me to understand how actually finance department work. Omax Autos is holding very good position in domestic market but still it has to make huge efforts for getting itself the No. 1. Instead, it has also to create its image in international market. My project was on “Ratio Analysis” of the company. For this I set my objectives and worked according to these predefined objectives. I worked according to the following steps: – * At first I got knowledge about the company profile, its main products etc. * After that I read books of Management Accounting and other related articles and acquired knowledge about various ratios, their advantages and disadvantages etc. * After that I met with various officers of finance department and interviewed them and got knowledge about Accounting system of the company. Then I studied last five years balance sheet of the company, starting from March 2005 to 2010 and analyze these ratio on the basis of statements of income and expenditure, Cash Flow Statements, and Balance sheets of the company. * After studying and analyzing these annual ratio analyses, I made conclusion and recommendations of my project. TABLE OF CONTENTS CONTENTS OF THE REPORT * INDUSTRY PROFILE08. * COMPANY PROFILE15. * INTRODUCTION TO THE TOPIC20. * RESEARCH METHODOLOGY37. * RESEARCH DESIGN37. * ANALYTICAL DESIGN37. * DATA COLLECTION37. * NEED OF THE STUDY39. * OBJECTIVES OF THE STUDY40. REVIEW OF LITERATURE41. * LIMITATIONS OF THE STUDY47. * DATA INTERPRETATION & ANALYSIS48. * FACTS & FINDINGS78. * SWOT ANALYSIS80. * CONCLUSION82. * RECOMMENDATIONS AND SUGGESTION83. * APPENDIX84. * BIBLIOGRAPHY87. Introduction to Auto Parts Industry Automotive parts consumption is directly linked to the demand for new vehicles, since roughly 70 percent of U. S. automotive parts production is for Original Equipment (OE) products. The remaining 30 percent is for repair and modification (aftermarket). If vehicle production goes down, automotive parts production and sales follow. Last year was a difficult year for U. S. -based automakers, as the economy struggled to emerge from a recession and consumers reduced their spending on vehicles.
General Motors, Ford, and Chrysler continued to lose U. S. market share to other automakers, but even foreign transplant automakers had a difficult year due to the falling market. Suppliers faced added hardships of reduced orders as vehicle production was cut by automakers starting roughly in September 2008. Industry analysts estimated that suppliers were running at only about 55 percent capacity in 2009, which was about the breakeven point for many. Suppliers were able to rationalize capacity by dropping the breakeven point from 10. 5 million units in North America in May 2009 to about 9. 5 million units in September 2009. The impact of the recession and decreased automotive sales that began in late 2008 had vehicle makers making drastic cut-backs, job reductions, and restructuring. Automakers delayed payments to suppliers, while suppliers, struggling to meet their own financial obligations, found little help from the credit markets. Chrysler and GM requested billions from the Federal Government to stay afloat. The loss of one of these automakers would have hurt the U. S. economy further and would have been disastrous to automakers and the automotive supply chain.
The supply chain is interwoven with many suppliers serving several automakers and OE suppliers. For example, over 51 percent of Ford’s suppliers also supply GM. Following years of contraction and a generally difficult business climate for automotive parts producers, suppliers continued to fail with about 50 new automotive supplier bankruptcies and up to 200 liquidations reported in 2009. Production increased at the end of the 2009 because of the need to replenish inventories after the Federal Cash-for-Clunkers program and the launch of 2010 models. GM increased production while Chrysler resumed production after emerging from bankruptcy. The increase in production at end of 2009 along with cost-cutting measures allowed many suppliers to survive and in some cases turn a profit. Industry analysts predict that the automotive market will improve in 2010, but that it will be years, if ever, before the automotive industry returns to levels of the past decade. Industry analysts forecast that the retail market for vehicles will go up about 1 million units and there are indications more credit will be available in 2010. Automotive Parts Sector Definitions Automotive parts are defined as either Original Equipment (OE), or aftermarket parts. Original equipment parts that are used in the assembly of a new motor vehicle (automobile, light truck, or truck) or are purchased by the manufacturer for its service network are referred to as Original Equipment Service (OES) parts.
Suppliers of OE parts are broken into three levels. The first level is “Tier 1″ suppliers who sell finished components directly to the vehicle manufacturer. The next level is “Tier 2″ suppliers who sell parts and materials for the finished components to the Tier 1 suppliers.
The third level is “Tier 3″ suppliers who supply raw materials to any of the above suppliers or directly to vehicle assemblers. There is often overlap between the tiers. Original equipment production accounts for an estimated two-thirds to three-fourths of the total automotive parts production. Aftermarket parts are divided into two ategories: replacement parts and accessories.
Replacement parts are automotive parts built or remanufactured to replace OE parts as they become worn or damaged. Accessories are parts made for comfort, convenience, performance, safety, or customization, and are designed for add-on after the original assembly of the motor vehicle. Overview of Industry Market Conditions: The U. S. auto industry is a key component of the nation’s manufacturing base. In a typical year, it accounts for about five percent of GDP and 16 percent of all durable goods shipments. The automotive industry, including the automakers and automotive parts sectors, accounted for about 666,300 domestic employees in 2009, a decline of 24 percent from 875,500 in 2008, and accounted for 5. 6 percent of all manufacturing employees. THe Center for Automotive Research found that the automotive parts sector indirectly contributed to 4. 5 million jobs nationwide in 2004. While trying to work more collaboratively with suppliers, automakers put pressure on them by seeking price concessions and tasking their suppliers to take on more research, design and manufacturing responsibilities, and by absorbing the higher costs for their inputs. Suppliers that survived 2009 have slashed costs by cutting capacity, laying off workers, and restructuring financially. The Original Equipment Suppliers Association (OESA) reported that the automotive supply sector was operating at about 55 percent capacity utilization. This is an improvement over the 45 percent capacity utilization in early 2009, but far from the 80 percent historically needed for profitability.
Pressure is further exacerbated by global competition in the parts industry. As Japanese, German, and Korean-based vehicle manufacturers gain shares of the U. S. market, they maintain relationships with their traditional supplier base. Many of those home market suppliers have been creating or expanding “transplant” capacity in the United States to meet their traditional automaker’s production needs. At the same time those transplant suppliers are aggressively seeking business from the Detroit 3. In addition, suppliers in many lower cost markets are improving their quality and becoming capable of supplying even greater shares of U. S. demand from abroad. The Detroit 3 has also advocated that U. S. -based suppliers ove production to lower cost countries or risk losing future contracts. To survive, many domestic parts manufacturers are adapting to these numerous challenges. Some suppliers are willingly taking on the new responsibilities offered to them by the automakers.
Some have transformed themselves into “Tier One-Half systems integrators,” that engineer and build complete modules (for example, an entire interior, 4-corner suspension sets, or an entire rolling chassis) and assume both product design and development responsibilities, and down stream supply chain management functions previously undertaken by the automakers. Due to shifting and then declining demand for vehicles, automakers have been dramatically cutting production. The impact upon suppliers when an automaker sharply curtails operations can be severe. It takes many months and significant resources to win business from vehicle assemblers or from the major “Tier 1” suppliers. Most U. S. suppliers are ill-situated to withstand major disruptions to their sales. Dramatic growth in China and other Asian economies (i. e. , India), has also led to increased costs for critical raw materials. Examples of some of the raw material price increases by July 2008, include plastic resins (up 45 percent since January 2007), rubber for tires (up 20 percent since May 2008), oil for petrochemical feedstock (up 43 percent since early January 2008), and steel for bodies, frames and bumpers (up nearly 100 percent since December 2007). Demand in the developing world, primarily China, has been a major driver behind increasing raw materials and energy commodity prices. However, as automakers and other manufacturing industries cut back worldwide in the later part of 2008 and into 2009, the demand for many raw materials has decreased, leading to moderate price declines. Steel prices were high due to strained capacity and dramatic industrial growth in the developing world, but around June 2008 the bidding war eased and the prices started going down.
The price of hot-dipped galvanized steel used in vehicle bodies, peaked at $1,303 per ton in June 2008 and dropped 11. 7 percent by October 2008, but still cost nearly twice as much as it did in January 2008. Prices for materials and energy commodities saw some increases late in 2009 because of an improved outlook for world economic growth, strong import demand from China, and the weakness of the U. S. dollar. Steel prices jumped in the fourth quarter of 2009 partly because of rising automotive demand following the Cash-for-Clunkers program.
The spot price for hot-rolled band used for vehicle body panels was around $559 per ton in October 2009, up from $381 in June 2009. Financial pressures from raw material prices have been affecting ties between suppliers and automakers, and between higher tier suppliers and their lower tier suppliers. Automakers are increasingly allowing material cost pass-through from suppliers, usually on a case-by-case basis, if the supplier can prove extraordinary pressures because of raw material costs and demonstrate efforts to keep costs down. Nonetheless, sometimes automakers and suppliers rely on the courts to enforce their price agreements. Dana Holding Corp. , which emerged from Chapter 11 in 2008, asked the courts to enforce an agreement with Chrysler to establish a “mutually rewarding supply agreement. ” Johnson Controls Inc. iled suit against three of its suppliers that threatened to withhold shipments if they were unable to raise prices to compensate for the cost of steel. Many analysts and industry members expect the North American industry restructuring to continue into 2011, so the pressures driving industry consolidation will remain for some time.
