Sales promotion Essays

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Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference […]

Pages: 41 Words: 12350 Topics: Brand Equity, Brand, Perception, Research, Retail, Sales Promotion, Supermarket

Shell Online Sales Promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to […]

Pages: 74 Words: 22329 Topics: Brand, Competitive Advantage, Interview, Qualitative Research, Research, Retail, Sales Promotion
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Gem and Jewellery

Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones […]

Pages: 22 Words: 6550 Topics: Brand, Export, Jewellery, Market, Retail, Sales Promotion

Online Shopping in UK

The Feasibility Of Online Shopping In UK Primark Abstract The purpose of this research is to study the online shopping in UK clothing retail market, and how it will be helpful to the researcher to get the idea about the feasibility of Primark online shopping service. The research is divided in 5 chapters each chapter […]

Pages: 46 Words: 13885 Topics: Online Shopping, Qualitative Research, Question, Research, Retail, Sales Promotion, Shopping

Fmcg Products

EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the […]

Pages: 50 Words: 15120 Topics: Behavior, Brand, Market, Research, Retail, Sales Promotion, Television

Integrated Marketing Communication Program for Jeans

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and […]

Pages: 17 Words: 5223 Topics: Brand, Digital Marketing, Marketing Communications, Marketing Plan, Retail, Sales Promotion, Target Audience

International Audit

I INTRODUCTION Link Natural Products (Pvt) Ltd. is a leading business entity in Sri Lanka that provides herbal, Ayurvedic pharmaceuticals as well as safe and effective herbal healthcare products. Some of the main products of Link Natural include, ‘Link Kesha’ hair oil, ‘Link Sudantha’ toothpaste, ‘Gotukola Tea’ and Spa/Aroma products. As a result of extensive […]

Pages: 37 Words: 11211 Topics: Brand, Distribution, Retail, Sales Promotion, Supermarket, Target Market, Tax

International Audit and Marketing Plan

EXECUTIVE SUMMARY Link Natural (Pvt) Ltd’s decision to advance their business to France was apart of the economical and socio-cultural analysis carried out to identify the market potential for the product (Link Samahan) to be sustainable in the French herbal market. The company is already conducting their businesses in many locations around the world, and […]

Pages: 37 Words: 11022 Topics: Brand, Market, Retail, Sales Promotion, Supermarket, Target Market, Tax

Principles of Marketing

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those […]

Pages: 40 Words: 11975 Topics: Brand, Demand, Market Environment, Market Segmentation, Retail, Sales Promotion, Target Market

Advertising and Promotion in Business

Task 1 – The three communicational theories of business Task 02 – The Role and Importance of Advertising Task 03 – Below the line Techniques and their usage. Sales promotions Direct mail Ability to plan integrated promotional strategies Task 1:- The three communicational theories of business Electronic theory: – understands the dynamic communication aids in […]

Pages: 6 Words: 1877 Topics: Brand, Communication, Economy, Market, Retail, Sales Promotion, Target Market

The Consumer Response Towards Sales Promotion with Regards to McDonalds, Dubai

A study to evaluate and understand the consumer response towards sales promotion with regards to McDonalds, Dubai Chapter 1- Introduction Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. The study of consumer behavior also includes an analysis of factors that influence purchase decisions […]

Pages: 8 Words: 2447 Topics: Behavior, Communication, Economy, Goal, Market, Microeconomics, Sales Promotion

The Marketing Communication Process

Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined and explored in this discussion where each was found to have individual and specialised use […]

Pages: 8 Words: 2484 Topics: Market, Marketing Communications, Mass Media, Retail, Sales Promotion, Semiotics, Target Audience

Various Forms of Marketing Communication

INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers and once this decision is made, decide how to communicate this message to their customers/marketplace […]

Pages: 8 Words: 2323 Topics: Brand, Communication, Marketing Communications, Mass Media, Sales Promotion, Semiotics, Television

Sales Promotion

Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) – which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at […]

Pages: 1 Words: 437 Topics: Economy, Market, Microeconomics, Sales Promotion

Defend itself from Competition

Now, Boeing is facing a very strong competition with Airbus due to increase of market share of Airbus in the market. In order to gain back its brand loyalty and market share, Boeing must react and respond to the competition. Although no one can prove that Airbus is doing the business in an unethical ways, […]

Pages: 2 Words: 461 Topics: Brand, Competition, Competitive Advantage, Economy, Market, Microeconomics, Sales Promotion

Atl and Btl Advertising

Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. […]

Pages: 19 Words: 5561 Topics: Brand, Market, Marketing Communications, Mass Media, Research, Retail, Sales Promotion
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