Organisational Dynamic Capabilities through

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Organisational Dynamic Capabilities through Information Systems A system is a group of components that interact to achieve some purpose (Kroenke, Bunker & Wilson 2010). The responsibility of the Information systems is to offer information to management which will facilitate them their decision making process, which guarantee that the organization is controlled to a certain level. If the system meets the needs of the competitive environment the organization will be in control. Management information system is the development and use of information systems that help business achieve their goals and objective (Kroenke, Bunker & Wilson 2010). Management information system is an exciting, fast-changing, turbulent field in today’s competitive world and it plays a significant role, which allows the organization to achieve their goals and strategies effectively and efficiently complying with intricate legislations as well. Most organizations management information systems make broad use of information technology. The reasons, why computerized management information systems have become well-known are confirmed in advantages of speed, accuracy and dependability and also by having a high degree of flexibility as well. On the other hand, there are some disadvantages in management information systems as every positive has its negative side as well. Where it mainly attacks innovation and intuition of decision making and the creativity could have been applied by human. According to Philip Kotler “ A marketing information systems consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Kotler 2005). ” Business process is a network of activities, resources, facilities and information that interact to achieve some business function. In other words business processes generate information by bringing together important items or data in a given context. Example, the sales department stores data about customer orders. Finance and Accounting use sales data to generate invoice and process payments. The Marketing department draws on the customer data and sales information for effective marketing campaigns. Human Resources store information about company employees, their skills and professional development needs. The central data base facilitates keeping track of stock and production levels for manufacturing and production areas of business. Centralized information helps even a small run effectively and relies on real time information (Benson & Tribe 2008). To achieve competitive advantage businesses should comply with developed new systems to consider the threats and opportunities to confront among others, where capability to use basic information system is necessary and that stage of knowledge as well as the use, does not give a competitive advantage among others. Management Information systems has its own challenges as well, where having a cheaper factor of production, lack of availability for skilled and experienced workforce, technological obsolescence, Information overload etc. Benefits the users can gain by having a well developed information systems are enormous and some of main advantages could be Added value to products, Competitive advantage, Greater Accuracy, Efficient administration, Superior financial & management decision making, improved communication and Increase efficiency & productivity. However management information systems have disadvantages as well. Most common coercion faced by management information systems could be computer viruses, theft, unauthorized use (hacking), sabotage (individual & industrial) and vandalism. The greatest benefit of MIS is that it gives power to do what people want to do. It lets people be productive and learn things they didn’t think they could learn before, and so in a sense it is all about potential. Reference * Benson, V & Tribe, K 2008, Business Information Management, Ventus Publishing Aps * Elizabeth, H 2008, Business Information Systems, Ventus Publishing Aps * Haag, S, Batzan, P & Philips, A 2006 Business Driven Technology. McGraw-Hill * Kroenke, D. , Bunker, D. , Wilson, D. (2010). Experiencing MIS. Pearson, NSW Australia. * Silay, J & Koronios, A 2006, Information Technology: Security and Risk Management. J Wiley

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