Confed Solutions Limited, a company that offers business and financial consultancy services for clients within the small and medium-sized enterprises (SME) sector. This business plan contains the focused services and the strategies to achieve the business goals of the organisation. The company has been incorporated as a Private Limited company based in Leeds and is jointly headed by two directors – Mr. Fahad Ejaz, who would be heading the management consultancy services of the company and Mr. Imran Iftikhar, who would be heading the financial consultancy services of the company. Both the directors possess relevant academic credentials, which would help them in running the company successfully. The mission statement of the company is based on the principles of quality, integrity and value delivered to customers. The vision for the company involves striving to become the number one choice for business and financial consultancy services for SME clients. Key services offered by the company include identifying business and operational inefficiencies, analysing the financial position of clients, and offering suitable remedial measures and recommendations to optimise the same. Competitor analysis includes a listing of other firms offering similar services within Leeds. SWOT analysis showed that the academic credentials of the founders and the sound financial condition of the firm were its strength while the lack of experience and brand identity were the weaknesses. Offering services to clients outside the SME sector were the opportunities while clients resorting to in-house resources to advise on business and financial issues were the threats. PESTLE analysis showed that the political and economic climate within the UK in conjunction with social trends and technological developments were conducive for the operations of Confed Solutions. The marketing strategy of the company consists of advertising on business and finance journals and adopting a penetrative pricing strategy. TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY DETAILS COMPANY MANAGEMENT DETAILS MISSION STATEMENT COMPANY VISION OBJECTIVES KEY FACTORS FOR THE SUCCESS OF THE COMPANY IMPORTANT SERVICES OFFERED BY THE COMPANY TARGET MARKET ANALYSIS COMPETITOR ANALYSIS SWOT ANALYSIS PESTLE ANALYSIS HUMAN RESOURCES STRATEGY MARKETING STRATEGY STARTUP COSTS CASH FLOW FORCASTING……………………………………………15 APENDIX
Confed Solutions Limited has been incorporated as a private limited company. The incorporation of the company took place on the 19th June 2014 in accordance with the Companies Act 2006. As shown in the above table, the company is headed by two directors – Mr. Fahad Ejaz and Mr. Imran Iftikhar. The directors have an equal distribution of the company’s shares. The company focuses on two major functions – offering management consultancy and offering financial consultancy for clients. The company is headquartered at Leeds and is subject to operating hours of between 9.00 am and 5.00 pm. However, employees may be required to work overtime occasionally, owing to times of increased workloads. They would be compensated appropriately under such instances.
Confed Solutions would be jointly headed Mr. Ejaz and Mr. Iftikhar, as mentioned earlier, with each contributing their relevant expertise to the services of the company. Mr. Ejaz has done a degree in Master of Business Administration in International Management and has taken subjects such as Business Organisation and Entrepreneurship in his course. He would be overseeing the management consultancy aspect of Confed Solutions’ services. On the other hand, Mr. Iftikhar has pursued a Master of Science in Business with Financial Management and has taken core financial subjects such as Analysing Organisations, International Corporate Finance and Financial Markets and Fundamentals of Modern Financial Management. Accordingly, Mr. Iftikhar would be involved in the financial consultancy aspect of the services of Confed Solutions.
“We at Confed Solutions seek to offer quality business and financial consultancy services. Our founding principles are based on quality, integrity and value for money. We strive to offer our clients exceptional quality analysis to resolve general management and financial issues encountered by our clients”.
The corporate vision for Confed Solutions is to become the leading provider for business and financial consultancy for companies belonging to the small and medium sized enterprises (SME) sector. The company would aim to achieve this by recruiting the best and the brightest talents from carefully chosen applicants.
Management Consultancy Services
Finance Consulting Services
The target market for Confed Solutions would consist of clients belonging to the SME sector for both management and financial consultancy services. Clients belonging to the SME sector are generally constrained in terms of financial resources to spend on recruiting in-house resources to handle the identification and resolution of problems pertaining to the company’s business or finances. To this end, there is a strong demand in the target market of the SME sector for management and financial consultancy services.
