Business Opportunities for Deja Vu Cafe

Introduction: Definition of Partnership: Partnership is a business built up with two or more people. Owners share the responsibilities on both the operation of the firm and financial problems. Each person may invest equal or unequal money and share both in the profits or losses of their business.

For example, if your partners cannot afford to pay for their liabilities, you may be requested to pay all the debts. Sometimes, partners share the profits equally or in percentage of share they hold of the business. If someone owns 50 percent of the share and the business succeed, he or she will gain the profits based on the portion of share he or she had. The profits also can be shared based on other things. For instance, a well-known person could lend his or her name to the partnership and because of his or her popularity, the business grows rapidly. This person may earn more profits even though they do not contribute skills or invest money. Someone who invests all the money needed to start up a business without involve in management and operating the business is known as a silent partner.

The other partners might invest nothing but contribute all the skills and labor to the business. Silent partner looks like he or she owns the entire business fully while the person who contributes skills and labor like owns nothing.

But the labor partner will gradually takes the ownership of the whole business over time. This is usually called as sweat equity. Partnership may have a limited life span. When one partner dies or withdraws, the partnership will dissolve even other partners want to continue the business. Business management of partnership is unrestricted and based on agreement.

Partners will share opinions with each other and make a final decision. This allows more creative ideas and brainstorming. Partner cannot sell or transfer his or her share of the business to the public without an agreement from all partners. Introduction of Company: DA©jA  vu CafA© is the name of our coffee shop. DA©jA  vu is a French term which simply means “already seen”. It is usually used to describe the strange feeling you get when you are in a situation which you have never experienced before but you feel like you have been in the exact same situation. We would like our customers to experience dA©jA  vu when they make their very first visit to our cafA© because of its design both the interior and the exterior as well as the environment there. We would want them to feel calm and comfortable, to feel as if they have been to our cafA© before and to remind them of their home whenever they are at our cafA©. We serve coffee beverages as well as desserts because the combination of both of the above is definitely a great satisfaction for our stomach! Examples of coffee beverages served are espresso, cappuccino, latte, and others while examples of the desserts served at DA©jA  vu CafA© are cakes, pies, cupcakes, macaroons, and others. Our desserts are all homemade and certainly no preservatives could be found in them. This also enables us to take note on the ingredients used in making the desserts. We make sure that the desserts are all freshly baked everyday before serving it to our dearest customers. We would also be selling coffee beans for those who would prefer to prepare their coffee at home. Besides, what makes our cafA© so special is that we provide a variety of coffee beans and coffee powders as well as coffee makers for customers who would like to prepare their own coffee.

Customers get to enjoy the process of making their own coffee and sharing it with their friends just like what they would do when a friend of theirs makes a visit. In addition, on specific days, we would have some professionals in our cafA© to teach the customers to make Latte art. Next, we have a small shelf full of books at the corner of our cafA©. Since we do not provide WIFI at our cafA©, we encourage customers to bring their own novels or they could just grab a book from our reading corner and start reading while enjoying our coffee. With the smell of the books and our coffee, plus the soft music background playing and a quiet environment, customers could take a deep breath and a new journey begins! Also, we would be more than happy if customers would like to donate their books to us and in return, we would give away a free cup of our signature coffee to them. In addition, the employees that we recruit are mostly disabled people. We try to create job opportunities to those who are unable to speak or move properly so that they would not feel abandoned by the society and to prove that they are also capable of doing things that normal people can do. Aim / Objectives of Company:

1. Build a strong customer base in the first two months of business.
2. Turn in profits from the first six months of operation.
3.  

Owners Portfolio: Jin Yuan is the operating manager. He is full of self-motivation and is willing to work hard. He never gives up easily when he is faced with problems and challenges. He would set high but realistic goals and motivate himself and also the employees to work hard to achieve them. Besides, he has a great passion in coffee and is also very talented at making coffee latte art. He has self-confidence and never gets discouraged easily. He is also very committed and determined in his work. Our marketing and management director is Wen Yan. She knows how to manage the people and the system so that everything runs smoothly and she has interesting ideas to promote our cafA©. Next, she is good in interpersonal relations. She gets along with people easily and has a good communication skill.

She is open-minded and has the ability to adapt. She welcomes comments or feedbacks from our customers so that we know their satisfactions and dissatisfactions and could figure out ways to improve ourselves. Ee Shien is our production manager. She is very creative and talented. She has many interesting ideas in creating our menus. She likes to invent new things and create something different from others to attract customers.

She is good in cooking and also an expert in dessert making. Moreover, she is willing to sacrifice her time on creating new desserts for our cafA©. She never stops trying to improve the quality of our desserts. Yuh Fang is the financial director of our business.

She is multi-skilled. Since she has majored in accountings in a famous accounting university, she is very good at handling money and keeping accounting records. She is always aware of the changes in economics. In addition, she is also very sensitive with market. She has the intimate knowledge of customers’ needs and also how the market is driven. Characteristics of Entrepreneur: Secret Recipe is one of the successfullargest cakes and cafA© chain in Malaysia. It has more than 280 outlets in major cities including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai and Melbourne with about 3500 employees. The founder of Secret Recipe is Dato’ Steven Sim. He started his franchise business in the year of 1997, and has the characteristic of commitment and self-motivation while doing his Secret Recipe business. In 2000, he started his franchise business with spending almost 15 years of effort to gauge the standard of service offered by his franchise. To become a worldwide franchise, he was also willing to take risks when he intended to expand his business.