Industry analysts predict that at least 500 of the remaining 5,000 or so U. S. automotive suppliers will fail in the next few years. The continued pressure is forcing automotive suppliers to seek work in alternative fields including military, space and wind energy. While many have not been able to find sufficient work to keep their doors open, the increasing diversification of those successful combined with an improving automotive market, lower or steady raw materials costs and improved fundamentals at GM, Ford, and Chrysler should help to slow market share loss. It is an industry consolidation that has cut the number of U. S. automotive suppliers by roughly one half since 2000 and about five sixths since 1990. The pressure for consolidation may decline but it will not end. Improving production efficiency alone will continue to require fewer producers for the same level of industrial output. Either unit sales will have to continually rise to accept the added output or the pressure to combine or reduce suppliers will exist. Chinese and Indian-based automotive manufacturers will also contest for U. S. market share as will parts makers from these markets. Any share they gain will come at the expense of current market participants.
The pressure for consolidation will be particularly acute for companies competing in commodity markets without technical advantages or intellectual property to provide them with pricing relief against their peers. Economic Indicators Historically, the automotive sector closely tracks general economic indicators, in part because the automotive sector is a major component of these indicators (Charts 1 and 2). The United States was officially in a recession in 2009. Although the recession officially ended in July/August 2009, the U. S. economy remained weak. With the economy depressed, consumers and businesses cut vehicle purchasing. Likewise, suppliers and automakers have been finding it difficult to secure the capital needed to purchase materials and finance sales. Total U. S. roduction of light vehicles was 5. 6 million units in 2009, a decline of 34 percent from the already reduced levels of 2008. The record high production of light vehicles was in 1999 with 12. 6 million units.
Production increased slightly at the end of 2009, following the government’s Cash-for-Clunkers program. The slight production increase boded well for 2010, and industry sales forecasts for 2010 predict an increase to somewhere between 11. 2-12. 4 million units, up from 10. 4 million in 2009. Trends in the automotive parts industry follow the motor vehicle industry. There is a perception that in periods of downturn in the motor vehicle sector, lost OE automotive parts production and sales will be offset somewhat by aftermarket sales as demand for replacement parts for vehicles increases. On the other hand, some industry analysts suggest that this relationship is not always correct, as consumers will also tend to delay all but essential repairs during a recession particularly deep recessions like this past year. The aftermarket was fairly flat in 2009, but fared better than the OE market. The durability of parts has increased over time which results in less need for repairs. This trend has been heightened by increased imports of aftermarket parts including many counterfeits from low cost countries further eroding the aftermarket for U. S. -based OE producers. Therefore, declines in OE parts production and sales may no longer be substantially offset by increases in the demand for aftermarket parts.
According to the most recent Economic Census (with the latest data available through 2007), auto parts industry shipments were $213 billion, accounting for about 4 percent of the total U. S. manufacturing shipments (Tables 1 and 2). This is one of the highest shares of any single U. S. industrial sector. Industry employment in 2007 accounted for 4. 7 percent of total manufacturing employment.
The U. S. automotive parts industry was also one of the largest U. S. exporters, accounting for four percent of total U. S. goods exports in 2009 (Table 3). The Original Equipment Suppliers Association (OESA) estimated that the worldwide market for OE automotive parts decreased to $695 billion in 2009 (Table 4). The North American market accounted for $119 billion, or 17 percent of the global demand. The North American parts content of vehicles was estimated to be $13,9008. OESA also estimated that in 2009 Europe accounted for $204 billion worth of OE parts; China $123 billion; and Japan and Korea $136 billion. Domestic Market DesRosiers, an automotive consulting firm, reported that the U. S. market for OE and aftermarket automotive parts dropped 13. 8 percent in 2008 to $210 billion, from $243. 7 billion in 2007 (Table 5, Charts 3 and 4). 9 The amount of OE and aftermarket parts supplied from U. S. based suppliers dropped 15. 5 percent to $140. 3 billion in 2008 from$166. 3 billion in 2007. U. S. based suppliers accounted for 66. percent of the U. S. parts market. Market share of U. S. based suppliers has been declining since 1998 when they accounted for 81 percent of the market.
International Developments and Trade Global automotive industry production and sales are expected to remain depressed over the next few years, with only gradual improvement. Despite weakening in the United States market in previous years, suppliers globally managed to eke out profitability. Suppliers in developed country markets faced more difficulty, while those in developing markets generally experienced growth. In its 2006 Global Automotive Supplier Study, Roland Berger Strategy Consultants found that suppliers based in Western Europe, South Korea and other parts of the world maintained steady profitability between 2000 and 2005, while Japanese suppliers posted 3. 2 percent gains. During the same period, North American suppliers declined 3. 6 percent. Those most successful had a narrowly focused product portfolio, broad customer base globally, low reliance on business with the Detroit 3, and aggressively used component sourcing from low-cost regions of the world. Going forward, the BRIC (Brazil, Russia, India, and China) countries are expected to experience growth in the automotive sector while developed countries are likely to see static sales or declines.
Some U. S. suppliers found that while they are having difficulties in home markets, their foreign operations were profitable. Large suppliers, such as Johnson Controls Inc. , Lear Corporation, TRW Automotive Inc. , ArvinMeritor Inc. , and DuPont Automotive Systems, received at least 35 percent of their total revenue from Europe in 2007. Some suppliers tried to reduce their dependence on the high-cost, low margin American market and shift manufacturing to lower cost countries. Suppliers, often with the encouragement of automakers, are exploring growth opportunities in the BRIC developing countries. These countries are seeing more growth in the automotive industry than North America, Japan, and Western Europe.
Still the growth in the developing world was moderate in 2009 and expected to remain moderate another year or two as the automotive sector gradually improves. The U. S. trade deficit in automotive parts dropped 38. percent in 2009 to $20. 3 billion, down from $33. 1 billion in 2008 (Table 13, Charts 11 and 12). The parts deficit increased the past few years because U. S. -made automotive parts manufacturers lost market share to increasingly competitive foreign production. However, in addition to a global reduction in demand for automotive parts, the weak dollar has made U. S. exports more competitive while restraining U. S. imports. Both automotive parts exports and imports declined in 2009 because of the global automotive slump, though, imports declined at a greater rate than exports. According to U. S. Census data, the United States exported $42. 7 billion worth of automotive parts in 2009. This is a decrease of 25. 7 percent from the $57. 5 billion exported in 2008 (Table 14, Charts 11 and 13). Automotive parts exports to Canada ($19. 4 billion) and Mexico ($12. 1 billion) accounted for 73. 8 percent of the total U. S. parts exports in 2009 (Chart 14). U. S. automotive parts exports to Japan and the EU-15 accounted for $4. 2 billion, or 9. 9 percent, of the total U. S. automotive parts exports. In 2009, automotive parts exports to China rose 4. percent to $937 million. However, exports to Brazil declined 34. 4 percent to $553 million, declined 78. 4 percent ($53 million) to Russia, and 33. 3 percent ($131 million) to India in 2009. Automotive parts imports to the United States from almost every country declined in 2009. U. S. automotive parts imports declined 30. 5 percent to $63 billion in 2009 from $90. 6 billion in 2008 (Table 15, Charts 11 and 15). In 2009, Canada accounted for $10. 5 billion worth of U. S. automotive parts imports and Mexico accounted for $18. 3 billion. Together, automotive parts from these two countries accounted for 46 percent of the total U. S. automotive parts imports (Chart 16). Rounding out the top five supplier countries of automotive parts to the United States in 2009 were Japan ($8. 8 billion), China ($7. 4 billion), and Germany ($4. 8 billion). Japanese auto parts shipments to the United States were down 34. 9 percent in 2009 from 2008 levels. A large portion of these imports are components for assembly at the Japanese transplant facilities.
The Japanese produced roughly 2. 2 million vehicles in the United States in 2009. Japanese-based firms’ U. S. auto plants are now sourcing more of their components in the United States, Canada, and Mexico due at least in part to the higher Yen exchange rate. Automotive parts imports from China declined 17. 8 percent in 2009 (Charts 17 and 18). Imports from China had been steadily increasing the past several years, including 4. 8 percent in 2008 to $9 billion, from $8. 6 billion in 2007 and passed Germany as the United States’ fourth largest source of auto parts after Mexico, Canada, and Japan.
However, Parts imports from Brazil dropped 45. 1 percent to $953 million, 32. percent to $498 million from India, and 7. 4 percent to $535 million from Russia. Fact Sheet Production
• U. S. automotive parts industry production declined further in 2009 compared with 2008, in large part because of the collapse of the global vehicle market, production cutbacks especially at the Detroit 3, and the GMs and Chrysler bankruptcies. Industry analysts predict that 2010 will improve slightly, but will still be a very difficult year for U. S. automotive parts suppliers and vehicle makers as the market remains depressed and competition remains fierce. This is especially true for the Detroit 3 and the suppliers that rely heavily on them.
