I. History Monde Nissin Corporation has been providing Filipino consumers high quality products and excellent service for more than 29 years. In June 1980, the first Nissin biscuit was rolled out of the Laguna plant.
Since then, Monde Biscuits has been a consistent top player in the market. Among the first few fast-selling biscuits were “Nissin Butter Coconut” and “Nissin Wafer”. With the company’s drive for excellence and continuous innovation, Monde Nissin subsequently ventured into instant noodles in November of 1989 Encouraged by the popularity gained by LuckyMe! Instant Mami (noodles with soup in pouches), Monde Nissin came up with other first, such as LuckyMe! Pancit Canton (noodles without soup in pouches), the first dry noodle in the market, and LuckyMe! Supreme La Paz Batchoy, the first bowl noodle available in that flavor. For more than two decades now, Monde Nissin has steadily and aggressively risen to be one of the country’s leading food manufacturers. From its first biscuit, Monde Nissin Corporation has evolved into a premier food company, which has consistently been among the Philippines Top 100 companies since year 2000.
Objectives • To know the process of making noodles. • To determine how strong and competitive they are in the market.
• To determine whether instant noodles is healthy for us or not. II. *THE PROCESSING OF THEIR PRODUCTS During our visit in LuckyMe! Noodle Factory we learn the process of making noodles. Monde Nissin’s processing and manufacturing facilities are efficient and dependable.
Here, quality biscuits are processed, packed and sealed. Systems are constantly studied and improved. Computers help to minimize waste and maximize productivity. People are trained to maintain hygiene and safety on the job. Checks are done to assure product quality.
The manufacturing plant is ISO-9001-2000 certified. High impact advertising and promotions build strong market base. An efficient distribution ensures product availability nationwide. All this to fulfill the company thrust to build strong and powerful brands.
*LUCKYME! ’S COMPETITIVENESS IN THE MARKET. Instant noodles have become a norm in Filipino’s daily life because of its affordability and taste. The leading brand in the country is the LuckyMe!. Everyday the company produces over 6 million of many varieties of noodles. The brand LuckyMe! Has a high impact to Filipino consumers, they always maintain the good quality of their products which is one reason why most consumers purchase their products.
But what makes LuckyMe the leading brand of noodles in the country is because of its high impact advertising and promotions. Popular actors and actresses, who endorse the company’s products, help the company to get huge sales in the market.
They are good in doing commercials; they know how to catch the attention of viewers. Their advertising and promotions are very effective to Filipino consumers and because of these the company has built a strong market base. *ARE INSTANT NOODLES BAD FOR US? When you say instant noodles the first word that you will think is “PRESERVATIVES”. LuckyMe! Add preservatives during processing to keep noodles fresh.
There are two kinds of preservatives the Natural and the Artificial, and LuckyMe is using only Natural preservatives. But what is the difference between the two? The main difference is that the natural preservative is found in and made by nature, while the artificial is synthetically derived in or man-made. Are preservatives bad? Studies show that preservatives are not bad for us. The Food and Drug Administration (FDA) classified preservatives as a GRAS (generally recognized as safe) ingredient and have been using for centuries to help the food we eat as safe as possible. LuckyMe! Use only natural preservatives in the form of mixed tocopherols.
Natural mixed tocopherols help keep it fresh and maybe sourced from nuts, cereals, soybeans, grapes seeds among others. They are most internationally accepted preservative for instant noodles. Instant noodles have really become a norm in our society. Busy people, who don’t have time to prepare healthy meals, buy instant noodles because it is very easy to prepare, and because of its taste and most of them are office workers and college students.
Eating too much noodles is bad for us because that only means that you are risking your health. Even though the FDA classified preservatives as safe to eat, instant noodles are still not healthy for us. Just look at the label, it is high in calories and carbohydrates. In our own opinion, instant noodles are not healthy because of the preservatives and the ingredients it contains. We are not saying that we should stop eating noodles.
There is nothing wrong in eating instant noodles, however we should eat it in moderation, we shouldn’t eat too much of it and we should complement it with a variety of food to make up a holistic balance diet. *LUCKYME! DURING THE TIME OF GLOBAL RECESSION All of us are aware of the global recession in 2008, businesses not only the well-known company but also the small entities are greatly affected, there are no exemptions.
But in the case of Lucky Me, as we observe it, it was not directly or totally affected by global recession, its product is suited to the financial crisis. Nowadays, there is urgently searching for cheapest food, luckily, Lucky Me instant noodles are cheaper, very affordable, even the poor ones can afford it. Really, Lucky Me instant noodles itself help ts financial status to be stable, to survive amidst of global financial crisis, that we can observe very rare on this time. *LUCKY ME VERSUS STAPLE FOODS Nowadays, some people enjoy eating instant foods like noodles, others wants staple foods like rice, corn, camote and cereals.
As we know Lucky Me instant noodles is very well-known even when we have a staple foods, likewise if we try to observe most employees, students, professionals and non-professionals enjoy eating Lucky Me instant noodles because it is affordable and it is not time consuming. In this regard, Lucky Me instant noodles, although it is prone to some illnesses like cancer, kidney problem, still consistent to be popular than the staple foods. But in our own opinion, it’s not healthy for us to replace rice with instant noodles. Rice is our staple, and instant noodles as we said are not healthy for us because of the preservatives and other ingredients it contains, but we cannot make people to stop eating instant foods, especially noodles, others are so busy with their jobs and in schools that they don’t have time to prepare a meal. IV.
Lucky Me produces good products, somehow there are things that as a consumer expect more from them but unfortunately this expectations are not given attention. There are some recommendation/suggestion we want to share all about Lucky Me through observation that we think might help them to get more market share than to their competitors: PACKAGING From the start up to this time, we cannot see any changes in the packaging of Lucky Me, specifically the dry and wet noodles. As we observe it, it was made from plastic and also the seasoning. As a consumer, as a suggestion, why don’t they replace it, make it more attractive because as we can see their packaging compared to their direct competitors is almost the same.
To make it environmental –friendly product, why don’t they lessen the plastic, change it to a hard paper fit to the product except to the liquid seasoning, so from that they can also lessen the bulking of junk in our society. COMPLETENESS OF THE PRODUCT The word completeness is very necessary in Lucky Me product, specifically the instant noodles, it has seasoning. But sometimes as a consumer we observe that some seasonings are missing. So, as a recommendation, why don’t they focus on assuring that their products are complete to ensure that the consumer will be satisfied. III.
LuckyMe! Is the leading brand of noodles in the country. Their advertising and promotions made them no.
1 among other brands of noodles. During processing of their products the company adds preservatives to keep noodles fresh. There is always an issue of whether instant noodles are healthy for us or not. Studies show that preservatives are safe to eat and Monde Nissin add vitamins now to its noodles to make it a little healthy and they use only natural preservatives in the form of mixed tocopherols.
But still, instant noodles are not healthy for us, in our own opinion because of the ingredients in contains. However we can make eating noodles less risky, we can add vegetables and other variety of foods to our noodles. Monde Nissin has really gained a position in the market, and during the time of global recession in 2008, the company remained strong in the market because their products are very affordable, anyone can buy it. The company did not shrink unlike the other big businesses. Some consumers preferred noodles instead of rice, and most of these consumers are the busy people (office workers, students).
Of course, there are also Filipino consumers who prefer rice instead of noodles, but we cannot ignore the fact that instant noodles have really become a norm in our society.
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