Segmentation, Targeting and Positioning
MKW1120 Week 8 submission: Market Segmentation, Targeting and Positioning Segment Name| Brief Profile| Sports Shoes Features| “Run Scotty, Run”| Adult males who like to run on the weekends. | -cushioning impact, shock absorption, good heel control| “Gym Junkies”| Adult females who are gym members. | -lightweight shoes to prevent foot fatigue-extra shock absorption-double-lasted combination of […]