• The Bureau of Labor Statistics (BLS), U. S. Department of Labor, reported that employment in the automotive parts industry was an estimated 470,000 jobs in 2009. This is a decline of 22. 2 percent from the 603,800 jobs in 2008. The last time the number of jobs increased in the automotive parts industry occurred in 2000, when employment grew 0. 3 percent to 920,300.
• Regardless of production and employment declines, automotive manufacturers and suppliers directly and indirectly account for more jobs than any other manufacturing sector. According to the most recent Economic Census (with data through 2007), auto parts industry shipments were $213 billion, accounting for about 4 percent of the total U. S. manufacturing shipments.
This is one of the highest shares of any single U. S. industrial sector. Sales
• The U. S. original equipment parts market was down 35. 3 percent from $149. 9 billion in 2008 to $97 billion in 2009.
• The 150 largest North American OE suppliers had sales of $162. 2 billion in 2008, down 16 percent from 2007. The top 10 North American suppliers accounted for 33. 8 percent of the total in 2008, down slightly from 36. percent of the total in 2007. Canadian supplier, Magna International, maintained its position as the largest supplier of parts in North America.
• The U. S. aftermarket parts market in wholesale dollars was $72. 2 billion in 2009, up slightly (1. 8 percent) from $70. 9 billion in 2008. International Trade
• The 2009 U. S. trade deficit in automotive parts significantly decreased 38. 7 percent, to $20. 3 billion, from $ 33. 1 billion in 2008.
• U. S. exports of automotive parts in 2009 were $42. 7 billion, a decrease of 25. 7 percent from 2008 levels.
• Exports to Canada and Mexico accounted for 74 percent of the total U. S. automotive parts exports in 2009, reaffirming the importance of the NAFTA.
• U. S. exports to China increased 4. 9 percent in 2009, from $893 million in 2008 to $937 million in 2009.
• U. S. imports of automotive parts were $63 billion in 2009, a decrease of 30. 5 percent from 2008 levels.
• The United States imported $28. 8 billion worth of automotive parts from Mexico and Canada in 2009. These imports accounted for 46 percent of total U. S. automotive parts imports.
• Automotive parts imports from China have grown significantly in recent years. In 2000, the United States imported $1. 6 billion worth of automotive parts. By 2007, these imports grew to $8. 6 billion, passing Germany as the fourth largest supplier of auto parts to the United States. However, imports from China decreased 17. 8 percent to $ $7. 4 billion in 2009.
• The U. S. -China auto parts trade deficit had grown six-fold from only $1. 5 billion in 2001 to almost $8. 2 billion in 2008. These exponential increases peaked in 2008. The current global recession allowed the U. S. trade deficit with China in 2009 to drop 20. 3 percent to $6. 5 billion. Industry Issues
• In 2009, a reduction in global automotive sales and decreased automotive production impacted many U. S. arts suppliers. It was reported that there were over 50 bankruptcies among automotive suppliers and between 150-200 liquidations in 2009. Introduction to Omax Autos Pvt. Ltd. Omax Autos Limited was incorporated in 1983 with a vision to emerge as a niche player in Auto Industry and has grown exponentially into truly diversified and globalised corporate entity since then. In the last Twenty-Six years of its existence, the Omax Autos Group has created and executed projects that were a part to touch every walk of life and human endeavor, while setting new benchmarks in quality. Today the Group enjoys a Gross Turnover Rs. 77. 32 crores, spanning its horizon and providing fulfilled management.
The group enjoys huge reserves of goodwill that has led to some of the biggest names in the corporate world putting their trust in us and constantly strives to provide products and services that enhance the quality of life and work, and to address a gamut of human needs. OMAX Autos Ltd is in the business of manufacturing auto components. Omax is one of the largest manufacturers of Sheet Metal parts, Machined Tubular, Electroplated & painted components, Welding Facilities with integrated world-class features in India. With growing opportunities & enhanced experience base Omax Autos has strengthen horizontally. In the last 26 years the company has widened its customer base and products by entering into 4 wheeler industry, producing for central railways and defense and producing home accessories apart from 2 wheeler industry. Not only within the domestic market our footsteps have also left their mark globally through IKEA, TENNECO, PIAGGIO & TOYOTA. Though the Company has moved towards new frontiers in the last 26 successful years, yet it nourishes old relationships with undying passion and perseverance. With 8 plants as facilities, a strong infrastructure base and enlightened human resource we have reached the zenith of success. Through continuous and aggressive strategy building and disciplined execution of the same it has been possible to attain high level of growth and experience.
The key features of the strategy are – a) To make major improvements towards customer’s satisfaction. b) To develop a competitive edge – to optimize its cost and move up in value chain. c) To progress through a strong base laid on in depth research and development. The Company has also made significantly major changes namely – a) Applied for in house R;D activity recognition to the Govt. of India, Ministry of Science ; Technology, and New Delhi. The on site inspection visit has been successful and we expect formal approval letter soon. b) Actively working on Solar, Hydro, Wind and Gas Energy options and our solar projects have been recommended to centre for approval. c) With the present scenario of power and fuel, Omax is working on priority for energy efficiency, conservation as well as new ; renewable resources of energy. ) The plant heads in all Omax Plants have taken the challenges to improve efficiency of operations, especially focused to meet the planned product output; Quality gates at critical points in the manufacturing chain; effective P. D. I leading to defect free products to the customers. e) OPS (Omax Production Systems) has been developed by a team consisting of engineers from the plants and Corporate Engineering, to ensure efficiency and effectiveness of total operational aspects and also to ensure uniformity across all the plants of the group. Mission : “we are a dedicated, proactive, loyal ; accountable group of people with a quest for excellence through latest technology, people empowerment and brand equity to produce world class products by adopting best business practices and ethics. ” IMS Policy : “In line with our vision ; mission, we remain committed for total satisfaction of our customers, associates and society at large, through excellence in quality, value for money, on time deliveries and continual improvement. While achieving this, we remain committed to comply with legal and other requirements relating to environment, health ; safety, for prevention of pollution, ill-health ; injury. ” Core Values : “ Honesty, Commitment, Sincerity. ” Aspiration : To build a world class company through reliability and be a great place to work. Our vision is to make our company the best in class in whatever we do, globally. The products and servics we offer should be comparable to the best in the world, our business process and systems should set benchmark for others. We should earn the respect of our competitors and be loved by our stakeholders. Our Company should be the most preferred company to work for, for any employee. He should feel like an owner, be able to live his dream fulfill all his professional goals and enjoy while doing so. Milestones: 1983 The year marked the beginning of the name “Omax Autos Limited”. 1985 The first unit started in Dharuhera as an ancillary supplier to Hero Honda for Sheet Metal and Tubular Welded components. 1986 Omax Autos Limited went public with more than 7500 shareholders. 1988 Established its second unit Automax in Gurgaon. 989 Diversified its customer base by roping in Carrier Aircon Ltd. in Air Conditioning Components. 1997 Bagged ISO 9002 certificate from TUV of Germany. 1999 Established its third unit- Speedomax in Sidhrawali.
Tied up with Honda- Siel Cars India Ltd. and New Holland Tractors Ltd. for supply of Body and Axle parts. 2000 Set up the ultra modern Paint Shop with latest technology from ABB India Ltd. 2001 A new phase of Kaizen activity- Various Training ; HR activities started in all plants. 2002 Established its Fourth Plant at IMT Manesar with a capital outlay of Rs. 00 million equipped with modern Tool Room, R;D Centre with state of the art machinery began production. 2003 Established its Fifth Plant- Sprocket division in Dharuhera. Bagged ISO/TS- 16949, ISO 14001 ; OHSAS- 18001 Certification from UL India for all plants. 2004 Established its Sixth Plant at Bangalore having machining ; sheet metal manufacturing facilities.
Established its Seventh Plant- Indital at Dharuhera. Started Exports to North America and Europe with clients such as Delphi, Tenneco, Cummins, Piaggio etc. 2005 Established its Eighth Plant at Binola, Gurgaon for catering export clients. 006 SAP rolled out in all Eight plants across India. 2007 Automax, Gurgaon-Sohna Road Plant merged with Binola Plant. 2008 Established its latest Plant at Lucknow to manufacture chassis for commercial vehicles for Tata Motors. Established new Corporate Office in Gurgaon. 2009 Tied up with IKEA for supply of Metal Houseware Products. Reached the remarkable heights of 26 years of manufacturing and rendering quality products ; services to customers. …………………… and the journey continues.
