International Business Expansion and Cultural Impacts Yielding Success or Failure: the Impact of Culture on the Global Economy
International business expansion and cultural impacts yielding success or failure: The impact of culture on the global economy Doctoral Dissertation Proposal Business problem Hodge (2001) states: “Securing a global competitive advantage is the greatest challenge facing… business today.” After all, Scott (2004) tells us going “beyond the borders” is the next logical step for organisations […]