Product placement Essays

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Indian Film Industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

Television and Cinema | Film Studies

Television mocking it’s big brother Cinema? Through parody is television mocking its big brother Cinema or is simply feeding the post-modern society? Artistic achievement has, in most societies, usually seen as one of the highest goals for its citizens with artists held in highest esteem in society. The Classical civilizations of Rome and Ancient Greece […]

Pages: 34 Words: 10205 Topics: Adolescence, Film Industry, News, Postmodernism, Product Placement, Television, United States
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The Effect of Product Placement in Movies

CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as “the location or more accurately the integration of a product or a brand into a film or televised series.â€? This form of advertising has been around for sometime although its not traditional advertising it […]

Pages: 19 Words: 5819 Topics: Attitude, Behavior, Brand, Perception, Product Placement, Qualitative Research, Research
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