Omax Infrastructure: 8Manufacturing Plants situated across India, which forms the backbone of the structure called “OMAX AUTOS LIMITED”. 0Facilities including Stamping Facility; CNC Pipe Bending Facility; Welding Facility; Sprocket Facility; Machining Facility; Piston Rod Manufacturing Facility; Tri Nickel Chrome Plating Facility; Tool Room Facility; Induction Hardening Facility and Tube Manufacturing facility. 30Main Products that form the vital ; significant component and accessories for two wheeler, four wheeler and commercial vehicles. Sheet Metal Component that range in thickness from 0. 6mm to 10mm. 50Customers / Clients that include OEMs ; Tier I Manufacturers, which are Big Brand Names, provided with timely and quality product delivery. To research ; develop new products, designs and equipment as well as to focus on better performance by the existing product by cost minimization to the highest level possible. Clientele: Indian Customers (OEMS)Indian Customers (Tier 1) Hero Honda Motors Ltd. Bharat Seats Ltd. Maruti Udyog Ltd. (Suzuki J. V. )Carraro India Ltd. Honda Motorcycle ; Scooters India Pvt. Ltd. Caparo Maruti TVS Motors Ltd. Deiphi Automotives SuzukiMotorcycle Ltd. Denso India Ltd. New Holland Tractors (India) Pvt. Ltd. Gabrial India Ltd. Yamaha Motors India Pvt. Ltd. India-Nippon Electricals Ltd. Hero Motors Ltd. Mitsuba Sical India Ltd. International Tractor Ltd. Sundram Clayton Ltd. IKEA Honeywell European CustomersNorth American Customers Delphi-SpainDeiphi Automotive Inc. USA Delphi-PolandTenneco Automotive (Maxico) Honeywell Piaggio Tenneco Automotive-Belgium Supersprox-Czech The Significant Aspects of the Manufacturing at Omax Autos:
• Amongst the top three companies in sheet metal and tubular segment – (Process 85k Tons Steel p. a. )
• Largest Sprocket manufacturing capacity (11 Million p. a. ) in South East Asia.
• Largest Tri Nickel Chrome Plating facility (120 Million DM Sq.
• Largest welding facility in India with 800 machines (100 Km welding capacity per day)
• 7 Manufacturing Plants – located across the country.
• Land Area – 204,000 Mts Sq and Covered Area – 100,600 Mts Sq
• Composite solution provider to customer requirement The Process Capability at Omax Autos is:
• Designing
• Stamping
• Tubular Forming
• Machined Parts – Sprockets/ Piston Rods/ Oil
• Welding – MIG/ TIG/ SPOT/ ROBO
• Painting ; Tri Nickel Chrome Plating/ED Painting
• Supporting infrastructure – Met Labs
• World Class Tool room and R;D Centre Plant Locations: Registered Office ; Dharuhera Plant:Sidhrawali Plant: Omax Autos Limited Speedomax (A unit of omax Autos Ltd. ) 64 KM Stone, Delhi Jaipur Highway64 KM Stone, Delhi-Jaipur Highway Dharuhera, Distt. Rewari, Haryana-122 106Village Sidhrawali, Gurgaon, Haryana 123 413 Manesar Plant:Sproket Division: Omax Autos Ltd. , Plot No. 6,Omax Autos Ltd. , 69 KM Stone, Sector-3, IMT Manesar,GurgaonDelhi-Jaipur Highway, Dharuhera, Haryana- 122 050Distt. Rewari, Haryana – 122 106 Bangalore Plant:Binola Plant – II Omax Autos Ltd. , Plot No. 6,Automax– A unit of Omax Autos Ltd. Bommasandra – Jigani Link RoadDelhi jaipur Highway, Village ; P. O. Bommasandra,Bangalore, Binola, Gurgaon, Haryana – 122 106 Karnataka – 560 099 Dharuhera Plant – IILuckhnow Plant– UnderConstruction Indital (A unit of Omax Autos Ltd. )Omax Autos Ltd. Tata MotorsVender 69 KM Stone, Delhi-Jaipur HighwayPark, Chinhat Industrial Area Dharuhera, Distt.
Rewari, Haryana-122106Deva Road, Luckhnow – 226019 Introduction to Ratio Analysis Financial Analysis: Financial analysis is the process of identifying the financial strengths and weaknesses of the firm and establishing relationship between the items of the balance sheet and profit ; loss account. Financial ratio analysis is the calculation and comparison of ratios, which are derived from the information in a company’s financial statements. The level and historical trends of these ratios can be used to make inferences about a company’s financial condition, its operations and attractiveness as an investment. The information in the statements is used by * Trade creditors, to identify the firm’s ability to meet their claims i. e. liquidity position of the company. * Investors, to know about the present and future profitability of the company and its financial structure. * Management, in every aspect of the financial analysis. It is the responsibility of the management to maintain sound financial condition in the company. Ratio Analysis: The term “Ratio” refers to the numerical and quantitative relationship between two items or variables.
This relationship can be exposed as * Percentages * Fractions * Proportion of numbers Ratio analysis is defined as the systematic use of the ratio to interpret the financial statements. So that the strengths and weaknesses of a firm, as well as its historical performance and current financial condition can be determined. Ratio reflects a quantitative relationship helps to form a quantitative judgment. Steps In Ratio Analysis: The first task of the financial analysis is to select the information relevant to the decision under consideration from the statements and calculates appropriate ratios. * To compare the calculated ratios with the ratios of the same firm relating to the pas6t or with the industry ratios. It facilitates in assessing success or failure of the firm. * Third step is to interpretation, drawing of inferences and report writing conclusions are drawn after comparison in the shape of report or recommended courses of action. Basis Or Standards Of Comparison: Ratios are relative figures reflecting the relation between variables. They enable analyst to draw conclusions regarding financial operations. They use of ratios as a tool of financial analysis involves the comparison with related facts.
This is the basis of ratio analysis. The basis of ratio analysis is of four types. * Past ratios, calculated from past financial statements of the firm. * Competitor’s ratio, of the some most progressive and successful competitor firm at the same point of time. * Industry ratio, the industry ratios to which the firm belongs to * Projected ratios, ratios of the future developed from the projected or pro forma financial statements Nature Of Ratio Analysis: Ratio analysis is a technique of analysis and interpretation of financial statements. It is the process of establishing and interpreting various ratios for helping in making certain decisions. It is only a means of understanding of financial strengths and weaknesses of a firm.
There are a number of ratios which can be calculated from the information given in the financial statements, but the analyst has to select the appropriate data and calculate only a few appropriate ratios. The following are the four steps involved in the ratio analysis. Selection of relevant data from the financial statements depending upon the objective of the analysis. * Calculation of appropriate ratios from the above data. * Comparison of the calculated ratios with the ratios of the same firm in the past, or the ratios developed from projected financial statements or the ratios of some other firms or the comparison with ratios of the industry to which the firm belongs. Interpretation Of The Ratios: The interpretation of ratios is an important factor.
The inherent limitations of ratio analysis should be kept in mind while interpreting them. The impact of factors such as price level changes, change in accounting policies, window dressing etc. , should also be kept in mind when attempting to interpret ratios. The interpretation of ratios can be made in the following ways. * Single absolute ratio * Group of ratios * Historical comparison * Projected ratios * Inter-firm comparison Guidelines Or Precautions For Use Of Ratios: The calculation of ratios may not be a difficult task but their use is not easy. Following guidelines or factors may be kept in mind while interpreting various ratios are * Accuracy of financial statements Objective or purpose of analysis * Selection of ratios * Use of standards * Caliber of the analysis Importance Of Ratio Analysis: * Aid to measure general efficiency * Aid to measure financial solvency * Aid in forecasting and planning * Facilitate decision making * Aid in corrective action * Aid in intra-firm comparison * Act as a good communication * Evaluation of efficiency * Effective tool Limitations Of Ratio Analysis: * Differences in definitions * Limitations of accounting records * Lack of proper standards * No allowances for price level changes * Changes in accounting procedures Quantitative factors are ignored * Limited use of single ratio * Background is over looked * Limited use * Personal bias Classification Of Ratios: The use of ratio analysis is not confined to financial manager only. There are different parties interested in the ratio analysis for knowing the financial position of a firm for different purposes. Various accounting ratios can be classified as follows: 1. Traditional Classification 2. Functional Classification 3. Significance ratios 1. Traditional Classification It includes the following. * Balance sheet (or) position statement ratio: They deal with the elationship between two balance sheet items, e. g. the ratio of current assets to current liabilities etc. , both the items must, however, pertain to the same balance sheet. * Profit ; loss account (or) revenue statement ratios: These ratios deal with the relationship between two profit ; loss account items, e. g. the ratio of gross profit to sales etc. , * Composite (or) inter statement ratios: These ratios exhibit the relation between a profit ; loss account or income statement item and a balance sheet items, e. g. stock turnover ratio, or the ratio of total assets to sales. . Functional Classification These include liquidity ratios, long term solvency and leverage ratios, activity ratios and profitability ratios. 3. Significance Ratios Some ratios are important than others and the firm may classify them as primary and secondary ratios.