Figure: Threat from Competitors Competitors for the Management Consultancy Services of Confed Solutions
|SA Business Consultants Ltd 17 Hovingham Mount,Leeds,LS8 3RB
Z Chaudhry Services Ltd 72 Luxor View,Leeds,LS8 5JT
Leeds Business Solutions Ltd 273 Harehills Lane,Leeds,LS8 3RG
BServe Shine Catalyst, Shine Centre, Harehills Rd,Leeds,LS8 5HS
ZK Management Solutions Ltd 275 Harehills Lane,Leeds,LS8 3RG
Gozie Business Services 3 Seaforth Grove,Leeds,LS9 6AL
Competitors for the Financial Consulting Services of Confed Solutions
|Roger W Williams Financial Planning Ltd 641a, Roundhay Rd,Leeds,LS8 4BA
Oakleaf Financial Services Ramwood House, Mansion Lane,Leeds,LS8 2HL
Oakleaf IFS Ltd
Oakleaf Independent Financial Services Ltd Margaret House, 2, Devonshire Crescent,Leeds,LS8 1EP
S B B Consulting LLP Devonshire Hall, Devonshire Avenue,Leeds,LS8 1AW
Political UK is governed by a stable government which has been introducing pro-business policies such as steadily lowering the levels of the corporation tax over a period of several years. To this end, the political climate is favorable for the operations of Confed Solutions. As evident from the above graph, the political risk of the UK is much lower compared to that of the world average. Economic The UK was a victim of the global financial crisis and the accompanying recession. However, it has emerged strongly from the recession to experience a robust growth during the past year. The International Monetary Fund (IMF) and other investment banks such as Citigroup are predicting that the UK economy would continue to post further growth in the coming years. Companies in a growing economy generally experience profits, which they would be likely to spend on external consultancies to help them identify the business and financial issues within the firm. Therefore, Confed Solutions faces a favourable economic factor for its operations. Social As explained earlier, there is a strong inclination within the companies belonging to the SME sector to employ the services of external business and financial consultants to identify the prevailing management related business issues, operational and financial inefficiencies within the company. Technological Different technological advancements seek to help Confed Solutions achieve its business objectives. The advent of ultra high speed internet and technologies such as real-time streaming enable the company to effectively carry out in-depth research by quickly downloading research material and showcasing the findings to clients via web-conferencing. Legal The legal system prevailing within the UK is conducive for the smooth commencement of new business and functioning of the same. There is less bureaucracy and red tape associated with starting a business and other aspects of it such as filing taxes. Thus, Confed Solutions is favored by the company-friendly legal system prevailing within the UK. Environmental There is an increasing concern among environmental activists regarding the reduction of pollution and the conservation of the environment. This also leads to increased pressure among companies to comply with the demands put forth by organizations which work to conserve the environment. In line with these pressures, Confed Solutions needs to ensure that it follows environmental-friendly policies such as reducing the amount of papers printed, adopting recycling and other green practices.
Human resources strategy is vital for Confed Solutions. The company would primarily use its corporate website to advertise the positions available for prospective candidates. However, since the brand awareness of the company is low, Confed Solutions would also resort to the use of placing advertisements on job portals such as Monster to source its talent. Recruitment agencies would also be used to fill in specialist roles. The company would be recruiting 1 HR executive cum receptionist, 3 analysts for managing consulting, 3 analysts for financial consulting and 3 marketing professionals.
Product/Service The services offered by Confed Solutions would center on offering business and financial consultancy services for clients within the SME sector. Management consultancy services would seek to identify operational inefficiencies and offer remedial measures to rectify the same. Price There are different pricing strategies such as discount pricing, penetrative pricing, price skimming and discount pricing. Since, the company is a new entrant in this domain, the penetrative pricing scheme would be adopted wherein initially low prices would be set for the company’s services with respect to the market levels. Once the company is established, prices would be appropriately altered to match the levels offered by other players in the market. Promotion The company would primarily advertise its services on business and finance journals, magazines and newspapers. For instance, dailies such as Financial Times and City A.M are excellent choices for Confed Solutions to advertise its services and promote awareness among potential clients. Online marketing strategies would also be used by the company, wherein the company would post advertisements alongside the web pages of reputed business and financial sites such as The Economist.com, FT.com, etc.
Startup costs for the company are presented in the table below, and are mainly dominated by the expenses for enhancing the ambience of the workplace through means of furniture and other decorative display.
|Financial Summary||Year 1||Year 2||Year 3|
|Revenue from services||45,000||66,500||90,600|
|Rental for premises||5000||6000||7000|
|Marketing & Advertisements||600||900||1300|
|Implementation of information technologies||4000||2000||1500|
|Official Website for the organisation||450||0||0|
|Cost for Legal procedures||800||0||0|
|Salary for employees||0||14500||32200|
|Sales Commissions @ 2%||0||2520||4032|
Table: Cash flow forecasting (Values in A£) An investment of A£50,000 is available on the date of commencing this business.
|Company Name:||Confed Solutions Limited|
|Company Type:||Private Limited Company|
|Registered Office:||54 Dorset Mount Leeds LS8 3QX|
|Director Names Job Titles||Mr. Fahad Ejaz, Management Consultant|
|Mr. Imran Iftikhar, Financial Consultant|
A professional writer will make a clear, mistake-free paper for you!Get help with your assigment
Please check your inbox
I'm Chatbot Amy :)
I can help you save hours on your homework. Let's start by finding a writer.Find Writer