|SHAK BOX Consulting Company|
|Innovation and Entrepreneurship|
Contents I.Executive summary II.Mission and objectives: 1.Mission: 2.Objectives: 3.Keys to Success: III.Trends affecting business growth: a)Mobile Devices b)Higher Design and Usability Standards c)Corporate Clients Want Solid Returns on IT Investments: IV.Resource requirements: a)Company Locations and Facilities b)Services c)Service Description V.Objectives/ milestones and Timetable of goals: VI.Managerial focus: a)Management Summary: b)Organizational Structure: c)Management Team: VII.Identify marketing strategy a)The 4p’s: 1.Proposed Product or Service Plan: 2.Proposed Pricing Policy: 3.Proposed Promotional Plan: 4.Place (distribution): VIII.APPENDIX
Shak Box aims to offer comprehensive consulting services. Shack Box will focus on providing personal and specialized services to meet each client’s specific needs.
In my opinion as the founder of this company, to keep the company in its best productivity times and to continue setting higher objective to achieve we must maintain the following :
Entire start-up expense comes to $80000. Start-up assets required include $220000 in initial cash to handle the first few months of consulting operations as sales and accounts receivable play through the cash flow. The details are included in Table 1 below.
|Servers and hosting||$9,000|
|Website and Application platform||$20,000|
|Total Start-up Expenses||$80,000|
|Other Current Assets||$0|
The initial office will be establish its headquaterters office inHamra area of Beirut, the heart of theCity. Onthe other hand, the company, which provides ONLINE/OFFLINE consulting services, must have many resource bases and selling points therefore developing small bases all over the region of the MEA and most importantly targeting immerging countries such as China, Chile, and Brazil by establishing franchises.
SHAK BOX offers a list of services forbusiness owners to choose from, depending on their particular business needs.
Start-up services include business project preparation, marketing plan, and financing search and management. Ongoing services hold business plan updates, marketing plan updates, search and procurement of IT consulting, management development, financing, e-commerce services, equipped advising, and HR advising. Shak Box is flexible, working with its clients in the fashion preferred by the customer, be it on-site, remotely, or a association of both. Shak Box typically works on a project in a team to help the customer in all areas of the business simultaneously. This allows for all parties involved to be in sync in terms of knowing the interconnections of all functional areas of the business therefore closing all the gaps.
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The management team in Shak Box consists of the entrepreneur of Shak box Ghandi Ghoussaini, due to his experience in the marketing and the management field with a BS in Management from Cardiff University and a BS in Marketing from MUBS University We will develop and nurture the company as society. We do not intend to be very hierarchical because of the globalization of the business and an influence from a very professional entrepreneur Sir Richard Branson on Mr.Ghandi Ghoussaini
Its founder Ghandi Ghoussaini as a start up will manage Shak Box but as Shak Box grows there will be more structure to the organization, with new employees being assigned a supervisor or subordinate is a must.
The founder will necessarily be involved in the fulfillment of the core business proposition, providing the expertise to the clients. Later, we intend to add more partners, consultants, and sales staff. To add on that we acknowledge the fact that successful recruiting, motivation and discipline procedures are keys to the growth of the organization. Hence we intend to promote and maintain good labour relations, strong morale and high quality work per employee.
As mentioned above one of the most important trends discovered is the mobile devices people are living the mobility age with a platform as an application that gives the chance to the end consumer to access his company were ever and whenever he wants As a consultancy business Shak box works in a deadline frame of work therefore if the service is not delivered in the right time the consumer will get a discount about 50 % depending on the project this discount acts like a warranty for the consumer.
We aim for lower costs in order to attract more customers .The lower costs will be enough to pay for the required costs but will have low revenue in the future . Looking at the current market there is a shortage of consulting companies for smaller to medium sized type of businesses.With this pricing strategy Shak Box will be able to attract more business and make up the revenue in that way. The low costs will be kept at that level for one years and once the volume of business has increased 20% the prices will be increased 15% in order to increase revenue.
Ways to reach our target market – things we can improve:
We should be able to collect dozens of testimonialsthrough our website we willhave some written testimonials as well as audio testimonials. These audio testimonials are pretty powerful and in the future we need to collect some video testimonials for our website and other ratings on socail media such as facebook, Linked in and tweeter.
As mentioned above Shak Box will establish located in Beirut,Hamra as a headquarters , but the company will be establishing resource bases and selling points all over the MEA region in addition to that in the near future Shak Box will establish other offices in the emerging countries such as china, Brazil, and Chile
|Total current assets||$ 15,500.00||$ –|
|Property and equipment||200,000.00||–|
|Equity and other investments||400,000.00||–|
|Less accumulated depreciation||(67,000.00)|
|Net fixed assets||$ 603,000.00||$ –|
|Total other assets||–||–|
|Total assets||$ 618,500.00||$ –|
|Liabilities and owner’s equity|
|Income taxes payable||–||–|
|Total current liabilities||$ –||$ –|
|Total long-term liabilities||–||–|
|Accumulated retained earnings|
|Total owner’s equity||$ –||$ –|
|Total liabilities and stockholders’ equity||$ –||$ –|
|Two-Year Comparative Income Statement|
|Financial statements in U.S. dollars||[Current Period]||[Prior Period]||Increase / (Decrease)||Percent Change|
|Less: Sales Returns and Allowances||14,000||14,000|
|Cost of Goods Sold|
|Less: Ending Inventory||0|
|Cost of Goods Sold||0||0||0|
|Gross Profit (Loss)||536,000||0||536,000|
|Dues and Subscriptions||0|
|Employee Benefit Programs||0|
|Legal and Professional Fees||55,000||55,000|
|Licenses and Fees||0|
|Repairs and Maintenance||0|
|Net Operating Income||121,500||0||121,500|
|Gain (Loss) on Sale of Assets||0|
|Total Other Income||0||0||0|
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