The primary ratio is one, which is of the prime importance to a concern. The other ratios that support the primary ratio are called secondary ratios. In The View Of Functional Classification The Ratios Are: 1. Liquidity ratio 2. Leverage ratio 3. Activity ratio 4. Profitability ratio 1. LIQUIDITY RATIOS Liquidity refers to the ability of a concern to meet its current obligations as ; when there becomes due. The short term obligations of a firm can be met only when there are sufficient liquid assets. The short term obligations are met by realizing amounts from current, floating (or) circulating assets The current assets should either be calculated liquid (or) near liquidity.
They should be convertible into cash for paying obligations of short term nature. The sufficiency (or) insufficiency of current assets should be assessed by comparing them with short-term current liabilities. If current assets can pay off current liabilities, then liquidity position will be satisfactory. To measure the liquidity of a firm the following ratios can be calculated * Current ratio * Quick (or) Acid-test (or) Liquid ratio * Absolute liquid ratio (or) Cash position ratio (a) Current Ratio Current ratio may be defined as the relationship between current assets and current liabilities. This ratio also known as Working capital ratio is a measure of general liquidity and is most widely used to make the analysis of a short-term financial position (or) liquidity of a firm Current assets Current ratio = Current liabilities Components of current ratio CURRENT ASSETS| CURRENT LIABILITIES| Cash in hand| Out standing or accrued expenses| Cash at bank| Bank over draft| Bills receivable| Bills payable| Inventories| Short-term advances| Work-in-progress| Sundry creditors| Marketable securities| Dividend payable| Short-term investments| Income-tax payable| Sundry debtors| | Prepaid expenses| | (b) Quick Ratio Quick ratio is a test of liquidity than the current ratio. The term liquidity refers to the ability of a firm to pay its short-term obligations as ; when they become due. Quick ratio may be defined as the relationship between quick or liquid assets and current liabilities. An asset is said to be liquid if it is converted into cash with in a short period without loss of value. Quick or liquid assets Quick ratio = Current liabilities Components of quick or liquid ratio QUICK ASSETS| CURRENT LIABILITIES| Cash in hand| Out standing or accrued expenses| Cash at bank| Bank over draft| Bills receivable| Bills payable| Sundry debtors| Short-term advances| Marketable securities| Sundry creditors| Temporary investments| Dividend payable| | Income tax payable| c) Absolute Liquidity Ratio Although receivable, debtors and bills receivable are generally more liquid than inventories, yet there may be doubts regarding their realization into cash immediately or in time.
Hence, absolute liquid ratio should also be calculated together with current ratio and quick ratio so as to exclude even receivables from the current assets and find out the absolute liquid assets. Absolute liquid assets Absolute liquid ratio = Current liabilities Absolute liquid assets include cash in hand etc.
The acceptable forms for this ratio is 50% (or) 0. 5:1 (or) 1:2 i. e. , Rs. worth absolute liquid assets are considered to pay Rs. 2 worth current liabilities in time as all the creditors are nor accepted to demand cash at the same time and then cash may also be realized from debtors and inventories. Components of Absolute Liquid Ratio ABSOLUTE LIQUID ASSETS| CURRENT LIABILITIES| Cash in hand| Out standing or accrued expenses| Cash at bank| Bank over draft| Interest on Fixed Deposit| Bills payable| | Short-term advances| | Sundry creditors| | Dividend payable| | Income tax payable| 2. LEVERAGE RATIOS The leverage or solvency ratio refers to the ability of a concern to meet its long term obligations. Accordingly, long term solvency ratios indicate firm’s ability to meet the fixed interest and costs and repayment schedules associated with its long term borrowings. The following ratio serves the purpose of determining the solvency of the concern. * Proprietary ratio (a) Proprietary Ratio A variant to the debt-equity ratio is the proprietary ratio which is also known as equity ratio. This ratio establishes relationship between share holders funds to total assets of the firm.
Shareholders funds Proprietary ratio = Total assets SHARE HOLDERS FUND| TOTAL ASSETS| Share Capital| Fixed Assets| Reserves ; Surplus| Current Assets| Cash in hand ; at bank| | Bills receivable| | Inventories| | Marketable securities| | Short-term investments| | Sundry debtors| | Prepaid Expenses| 3. ACTIVITY RATIOS Funds are invested in various assets in business to make sales and earn profits. The efficiency with which assets are managed directly effect the volume of sales. Activity ratios measure the efficiency (or) effectiveness with which a firm manages its resources (or) assets. These ratios are also called “Turn over ratios” because they indicate the speed with which assets are converted or turned over into sales. Working capital turnover ratio * Fixed assets turnover ratio * Capital turnover ratio * Current assets to fixed assets ratio (a) Working Capital Turnover Ratio Working capital of a concern is directly related to sales.
Working capital = Current assets – Current liabilities It indicates the velocity of the utilization of net working capital. This indicates the no. of times the working capital is turned over in the course of a year. A higher ratio indicates efficient utilization of working capital and a lower ratio indicates inefficient utilization. Working capital turnover ratio=cost of goods sold/working capital. Components of Working Capital CURRENT ASSETS| CURRENT LIABILITIES| Cash in hand| Out standing or accrued expenses| Cash at bank| Bank over draft| Bills receivable| Bills payable| Inventories| Short-term advances| Work-in-progress| Sundry creditors| Marketable securities| Dividend payable| Short-term investments| Income-tax payable| Sundry debtors| | Prepaid expenses| | (b) Fixed Assets Turnover Ratio It is also known as sales to fixed assets ratio. This ratio measures the efficiency and profit earning capacity of the firm.
Higher the ratio, greater is the intensive utilization of fixed assets. Lower ratio means under-utilization of fixed assets. Cost of Sales Fixed assets turnover ratio = Net fixed assets Cost of Sales = Income from Services Net Fixed Assets = Fixed Assets – Depreciation (c) Capital Turnover Ratio Sometimes the efficiency and effectiveness of the operations are judged by comparing the cost of sales or sales with amount of capital invested in the business and not with assets held in the business, though in both cases the same result is expected. Capital invested in the business may be classified as long-term and short-term capital or as fixed capital and working capital or Owned Capital and Loaned Capital. All Capital Turnovers are calculated to study the uses of various types of capital. Cost of goods sold Capital turnover ratio = Capital employed Cost of Goods Sold = Income from Services Capital Employed = Capital + Reserves ; Surplus (d) Current Assets To Fixed Assets Ratio This ratio differs from industry to industry. The increase in the ratio means that trading is slack or mechanization has been used. A decline in the ratio means that debtors and stocks are increased too much or fixed assets are more intensively used. If current assets increase with the corresponding increase in profit, it will show that the business is expanding. Current Assets Current Assets to Fixed Assets Ratio = Fixed Assets Component of Current Assets to Fixed Assets Ratio CURRENT ASSETS| FIXED ASSETS| Cash in hand| Machinery| Cash at bank| Buildings| Bills receivable| Plant| Inventories| Vehicles| Work-in-progress| | Marketable securities| | Short-term investments| | Sundry debtors| | Prepaid expenses| | 4. PROFITABILITY RATIOS The primary objectives of business undertaking are to earn profits.
Because profit is the engine, that drives the business enterprise. * Net profit ratio * Return on total assets * Reserves and surplus to capital ratio * Earnings per share Operating profit ratio * Price – earning ratio * Return on investments (a) Net Profit Ratio Net profit ratio establishes a relationship between net profit (after tax) and sales and indicates the efficiency of the management in manufacturing, selling administrative and other activities of the firm. Net profit after tax Net profit ratio= Net sales Net Profit after Tax = Net Profit (–) Depreciation (–) Interest (–) Income Tax Net Sales = Income from Services It also indicates the firm’s capacity to face adverse economic conditions such as price competitors, low demand etc.
Obviously higher the ratio, the better is the profitability. b) Return On Total Assets Profitability can be measured in terms of relationship between net profit and assets. This ratio is also known as profit-to-assets ratio. It measures the profitability of investments. The overall profitability can be known. Net profit Return on assets = Total assets Net Profit = Earnings before Interest and Tax Total Assets = Fixed Assets + Current Assets (c) Reserves And Surplus To Capital Ratio It reveals the policy pursued by the company with regard to growth shares. A very high ratio indicates a conservative dividend policy and increased ploughing back to profit. Higher the ratio better will be the position.
Reserves; surplus Reserves ; surplus to capital = Capital (d) Earnings Per Share Earnings per share is a small verification of return of equity and is calculated by dividing the net profits earned by the company and those profits after taxes and preference dividend by total no. of equity shares. Net profit after tax Earnings per share = Number of Equity shares The Earnings per share is a good measure of profitability when compared with EPS of similar other components (or) companies, it gives a view of the comparative earnings of a firm. e) Operating Profit Ratio Operating ratio establishes the relationship between cost of goods sold and other operating expenses on the one hand and the sales on the other. Operating cost Operation ratio =Net sales However 75 to 85% may be considered to be a good ratio in case of a manufacturing under taking. Operating profit ratio is calculated by dividing operating profit by sales. Operating profit = Net sales – Operating cost Operating profit Operating profit ratio = Sales (f) Price – Earning Ratio Price earning ratio is the ratio between market price per equity share and earnings per share. The ratio is calculated to make an estimate of appreciation in the value of a share of a company and is widely used by investors to decide whether (or) not to buy shares in a particular company.
