Product placement Essays

2 essay samples found

Indian Film Industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

The Effect of Product Placement in Movies

CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as “the location or more accurately the integration of a product or a brand into a film or televised series.â€? This form of advertising has been around for sometime although its not traditional advertising it […]

Pages: 19 Words: 5819 Topics: Attitude, Behavior, Brand, Perception, Product Placement, Qualitative Research, Research
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