Segmentation, Targeting and Positioning

Check out more papers on Clothing Consumer Goods Shoe

MKW1120 Week 8 submission: Market Segmentation, Targeting and Positioning Segment Name| Brief Profile| Sports Shoes Features| “Run Scotty, Run”| Adult males who like to run on the weekends. | -cushioning impact, shock absorption, good heel control| “Gym Junkies”| Adult females who are gym members. | -lightweight shoes to prevent foot fatigue-extra shock absorption-double-lasted combination of leather and mesh(support & ventilation)-solid rubber with micro-grip for traction on smooth surface-mid-sole sidewall stitching, high airbag -elegant with futurist design (Puma)| “Hit and Giggle”| Adult female social tennis players. -stability inside and outside shoes-flexibility in the sole beneath the ball of the foot for quick movements-neutral-cushioning shoes for shock absorption -softer soled shoes on soft court -lightweight shoes-price range: $40-80 (Wilson Pro Staff)| “The Pros”| Professional male football players. | -lightweight synthetic leather mixed with breathable mesh for cool yet supportive fit-heel inner sleeve offers an improved lockdown-exterior heel cup improves for fast motion -cleats incorporated medial and sideways wraps for better support| “Lil’ Tackers”| Male and female children who play sub-junior football. -rubber outsole to deliver the traction on the field-synthetic upper with ankle strap for support-phylon midsole for lightweight cushioning-design with a secure midfoot strap and blade style cleats provide strong grip on the field| “Fast Off the Blocks”| Male and female professional sprinters. | -motion-control shoes -durable rubber outsole for great traction-cushioned insole and collar for a comfy fit-lightweight, stiff and durable-upper part is perforated for breathability| “The Long DistanceRunner”| Male and female marathon runners. -neutral-cushioning shoes to absorb impact-stability along the medial side of the shoes-lightweight cushioning and durability-maximum rearfoot shock attenuation in all levels of movement| “Groovy Grandparents”| Over 60s retired couples interested in maintaining health and fitmess. | -comfortability, stability and lightweight-preferable of traditional style shoes-reasonable price| “Urban Fashionistas”| Adult males who wear sports shoes as fashion. -more preferable on fashionable sneakers (Nike High Dunk, Nike Air Force One)-sleek full grain leather, variety of colour scheme-modern skateboarding style, logo stitched outside heel for status, artistic design for self expression (Nike)- unigue and luxurious, lifestyle design (Puma)-price range: $100-150 (Puma, Nike, Adidas)|

Don't use plagiarized sources. Get your custom essay on

“Segmentation, Targeting and Positioning”

Get custom essay

Did you like this example?

Cite this page

Segmentation, Targeting and Positioning. (2017, Sep 13). Retrieved January 28, 2023 , from

Save time with Studydriver!

Get in touch with our top writers for a non-plagiarized essays written to satisfy your needs

Get custom essay

Stuck on ideas? Struggling with a concept?

A professional writer will make a clear, mistake-free paper for you!

Get help with your assigment
Leave your email and we will send a sample to you.
Stop wasting your time searching for samples!
You can find a skilled professional who can write any paper for you.
Get unique paper

I'm Chatbot Amy :)

I can help you save hours on your homework. Let's start by finding a writer.

Find Writer