According to Park (165), negative images of the dark women appears two times as often as positive pictures. This fact was reported in the year 2013. Representation of the black woman in the media has raised a great concern as to why in most cases they are used to make representations. This representation remains to support negative stereotype on black women in the media up to date. DuBois opinion is that damnation was tied to decentralization of the motherhood which came from western culture. From the beginning, Gammage reports that the powerful ad the most effective site is the contemporary media that secure black woman from being dehumanized. DuBois, states that this agenda is educated by conceptions of racism, femininity and sexism which came as a result of slavery which the black women fell to be target of. Many view the use of images from black woman to be significant and as and as a result these people neglect the cultural view on the use of the black woman in the media for representation. Media presentation of minorities is not seen to have positive impact. According to Bobo (289), feminists among other scholars greatly criticizes this and advocates for human rights to stop this exploitation. The essay will evaluate pros and cons of using black woman in the media.
By analyzing peoples judgments and views on representation of black women in the media there are a lot of cones. Representation of women in the media have a great effect to the society and even the woman represented in the media. First problem is witnessed in the women. Women object themselves in terms of their body surveillance by adopting such form of unconsciousness, where they look at their bodies external appearance and become highly afraid on how their people or her society will perceive their body physical appearance as sais by Wood (126). Self-objection to ladies results to depression, this problem increases a complete human functioning and my end up resulting to of multiple life tasks. Moreover, women representation in the media can result to sexual dysfunction in accordance to Omaro (437). Which one openly witness or sees people in the act of sex like in pornography, this results to one focusing on one’s body and in the process of sexual relations a woman is fully destructed by thoughts about her body instead of having pleasure.
According to Pruis (231) presenting young attractive black women in the media fetches a lot of anxiety to aged women. Critics see that this is featuring men to be entitled on women’s bodies this results to objection of young women by men of their age. In addition it is unrealistic expectations by men on how women should behave. This behavior brings in great pain men. Ladies should not expose their bodies to the public through media because this may end up them being despised and facing objection from men as said by Sayce (339). Representations of pornographies in the media increases high chances of sex with violence. This draws interest to sexual desires as this may results to some case of rape. Ladies have been identified to risk their own life so as to attain the media standards.
Despite there being cones in stereotyping black women in the media, there are advantages relating to work of (Browne 59). These disadvantages include, women increases powerful force at the workforce and market places. Women are highly used in various areas at market places where they help in connecting factors in work place like making advertisements and act as connecting factor to the consumption of goods at the workplace by the consumers. Women are very influencing when it comes to the marketing of the product. Making use of the black women in making advertisement attracts big market for the products. Eccles (587) states that women entry to making advertisement is seen as a profession. Advertisement is considered a profession like any other profession like engineering, medicine among others. Some women take advertisement as their profession. These women make use of advertisement as their source of income to cope with their day to day needs and wants. According to women who do advertisements, advertisement is understood in relations of identity (Alvesson 969). Finally making use of black women for advertisement creates more opportunities for them. These women meet with different people in areas they make advertisement as a result some end up getting good jobs and even getting special award. Their portrayal in the media may bring in change of their life style and adopt new lifestyles due to best opportunities they meet in life. At some point gets to be employed as the head of field of making presentations.
In general making use of the black women for media representation has its disadvantages and advantages. This representation in the media came as a result of western culture. At a point it’s seen to go against the human rights for example when a woman is presented naked in the media. The disadvantages seen as a result of using black women for media representation outweighs the advantages thus the femininity should come in to defend rights of these women. These media representation not only affect women but also men. Men at a point are influenced after seeing naked women presented in the media. Therefore only the positive presentations that should be presented.
Alvesson, Mats. “”Gender relations and identity at work: A case study of masculinities and femininities in an advertising agency.”” Human Relations 51.8 (1998): 969-1005.
Amaro, Hortensia. “”Love, sex, and power: Considering women’s realities in HIV prevention.”” American psychologist 50.6 (1995): 437.
Bobo, Jacqueline, and Ellen Seiter. “”Black feminism and media criticism: The Women of Brewster Place.”” Screen 32.3 (1991): 286-302.
Browne, Kath. “”Snowball sampling: using social networks to research non?heterosexual women.”” International journal of social research methodology 8.1 (2005): 47-60.
Eccles, Jacquelynne S. “”Understanding women’s educational and occupational choices.”” Psychology of women quarterly 18.4 (1994): 585-609.
Park, Ji Hoon, Nadine G. Gabbadon, and Ariel R. Chernin. “”Naturalizing racial differences through comedy: Asian, Black, and White views on racial stereotypes in Rush Hour 2.”” Journal of Communication 56.1 (2006): 157-177.
Pruis, Trisha A., and Jeri S. Janowsky. “”Assessment of body image in younger and older women.”” The Journal of General Psychology: Experimental, Psychological, and Comparative Psychology 137.3 (2010): 225-238.
Sayce, Liz. “”Stigma, discrimination and social exclusion: What’s in a word?.”” Journal of Mental Health 7.4 (1998): 331-343.
Wood, Helen. Talking with television: Women, talk shows, and modern self-reflexivity. Vol. 4. University of Illinois Press, 2009: 123-131.
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