Customers should be treated differently according to their needs, and the storekeepers should ensure that they understand their customer and satisfactorily offer them services. For the stores to be able to serve their customers efficiently, they should observe diversity in their workforce. The company should observe the employment of individual from diverse social groups such as different ethnic groups and nations, disabled groups, different age, and gender. Customers’ needs and expectations should be treated differently with respect and attention which would impact in the creation of good rapport with them increase their satisfaction and diverse retail customers.
From my visit to American Eagle Outfits retail store, I saw people of different color come for their shopping. The store provided both men and women wears. Upon entering the store, a black woman wearing the coat labeled with the name of the store came to where I was and welcomed me. I walked around the store and noticed that every corner of the store, a person was standing ready to offer help to their clients. These employees kept on checking out their customers who needed help in their purchase choice. They were very social and interacted with their customers. The experience with the storekeepers was a nice one. When I started walking out of the store, one of the service people came to me and wanted to know whether I was served, and I was able to explain to him.
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The experience made me feel a part of the store and left me willing to visit the place again and again in future. There were both black and white customers and thus felt comfortable and satisfied with the services offered there because they provided the products needed by both genders offering a variety of choices. The store gave an offer to their customers by lowering the prices of particular types of clothes. The offer was directed to their customers where they had posted the information on their Facebook page. Also, customers who bought goods worth a certain amount of money were given a gift for appreciation. I testified most of the customers were gifted with the different types of gifts for their loyalty. From my observation, I noticed that the workforce consisted of diverse individuals who are very welcoming and willing to offer the services to their customers.
The experience felt very accommodating to me. American eagle Outfit: https://www.facebook.com/americaneagle describes services available at the store and offers for their customers. Secondly, when I visited Wells Fargo Bank the experience to me felt that the services were sufficient for accommodating people from diverse groups. My experience in that bank was satisfactory. Being lame did not feel like a disadvantage to me since my first experience with the security felt accommodating. Upon entering, I had not to go upstairs to receive the services I needed and was served from the ground. The bank already provides the service person who directs the customers to their respective place of receiving services. Also, the pattern of offering the services is very organized where every customer is offered with service card containing the number which would be called upon to the place of services. The numbers are given to customers and assigned according to the time they came in, therefore, following a smooth flow without confusion among their customers.
Also, the workforce is very organized, and each desk has an employee offering specific banking services. Each desk has been assigned work and is labeled for easy identification of services being offered. It is easy for the customers to locate their needed services thus accessing the service provider easily. Moreover, I noticed that the workforce in that bank provided diverse workforce who represented both the black people and whites. That motivates customers from diverse groups upon seeing that they are being represented. From my point of view, I would say that the store and bank have a good management system and workforce which caters to all services needed for their customers. They have observed diversity which represents their customers’ expectations. The store should consider employing more men as storekeepers where I noticed that most of the employees are ladies. Also, they should it should improve their stock to provide for all kind of wears from formal wears, casuals, and sportswear.
That way, they will retain their customers who will feel that everything is catered. The bank should consider advising their customers on small business retails by organizing customer’s program training. Also, they should equip their customers with up-to-date information about their changing services with the technological changes. Customers are the most important people in business, and without them, a business cannot run. Therefore, the organizations need to treat their customers differently by understanding the expectations and needs of every customer. The organizations should change their roles from product services to customer-oriented services to provide their customers with good experience in services being offered.
Retrieved from<https://play.google.com/store/apps/details?id=com.wf.wellsfargomobile&hl=en> 2017 Retrieved from<https://www.facebook.com/americaneagle> 2017
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