Findings Chapter of Consultancy Report

A.Members’ Loyalty Variation

It s not clear what percentage of members that heard about the institute while in college remain as members five years after however, the findings suggest that the members that have remained loyal to the institution for a period exceeding five years are more satisfied as compared to younger members. They account for 65% of the total membership. In comparison to the number that joined I college, their assumption that the majority remain loyal after completion can be upheld. Satisfaction levels vary with the years of membership. Older members are more satisfied compared to the younger. The probability of recommending potential member is higher with them because they have gained more from their experience and have identified with the brand in general. Younger member is less satisfied with the information and services that have been offered. They prefer and recommended changes in the service making them more likely o leave the organisation. The correlation between membership and satisfaction has been shown in figure three. It demonstrates the reasons why most of the members retain their status within the organization, for instance, most of the members, 26% want to have the transportation offered by the institution. The second group is more concerned with self-enhancement. The magazines they receive provide them information that is beneficial to the businesses, and thus they retain their connection. A third group needs networking which is their way of creating relationships with members in the industry. Each respondent has a different level of satisfaction, but it does not mean that all services offered are beneficial to all the members. Most would wish that the service of their choice is enhanced and the rest put aside to bring in the recommendations that have been shown to the conclusion level.

Running head: SURVEY ANALYSIS

1. Satisfaction

Information from respondents shows different levels of appreciation. From the different information offered by the research, the most popular services that satisfy members include but not limited to access to general information and availability of technology related articles. Members are more interested in attending events, taking online courses and obtaining link line report. From the information, it was vivid that most of the members can not define the advantages of being a member. 62% of the respondents were unclear of these benefits however they mentioned reasons for their levels of satisfaction which included the comprehensive coverage that the institute offers and the independence in coverage. The statistics on satisfaction were that only 24% of the members were delighted compared to the65% of members with more than five years of membership. 62% were moderately satisfied which is reasonable given the probability of recommendation percentages which puts 60% willing at an averagely level and 28% neutral on recommending new member. A small number of 14% responded that they were not satisfied at all. According to the services used in 2016, more people became members because of the number of events that came through CILT and strengthened their position.More online courses are required to increase satisfaction. Members recommended a number of factors to improve their satisfaction including increasing professionalism and educating their members more. It was said that the institute does not attract the younger people and their services are not offering a return on their monetary value. Satisfaction of clients will b increased by increasing their recognition, increase in the provision or real value data and help with CV preparation, workshops and necessary knowledge to their members.

1. Member who Heard of CILT from Work

Different members heard of CILT from various sources mainly in college, the internet, the recommendation at work and other sources. The data collected show that most of those who have heard of the organization and joined as members are those referred to it at work. 28.1%, which is the largest value of the joining group heard from their work place. The findings do not tell why more working people join than those from other sources however it can be deducted from the levels of satisfaction and what member are looking for. The information showed the need for networking as a primary reason for membership. The numbers have grown from 2016’s 28.1% to 31.6% in the financial year. More people are hearing of CILT from work and joining. Though other sources are also increasing in numbers the potential of members joining from work reference and staying is high as compared. The graph provided show that the number of members with more than five years of membership in work group remains high with recommended younger members growing gradually. Comparing to those who join in college, their numbers have remained stagnant with no growth margin in both participating and experience. Though the survey has excluded demography to reduce error margins, it is clear that the growth pattern f membership has decreased. The number of people joining is lower now than it was in the previous years. The conclusion of the survey shows a need to meet the needs of the member to offer them a reason to maintain their membership. Most of the people have two years membership in all the scenarios offered. Members responded by saying that younger people need to be attracted providing a discrepancy between current world demographics and membership of CILT. Increase in youth attraction will increase the membership and perhaps shape the institute to a better touch with the industry.

1. Information most sort after by Members

Members responded that they have access to some information for instance policy and legislation, education opportunities, industry news and the effects of globalization. There are a number of recommendation on information that members would like to have from the institute, for instance, college students are more likely to be attracted by information on employment and how and where to send their curriculum vitae. Information regarding the industry has been indicated as the most attractive feature of CILT because it offers members the opportunity to advance their careers. The survey did not focus on employment types, and thus the use of information can not be deducted but it however ever gave a correlation between the data sort after, and the way members utilize it. The unsatisfied group requires more information events and requires the institute to engage with other industries to give it recognition status that can provide more information to them regarding the world market. The vague level of information has left most looking for more, for instance, members that have two years in the group want the specification of charter membership, recognition and more information on transport industry which is the primary focus of CILT. Further, information award and events have been sort after. Through better engagement with the members, the client's value of satisfaction can meet their payments.

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