Generally, higher the price-earning ratio, the better it is. If the price earning ratio falls, the management should look into the causes that have resulted into the fall of the ratio. Market Price per Share Price – Earning Ratio = Earnings per Share Capital + Reserves ; Surplus Market Price per Share = Number of Equity Shares Earnings before Interest and Tax Earnings per Share = Number of Equity Shares (g) Return On Investment Return on share holder’s investment, popularly known as Return on investments (or) return on share holders or proprietor’s funds is the relationship between net profit (after interest and tax) and the proprietor’s funds. Net profit (after interest and tax) Return on shareholder’s investment = Shareholder’s funds The ratio is generally calculated as percentages by multiplying the above with 100. Research Methodology Research involves scientific and inductive thinking and promotes the development of logical habits of thinking and organization. Research also makes its own contribution to the existing stock of knowledge, enabling its advancement. Research Design: A research design is the specification of the methods and procedures for acquiring the information needed to structure or solve the problems.
Its overall operation pattern or framework of the project that stipulates what information is to be collected. Which sources and with what procedures. The researcher used descriptive research design for the research study. Research design is a statement or specification of procedures for collecting and analyzing the information required for the solution of some specific problem. It provides scientific framework for conducting source investigations. According to Clifford Woody,” research is defining and redefining problems, formulating hypothesis, collecting, organizing and evaluating and at last carefully testing the conclusion to determine whether they fit the formulated hypothesis”. Analytical Design: The research has to use the factors or information already available and analyze the facts to make critical evaluation of the material.
Data Collection: Data refers to information or facts. There are two types of data available, they mainly includes, * Primary data * Secondary data Primary Data: In this research study the primary data is collected through discussion with the senior finance staff of the company.
Secondary Data: Secondary data means the data that are already available in the organization. The researcher has to look into various sources for the data from where he can obtain data. This can be either published or unpublished (Magazines, Journals, books, Public records, historical documents etc. ) As the study involves use of secondary data such as budget of various departments in the organization. Analysis and interpretation of financial statements with the help of ‘ratios’ is termed as ‘ratio analysis’. These statements help in making inter period and inter firm comparison and also highlights the trends in performance efficiency, and financial positions.
Need For The Study 1. The study has great significance and provides benefits to various parties who directly or indirectly interact with the company. 2. It is beneficial to management of the company by providing crystal clear picture regarding important aspects like liquidity, leverage, activity and profitability. 3. The study is also beneficial to employees and offers motivation by showing how actively they are contributing for company’s growth. 4. The investors who are interested in investing in the company’s shares will also get benefited by going through the study and can easily take a decision whether to invest or not to invest in the company’s shares. Objectives Of The Study The major objectives of the resent study are to know about financial strengths and weakness of OMAX through FINANCIAL RATIO ANALYSIS. The main objectives of resent study aimed as: To evaluate the performance of the company by using ratios as a yardstick to measure the efficiency of the company. To understand the liquidity, profitability and efficiency positions of the company during the study period. To evaluate and analyze various facts of the financial performance of the company. To make comparisons between the ratios during different periods. Objectives: 1. To study the present financial system at OMAX. 2. To determine the Profitability, Liquidity Ratios. 3. To analyze the capital structure of the company with the help of Leverage ratio. 4. To offer appropriate suggestions for the better performance of the organization. Review Of Literature Financial Statements: Financial Statements refer to formal and original statements prepared by a business concern to disclose its financial information. AICPA (American Institute of Certified Public Accountants) says financial statements are prepared for the purpose of presenting a periodical review or report on the progress by the management and deal with (i) the Status of Investments in the business and (ii) the results achieved during the period under review In the words of Hampton JJ, The Statement disclosing status of investments is known as balance sheet and the statement showing the result is known as profit and loss account. Thus, the term financial statement has been widely period.
They are: (i) profit and loss account or Income Statement; and ii) Balance sheet or statement of financial position. Of late, another statement is also being prepared, called ‘surplus statement” or “retained earnings statement”. Numbers of schedules are also usually prepared to supplement the data and information contained in the balance sheet and profit and loss account. Schedule of fixed assets, schedule of debtors, schedule of creditors, schedule of investments, etc. , are examples of some of the schedules which are attached to the financial statements. A “statement of changes in financial position” is also sometimes added t
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Consciousness & Language in George Orwell’s 1984
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Physic 100
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1. British civil service workers in executive positions live longer than those in clerical positions. This best illustrates the value of: A) emotion-focused coping. B) the general adaptation syndrome. C) spontaneous remission. D) perceived control. 2. Compared with nonsmokers, smokers experience: A) higher rates of depression and higher rates of divorce. B) lower rates of depression and lower rates of divorce. C) lower rates of depression and higher rates of divorce. D) higher rates of depression and lower rates of divorce. 3. People who are constantly dieting place themselves at risk for depression and risk for binge eating. A) increased; decreased B) decreased; decreased C) increased; increased D) decreased; increased 4. If we are nervous about our personal appearance after adopting a new hairstyle, we are likely to the extent to which others notice our nervousness and we are likely to the extent to which they notice our new hairstyle. A) underestimate; underestimate B) overestimate; underestimate C) underestimate; overestimate D) overestimate; overestimate 5. Imitating another person's facial expression of emotion is most likely to facilitate: A) parasympathetic nervous system activity. B) the feel-good, do-good phenomenon. C) an empathic response. D) the catharsis of aggressive feelings. 6. Aerobic exercise is associated with: A) increased levels of serotonin and increased levels of the endorphins. B) increased levels of serotonin and decreased levels of the endorphins. C) decreased levels of serotonin and decreased levels of the endorphins. D) decreased levels of serotonin and increased levels of the endorphins. 7. The defense mechanism in which selfjustifying explanations replace the real, unconscious reasons for actions is: A) displacement. B) rationalization. C) projection. D) reaction formation. 8. By dramatically reducing her daily caloric intake, Marilyn plans o reduce her normal body weight by 10 to 15 percent. Research suggests that after three or four weeks of sustained dieting, Marilyn will: A) experience a decrease in her feelings of hunger. B) have a lower set point for body weight. C) have a lower fat cell count. D) have a lower resting metabolic rate. 9. Ader and Cohen observed that suppressed immune system functioning in rats was a(n) to saccharin-sweetened water. A) conditioned response (CR) B) unconditioned response (UR) C) conditioned stimulus (CS) D) unconditioned stimulus (US) 10. Luigi minimized the stress of testing positive for HIV by viewing this circumstance as an opportunity for a renewed religious commitment and spiritual growth.