His first franchise in foreign country started in Singapore. Initially, he was actually quite worried about this because it was a new challenge for him to compete with other Singapore’s competitors as well. Their brand was not known at the moment so they were only few malls willing to offer storey to them. Besides, he was also an open-minded person and was able to adapt to the demographic in when he expanded his business in other countries. For example, he knew that only few were exposed to Western food in China, so helocalized some of the dishes in the menu such as “mee goring mamak” and “hokkien mee” which are more noodle-based products. In Australia, he had to introduce some local Australian food so that it could attract some great chefs there to make good dishes for them. Lastly, he has self-confidence in his business after he had succeeded because a lot of people tried to copy what he did. In fact, he said it was okay and also it was the time to improve himself and to push more forward in his business. Pappa Rich is a local food and beverage chain, also known as one of the successful franchise businesses in Malaysia. It has almost 100 outlets have been opened in Malaysia and rest of the world such as Sydney, Melbourne, Canberra, Perth, Singapore, Shanghai, Brunei, and Los Angeles. Pappa Rich was established in 2005, and its founder, Rich Tan is an innovative person by revolutionizing the concept of a traditional coffee shop into a more modern dining experience with a premium feel.Besides, he also made their brand’s name become franchise and result a good advertisement in his business. When he wanted to expand his business to foreign countries, he also had motivation to achieve his goals such as he set a goal about the expansion plan in Australia which was opening six outlets in this year and five more next year. At the same time, he also wants to bring the Malaysian’s dishes and promote it into foreign markets. It’s one of the goals he had set too. Lastly, he also knows clearly about what customers need. For example, the interior design in his Australian franchise is similar to the Malaysia’s, what is different is the food choices in the menu.

For example, the curry in the Australia outlets is milder than our Malaysian version while the food portions are bigger. Business Opportunities: To attract customers and to fight competitions of the same business, we ensure that our employees are all well trained with skills. We hire professionals to provide trainings on making coffee and coffee latte art to our employees. Employees are trained to always give a sincere greeting or farewell to our dearest customers and also to always wear a smile on their faces. This is because friendly customer service is very important to strengthen our customer base. Besides, we would do some promotions on special seasons and time. We would also give out some discount vouchers at times to attract customers. In addition, our cafA© provides a comfortable environment for our dearest customers to escape from reality and daily stresses, it is a suitable place for customers to read a book and to chat with friends while enjoying our coffee beverages because we do not provide internet connection or WIFI, most people would call it. Our cafA© is separated into two floors, upstairs is a quiet place for those who would want to enjoy the peacefulness complimented with the smell of books and the soft background music. We also encourage customers to exchange their books with a free cup of coffee to increase the genres of books in our reading corner.

They could also customize their own playlist or request to play their own CD’s. While downstairs is more of a friend-gathering place. Customers could socialize with each other and a guitar or saxophone would be prepared if any customer is interested to entertain. Our cafA© concerns about the quality of our coffee beverages and desserts as well as the ingredients used and also coffee beans. For example, our director likes travelling around the world and whenever he discovers high quality of coffee beans from other countries, he would always import them to Malaysia. Besides, our cafA© served food and beverages at a reasonable price. We ensure that our customers enjoy both the quality of our coffee as well as the price that they pay for to satisfy our customers. On specific days, we would also have some professionals to come over to teach those who are interested to make coffee latte art! Lastly, the location of our cafA© is just a walking distance from a college. Our cafA© is also located in a housing area. We aim to build a core group of repeat customers. It is a convenient location for the students from the college or the people working in offices near that area to make a visit to our cafA© whenever they have a break.

Students could do revisions or meet peers at our cafA©. Moreover, our cafA© is vintage themed and has a classic, elegant interior design with wooden dA©cor. We decorate our walls with Polaroid photos which are taken when customers make their first visit. The clear windows would grab the attention of passerby because they would be able to see clearly through the windows.

Our cafA© is also designed for fast and efficient operations for take-away. Financial Resources: Conclusion: Building a strong customer base In order to build a strong customer base for our cafA©, we would do some promotions. For example, we will have a “Buy 1 Free 1” for all types of coffee beverages from 7am-10 am and 3pm-5pm. Besides, we would work together with bloggers as they promote our cafA© on their blogs and we could give them a special discount on the bill. We also run a website of our own to keep our dearest customers updated about our promotions. We interact with our customers on the internet to make sure that we are aware of any dissatisfaction and try to improve ourselves. To ensure that customers will return to our cafA©, we will give out some additional discount vouchers to customers. We also emphasize on friendly customer service to establish a loyal customer base. Trainings Our cafA© will provide suitable and professional trainings to our employees so that they will be able to provide better and satisfied services to our customers. One of the examples of training provided is proper coffee preparation techniques as it affects the quality of our brewed coffee. With all the trainings provided to our employees, they would be multi-skilled and would able to overcome any problems. Research and development From time to time, we would always do researches to keep our cafA© up to date. We would always make sure that our cafA© is able to follow the trend of the modern world. We would do some surveys to evaluate the quality of our products as well as the customer services. We need to know the satisfactions and dissatisfactions of customers so that we could improve ourselves better. We would also be open-mined to accept new ideas or comments from customers in order to attract new customers and also retain the existing ones. Managing skills On the other hand, our management team would always observe the daily operations of our cafA©. They are responsible to manage the employees and motivate them.

Besides, our management team would also be in charge of ordering inventory as well as dealing with supplies. The management team would make sure that the system runs smoothly and so does our business operation. Be aware of the changes in business environment (changes in technology, legal, new competitors as well as economic changes) Furthermore, our cafA© would always be aware of the changes in the business environment. We would do our best and provide good services to our customer in order to fight with our competitors.

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