His reaction best illustrates the importance of: A) stress appraisal. B) Biofeedback C) spontaneous remission. D) the Type A personality. 11. Stress is most likely to speed the progression from HIV to AIDS by: A) slowing the shortening of telomeres. B) increasing the release of glucocorticoids. C) accelerating the enlargement of the thymus gland. D) increasing the production of lymphocytes. 12. Teens are more likely to experiment with tobacco if they: A) are not concerned about how others perceive them. B) see actors smoking in movies. C) feel in control of their future. D) engage in problem-focused coping. 13. Young teens are most likely to start smoking in order to: A) reduce their mental alertness. B) reduce their blood pressure. C) trigger the release of lymphocytes. D) gain social acceptance. 14. When 2-year-old Matthew was told he would get no dessert until he finished the food on his plate, he threw his plate on the floor in a temper tantrum. Freud would have suggested that Matthew was unable to resist the demands of his: A) ego. B) Oedipus complex. C) superego. D) id. 15. Personality is fruitfully studied at multiple levels of analysis because people are best understood as: A) demonstrating self-serving bias. B) unconscious information processors. C) possessing enduring traits. D) biopsychosocial organisms. 16. Logan is an unsuccessful businessman who feels little satisfaction with life. In order to increase his subjective well-being, Logan should: A) recall past moments when his life was much more pleasant than it is now. B) imagine what his own life might be like if he became rich and famous. C) imagine what his life might be like if he were suffering from a fatal disease. D) compare himself with friends who became rich and successful. 17. A psychologist would most likely use biofeedback to provide clients with information about their: A) blood type. B) genetic makeup. C) cholesterol level. D) muscle tension. 18. One study of migraine headache patients found that the majority of those who received “sham acupuncture” enjoyed relief. The patients' pain relief is most likely attributable to: A) the placebo effect. B) a decrease in lymphocyte production. C) an increase in heart rate and blood pressure. D) problem-focused coping. 19. Humanistic psychologists would most likely be criticized for underestimating the value of: A) the spotlight effect. B) an internal locus of control. C) self-serving bias. D) social influence. 20. A psychotherapist suggests that Theresa can effectively reduce the anger she feels toward her ex-boyfriend by tearing pictures of him into little pieces. This therapeutic technique is based on the: A) James-Lange theory. B) catharsis hypothesis. C) two-factor theory. D) adaptation-level principle. 21. The two-factor theory of emotion places more emphasis on the importance of than does the James-Lange theory. A) physiological arousal B) Catharsis C) subjective well-being D) cognitive activity 22. Forgotten memories that we can easily recall were said by Freud to be: A) preconscious. B) unconscious. C) displaced. D) fixated. 23. When faced with an ever-increasing number of consumer product choices, people often experience the discomfort of: A) the spotlight effect. B) self-serving bias. C) the false consensus effect. D) information overload. 24. Which of the following have been criticized the most for offering concepts that are vague and subjective? A) terror-management theorists B) social-cognitive theorists C) trait theorists D) humanistic theorists 25. For purposes of lie detection, investigators have most commonly made use of a(n): A) electroencephalograph. B) polygraph. C) electrocardiograph. D) myograph. 26. Karen Horney, a prominent neo-Freudian, disputed Freud's assumption that women: A) suffer an Electra complex. B) have stronger sexual instincts than men. C) never experience a phallic stage of development. D) have weak superegos. 27. Maslow most clearly interjected his own personal values into his study of self-actualized individuals by: A) interpreting their flattering self-descriptions as a self-serving bias. B) using projective tests to assess their motives. C) selectively studying people with qualities he admired. D) overemphasizing the value of their loyalty to cultural norms. 28. A person who experiences defensive self-esteem is to demonstrate self-serving bias and is to feel angry when criticized. A) likely; likely B) unlikely; unlikely C) unlikely; likely D) likely; unlikely 29. The results of early research on biofeedback were surprising because they indicated that people could learn to control bodily functions regulated by the: A) cerebellum. B) frontal lobes. C) autonomic nervous system. D) lymph glands. 30. The text defines stress as: A) physical, emotional, or mental exhaustion. B) the experience of conflicting motives that produce anxiety and tension. C) the process by which we appraise and cope with environmental threats and challenges. D) the blocking of an attempt to reach some important goal. 31. Employees who have just been laid off are asked questions that encourage them to express hostility toward their employer. Research suggests that this opportunity to vent anger will: A) lead them to perceive their employer's actions as unavoidable. B) rechannel their anger into constructive motivation. C) increase their hostility. D) calm their emotions and reduce their anger. 32. A therapist tells a patient who is afraid of elevators that his rapid breathing while on an elevator is not due to fear but is a natural consequence of too little oxygen in a small, enclosed space. With this new interpretation of his arousal, the patient no longer dreads elevators. The reduction in the patient's fear is best understood in terms of the: A) two-factor theory. B) catharsis hypothesis. C) adaptation-level phenomenon. D) James-Lange theory. 33. Research participants came to anticipate the movements of the numeral 6 on a computer screen even though they were unable to identify the rule governing its movements. This best illustrates: A) repression. B) the self-reference phenomenon. C) nonconscious learning. D) the spot light effect. 34. As people experience negative emotions: A) the left prefrontal cortex becomes less electrically active. B) the right prefrontal cortex becomes more electrically active. C) the right prefrontal cortex becomes less electrically active. D) the left prefrontal cortex becomes more electrically active. 35. Attempting to alleviate stress directly by changing the stressor is known as: A) problem-focused coping. B) emotion-focused coping. C) the general adaptation syndrome. D) biofeedback. 36. Which of the following Big Five trait dimensions is most closely related to one's level of creativity? A) Conscientiousness B) emotional stability C) Extraversion D) Openness 37. Research suggests that monkeys reared in the wild fear snakes because they: A) have a particularly strong nervous system reaction to snake bites. B) have encountered snakes near dead monkeys. C) have observed other monkeys' fearful reactions to snakes. D) are biologically predisposed to fear nearly all primitive forms of life. 38. People tend to their daily caloric intake and their daily physical activity. A) overestimate; overestimate B) overestimate; underestimate C) underestimate; underestimate D) underestimate; overestimate 39. People who become blind eventually experience levels of day-to-day happiness. Those who become paralyzed eventually experience levels of day-to-day happiness. A) below-normal; above-normal B) above-normal; above-normal C) near-normal; near-normal D) above-normal; below-normal 40. One night after he heard his parents arguing, 4-year-old Wei had a vivid dream in which he saved his mother from being bitten by a large snake.
A psychoanalyst would most likely suspect that Wei's dream reflects a(n): A) Oedipus complex. B) selfserving bias. C) oral fixation. D) reaction formation. 41. Mary enjoys socializing with friends and talking with them on her cell phone. Eileen prefers quiet times by herself when she can reflect on her own thoughts. The characteristics of Mary and Eileen indicate that each has a distinctive: A) personality. B) collective unconscious. C) fixation. D) attributional style. 42. Confiding one's fears and frustrations to supportive friends is likely to lymphocyte levels and cortisol levels. A) increase; decrease B) increase; increase C) decrease; increase D) decrease; decrease 43. B lymphocytes inhibit , whereas T lymphocytes inhibit . A) the release of epinephrine; the release of cortisol B) viruses; cancer cells C) bacterial infections; viral infections D) telomeres; glucocorticoids 44. Professor Lindstrom emphasized that obesity often involves the interactive influence of high set points, low perceived control, and the ready availability of calorie-laden junk food.
The professor's emphasis best illustrates: A) a biopsychosocial approach. B) an optimistic explanatory style. C) biofeedback. D) the general adaptation syndrome. 45. Research on stressful life events indicates that: A) survivors of a natural disaster are immunized against stress and have fewer long-term health problems. B) those who live a relatively peaceful, monastic life actually suffer a higher-than-average rate of heart attacks. C) those who have been recently widowed or divorced are more vulnerable to disease and death. D) all of the above are true. 46. One way for people to improve their own subjective well-being is to: A) participate in regular aerobic exercise. B) overestimate how much they can accomplish. C) focus more attention on themselves. D) do all of the above. 47. People who are challenged by physical disabilities are likely to maintain normal levels of self-esteem by: A) accepting as much personal responsibility for their problems as for their accomplishments. B) displacing their feelings of resentment. C) developing an external locus of control. D) comparing themselves with others who are similarly disabled. 48. Research on selfperception indicates that most people: A) view themselves very favorably in comparison to most others. B) underestimate the accuracy of their beliefs and judgments. C) are unrealistically pessimistic about their personal future. D) feel more personally responsible for their failures than for their successes. 49. Programs that successfully discourage young people from smoking are likely to train them how to: A) refuse others' persuasive appeals to smoke. B) use nicotine gum to satisfy drug cravings. C) increase their consumption of high-carbohydrate foods. D) reduce stress by means of biofeedback. 50. As you are waiting to be interviewed for a job, your heart rate, body temperature, and breathing rate begin to increase. These physiological changes are produced by activation of the nervous system. A) Somatic B) Central C) Sympathetic D) Parasympathetic 51. Surveys of subjective well-being in 82 countries indicate that the two countries with the highest levels of self-reported happiness are: A) Canada and the Netherlands. B) Ireland and Switzerland. C) The United States and Australia. D) Puerto Rico and Mexico. 52. According to the two-factor theory, the two basic components of emotions are and . A) cognitive labels; physical arousal B) physical arousal; overt behavior C) facial expressions; cognitive labels D) emotion-arousing events; physical arousal 53. Activation of the sympathetic nervous system respiration and salivation. A) increases; decreases B) decreases; decreases C) decreases; increases D) increases; increases 54. Larry studies diligently because he is haunted by an image of himself being unable to get a job after graduation.
Larry's diligence best illustrates the motivational impact of: A) possible selves. B) an internal locus of control. C) the spotlight effect. D) unconditioned positive regard. 55. Athletes often attribute their losses to bad officiating. This best illustrates: A) the spotlight effect. B) self-serving bias. C) the Barnum effect. D) learned helplessness. 56. Jed wants his roommate Dante to help him study for a physics test. Dante is most likely to want to help after he has: A) heard that a friend was involved in an automobile accident. B) been caught cheating on a math test. C) received an “A” on his psychology test. D) helped some friends repair a flat tire on their car. 57. In North America since the 1960s, the death rate due to coronary heart disease has , and the death rate due to smoking-related cancer has . A) decreased; decreased B) increased; decreased C) decreased; increased D) increased; increased 58. Who suggested that “we feel sorry because we cry . . afraid because we tremble”? A) Walter Cannon B) Stanley Schachter C) Richard Lazarus D) William James 59. Chiana and her husband both want to feel and express greater warmth and affection for each other.
They would be advised to spend time looking intently at one another's: A) lips. B) hand gestures. C) body postures. D) eyes. 60. A hormone that increases heart rate, blood pressure, and blood sugar levels in times of emergency is: A) epinephrine. B) testosterone. C) insulin. D) acetylcholine. 61. Which of the following best explains why stress heightens vulnerability to bacterial and viral infections? A) Stress hormones facilitate the depositing of cholesterol and fat around the heart. B) Stress hormones suppress the production of lymphocytes. C) Stress hormones trigger the release of digestive acids. D) Stress hormones accelerate the “hardening” of the arteries. 62. A person who is careless and disorganized most clearly ranks low on the Big Five trait dimension of: A) extraversion. B) openness. C) conscientiousness. D) emotional stability. 63. Research has shown that neck-level spinal cord injuries reduce the intensity of certain emotional experiences. This finding supports the: A) James-Lange theory. B) catharsis hypothesis. C) adaptation-level principle. D) Cannon-Bard theory. 64. While Professor Gomez was going through a painful divorce, he tended to create unnecessarily difficult tests and gave his students unusually low grades.
A psychoanalyst would be most likely to view the professor's treatment of students as an example of: A) regression. B) projection. C) reaction formation. D) displacement. 65. According to Bandura, reciprocal determinism involves multidirectional influences among: A) id, ego, and superego. B) thoughts, emotions, and actions. C) learned helplessness, locus of control, and optimism. D) behaviors, internal personal factors, and environmental events. 66. The stability of personality traits is best illustrated by the consistency of: A) the self-reference phenomenon. B) expressive styles. C) unconditional positive regard. D) the Barnum effect. 67. Overestimating the extent to which others notice and evaluate our appearance and performance is called: A) the spotlight effect. B) external locus of control. C) fixation. D) self-serving bias. 68. Self-actualized people, as described by Maslow, are least likely to be highly: A) self-accepting. B) conforming. C) compassionate. D) religious. 69. As her professor distributed the mathematics test to the class, Blair's heart started to pound and her palms began to sweat. These physiological reactions were activated by her nervous ystem. A) Central B) Somatic C) Parasympathetic D) Sympathetic 70. According to the , you would be able to experience emotion even without sympathetic nervous system arousals. A) James-Lange theory B) catharsis hypothesis C) Cannon-Bard theory D) two-factor theory 71. Research on obesity and weight control indicates that: A) lean tissue is maintained by fewer calories than is fat tissue. B) overweight people typically suffer from a lack of willpower and self-discipline. C) no matter how carefully people diet, they can never lose fat cells. D) when an obese person has lost weight, a diet and exercise program are no longer necessary for maintaining the lower weight. 72. Wild animals placed in zoos sometimes die shortly thereafter. These deaths are likely to result from a(n) in the animals' production of . A) increase; androgens B) decrease; cortisol C) increase; serotonin i decrease; lymphocytes 73. Which of the following is an example of biofeedback? A) Jane decides to quit smoking after seeing a film linking cigarettes with cancer. B) Kecia successfully quits smoking after her psychologist has her smoke so rapidly she cannot tolerate another cigarette. C) Milos learns to relax by being provided with information on changes in his heart rate. D) Chico learns to lower his blood pressure by meditating twice a day. 74. The health risks associated with obesity are generally the greatest for those who carry their excess weight around their: A) hips. B) bellies. C) thighs. D) buttocks. 75. A general sense of happiness or life satisfaction is most unrelated to whether people: A) have a meaningful religious faith. B) have a happy marriage. C) sleep well. D) are well educated. 76. The two-factor theory of emotion would have difficulty explaining why a: A) person automatically fears snakes even though he thinks they are attractive and harmless. B) person comes to fear snakes after he sees someone else bitten by one. C) person's fear of snakes is reduced after she learns that most snakes are harmless. D) person's fear of snakes is reduced after she receives a calming tranquilizer. 77. Kelly loves to boast about her accomplishments and becomes very upset when anyone criticizes her. Kelly most clearly demonstrates: A) the false consensus effect. B) defensive self-esteem. C) learned helplessness. D) the spotlight effect. 78. Rannilt was euphoric after learning that she had been accepted by the medical school of her choice. After a few weeks, however, she is only mildly excited when she thinks about her admission to medical school.
This change in her feelings can best be explained in terms of the: A) adaptation-level phenomenon. B) feel-good, do-good phenomenon. C) catharsis hypothesis. D) relative deprivation principle. 79. In rejecting claims that personality trait measures fail to predict behavior effectively, Seymour Epstein emphasized the importance of: A) factor analysis. B) projective tests. C) reciprocal determinism. D) multiple behavior assessments. 80. A psychophysiological illness is: A) any psychological disorder that has a genetic component. B) a disease of the central nervous system. C) any physical illness that produces a psychological disorder. D) a stress-related physical illness such as hypertension. 81. The macrophage and lymphocytes are major agents of the: A) limbic system. B) parasympathetic nervous system. C) immune system. D) sympathetic nervous system. 82. Epinephrine, norepinephrine, and cortisol: A) accelerate the buildup of plaques on artery walls. B) decrease heart rate and blood pressure. C) divert blood flow from muscle tissue to the body's internal organs. D) are released by the thymus and lymph glands. 83. Because Greta is an extravert, she frequently goes to parties where she is encouraged to laugh and socialize with her friends. Because Jim is an introvert, he frequently spends weekends in the library where it's easy to quietly reflect and study. Greta and Jim best illustrate what is meant by: A) the Barnum effect. B) the self-reference phenomenon. C) an external locus of control. D) reciprocal determinism. 84. The feel-good, do-good phenomenon refers to the fact that when people feel happy they: A) experience a more positive self-image. B) report greater satisfaction with their whole lives. C) make decisions more effectively. D) are more willing to help others. 85. The subfield of psychology that provides psychology's contribution to the prevention and treatment of illness is known as: A) behavioral psychology. B) psychobiology. C) health psychology. D) medical psychology. 86. Research on the nonverbal expression of emotion indicates that: A) it is difficult to use nonverbal cues to mislead others about one's true emotions. B) accurately identifying emotional facial expressions in people from different cultures requires personal experience with those cultures. C) the body movements and gestures used to express emotions are the same throughout the world. D) introverts are better than extraverts at recognizing nonverbal expressions of emotion in others. 87. Resisting the temptation to eat chocolate chip cookies led research participants to subsequently give up sooner than normal on efforts to complete a tedious task. This illustrated that self-control weakens following: A) unconditional positive regard. B) the spotlight effect. C) an exertion of energy. D) the self-reference phenomenon. 88. Scientists have isolated a gene that influences the amygdala's response to frightening situations. People with a short version of this gene have high levels of available to activate amygdala neurons. A) Endorphins B) Acetylcholine C) Serotonin D) Dopamine 89. Researchers attempt to understand emotions using biological, psychological, and social-cultural levels of analysis. The psychological level of analysis is especially likely to emphasize the importance of: A) evolutionary adaptiveness. B) facial expressiveness. C) arousal. D) cognitive labeling. 90. The adaptationlevel phenomenon refers to the: A) tendency for emotional release to reduce levels of physiological arousal. B) tendency for evolution to favor organisms that adapt best to the environment. C) tendency for standards of judgment to be heavily influenced by previous experiences. D) perception that one is worse off than those with whom one compares oneself. 91. People tend to describe their experienced emotions along the two dimensions of: A) expressiveness and meaningfulness. B) valence and arousal. C) physical and social. D) clarity and stability. 92. The spillover effect is best explained in terms of the: A) two-factor theory. B) relative deprivation principle. C) catharsis hypothesis. D) adaptation-level principle. 93. Haley's parents bought her a used bicycle for her birthday. She was thrilled until she learned that her best friend received a brand new bicycle on her birthday. Haley's declining satisfaction illustrates the: A) facial feedback effect. B) catharsis hypothesis. C) relative deprivation principle. D) adaptation-level phenomenon. 94. Aging women who had experienced prolonged stress as caregivers for children with serious disorders experienced a premature decrease in the size of their: A) lymphocytes. B) adrenal glands. C) frontal lobes. D) telomeres. 95. Freud suggested that orally fixated adults are especially likely to exhibit: A) an inferiority complex. B) an Electra complex. C) the self-reference phenomenon. D) passive dependence. 96. In the United States, Canada, and Britain, smoking has become rare among those who: A) experience obesity. B) are highly educated. C) are recent immigrants. D) have parents who smoke. 97. Contemporary psychologists are most likely to consider to be of pivotal importance to personality. A) the collective unconscious B) the sense of self C) the superego D) unconditional positive regard 98. Mrs. Sunstedt believes that parents should accept and try to understand their children's feelings and should honestly disclose their own inner feelings to their children.
Her approach to parentchild interaction was most explicitly recommended by: A) Jung. B) Rogers. C) Bandura. D) Allport. 99. According to the Cannon-Bard theory, body arousal is related to the sympathetic nervous system in the same way that subjective awareness of emotion is related to the: A) parasympathetic nervous system. B) thalamus. C) cortex. D) hypothalamus. 100. Researchers have found that people experience cartoons as more amusing while holding a pen with their teeth than while holding it with their lips. This finding best serves to support the: A) James-Lange theory. B) Cannon-Bard theory. C) catharsis hypothesis. D) adaptation-level principle.
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